Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship

The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the breakthrough entrepreneurship strategies and actionable advice to accelerate your success! The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncover each guest's key tools, tactics, and tricks that listeners can start using in their lives right now. Learn more about the show at and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!
RSS Feed Subscribe in Apple Podcasts









All Episodes
Now displaying: 2016

The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the best, actionable advice to accelerate your success!

The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncovers each guest's key tools, tactics, and tricks that listeners can start using in their lives right now.

Learn more about the show at and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!

Dec 28, 2016

Welcome to a very special year end edition of the Misfit Entrepreneur – a year end wrap up of the best insights and musings from our Misfit guests. I also want to thank you. Thank you so much for all of the support of this show and for sharing it with others. It continues to grow tremendously and we wouldn’t be where we are without your support. So, again, from the bottom of my heard, thank you so much.

There is so much amazing insight, advice, and life lessons from the 2016 Misfit Entrepreneurs. We could write a whole book with all of the wisdom. And maybe we will!

The best place to go to see all of this great content is on our website at

There you can see each episode and its detailed show notes. The content in this episode was sourced from the episodes and show notes. We picked out the best insight and advice from each episode and its notes that we thought could help you to most.

So go check out the site and all of the other resouces available to you on it!

Dec 21, 2016

Hello Misfit Nation! Welcome to another edition of "Lessons for Hannah!"

In November of 2016, we introduced a new format that we are putting alongside our regular episodes called “Lessons for Hannah.” Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her daddy and his Misfit friends throughout her life….even after I am gone. If you haven’t listened to the first episode of "Lessons for Hannah," I urge you to as it gives some more background and tells the amazing story of how Hannah came to be in our lives.

"Lessons for Hannah" are short, very useful, and sometimes comical lessons, that I have learned which I want to share with you and give to Hannah to help in your lives. Because I want Hannah to have these for her life, I’m going to speak as though I am talking directly to her. These episodes are a lot of fun and if you think there is a lesson that we should include in these episodes, please don’t hesitate to send it over to us at We’d love to share it.

This week’s Lesson for Hannah

Hannah honey, I want to talk to you about the ability you have to overcome anything. We all go through times in our lives that are tough and that test us. This is what makes life so exciting and yes, sometimes frightening, but it is how we handle these moments that makes the biggest difference in ability to grow as individuals and ultimately our success in our endeavors.

Let me tell you a quick story about how your dad made a big mistake, but was able to overcome it…(please listen to the episode for the full story)

The big lesson in how to overcome anything is to remain calm, or at least find calm after freaking out, before you make any decisions. 99% of the time people make decisions out of emotion and that, sometimes can lead to even bigger mistakes. Remember to look at things from a logical standpoint and ask “how can I overcome this or make the best out of this situation.” Asking “how” will open your mind to finding possibilities for yourself and then you can make them happen. Things are never as bad as they seem anyway – we typically make them worse than they are. Remember, when you desire and want something truly bad enough, you’ll move mountains to get it. Believe in yourself, your abilities, be willing to innovate, and you will always be able to overcome anything.

Best Quote: "When you desire and truly want something bad enough, you'll move mountains to get it."

Misfit 3

  1. When you find yourself in a tough situation, always remember that things probably are not as bad as they seem.
  2. Remember that 99% of the time people make decisions based on emotion, especially when they are in tough situations or ones of panic. The key is to let the initial reaction happen, but not act until you are more calm and can rationally think through what to do.
  3. Ask "How?" "How can I overcome this or make the best out of it?" Asking "How?" ignites the creative side of your brain to find solutions.
Dec 14, 2016

In this episode, Dave is excited to welcome Priest Willis. Priest is the founder of Affiliate Mission, a premier, award winning affiliate marketing and management agency. Affiliate Mission helps businesses ensure that their product or service is prominently featured on as many high quality, high traffic websites, and social sites like Facebook and Youtube, as possible. In short they help businesses find and get new customers easier and faster with strong, relevant content.

Priest and his team work with clients all of the world and managed everything from start to finish, effectively allowing clients to outsource their business or side hustle to work 24 hours a day for them.

It was this ability and the fact that Priest gives a portion of every dollar that the company makes to charity that intrigued Dave about having him on

Connect with Priest on Twitter: @priestwillis

Email Priest:

Priest started in 1996 when he built his first computer with his father. In doing this, he found a passion for technology. He got so advanced at building computers, he started a business selling them. It began to grow, but as Priest says, it started to outgrow himself. He wasn’t prepared, did not have enough help, and ultimately started to have anxiety issues. He did all this while holding down a job so he could make sure he supported his young family.

He knew he needed to find a better business and business model to fit his life. He started building websites, but found it too labor intensive.

He wanted to find a business where he did not have to have a physical product and work with other businesses to help them grow. That is how he got into the affiliate business starting in 2004 with Amazon and some others.

Priest coins a term, “Horizontal Money" – The ability to make money while you are laying down and sleeping

From that point, Priest has built the affiliate business into Affiliate Mission, an award winning affiliate marketing firm.

Priest talks about forced unplugging to overcome anxiety. He forces himself to tune out and take breaks. He also makes sure to find ways to delegate and find help where he needs it and have the right team in place.

At the 7:45 mark, Priest explains affiliate marketing and how it works. He talks about how to do it, the types of players in the affiliate game and how you can work with them.

Priest offers advice for affiliates. He says that affiliates get excited about an idea and run after it, they create all these domains to sell through, but then if the idea or success rate begins to fade, they let it go and don’t stay on it. He says focus on your passion and work with merchants that closely align to what you love and what you blog about or share on social media. You won’t fall into the trap of chasing the latest fad or idea and be able to be consistent. Successful affiliates are typically doing something inline with their passions.

Priest gives advice for merchants. He says it is best to understand what an affiliate is looking for. One of the biggest mistakes merchants make is not connecting with and understanding their affiliates. The affiliate is their customer or an extended marketing team and they need to treat them like one. Affiliates are at the front of the line and merchants need to communicate and stay in tune with them.

At the 16:00 mark, Priest talks about how to get started for beginners in affiliate marketing. He especially gives advice on if you have an informational product like an e-book or program (digital asset).

At the 19:30 mark, Priest gives advice to people that are more established and have a blog or larger social media following. (influencers).

Priest talks a lot about how you always need to be innovative and be you. Find your voice and your message. No matter how many people you have in your database, if you are consistent and authentic, it will grow over time. Don’t copy others and try to be like them.

Priest says that right now, one of the hottest things out there are subscription boxes like Blue Apron, Birchbox, and others. If you have a passion for one of these products and actively talk about it, consider becoming an affiliate and sharing your story of using the product.

At the 28:00 mark, Priest talks about how to use Google Alerts and Correlate to see what content is lifting up and gaining traction. That is how affiliates stay up on what is hot and people are interested in. If you are passionate about it, then you can buy a domain that fits it and create Amazing links, etc. and get some traction. He goes on to give other examples of how you can create a business without owning anything and just have a website with a passion.

At the 32:00 mark, Priest talks about how to balance paying commissions if you offer a product to affiliates. Hi advice – give what’s fair, don’t be tricky. Make sure you understand your costs and what you can actually giveaway. Think of a long term approach to your business and look at what other competitors are offering and find the balance. ​

The future of affiliate marketing? Influencers have definitely become much bigger than expected. Right now, Priest says “Omni-channel” is the future which is really using intelligence to find out where someone really came to them from (online to store or store to online). It is predictive analytics. Priest mentions an example of coupon codes on Impact Radius (


Best Quote: "Knowing who you aren’t helps you to know who you are"


Priest's Misfit 3

  1. Patience: If you are going to build a business or be an entrepreneur, you have to be patient. You have to be willing to go through the process to succeed and sit through the failures along the way. Formula 409 is known as 409 because it took 408 tries to get it right.
  2. Persistence: There will be failure and rejection and that is where persistence is critical. You have be to persistence to believe in yourself, your goals, and your vision when no one else does. This is what you being you is so important.
  3. Communication: As you build a team, you have be somewhat transparent and willing to communicate with those around you. You have to be able to inspire and encourage them. When you bring people into your world, you become a coach and people look to you for leadership.
Dec 7, 2016

In this episode, Dave is excited to welcome Sarah Dudley. Sarah is the founder of Marketing Macros, a company that helps individuals and brands define and build their digital eminence. Helping you figure out things like - Who are you? What do you portray online? Why should people listen to you? Why should people buy your product? Sarah works with clients to help them understand what those are and how to build a digital brand.

Sarah has an MBA in Marketing from Northwestern and was named by LinkedIn as a Top 15 Millennial Influencer in 2016. In her short career, she has already made a major impact on so many companies. As Sarah says, “Marketing is the perfect intersection between psychology and business. Every day, we ask ourselves who is our audience, what do they want, and how can we give it to them in the format they prefer. We need a deep understanding of our customers and an even better understanding of how to show them, in a profound way, that we are the best people to help solve their problems.

From a young age, Sarah was drawn to books. She used them as escape from the world around her. She came from a somewhat broken home. Her parents were never together and her mom had trouble with jobs causing them to move around a lot. Growing up this way was fuel for Sarah to live a better more stable life. But, books were an escape for her and she fell in love with writing and storytelling herself.

She excelled in school and when she went to college fell in love with psychology and the science of why people do what they do. She majored in business and psychology.

After some soul searching, she realized that marketing was the perfect intersection between business and psychology and went and got her MBA.

In one of her early assignments she was asked to take on social media for the company. She became addicted and started building a community and voice online.

Now she has helped small and mid-sized business, as well as executives create personal brands and provides thought-leadership. She loves helping people build their value through a digital brand.

Sarah’s Elements of a good story:

  • It’s relatable – tying business or products back to experiences
  • It ties into emotion – It pulls at people and makes you feel something
  • It has a call to action – it asks the reader to do something further

Sarah talks about millennials and explains that they distinctly value experiences more than things and that they are much more entrepreneurial than people think. They are bigger risk takers when it comes to following their passions.

In building a brand, Sarah talks about how one of the bigger reasons to build a brand is to take back control of what and who you are portrayed to the world, and what is out there about you. You want think about what you want to be known for or be the expert in. Then, depending on where you audience is at, those are the platforms you concentrate on. For example, if your audience is professionals, then you would focus on Linked In. Once you have this, focus, focus, focus and create your own content.

You have to put yourself out there. What could you do if you live without fear? Will you regret not doing something as much as you would doing it? Take the leap and act.

Sarah’s formula for a successful social media strategy:

  1. It starts with consistency. You must be dedicated to taking the time and making the investment needed to gain traction
  2. Make sure you are in tune with what works best on your social mediums and what people are responding to on them (ie. video, audio, text, etc.)
  3. Be real. People gravitate toward authenticity
  4. Just putting content out is not enough – make sure you are delivering content that engages them and helps them
  5. Identify tools that you can use such as tools to schedule posts like Hootsuite or Buffer, etc.

Top tips for energizing an existing brand:

  • First, ask yourself if your message is realty the right one. Does it really resonate with you audience?
  • Is your website updated? Is it optimized for today’s user wanting instance communication or feedback?
  • Are you using the right content on the right mediums, especially video. Video is critical in today’s world.

Best tip for building a tribe? Be relatable and relevant to your audience and be “human” in your mediums

Up and coming platform to watch? Facebook Live (not so up and coming, but new and difference and driving the future)

Biggest lesson? You don’t have to be defined by your circumstances. You can always change them.

How can businesses engage Millennials more? Millennials want the opportunity for their ideas to be heard and bring their experience of growing up in the digital age to their roles.


Best Quote: “In order to get people to act, you must ask them to act.”


Sarah’s Misfit 3

  1. Identify your WHY. Make sure you know what it is and embrace it. Draw on it for encouragement. It helps you remember that there is a bigger picture.
  2. Set Goals. Go get your goals and then set new ones. Give yourself a target to go after
  3. Find a Mentor: Align yourself with someone you respect in different areas of your life.
Nov 30, 2016

In this episode, Dave is excited to welcome Charles Gaudet. When small business owners and marketers want to grow their companies, they turn to Charlie Gaudet to help grow their traffic, leads, and sales. As the founder and CEO of Managed Marketing, LLC – the company behind Predictable Profits – and the author of The Predictable Profits Playbook: The Entrepreneur’s Guide to Dominating Any Market and Staying On Top, Charlie combines personal experience, expert wisdom, and cold, hard facts to illuminate the previously overlooked profit centers that exist in nearly every business.

Charlie and his wife Heather invested over $500,000 traveling the world and learning from the world’s leading entrepreneurs, spiritual advisors, billionaire business moguls, tribal leaders, and professional coaches like Tony Robbins – and the lessons he’s accumulated along this journey have become the essence of the Predictable Profits methodology.

This business-building expertise has earned Charlie a reputation as the go-to source for actionable, dependable, and systematic strategies for gaining and retaining customers, earning premium prices, and becoming the obvious choice over the competition.

He’s been featured in Forbes, Inc., Fox Business, Mashable, and on national radio outlets. He has also won numerous awards including Earnst and Young best seed stage companies, He was named one of American Geniuses’ Top 50 Industry Influencers and a host of others.

Dave has personally worked with Charlie on several online launch campaigns and been part of a group that has done million dollar plus launches with him, so what he is going to share with you works!

The Predictable Profits Playbook

Charlie started out as an entrepreneur at 4 years old! Charlie’s dad was an entrepreneur who worked constantly, and there was never a doubt Charlie would fall in his footsteps.

Like many entrepreneurs, Charlie went through ups and downs, losing a company early on. He then started another business in real estate following the age old advice of working hard longer than others and would work from 3am into the evenings every day. He did this until he almost literally killed himself from stress. His body was literally shutting down in his early 20’s.

It was at this moment that he questioned what he was doing and what he was missing? This spurred a change in the way he setup his business, working smarter, and setting things up to work better for him. A year later, he had his first multi-million dollar business.

Charlie makes a point to be very specific about what is working and not working. Don’t guess. We have the tools at our fingertips to know the exact information. Only then can you truly make the right changes or decisions to get to your next level. The littlest things matter.

Charlie says that ultimately the secret to success is knowing what is truly working and what is not. When you know what is truly working, you can then put more effort into it and dominate a market.

Charlie gives some good examples of how little things can make such a huge difference in a business. Charlie talks about how to build your personal brand, he says there are two things you must do. First, you must write a book as it gives you credibility. Second, you must become a public speaker. Some other tricks he gives include the following: 

  • Credibility through association (celebrity endorsements, etc.
  • “As seen on”
  • Press releases that get picked up in different publications or media outlets (advice has been featured at…)

At the 29 min mark, Charlie gives great tips for how to create awareness and write a killer article to get noticed and how to do a 1+1 = 3 benefit.

Charlie talks about the benefits of systems and how to maximize your results through automation and leverage. How you can do something once and then use it multiple times over and over.

At the 40 min mark, Charlie challenges Facebook ads and brings some interesting thoughts around how to use your marketing dollars and using retargeting on social media.

At the 45 min mark, Charlie talks about what it takes to build trust and a tribe for your business.

Fastest way of growing a business is to engage your past customers that are no longer buying, thank them, give them a very special offer reserved only for past customers. Give them a compelling reason to come back.

Smartest way of growing a business is to look at where you have the most momentum. Focus on those areas to make them better and increase the returns.


Best Quote: “There are reasons and there are results.The only thing that matters are results."

Charlie's Misfit 3

  1. There are reasons and there are results and the only thing that matters are results, so think in terms of results. Ask yourself if what you are doing is really driving a result.
  2. Think in terms of systems. What can you do to automate and systematize the things in your life, so you can continue to expand and spend more time working on your business instead of in it?
  3. Make sure you a focused on multi-dimensional mediums, not single and expand your view of all the ways you can have an impact in your business. ​
Nov 23, 2016

Hello Misfit Nation! Welcome to a very special edition of the Misfit Entrepreneur. Tomorrow is the Thanksgiving holiday here in the states and we all have so much to be thankful for. Our families, friends, the opportunities we have. And for me, on top of all that, I’m thankful for you and the guests that come on this show. You support has made the show a success, and I cannot thank all of you in the audience enough for it. And for our guests, thank you all so much for your amazing wisdom and insight that you share with us each and every week.

Today, I’d like to take this episode to introduce a new type of format that I will be sprinkling in alongside our weekly episodes.

Introducing Lessons for Hannah! These are short, very useful, and sometimes comical lessons, that I have learned that I want to share with you and give to may daughter, Hannah to help in your lives. Because I want Hannah to have these for her life, I’m going to speak as though I am talking directly to her in the format.

We’re gonna have a lot of fun with this and if you think there is a lesson that we should include in these episodes, please don’t hesitate to send it over to us at We’d love to share it.

This week’s Lesson for Hannah

Hannah honey, I want to you to always remember not to forget your roots or where you came from. I realize this has multiple meanings for you and I want it to pertain to them all. Don’t forget where you came from in China and how you came to be with mommy and daddy, but also don’t forget what you’ve learned in life. Keep your humility, no matter how successful you become. Remember the values of hard… and smart work, gratitude for others, how important family is in our lives, and to never give up. Make it a mission to give to others and give of yourself along the way. And always cherish the special moments and experiences that you have in life as those are truly what make life worth living.

Years from now, you won’t remember all the stuff you had, but you will remember the experiences and special moments you’ve had with us, your family, friends, the places you’ll visit, and those you’ll meet as you go through life. Soak them in.

And lastly, laugh, a lot! Find joy in all you can and bring joy to others. Life is meant to be lived and enjoyed. I hope you find every way to do that.

I’ll end where I started, don’t forget your roots, stay humble, and enjoy the journey of leaving your impact on this world. I love you. Daddy

Nov 16, 2016

In this episode, Dave is excited to welcome Kelly Roach. Kelly is the founder of Kelly Roach Coaching, a rapid growth coaching and consulting company for business owners, entrepreneurs, and executive leaders. She is the author of the #1 best-selling book, “Unstoppable, 9 principles for unlimited success in business and life,” and also the host of Unstoppable Success Radio.

Kelly has a unique background in that she went from being an ex-NFL cheerleader to producing more than $30 million in sales, in record time for a global Fortune 500 firm. She also received 7 promotions in 8 years. It was then that she launched Kelly Roach International, to help businesses do the extraordinary by using innovative strategies to rapidly increase productivity and profits.

One of the things that really caught Dave's attention about Kelly is that her philosophy is deeply rooted in helping others accomplish personal and professional success without compromising the ability to live a balanced, rich life. The key word being balanced. We all know how tough it can be to balance all of the obligations of running a business with making sure you are there for your loved ones…so the fact that Kelly keeps that front and center in her coaching with her clients is special. ​ ​

Kelly grew up in large family just above the poverty line. They were always struggling financially and it caused a lot of stress. Kelly has used her upbringing as motivation to create a life of abundance and freedom. Because of this, her whole mission, in her business, is to help others do the same. She is a huge advocate of building and growing your own business as the best path to success and true financial independence.

At the 4 min mark, Kelly talks about how she realized that becoming wildly successful in a job gave her less freedom and made her more stressed and beholden to it with every promotion she got.

As she says, she realized that “Outward success without inner peace is poverty.” It was this realization that gave the motivation to put her efforts into building her own business and eventually leaving the rat race. And now she is laser focused on helping others do the same.

Kelly’s formula for success, start with simplifying things and focusing on what really matters in driving a business. She starts with making sure the basic infrastructure and pillars for success are there. She say that #1 job is to pull her clients back to reality and help them understand the basic progression of building a business. Things like a sales and marketing system, infrastructure, documented processes and systems that can be duplicated. One of the big things is to have a set number of sales conversations each week that close a set number of clients.

The two areas she would focus most on with a client are sales and leadership.

At the 12 min mark, Kelly talks about the progression of her own business and how she did it. She says, start with one to one sales, then one to many, and then passive revenues like courses and online membership programs.

At the 15 min mark, Kelly talks about she started getting her first clients and how she effectively used different strategies like Facebook Ads.

Kelly spends time talking about mindset and why people need to stop resenting the 1% and join them because the opportunity is available to all of us.

At the 25 min mark, Kelly gives a great example of how her own mind was sabotaging her from getting to the next level in her business and how she realized it, and overcame it. ​

Kelly makes a very good point when it comes to having a coach. She says that even Olympic, elite athletes have a coach to help them in their success. It is the same at all levels of your journey. You will have different coaches, but you need to have the ones at each level to help you in your success.


Best Quote: "Wealth and success without freedom and fulfillment is poverty" 


Kelly's Misfit 3

  1. Look at your current customer base for opportunity! Ask yourself, what have I done lately to get my current customer base to stay longer and spend more? Most business leave thousands of dollars on the table every month because they simply don’t ask what else their clients need or what more they could be doing for them.
  2. Go back and look at where your customer’s came from for the year and rank your sources. Which one or two are the most prevalent? Apply the 80/20 rule and hone your focus on those areas investing more in them. Cut out the others.
  3. Make sure you go back every single month and touch your past inactive customers and reactivate them. They have bought from your before and it doesn’t cost you anything to reach out to them. There is major opportunity here.
Nov 9, 2016

In this episode, Dave is excited to welcome Jesse Maddox. Jesse has a really cool story. He is the founder of TripLingo, one of the most awarded apps in the travel space. TripLingo is the ultimate tool to help travelers communicate when they don’t know a language. It allows you to Learn essential phrases, instantly translate your voice or connect to a live translator, get a crash course on the local culture and so much more.

TripLingo was born, as many of the most useful things in our lives are, out of necessity. For nearly two years ending in 2010, Jesse lived, worked, and traveled in 10 different countries throughout Asia. When he arrived in Vietnam, it didn’t take long to learn that without any language skills it was going to be rough. Lacking language skills, he often found himself frustrated. Perhaps worst of all, he had no sense for the culture he was now living in.

Something had to be done. Yet after an exhaustive search for options in app stores, bookstores, and websites, it became quickly apparent that each option had some fatal flaw. They were either ridiculously expensive, or they tried to teach Jesse phrases that he would never use, or they were simply impractical and difficult to use. Out of this need, the idea for TripLingo was born.

When he got back to the states, he made it his mission to help travelers better communicate and created TipLingo which is now one of the most decorated apps ever in the travel sector and has been featured everywhere from Fast Company, Forbes, Fox Business to Lifehacker.

But the story of how everything came together and the lessons Jesse learned is priceless.

Jesse originally started out wanting to be a lawyer, but saw an opportunity to help make it easier to search for textbooks and started a company around it, his first. That is how he fell in love with entrepreneurship – to take an idea and make it become a reality.

After college, Jesse wanted to spend time abroad. He spent almost 2 years in Vietnam working for Caterpillar. He had a huge problem understanding he language and culture. He had to hire 2 tutors to work with him every day for 9 months. It was out of this experience he learned some important things:

  • A little bit of language knowledge can go a long way
  • Having language knowledge can garner you more respect and help you to have better relationships abroad.
  • You don’t have to be fluent, but even 10% of the knowledge of language and culture can get you 80% of the way there.

Triplingo became a side project at first for Jesse and he continued to work on it as he came back to the states. He left his job in Vietnam and lives in India for 6 months working on the business plan and then came back to the states.

He then began to raise money and found out it was much harder than he thought. He learned quickly that he could not raise money without having a team and readiness to execute.

At the 8 min mark, Jesse tells a great story of how he got TripLingo off the ground. It is a great example of hustle, perseverance, drive, and how you can be “professionally” persistent.

At the 10:50 mark, Jesse talks about transitioning an app from a total consumer focus to a business focus as well as how they did it.

Jesse talks about how challenging it is to start and monetize an app. He talks about how an app really is a delivery vehicle for a service that you are delivering. He also talks about the difference between individual consumer downloads through an app store vs. a business focus. But again, it is the service that they are buying. The app is the vehicle. So think about the service you want to deliver first, then build the app around that.

Jesse discusses the challenges of figuring out a market and selling a product while also developing it out per the feedback they were getting in near real time. They also had to take into account that there were multiple parties involved that affect the tool and how to get them on the same page. He also talks about getting partnerships off the ground.

Jesse offers advice when it comes to raising capital. As he says, “Raising does not only take a tremendous amount of time and energy, but it can be a very soul-sucking endeavor.” Jesse says to avoid unless you absolutely must have it. He also talks about how startup costs for anything technology related are so small compared to years ago that you should exhaust everything there first. It is a lot easier to start a company, but a lot harder to raise money based on just an idea. Investors want to see that you have a good team, good plan, and that you are executing on it. Get some proof and traction first. Lastly, Jesse makes it important to note that people try to raise money too early.

“Do not raise money unless you absolutely have to.”

At the 28 min mark, Jesse talks about marketing and hustle and gives some great tips on business in general.

Elements of a great pitch:

  • Energy and excitement
  • Charisma
  • The materials you use to present should be limited in text, heavier on pictures. They are there to aid you, not be the focus.
  • Ask for help
  • Absolutely understand your audience and what motivates them to decide (and who the real decision maker is)
  • Be bold

Lessons Learned:

  • Luck plays a role, so give yourself a chance to get lucky. Do as much as possible to put yourself in a position to capitalize when the moment comes
  • Make it a real business and don’t’ focus on growing huge without revenue or any profit. Get the revenue, maintain a profit – run it like a real business.
  • Whatever the initial idea is will not be what the ultimate idea is…
  • You have to be open the “throwing your baby out.”


Best Quote “Whatever you initial idea, it is not going to be what the ultimate idea is. Don’t be afraid to throw your baby out.”


Jesse's Misfit 3

  1. If you can avoid it, don’t raise money. Raising money is a full time job that can take the founder(s) eye off the ball and hurt the success of the business. You have to really at a point where you and your business are ready for raising capital. You have to be committed and ready for the time, effort, and potential disappointment that come from this exercise.
  2. In early stages, don’t be greedy with equity. If people are starting with you early when you have no customers or no revenue, they are building the business with you and if you don’t take care of them, as soon as some real challenges or trouble comes up (which it will), then they will leave. Invest in the people willing to take a chance on you and they will invest in you through both good times and bad.
  3. Tell everybody that you know and that will listen to you about your idea. Your idea needs feedback and no one is going to steal it. It is an idea and ideas don’t become reality without execution. Everybody’s too busy to steal it anyway. Get as many people excited and willing to give feedback as possible.
Nov 2, 2016

In this episode, Dave is excited to welcome Marc Mawhinney. Marc is the founder of Natural Born Coaches, a unique company that focuses on helping coaches… become better coaches. Natural Born Coaches was born out of Marc’s life experience. After being in real estate for over a decade, Marc went through a business closure and challenges that almost caused him to give up. It was the help of coaches that got him back on track. After experiencing the power of having a coach, Marc decided that, that is what he wanted to do. But, as with any business, he found that it wasn’t easy and there were many challenges he had to overcome to be successful. In going through this he realized that other coaches are experiencing these same challenges and Marc knew he could help them in their journey. So, he started Natural Born Coaches which now is not just a coaching business, but a top podcast, blog, and resource for coaching success.


Marc started out in real estate at 21 years old and was very successful. Over a decade he built a large business doubling revenues almost every year. In 2009, Marc had 5 companies under one banner with 100 employees, but decided to branch out on his own and start his own brokerage. It was bad timing with the financial crisis and by year’s end had to shut things down.

Marc then went through a 2nd business closure in 2012, also in real estate. So after a decade of success, Marc had two big failures in just a few years. What kept him going was the birth of his son. It gave him purpose to keep going and persevere.

Marc got into coaching after a mentor reached out to him after reading about his failures in the news. This mentor helped him to shift his perspective that others have gone through bad times and overcome. Marc immersed himself into coaching and being coached by mentors throughout the world. As he says, “this saved my life.”

In getting back into business, he wanted to be able to help people as he had been helped. He had coached people in his business and knew he could do it, so he got started.

During this time of learning and getting a coaching business off the ground, Marc learned a lot to be successful and realized that he could help other coaches going through the same things. That is why he started Natural Born Coaches.

At the 10 min point, Marc talks about how he overcame self-limitations that held him back as a coach and things really took off.

Marc talks about how consistency helped overcome the challenges of getting known.

Facebook is Marc’s favorite social media tool and where he focuses his energy.

Marc got his start all organically on Facebook. As Marc says, the key is effort and consistency and that is where he sees some of his clients fall short the most. That means being active every day throughout the day on your mediums. The more value you put out there, the more it will be reflected in your bank account.

Marc’s formula for success on Facebook as two-fold. As, he says, “It’s not scientific, I stay in your face as much as possible.” The other area is Facebook groups. He actively works the group and is in it every day helping people and starting conversations.

First thing to look for when coaching anyone?

Find out what people are afraid of. What is really holding them back? Then work through it with them and overcome it.

What advice do you have for coaches just starting out?

Don’t overthink it out of the gate. Plans are never perfect, so don’t seek the perfect plan and delay your success. Start with a more general focus, then niche down once you find what you really like and are good at. Getting started is more important. Don’t be afraid to “ready, fire, aim.”

For an established coach, what advice would you give to get to the next level? Getting over the “old dog, new tricks” syndrome. You can’t let the world pass you by. Things do change and change more quickly nowadays. Always stay in a state of constant improvement.

If someone is struggling as a coach, how do they get back on track?

  • Be wary of burnout. When you lose the desire, take the time to change things up. Re-energize yourself
  • Expand and start your creative muscle. Look for new ways to help clients or new offerings. Up your fees.
  • Charge what you are worth.

What makes a good coach? Being able to listen, but ask the right questions and dig deep with client, and then enlighten them to find the “ah ha” moment that really helps them make a change and a difference in their lives

Two Important Lessons from Marc: 

  • Patience is critical to success
  • KMF – Keep Moving Forward


Best Quote: “Don’t try to do 20 different things. Find that one thing you enjoy doing that really works for you and then put as much energy into that thing as possible.”


Marc's Misfit 3

  1. Follow your Passion: You’re going to go through ups and downs on your journey and it is the passion for what you do that will keep you going. People that don’t have passion for what they do and are just “in it for the money” tend to quit easier.
  2. Charge What You are Worth: It is better to have less clients and be paid for what you are worth than to have too many clients that you devalue yourself for. Be the best and command your worth.
  3. Be Careful who You Work With: Treat your business like you have a “red velvet rope with security and clipboard” that only allow the right people on the guest list in. Make sure to create the criteria for your clients and don’t let people in if they don’t fit the criteria. The wrong choice of clients or customers will drain you.
Oct 26, 2016

In this episode, Dave is excited to welcome Leigh Bundy. Leigh is the founder of Team Beast Mode Australia, a unique firm that works with individuals to help them unleash their true potential. Leigh has an interesting story. A number of years ago, Leigh went through an experience that caused him to lose almost everything, including over $850,000, and force him to move from his penthouse apartment back home with his parents. His life spiraled out of control and he hit rock bottom.

As Dave says in the podcast, many times in people’s lives, things happen for a reason and in this case, hearing Leigh’s story, he had to go through what he went through to meet the person that changed his life. This person, who has become Leigh’s soul mate, Regan, taught lee how to take control of his emotions and turned Leigh on to learning about psychology and the mind. Leigh immersed himself into studying the power of the mind and became a Master NLP practitioner, Master of Hypnosis, a Success Strategist, and studied spiral dynamics.

He and Regan went on to found Beast Mode in 2013, created a reality TV show called “Through the Eyes of the Beast,” and now work throughout Australia, New Zealand, and India and Indonesia.

Leigh talks about his journey and about how he would get ahead and he would lapse because he didn’t understand the mind and how it impacted his daily life and success.

Leigh discusses how he learned about programming the subconscious to be “unconscious competent” which is when you subconscious has been trained through repetition to react in the way you want it to further your success or get you what you want.

The difference between when say you believe something and when you actually program your mind to do and be that person that you want to manifest in your life.

At the 6 min mark Leigh talks about his tipping point where he finally made a change and the catalyst for it. Interestingly, the catalyst that made him to say “enough was enough” was the pain that he was causing for himself and his loved ones. He simply could not take it anymore and lifted himself out his self-imposed downward spiral.

At the 8 min market, Leigh begins to go in depth on the subconscious. As he says, your subconscious leads to your thoughts, your thoughts lead to your feelings, your feelings lead to your behaviors, and then your behaviors lead to your actions. Your programming is like a computer processor.

Leigh discusses NLP and what he calls “pre-framing” your thoughts and teaching your mind what the positive learning is to take away from an event because your subconscious can’t hold onto a positive or negative at the same time.

Liegh talks about how the mind naturally will hold on more to negative emotional events in your life and your job is to re-program it with a positive set of thoughts for those events. He talks about the importance of making things a daily routine and how that routine becomes habit and begins to manifest in your life.

At the 11:50 mark, Leigh gives his formula for how he trains his subconscious. The first thing he does in the morning is what he calls “Success Priming.” This is typically done while moving on something like a walk where you visualize your goals, understanding what you are thinking, feeling, etc. You then “prime” your mind with the positive thoughts of where you want and will be going. Then 2 hours before bed, Leigh does what he calls “A Results Creator.” This is not a “to do” list as much as it is getting your mind ready for the next day and speaking your success/results into existence. The last thing he does is a “Daily Debrief.” This is a quick of analysis of where he went wrong during his day and then visualizing and thinking about what he will do to change and keep himself from doing that again.

Leigh spends about an hour out of his day for all of this.

Pay attention at the 20 min mark where we discuss how just having passion doesn’t translate to success, it’s the action that goes with it. And Leigh gives the simple way he started Beast Mode

Leigh says, “Remember, the more you push, even if it’s one step in front of the other, you’re still moving forward.”

Leigh’s Triple “S” to Success:

  1. Strategy: Get the correct strategy, path, systems, and people around you.
  2. Story: Tell the right story to yourself and about yourself. “I am moving forward.” “I can do this.”
  3. State: Get youself in the right energy state. One of empowerment for what you want to accomplish.

At the 31 minute mark, Leigh talks about creating obsessions and how they can take you to your next level.


Best Quote: “Don’t do something because it sounds cool or for the money, do something because if makes you into a better person.”


Leigh’s Misfit 3

  1. Become the identity and the character that you need to become to manifest your dreams and your goals. You cannot reach higher levels or new goals without making changes in yourself. You can do this incrementally by starting to work in things into your life that you know you need to do to become that person. Whether it is a healthier choice for a meal or getting up 30 minutes earlier every day so you can better plan for success, you know what you should be doing. Make the commitment and do it!
  2. Choose your environment wisely: Choose the right people to have in your life, challenge you, and help you to reach your goals. Who is someone in your life that embodies this? Seek more like them
  3. Be deliberate about what you are doing and why. If what you are doing is not making you into a better person, how you are going to reach your goals and help others? Look hard at your life and look for areas that are not fulfilling and decide if you need to eliminate them so you can focus on the areas that are fulfilling for you.
1 2 3 Next »