This week’s Misfit Entrepreneur is Tori Dunlap. Tori is the millennial founder of HerFirst100k.com – a company dedicated to giving millennial women financial and career advice to help them succeed…and sock away their first 100k. And Tori is proof that it is possible, she’s not even 25 and is on track to save more than $100k before then. Tori’s been featured everywhere from CNBC, MarketWatch, Business Insider, to Yahoo Finance. She started her first business at 9, no joke – a vending machine business that she grew to over 15 vending machines which taught her how to save, invest, and negotiate.
What I love about Tori is that she has built this business, while at the same time working a full-time position as head of marketing at a global security company – because she likes what she does. She is a great example of how to build your business or side hustle while still succeeding in the corporate space – and that is just one of the things I want to speak with her about in this episode.
Tori says she was lucky to have a great financial education growing up. Her father came home one day with a vending machine he had got from one of his clients and asked her if she wanted to start a business. She said yes. She learned how to run a business, P&L, checking and savings, writing checks, how to pitch herself, starting at 9 years old. She used the profits from her vending business to fund her college.
Tori ran the business and grew it to 15 vending machines by the time she was a junior in college and ended up selling it to a 10-year like her that wanted to do the same things.
Tori has a degree in organization communication and theatre. She works in marketing, but never thought she would be teaching and promoting financial literacy to millennial women.
She thought everyone had at least some base financial knowledge. It wasn’t the case. In fact, Tori was the one all of her friends came to for money advice. So she started a blog in late 2016 on how to manage your money and career for millennials. This led to HerFirst100k.com
At the 14 min mark, Tori talks about building her business while working full time…
Tell us about HerFirst100k.com
Why don’t we teach financial education in schools?
Tell us about your unique budgeting method…
Best negotiating tips?
One of the best places you can negotiate is on your recurring bills. Phone, insurance, credit card, cable, etc. can all be negotiated.
Other marketing secrets?
Best Quote: You need to find your “why.” You do this by following your passion and your curiosity. You must have a personal stake in what you are doing. You must deeply care about the mission.
Tori's Misfit 3:
Gino took his entrepreneurial leap at 21 years old. At 25 he took over the family business and brought it out of debt and got it growing again. He ran it for 7 years and then successfully sold it. Through the experience, he got involved in the young entrepreneur’s organization or EO. It was there that he had his “light-bulb moment.” He felt that his calling was to help these other entrepreneurs. Over 5 years, he developed the Entrepreneur Operating System (EOS) and over 15 years, he built it up to thousands of companies as clients around the world. He then sold a majority stake in EOS in 2018 and started his newest project, LEAP.
LEAP is all about helping entrepreneur’s in the making get a huge jump-start on making the entrepreneurial leap.
Of everything you’ve learned, taught, and done in your career, what is the single most important lesson you’ve learned?
Define an entrepreneur…
What is an EIM?
Your book and methodology LEAP is broken into 3 parts: Confirm, Glimpse, and Path. Explain what confirm is and the 6 essential traits you speak about.
At the 12 min mark, we discuss the “long game and 10 year thinking…”
Let’s break down the 6 traits….
If someone starts a business for the sole purpose to make money and don’t have the passion, they are missing the ridiculous obsessive passion that is needed to truly succeed.
Gino explains Glimpse in more detail….
What are the 8 critical mistakes entrepreneurs make?
The last area of LEAP is Path and covers the 9 stages of building a business. Can you walk us through them?
Free assessment to help confirm you have entrepreneur DNA: www.E-Leap.com
Best Quote: “Don’t forget about the other people in your life. Your time is shared, if you realize it or not – and it is important to not lose sight of that.”
Gino's Misfit 3:
Sarah grew up in Tasmania. And after finishing school, she knew she wanted to go into business. She studied HR and Business Psychology. She took the standard path, got a good job, and started to climb the corporate ladder. She had some great success. She had a family, a good job, etc. She realized that everything she had done in work had really stemmed from her head and not her heart and this put her on the path to open a new chapter for herself which lead to everything she has done and helping other people find their purpose in life. Steve had the exact opposite journey.
Steve grew up in New Zealand and moved early to the Cook Islands. Steve’s parents pushed him to be an academic, but he was more content climbing trees. He was always intrigued with what was possible and at 15 had a goal to one day write himself a million dollar check. He also was a star athlete and even go to compete for his country. He had 4 successful exits before 30 years old. He had a family, 3 kids, but, he was not fulfilled at all and at one point, he hit rock bottom. Picking himself up and getting out of this was how he and Sarah realized what it truly means to wonder and wander in life.
Steve, you went through a time or burnout in your entrepreneur and athletic journey that you overcame. What was your biggest lesson that you took from the experience?
How do you put the practice of little wins into your daily life? Is there a system or set of principles you’ve developed?
What have you learned about how to work well together as a couple in business?
At the 23 min mark, we talk in depth about self-awareness…
What are the keys to building a great a business?
What is one thing that you believe every entrepreneur should know, but most don’t?
At the 38 min mark, we have a great discussion on what happens when you play the long game… What should people know about how to create an amazing event?
Tips to get the word out?
Sarah, can you explain what a Mompreneur is?
Steve, what is your favorite place you’ve traveled to?
Best Quote: "Don't forget about the other people in your life. Your time is shared, if you realize it or not - and it is important to not lose sight of that.
Steve and Sarah's Misfit 3:
This week’s Misfit Entrepreneur is Jason Pohl. Jason is a former wealth management entrepreneur turned professional athlete, specifically Ironman Racing. As many of you know, I race Ironmans and have a real love for the sport and what it takes just to finish one of these races.
But, Jason takes it to a whole other level. He races internationally all over the world and has been featured everywhere from Running Magazine to Impact Magazine. He trains 7 days a week for 7-8 hours per day and has finished Top 5 in many Ironmans around the world, as well as qualifying for the world championships in Kona. Additionally, he coaches other athletes on training and nutritional programs.
There are so many parallels between Ironman racing and entrepreneurship and I wanted to have Jason on to share his thoughts and what it was like to take the leap of faith and sell everything to pursue his dream.
Jason was an elite hockey player for 16 years into college. After school he was looking for the next challenge and got into triathlon. He thought because he was an elite hockey player, he would be good, but was quickly humbled by the sport and what it takes to really compete.
2014 was his first amateur season for Ironman at 22 years old. After his first Ironman, he found out that he qualified for the world championships in Kona, HI. He still didn’t know much about what he was doing. He raced Kona and ended up in the hospital because he didn’t understand nutrition and did not take care of his body during the race. It was in the hospital that he made the decision to go after it as a career.
2015 was his first year going toward pro and after 2 years, became a pro with 2017 as his first season.
Tell us what it was like to make the leap and leave your business and become a pro…
What advice would you give people that are in the position you were in to help them make their leap?
Can you explain Ironman and what it takes for you to do what you do at your level?
Tell us more about the business around being a professional athlete…
How do you get and hold onto sponsors?
How does training and competing in Ironman’s relate to business and entrepreneurship?
At the 27-minute mark, Jason talks about persistence and his hardest time in Ironman…
Talk to us about the power and importance of mindset and the mental game…
Best Quote: “Get clear on your goals and commitments. When you get clear on why you are doing what you are doing, everything will fall into place as you connect into your purpose."
Jason's Misfit 3: