Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship

The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the breakthrough entrepreneurship strategies and actionable advice to accelerate your success! The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncover each guest's key tools, tactics, and tricks that listeners can start using in their lives right now. Learn more about the show at and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!
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The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the best, actionable advice to accelerate your success!

The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncovers each guest's key tools, tactics, and tricks that listeners can start using in their lives right now.

Learn more about the show at and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!

Jul 25, 2018

This week we have a pair of Misfit Entrepreneurs in billion-dollar CEO Scott Morehead and former Pastor, Ryan McCarty. You may be thinking, why is Dave interviewing a CEO of a billion-dollar company and Pastor in the same show? Let me tell you. Scott and Ryan have teamed together to create an incredible organization called Culture of Good, based on the best-selling book they wrote together of the same name.

It all started when they partnered together to grow Scott’s company, the Cellular Connection, or TCC, which now is the largest Verizon Authorized retailer. Scott hired Ryan to help create a Culture of good and drive results. Over 6 years, they took the company from 190 stores and $137 million in annual revenue to 630 plus stores and over $830 million in revenue using the culture of good philosophies. Today, the company is a billion-dollar company with over 1000 stores and more than 3000 employees.

Scott and Ryan’s story and TCC have been featured in Forbes, INC, FOX Business, and countless other outlets. I’ve asked them to come on and share it with you and teach everyone in Misfit Nation the principles of a Culture of Good.

TCC was started by Scott’s parents. He started working in one of the stores while in college. After college, he went to work at the head office and after a few years, he bought the business from his parents for a hefty price tag.

Scott never took any money out of the business and invested it back in to grow the business exponentially. The big challenge was creating a culture that could transcend across the country as the company grew. Everything was harder – communication, motivation, running the business, etc. He realized that he was really in the people business. Scott had to find a way to create and keep the culture as the business scaled.

One day, he went to a church with a pastor that had tattoos and earrings, and a mow hawk. It was an incredible experience. The pastor was Ryan delivering a sermon about you “what equaling your why.” So, Scott took Ryan to lunch to talk more about the concept – and by the end of lunch Ryan was trying to talk Scott in hiring him.

*One lesson I took from the story is how important it is to be open for opportunity because it can come at any time.

Ryan, has been a pastor/minister and doing global missions for almost 20 years. But, as Ryan said, he never really fit into the normal stereotype of a pastor except for he had a goal of making the world a better place. He had no idea that Scott was in his audience that day. Once he went to lunch with Scott and they started talking – he just blurted out that they should work together. It just seemed right.

Scott didn’t hire Ryan right away. It took several months of conversations and even a bad accident where Scott was injured before Scott decide to move ahead.

At the 14 min mark, Ryan shares a great message about how he knew he had to work with Scott. He talks about comfort zones and faith and following your gut.

What is the philosophy of the Culture of Good?

  • Ryan: We teach for profit companies how to operate their businesses with the soul of a non-profit. It aligns being purposeful with profitable and creating a culture and experience that makes work fulfilling – making it a cause that drives results in a business.
  • Scott: From a Misfit standpoint, we’ve been told “for profit business” can’t care and “non-profit business” can’t be run well. That’s not true. The Culture of Good is where those two sectors come together and marry – essentially taking the best of each other and creating a better overall entity. You can run a for profit business that cares…

Taking that from idea to reality are two different things. How do you actually implement this system? You have the 5 Promises for that – tell us about them…

At the 20-min mark, Scott and Ryan go into this in great detail. It is best to listen to what they say, but below are some selected notes.

  1. Caring – What is your cause that your business needs to carry? This cannot be separated from the business intent. They must be aligned and must benevolent.
  2. Inspiring
  3. Connecting
  4. Being Authentic
  5. Drive the Business

All of them have to be carried out equally. The more good you do, the more business you get and the cycle goes ‘round and ‘round.

Examples of implementing each one:

  • Caring – Everyone is involved in the cause
  • Inspiring – Making the cause part of the mission and the everyday values of the company
  • Connecting – Connecting the cause not just with employees, but with customers and making everyone part of doing good.
  • Being Authentic – You are not doing this as a PR stunt. It must be real and be part of who you are as a business and be echoed throughout.
  • Drive the Business – You must not lose sight of driving the business and its growth – you simply want a culture of genuine good to be a part of that story.

What have you learned about the human spirit going through this journey together?

  • Ryan: That it is good. Business is a human endeavor and doing work that inspires others to do good. People just need help connecting their “what with their why.”
  • Scott: The stereotypes of millennials are wrong – they want to work hard and contribute. They want their company to be purposeful. The other thing is that millennials care more than every other generation.

What other advice can you give for growing a great business?

  • Going from a small business, a family-owned business, where you are a massive individual contributor to scale to a large business, you as the owner will need to contribute less and let others do their jobs. You have to become very good at sharing your mission, vision and strategy.
  • Don’t be afraid to share what is on your mind – don’t keep things a secret, but also take the time to understand and make sure you are communicating it correctly and in the right ways to each audience.
  • It is very important for entrepreneurs, early on, to start having the culture discussion and be stating the vision and mission and making it part of your life.
  • Make sure people know where their impact is and where they work matters to the business – no matter what stage you are in.
  • Your goal should be to lead leaders and not just manage systems and processes.

iPhone or Android?

  • Ryan – Android/Samsung
  • Scott – You are good on either side – but whichever one you choose, go all in on the product suite. It all works together when you buy the stuff that works together.


Best Quote: “A business with purpose is a better business for everyone involved...”


Ryan and Scott's Misfit 3:


  • Ryan: You have to find yourself first. Self-awareness is critical. 
  • Scott: A business with purpose is a better business for everyone involved.


  • Ryan: Give of yourself. The need is the call. Look for needs around you and meet them. Contribute.
  • Scott: Don’t trust that the culture is going to be better – you must continue to invest in it purposefully.


  • Ryan: Lead yourself. Whatever you are building in life, don’t forget about the legacy you will leave.
  • Scott: If you can’t figure all of those out on your own, go to
Jul 18, 2018

Hello Misfit Nation! Welcome to another edition of "Lessons for Hannah!"

In November of 2016, we introduced a new format that we are putting alongside our regular episodes called “Lessons for Hannah.” Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her daddy and his Misfit friends throughout her life….even after I am gone. If you haven’t listened to the first episode of "Lessons for Hannah," I urge you to as it gives some more background and tells the amazing story of how Hannah came to be in our lives.

"Lessons for Hannah" are short, very useful, and sometimes comical lessons, that I have learned which I want to share with you and give to Hannah to help in your lives. Because I want Hannah to have these for her life, I’m going to speak as though I am talking directly to her. These episodes are a lot of fun and if you think there is a lesson that we should include in these episodes, please don’t hesitate to send it over to us at We’d love to share it.

This week’s Lesson for Hannah

Hannah, I want to talk to you about your health. You have grown up with your mother and I and we have done the best we can to model a healthy lifestyle for you. Your health and fitness should be a focus in your life because good health and fitness habits impact all areas of your life from your work to how you feel about yourself to your relationships.

I want to share a few of the best tips that have allowed me to get into even better shape now than I was when I played college football and that make a huge difference in all areas of my life, including success.

Before we begin, let me say this – Your body is a temple. It is absolutely amazing. If you just sit back and think about it for a second, it is truly magnificent how everything works the way it does, how each cell knows what to do as part of each organ, how our brains work, our hearts, how everything comes together to work in an almost perfect harmony. It really is a wonder and deserves tremendous respect. I have realized this more as I have gotten older. Like a lot of people, I was not as kind to it in my younger years, but I have always believed in the benefits of healthy eating and exercise – maybe with glass of good wine or a beer or two sprinkled in from time to time. You’ve gotta enjoy life too!

But, what I am about to share with you starts with a respect for your body no matter what. No matter what society tells you about “perfection” or some airbrush picture displays – none of that matters. Focus on your body with a sense of love and gratitude because as I have said before, for us to even be alive is a miracle. In fact, the chances of any of us being alive right now are 1 in 10 to the 2,685th power…or virtually zero. Seriously, It’s the probability of 2.5 million people getting together — about the population of San Diego — each to play a game of dice with trillion-sided dice. They each roll the dice — and they all come up the exact same number — say, 550,343,279,001.

Ok, enough of my soapbox, here are the top 10 things I have found that you or anyone can do fairly easily to have a great impact on your health.

  1. Wake up and go to bed at the same time each day – even weekends. This small habit makes such a big difference in your ability to be productive. Keeping consistent in your go to bed and wake up times helps you to have more energy and for me, I have found helps me to think clearer and keeps my body in better sync for training.
  2. Drink a full glass of water within 15 minutes of waking up. This really helps with your hydration. Most people live in a constant state of being dehydrated. Water is essential to life and to your body’s performance. Starting out the day by feeding it what it needs, not only helps you to be more hydrated, so you have more energy through the day, but also gives it to critical substance it needs to survive.
  3. Workout in some form or fashion every day. This will be different for everyone, but if you can put in 30-60 minutes of some sort of weight training or cardiovascular exercise each day, you will be much better off. I’m not tell you anything you’ve haven’t heard a million times here. But, what I am challenging you to do is to be disciplined in this area and to be consistent – every day.
  4. Schedule your workouts to help you be more productive (giving you a 2-for). This one has really made a difference for me. Once you start to get into a routine, you will start to notice what I call your “peak times” during the day. These are times where you are at your best. You want to schedule your most important work for these times. For example, my first peak time of the day is from 6am-8am. I am fresh off a good night’s rest, had a good breakfast, and am ready to go. After about 2 hours of solid work, though, I need a break, and I need to re-energize. That is when I go to work out. Most days I work out from 8:30-10:30 am and this energizes me for the rest of the day. I return and get a solid block in before lunch. And the complete the day. Believe it or not, because of my workout fueling my energy, one of my other peak times is right after lunch.
  5. Take a multi-vitamin daily. No matter what you do in today’s age, it is almost impossible to get every nutrient and serving you are supposed to have daily. A good multi-vitamin will fill the gap.
  6. Stretch! Every day for 10-15 mins if possible. Wow does this make a difference. If you can make stretching part of your workout routine every day or find time to do so, it helps in so many ways. It helps prevent injury. It helps reduce tension. It gives balance to your body’s muscles. It will even help with better sleep.
  7. Meditate for 10-15 mins each day. I do this in the morning before I start into my first peak time. There are so many ways to do this, but what matters is that you take 10-15 minutes to center yourself for the day. My routine is simple and you can use it if you like. I write down 3 things that I am grateful for in life – usually they are about you and mommy or something surrounding our family. I then write down my 3 most important items that must be accomplished for the day. And then I say a prayer. A lot of times I will add in a 5-min guided meditation from an app like Headspace.
  8. As far as food and drink. Drink water throughout the day instead of soda or sugary drinks – duh. Limit alcohol intake. I have a rule of no more than 2 drinks in a sitting and it has served me well over the years. Do your best to eat a consistent diet. For example, I have a set eating routine for breakfast and lunch each day of the week that makes sure I get ample servings of fruits, vegetables, lean meats, good carbs, etc. For dinner, just eat for balance – good food lower in fat, etc.
  9. Get a standing desk. Greatest office investment ever! Sitting all day is hard. First off, it’s just hard to do. Second, it’s hard on your body. Our bodies were made to move and perform, so prolonged sitting it just tough all around. In fact, you should be getting up at least once every hour during the day and walking a little bit at minimum any way. A standing desk helps so much in this area, especially if you need to work for a long period of time, 2 to 3 hours nonstop or so. You can stand and keep cranking. Studies have shown that standing can help you be more productive than sitting. If you haven’t tried a standing desk before, I would urge you to. You can get one for a couple hundred bucks on Amazon. You will definitely see a difference in your work. In fact, I am writing this episode while standing right now!
  10. Rest one day each week. This is one that I admit has been a struggle for me over the years, but I am getting better. Scheduling and planning for it has helped. You should take one day a week to rest. This does not mean you do nothing. For example, maybe you stretch or get a massage, take a light walk, etc. But, it does mean you give your body time to recover. When it comes to work, that also means taking the day off. Read a book or focus on a hobby or project. If you are like me and can seemingly find some excuse to do work every day of the week, at first this will be tough. As I mentioned above, it was a real struggle for me not to plug in for a few hours on a Sunday and “get stuff done.” But, then as a commitment to our family and my coach, I started scheduling Sunday’s off – and you know, it is amazing how I still get everything done. I have found that many times, because we all work hard and are driven as entrepreneurs and high performers, we just look for things to do. It’s the nature of the world in which we operate. My advice, re-invent the system. Give yourself at least 1 day or more each week where you completely tune out from work related items and focus on the amazing life you have and the incredible world around you.

Hannah, I know that you have either seen or heard me talk about these health tips before, but I wanted to get them all in one place for you. I hope that you find a way to incorporate them into your life and use them to keep yourself healthy and enjoy life to the fullest.

I love you, Daddy.


Best Quote: “Your body is a temple. It is absolutely amazing. If you just sit back and think about it for a second, it is truly magnificent how everything works the way it does"


Misfit 3:

  1. Good health and fitness habits impact all areas of your life from your work to how you feel about yourself to your relationships.
  2. Your body is a temple and deserves tremendous respect.
  3. It is a miracle that any of us are even alive, so cherish it and make the most out of it by making sure to care for your health.
Jul 11, 2018

This week’s Misfit Entrepreneur is Justin Schenck. Justin is the founder of Growth Now Movement and the wildly successful podcast by the same name. He is ranked one of the Top 8 podcasters to watch in 2018 by INC Magazine and a fellow Icon of Influence at the prestigious New Media Summit.

In addition to running the Growth Now Movement enterprise, Justin is a highly sought-after speaker and founder of Begin Podcasting Now which is a company that helps others launch and grow their own podcasts.

I’ve had the chance to spend a lot of time with Justin and what strikes me most is his willingness to help others and to genuinely help them succeed. I think a lot of this is rooted in his own story of overcoming adversity to create the life he has today. And that is really what I want to focus on with him today – how you can create the life you dream of and grow now!

When Justin was 12, his parents got divorced and it went downhill from there. His dad spent some time in jail and his mom had a 20-year pill addiction. He had 1.7 GPA in high school. He was not a path to any significant success.

But, he realized he was very good at learning from other people’s mistakes and choices, so he started to seek out and learn from entrepreneurs and other successful people. When he was 25, he started a company putting together personal growth seminars and did well for a few years. Then, he and his business partner decided to go “all in” on an event together. It failed literally losing them the business.

He then went into corporate life in medical sales but felt like something was missing – helping others in a meaningful way. That led to Growth Now Movement and the building of his podcast production and coaching company.

At the 6 min mark, Justin explains the Growth Now Movement…

  • It doesn’t matter where you have come from or where you are today.
  • What matters are the choices you are making today to grow into the person you need to be.
  • It’s about total self-development and continuous growth throughout your life.

What have you learned about yourself and what it takes to succeed?

  • #1 - always be authentic with yourself and the things you’ve been through in your life
  • You can be too “self-less.” It is very important to take care of yourself first.
  • Ironically, being more selfish and taking care of yourself, your relationships, your business, life, health, etc. allows you to be able to help more people.

Who is the most inspiring person you’ve ever interviewed on Growth Now Movement and why?

  • Fabio Viviani is inspiring because of his story in overcoming adversity and because of how much he is willing to give and help others
  • William Hollace was once homeless on the street and is now one of top motivation speakers
  • Everybody has a story and it takes a lot of courage to step forward and share that story.

Is there a trait, habit, skill that you see consistent across the guests you interview?

Intention. Every day they set their intention and they go and make it happen. Every single person that he interviews lives a life of intention. Intention is direction.

At the 14-min mark, Justin talks about his best advice for creating the life you desire from what he has learned on his journey.

  • First, get clear on what you are good at. What are your strengths and what things to do love to do and can do for hours on end.
  • Surround yourself with people that have mastered to game in which you want to play. 9 times out of 10, you are not doing something new – you are trying to innovate on what already exists.
  • Listen, follow, and level up
  • Be authentic in every move you make and do

What has surprised you the most so far?

  • In the entrepreneur space, money doesn’t happen as easy as you think
  • In podcasting, it is how willing people you admire are to share their stories and give back and be a part of what you are doing.
  • If you just ask, many times you will be amazed at how people will be willing to help

At the 19-min mark, Justin talks about how he “asks for what he wants” and the methodology behind it…

  • It can work for everybody in different areas of life
  • What people want is to know they are making a difference not so much that you will promote them
    • “I would be completely honored if you would take a couple of mins out of your day to inspire my audience.”
    • “Let’s work together because I feel that you are super valuable”

What are some of the best lifehacks and success hacks you take from guests?

  • Sean Thomas’s “self-check” of the 7 areas of his life (work, relationships, love-life, etc)
  • At the end of the day, what did he give enough to and not enough to and adjust for the next day to keep things in balance
  • Almost every person takes time to meditate and set intention for the day

What do people need to make sure to make part of their life to succeed in today’s world?

  • Mindfulness – live in right now
  • Relationship building is a lot art and needs to be fostered
  • Look beyond social media and create real relationships with people
  • Take “me time” and relaxation time. You need to recharge.

At the 30 min mark, Justin explains why podcasting should be part of your growth strategy…

Best advice for your entrepreneurs starting out today and where is entrepreneurship going?

  • Absorb all the content your possibly can – self-educate
  • Try a lot of different things to figure out what really is your thing
  • Entrepreneurship will grow even more
  • It will be more relevant to be an entrepreneur than an employee


Best Quote: “Live selfishly in order to be self-less…”


Justin's Misfit 3:

  1. Be 100% authentic – don’t be afraid to share your story
  2. Wake up every day with intention and know the direction you are going
  3. Take care of yourself so you can really help others. Live selfishly in order to be self-less
Jul 4, 2018

Misfit Nation! Welcome to the 100th episode of the Misfit Entrepreneur! You know, when I started this little experiment as a way to leave behind the best wisdom on success and life that I could find and give for my daughter, Hannah – I had no idea that this show would grow the way it has and have the following and impact it has had around the world. I am so humbled and honored to be doing this with you. This show is as much mine as it yours as it could not and would not be where it is without you, our loyal listeners in Misfit Nation.

From the bottom of my heart – thank you, thank you, thank you for your support of the show. And we are just getting started. We have much more to come for you over the next 100 episodes both in the guests that we are bringing you and other unique opportunities such as the Grow Thrive Revive Retreat.

It is not a coincidence that we are at this point together. I truly believe we are meant to be on this journey with each other and accomplish amazing things. And you better believe that I will do everything I can to bring you the best information, advice, and actionable success strategies to help you do so.

I’ve spent an enormous amount of time going through our first 100 episodes to find what I consider to be the Top 10 Most Important lessons that they have given us and I want to share them with you.

I have also put them into a FREE guide with text from the episode for each lesson with some action steps on how you can incorporate them into your life and business.

You can get it at www.MisfitEntrepreneur/Lessons

The Top 10 Lessons from 100 Episodes of Misfit Entrepreneurs to Help You Breakthrough to You Highest Potential...

Lesson #1

They practice the DCP Formula and use it through the life and businesses. DCP stands for Discipline, Consistency, and Persistence. I go in depth on this formula in the episode as well as the Top 10 Lessons Guide.

Lesson #2

The highly successful don't do one thing exponentially better than others. They do a lot of things, sometimes very small things, just a little bit better or slightly differently and doing all of them a little better adds up to a huge advantage. I highlight some examples of these things as I discuss this lesson in the episode.

Lesson #3

They have a keen understanding of self and their conditioning and have learned to have control over their thoughts and how they react to the different circumstances in their lives. To me, this realization or understanding is ultimate in personal power and allows people to live from true choice instead of being run by other people's ideas and what they've been told they should do. You must learn to choose your thoughts and what you allow your mind actions to do.

Lesson #4

High performing Misfit Entrepreneurs go through a process of transformation. The learn, as my good friend and business partner in our life-changing bi-annual event, Grow Thrive Revive, Evan Money, puts it and talked about in Episode 59 – they learn the power of the return on forgiveness. Sometimes it is forgiving themselves while other times it is forgiving others for the wrongs that they have done to them. Whatever these things are, for many people, they hold them back and once the truly forgive, they remove a tremendous weight from their shoulders and can move forward in their pursuits to greatness.

Lesson #5

This one should come as no surprise - they have a strong "why" that they anchor to. This why is their driver and the thing they rely on to keep them going when things are tough. It is also, talking about the power of little things, the reason they want “it,” whatever it is, more than others. It fuels them and gives them purpose.

Lesson #6

This one should come as no surprise either, but it is such a constant with high achievers that I had to highlight it. Every Misfit Entrepreneur we have had on this show has a consistent personal growth and development routine. They are different in how they do it. Some people work very closely with a coach or multiple coaches. Others prefer to read and study other great entrepreneurs and successful people. Some listen to a ton of different podcasts. And of course, there are many do a blend of these.

Lesson #7

This lesson goes hand in hand with personal development. High performing Misfit Entrepreneurs are very careful who they surround themselves with. They are acutely aware that the people around them have an impact on their success. They are selective in their friends, business partners, employees, and who they choose to spend their time with. Take inventory of who you surround yourself with and spend time. Make sure they are the right people to help you in reaching the levels you aspire to.

If you are looking for a great way to make personal development on a daily basis easy and grow yourself in 10 minutes a day, check out this lifetime offer from our friends at Read it For Me. I used this almost every day as part of my routine. Just go to www.Readitfor.Me/Misfit

Lesson #8

High performing Misfit Entrepreneurs are great problem solvers. They also have figured out that the bigger the problems that they can solve, the bigger their business and success can grow. They seek out bigger challenges. The take calculated, what I call asymmetric risks. Meaning that the risk they take have some downside, but very little compared to the massive payoff they will get in succeeding in taking the risk. Solving big problems requires taking risks and sometimes a leap of faith.

How about you? What problem or problems can you or should you be solving? Are there any problems that you have thought about and are passionate about solving? How can you go about doing so taking an asymmetric risk?

Lesson #9

Systems. Systems are the most important part of growing and succeeding in business and the high performers figure this out. They learn the power of having good systems and implement them across their lives and businesses. This allows them to scale and grow.

We can only do so much with the time and energy we have. At some point we will plateau because we just cannot work any harder or do any more with the time we have. It is at this point that highly successful Misfit Entrepreneurs learn the lesson of putting in systems in place to duplicate the things they are doing or automate them.

Lesson #10

How you do anything is how you do everything. Your habits and choices will define you and your success. This is probably the easiest lesson to understand and hardest to implement because it encompasses everything we have talked about today. All the lessons we have discussed either fall under becoming a habit or a choice. In fact, Tom Ziglar, Zig Ziglar’s son in episode 83 put it perfectly. When I asked him what the absolute most important thing someone can do for their success was, he said “The fastest way to success is to replace a bad habit with a good habit.”

Best Quote: “Embracing these 10 lessons gives you the blueprint, foundation, and guide to success..."

100th Episode Misfit 3:

  1. Review the 10 lessons and ask how you can incorporate them more fully into your life and business.
  2. Ask yourself where you can use DCP to refine these lessons in your life. Just ask, where to do I need to be more disciplined in an area? Where do I need to be more consistent? And where do I need to persistent through take the challenge head-on.
  3. Download and use the Top 10 Guide to help you!