This week’s Misfit Entrepreneur is Anthony Trucks. Anthony is a former NFL player, American Ninja Warrior, Best-Selling Author, and Founder of Anthony Trucks Industries and the Shift Method. He’s been featured everywhere from NBC, FOX, Netflix, WSJ, Success and INC.
Anthony has a heck of a story from starting in the foster care system to realizing and then seeing his NFL dream collapse, to starting his own business, losing it, losing his marriage, and almost his life, but then finding his redemption through a shift. Since the shift, Anthony has become one of the most sought-after speakers, coaches, and consultants out there today.
And I’ve brought him on to further share his story, what he learned and now teaches from his shift, and to get his best wisdom and advice on how to succeed and live a great life, not just as an entrepreneur, but a person in this world.
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Anthony was and his 3 siblings were given away when he was 3 years into foster care. It was 1986 and it was not a great situation. He was starved in some homes, beaten in others, and put through a lot of very rough stuff. By 6 years old, he was a sad little kid who was angry. At 6, he was placed into the family which is now his family today. He was with them for 8 years and they adopted him. But, they were poor and he grew up poor. His adoptive mom got diagnosed with MS. He tried out for football and was terrible. He checked out and was becoming a statistic. Most people don’t know that 75% of in-mates in prison are former foster care cases. As Anthony says, “He beat the odds.” He had an adoptive mom who “loved him past his crazy.”
At 15 he made a choice that he didn’t want to be a loser. To start, he didn’t want to suck at football. He learned to do the things that he didn’t want to do or weren’t in his current character and he transformed himself into a great ballplayer in 7 months. His biggest shift came from the inside and had this ferocious drive that he had done too much in the dark to get better and transform himself that no one was going to take it. This manifested in him being a top ballplayer and ultimately getting a scholarship to play at Oregon.
He made it to the NFL and tore his shoulder out in his 3rd year. He was a dad at 21 and had a family, but no paycheck. At this point, he had a massive identity crisis. Things came tumbling down. His marriage fell apart. The businesses he started failed. Then his adoptive mom passed away from MS. This was a wake-up call. It took him another 2 years to really wake up and change his life, but his mother’s death was the seed that grew into it.
At the 11:30 mark, Anthony talks about the moment before his mom passed away and his friend put things in perspective. This also was a seed that helped him in the future. A friend told him “This is your reality.” Those 4 words unlocked everything he had been experiencing. He cried and just drove to the middle of nowhere not telling anyone and his family and friends got worried. The police found him and brought him home. The next day he went to the gym and a friend he had since childhood told him, “Never do something like that ever again. When I found what happened, I thought I lost a hero.” This made Anthony realize life is worth living and gave perspective. All of the craziness of his life had meaning.
How does someone choose their identity? And how do they develop their life’s vision and know they have it right?
At the 24:30 mark, we talk about Simone Biles as an example of someone who may have lost her identity or being out of alignment with it in her exit from the Olympics (It was not revealed until much later that she had a death in her family which did impact her). It’s best to just listen to our discussion.
The Shift Method has 3 steps, what are they?
What are some of the biggest lessons you’ve learned from your entrepreneur journey?
Best Quote: There are two types of people in this world: Those that work and those that watch. Make sure you bow for your audience.
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This week’s Misfit Entrepreneurs are Alex and Leila Hormozi. Alex and Leila are an entrepreneur power couple. They have scaled three companies to well over $100M in cumulative sales across 3 different industries (software, service, eCommerce) and continue to grow.
Their companies include Gym Launch, a service and coaching company, Prestige Labs, a premium supplement company, and ALAN a lead management software firm. In fact, they took Gym Launch from 1 employee to over 70 and $28 million in revenue in just 3 years.
Needless to say, Alex and Leila have not only figured out how to scale and grow companies quickly and effectively, but they’ve also found the right balance as a couple to do it well and I want to dig into all of this with them in this episode.
Alex Hormozi Podcast – The Game
Alex and Leila both have Youtube Channels where they give a lot of advice
Alex and Leila met in 2016 through online dating. Both were very focused on their careers. But they met for the first data and found a lot of commonalities including their love of business and their backgrounds. How they saw business was similar. In fact, after Alex heard what Leila wanted to do, he told her to skip all that and come work with him. Over 3-4 weeks of them talking and her learning more about the Gym Launch concept, she saw a great opportunity to work together. She ended up leaving her business and joining him with Gym Launch. They ran the business as just them for a year and then began to build out the teams, etc.
They actually were doing such a good job that some gyms could not handle the capacity they were creating for them, and it caused problems. In fact, Alex and Leila almost gave up. They re-worked the business model so they or a rep for them did not have to be present and things took off. From there, they got into supplements specifically for gyms. They also developed a lead management software and other solutions.
Alex mentions that they had a logistically challenged business that they had to fix, even though they were very good at doing what they did.
Alex was good at the solution side, but Leila is really good at putting the team and leadership into place.
What has been your secret to working well as a couple?
How does your dynamic work or change during tough times?
What are the principles you use to develop a successful business and teams?
At the 23 min mark, Alex and Leila talk about their culture…
“To have a great company – marry the smarts and the hearts.”
Explain your marketing and lead strategy…
Give an example of a front-end offer that works well?
For Gym Launch, a customer can start using Gym Launch absolutely free and if they don’t make at least $4000 in their first 30 days, you don’t have to continue.
Best advice for an entrepreneur starting out today?
Best Quote: To have a great company – marry the smarts and the hearts.
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This week’s Misfit Entrepreneur is Robert Burr. Bob is one of kind. He’s been in the oil business for over 40 years and has generated hundreds of millions of dollars during his career. He’s shared the stage with everyone from Robert Kiyosaki to Peter Schiff educating people on the opportunities, benefits, and risks of investing in oil and gas.
Bob is a master syndicator and deal strategist…but you know what, he retired a number of years ago and after spending almost every day on the golf course and with grandkids, he felt the urge to come back. It it was the pandemic that made him jump back in with both feet because it created some of the best oil and gas opportunities he says he’s ever seen.
I asked him to come on to share his wealth of knowledge on investing in oil and gas and his philosophies on business.
Bob started out in the insurance business in the 70’s and had huge success. He was making more money than he ever thought he would. His brother got into the oil business and recruited him to help sell the investments. His brother would run the business and he would raise the money. The timing proved to be tough as it came right as oil and gas embargoes started, but they worked their way through and went on to have massive success over many years.
As Bob says, “It wasn’t easy, but it has been a passionate, life-fulfilling mission that he would not trade.” Bob wrote about his story in his book, Leaving Your Pack.
At the 6 min mark, Bob talks about a conversation with his dad that helped put him on his path and about “being in the game.” “
Talk to us about the types of things and deals you do in oil and gas…
What are the risks that people should know about when investing in oil and gas?
At the 26 min mark, Bob talks about the tax-free way to “roll” oil gains like a 1031 exchange and defer taxes…
Other great lessons about entrepreneurship and how to succeed from your journey?
Best Quote: In order to have a successful business, you have to sincerely, from your soul, love your people.
Bob's Misfit 3:
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This week’s Misfit Entrepreneur is David Bradford. David is well known throughout the world for his work and development of Interpersonal Dynamics -arguably the most sought-after course at Stanford Business School. He is the Eugene O’Kelly II Senior Lecturer Emeritus in Leadership at Stanford and has been leading in his areas of expertise since 1969.
His work in Interpersonal Dynamics has been at the forefront of how to build great relationships in business and in life and David has been tapped by many of the largest companies in the world to help them in better developing their leaders and teams. He is the co-author, with Carole Robin, of the best-selling book, Connect: Building Exceptional Relationships with Family, Friends, and Colleagues. The book is in many ways the Stanford course he is so well-known for packaged in an easy to use and implement guide so anyone can put the principles to work.
And its these principles that I want to dig into today, so let’s jump in.
David did his doctoral work in social psychology with an emphasis on interpersonal group behavior. He learned how to get students working in groups of 12 to get better at interpersonal relations and was brought to Stanford to help teach this to generations. Students call it “touchy/feely.” Over the course of a semester students learn how to be more open and authentic and get it validated from their peers. The experience is often transformation for students. After succeeding for so many years, David and his co-author, Carol decided that they could help people build powerful relationships on a larger scale by putting their process into a book, Connect.
What is Interpersonal Dynamics?
What is an exceptional relationship and what are the characteristics of them?
Is there one of the dimensions that is harder to achieve in a relationship?
At the 11 min mark, David tells the story of how he and Carol had a falling out and used the dimensions to repair their relationship.
What are some of the things people should be doing to put their relationships on a path toward exceptional?
You worked with and advised some of the biggest companies in the world include top Silicon Valley startups, where are some of the biggest challenges in most companies when it comes to building better relationships?
At an individual leader level, what are things they should thinking about when interacting 1:1?
What do you see in the great leaders you’ve worked with on how they balance being a leader and being a friend?
Any practices or habits leader embody that help them learn to get better?
What works or mentors have influenced you most in your career?
Best Quote: Logic and feelings are partners. Not in opposition. We don’t want logic to fully control us like Spock on Star Trek and we also don’t want feelings to fully control us. But if we don’t recognize our feelings, then they do control us. So, can we know what we are feeling and now what we want and have them work together.
David's Misfit 3:
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