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Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship

The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the breakthrough entrepreneurship strategies and actionable advice to accelerate your success! The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncover each guest's key tools, tactics, and tricks that listeners can start using in their lives right now. Learn more about the show at www.misfitentrepreneur.com and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!
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The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the best, actionable advice to accelerate your success!

The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncovers each guest's key tools, tactics, and tricks that listeners can start using in their lives right now.

Learn more about the show at www.misfitentrepreneur.com and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!

Apr 25, 2018

This week’s Misfit Entrepreneur is Rick Sterger. Rick is epitome of what it means to find a niche and focus intently on being the best in that area. He is known as “the Immigration guy” and has built a law practice that continues to grow exponentially each year. Rick has a very specific focus in practicing immigration law with an emphasis on removal defense, but also has a breadth of experience in developing business systems and strategies for companies like Samsung, Motorola, Sprint, and Dell prior to starting his practice. He’s received numerous awards and his firm services clients throughout the U.S. and the world.

The reason for having Rick on today is not to talk about immigration, but for you to hear his story of hitting bottom, figuring out what was really important in life, and then creating the life he wanted to have. And of course, to discuss how to identify and maximize a niche in your business.

www.TheImmigrationGuy.com

Rick’s story started with being in the mobile phone market early on. He rode the wave from a 30% market penetration to a 120% penetration. As growth begin to slow and the market started to consolidate, Rick found there was no place left to go and in 2008/2009 with the economy was collapsing, while going through a divorce, he was laid off.

He took a gig consulting, but knew he needed to find out what he was truly meant to do.

The opportunity came serendipitously. He was having a conversation with a friend, who worked in borders/customs and was told that you don’t have to be a California lawyer to practice immigration law in California, because it was handled under federal law. The light bulb went off to go start a firm because Rick had originally gone to school for law.

Within 8 mos, he had gotten rid of everything (fancy car, house, expenses he didn’t need), had his new practice up, but had not clients. He then starting building from there.

You hit bottom – how did you get back up and get out of the bottom you were in?

  • Rick had a drastic realignment of his values
  • Up to that point, It had all been about status and material things
  • When his wife divorced him, he had to think about how he could still be a good father and realized that traveling 70% of the time, which he had been doing, was not going to allow him to do it and contributed to his current state.
  • He had to change his values before he got hope
  • You may have to let go of your sense of security, your sense of place and current identity to find who you truly are meant to be and that is scary.
  • He realigned what was important to him and started with his children first.

At 12 min mark, Rick talks about how it took going through a full financial collapse to make him realize what really mattered.

Ego and pride got in the way of asking for help, but also helped in needing to prove himself and kept him going. He had to learn the hard lesson of balancing them.

He also had his father’s rise from poverty as a role model for him.

At the 19 min mark, Rick talks about how he took his business from $0 to growing at hundreds of percent by bootstrapping in a niche.

  • He did his own canvassing, putting up flyers – but it was so hard. He was worried about how it looked. What it look like to a client to walk in the office to see the lawyer was the same guy putting up flyers?
  • He didn’t get a single client for 6 mos.
  • At that time, he got a call from a friend that let him know another guy he went to school with had a really successful law firm focused on the Latin community
  • He didn’t know what he was going to do, but he went and met with him
  • He didn’t want to let on how dire his financial situation was because of the potential embarrassment.
  • Later, it was letting go of this that actually changed his path
  • The meeting went about as good as it could- the former schoolmate gave him an office and allowed him to work with his clients for business and split the revenue.

At the 27 min mark, Rick talks about how selling his service from a video store became his biggest revenue source and other guerrilla tactics he used to get business…

Rick was then able to use his 6-sigma training from his former positions in the mobile industry to create systems to help his business find leverage through technology and create an infrastructure to grow at a rapid pace.

  • It is the littlest things that make a huge difference, like locating your business outside of the city and offering free parking.
  • Or extending the concept of education and informing people in a way they can understand through social media in other countries with a goal to help them know what they need to do to come to the US legally.
  • You can spend $5 a day on Facebook in Guatemala and look like Coca Cola
  • Rick can now start helping a client from the time they make the decision to flee their country and keep them from making huge mistakes of putting themselves in harm’s way.
  • It is entirely new way of working with clients

Tips for growing a tribe on social media:

  • Serving people through education is one of the most valuable things you can do
  • If you can consistently give people value that is vital and important to them, they will begin to follow and trust you
  • Don’t be afraid of giving away your best advice
  • You cannot operate from a place of scarcity – give everything you’ve got and you’ll attract abundance.
  • Get honest with yourself at who you are optimal client is – they are looking for YOU and your experience
  • Breaking things down into small pieces is good to do

The best thing and toughest thing about being an entrepreneur is that your growth in business is directly related to your personal growth. Growing yourself will help you come to peace with the things you fear and help you overcome them. The battle is growing as a person so that you can realize the business that you are truly capable of having.

 

Best Quote: “The best thing and toughest thing about being an entrepreneur is that your growth in business is directly related to your personal growth.”

 

Rick's Misfit 3:

  1. Personal Practice: Everyone needs to have a practice that is reflective of where they are and what they need on a regular basis such as meditation or personal growth. You have to have a way to activate your ability to grow.
  2. Fail big. Fail often. Every time you fail you learn the most.
  3. Patience: If you build something of quality and operate from a set of core values that are principled – you will find a way to succeed. Patience will allow you to stay with it until the results come.
Apr 18, 2018

This week’s Misfit Entrepreneur is Perry Marshall. Perry is one of the most respected entrepreneurs in the world. Perry is the authority when it comes sales and marketing online. His google AdWords books laid the foundation for the $100 billion dollar pay per click industry. And the techniques he created have become the standard best practices. He also wrote the world’s best selling book on web advertising, The Ultimate Guide to Google AdWords. Other best-sellers by Perry include the Ultimate guide to Facebook advertising as well as his book 80/20 sales and marketing.

In fact, he has taken 80/20 and turned into a verb teaching people that it's not just a fact about your business, but an action you take on your business.

Perry has consulted in over 300 industries and has served as an expert witness for marketing and Google AdWords litigation.

With all that said, the area of expertise is not the most important thing I want to talk with him about today. You see, Perry is an adoptive father just like me and together we want to share our best advice for adoptive entrepreneurs…

www.PerryMarshall.com

Perry says her journey happened in multiple phases. His first foray into entrepreneurship was when he was 17 selling speakers out of his garage. It was a technical hobby that made some nice money. Perry then went to college for engineering and was working for Grainger.

At the 6:30 min mark, Perry talks about how a prank at his first job that got him fired, turned into a blessing in disguise – it led to a series of jobs that didn’t work out. This totally shook him up and he started to sour on working for someone.

A friend introduced him to Amway and it made sense to him for where he was in his life. Perry did Amway for 6 years, but in Perry’s words, it was a failure as a business. But, he learned how to put on a suit, give a presentation, how to sell, deal with rejection, and cold call. Without knowing it, this was preparing him for his future.

He then moved to Chicago and took an engineering job for 2 years. He was laid off, so he went into sales. It was still hard and not natural for him to sell. He was fired – again.

It was 1997 and Perry was up to high eyeballs in debt. He had another child on the way and was having health issues because of stress. It was at this time that he found Dan Kennedy and started to use Dan’s principles of direct marketing. To Perry, direct marketing was like the engineer’s version of selling because it is based on a system and series of levers.

Things finally clicked for him. At this time, the web is just starting and Perry saw an opportunity to take direct response/mail marketing and apply it to the web.

He got a new job and put it into practice for himself to generate leads. His systems started generating daily leads for him of people who were really interested in his services. When Perry started with the company, the part of the business he was in charge of was doing about $200,000 per year. Within 4 years, he had grown it to over $4 million and the company sold giving Perry a nice bonus because of stock he had. He took what he had done and started consulting in this specific niche. This put him on the path to the business he has today.

At the 28 min mark, Perry talks about success and how he pieced together everything he learned from his numerous jobs and firings and where life took him to build his business. He talks about being a student and teacher and how both are needed to succeed.

How has being adoptive parent impacted your life as an entrepreneur?

  • Adopting is a crazy adventure
  • At times it has been hard and put strain on the household and relationships
  • But, it has been incredibly rewarding.
  • From an entrepreneurial standpoint, it has created a keen awareness to specific things
    • For example, almost every epic story features an orphan (Batman, Superman, Tony Stark, The Lion King, Cinderella, and on and on)
    • All humans feel abandoned and shoved out into the world to fend for themselves at some point.
    • In some way, all humans are orphans and every day when you get out of bed, you are selling to “orphans.”

Explain the most important points of 80/20 sales and marketing… Your initial thoughts when you hear 80/20 are just the tip of the iceberg

  • 80/20 is really a law of all cause and effect.
  • 20% of all causes generate
  • 80% of all effect
  • There isn’t anything in your business that isn’t 80/20. It’s everywhere. The pattern is universal.
  • Every aspect and area of your business down to how you track your numbers has an 80/20 to it.
  • Further, there is an 80/20 on the 80/20 – so for example, 20% of your customers produce 80% of your revenue. And 20% of those customers and 4% generate 80% of 80% or 64% of your revenue and so on.

What's working/not working today with AdWords?

  • First, don’t even bother if you are not willing to get a serious AdWords education. It’s like playing against the casino, so you have to be prepared.
  • Start with remarketing and retargeting before your buy cold traffic, because retargeting is reaching out to people that have shown interest for your solutions on your site already.
  • Remarketing/targeting will help you find our more about who these potential customers are so when you do AdWords, you will have a much better idea of who to target.

 

Best Quote: “Cynical people think that success is random and accidental. Life is kind of that way, but success is taking what happens to you and piecing it together into a coherent force that makes sense and delivers results.”

 

Perry's Misfit 3

  1. Get off social media. Period.
  2. Most people start their day wrong. Grabbing a phone and checking your social media or email should be replaced by a notebook and a cup of coffee and some prayer, meditation, focus, gratitude, priorities, etc. Get your brain settled before you start your day. Read something written before “Gutenberg” every day. 99% of the information coming at you is irrelevant.
  3. Read something written before “Gutenberg” every day. 99% of the information coming at you is irrelevant. Reading something before “Gutenberg” ie. Before the printing press means that text had to be laboriously hand copied and re-written – which means it was considered very valuable and precious (or they would not have taken the time to hand copy it over and over)
Apr 11, 2018

This week’s Misfit Entrepreneur is Bob Roitblat. Over 3 decades, Bob has innovated, developed, and successfully exited over a dozen businesses. He has developed a unique way of leading and building a business in that he is a competitive sailor and has used the principles needed to succeed on the water to help his businesses and those he consults with to succeed at the highest levels.

The thing that struck me the most about Bob was his thought process around innovation and the tried and true systems he has created to help companies not only be able to innovate and create opportunities at high levels, but to continue to sustain that innovation over the long term.

Innovating is more critical than it ever has been in business. You can come out with a solution today only to see if become obsolete a short time later. Your ability to innovate as business owner, leader, or even just as an individual in your everyday life is a critical skill you must embrace. And in this episode, my goal is to give you a great set of principles to do that from.

www.Rotiblat.com

When Bob was a kid, he wanted to be a star and he has actually been on more than 60 tv shows, feature films, and movies – it has been a hobby of his for many years. He also has sailed everywhere from California to Hawaii, the Caribbean, and the oceans in-between. As Bob notes, sailing is a wonderful metaphor for business because of the processes, systems, and strategies you need to follow the not only survive, but make a successful sailing trip with a crew.

Why does competitive sailing translate so well to running a business?

  • When you are sailing, you know what time the race starts and you know where the finish line is, but there is no playing field. How you get to the finish is up to you.
  • The race finishes when the first boat crosses the finish line – there are no quarters or periods of time.
  • The winds change without warning just like the environment in business can change without warning and you have to be able to respond.
  • You leave the dock with the people on your time, just like you run your business with the employees that you have and they may not all be the perfect ones that you wish you had. You run your business with who you have today.
  • The rules can change in that people in sailing can follow and take advantage of other boats and the ruling committee has to sort it out, just like someone in business can copy your product or service and a judge has to sort it out.
  • There are so many parallels.

What is the one thing you have taken from sailing and used in your businesses that you would say has contributed the most to your success?

Weather forecasting – In business, we do a lot of market and customer research. If we are narrow-minded, we blindly follow the research.

  • But, market and customer research is a lot like weather forecasts – they are predictions, not contracts.
  • Just because the weather is supposed to be something today doesn’t mean that it will, just like your market research.
  • That is why test markets are so important to see if what the market research “the weather” is saying, is actually correct.

At the 9-min mark, Bob discusses how entrepreneurs can prepare themselves for the storms that come up in business

  • Look for leading and lagging indicators in your industry
  • If something is happening in one area of the industry, how does that impact you? What changes do you need to make to get ahead of things?
    • To find your leading/lagging indicators, look at the big impacting factors of your industry
    • Are they technological?
    • Seasonal?
    • How does the economy impact you?

There are 3 kinds of business owners: Reactors, Managers, and Leaders

  • Reactors deal with what happened yesterday
  • Managers are dealing with what’s happening right now
  • Leaders anticipate what’s going to happen tomorrow

We must become leaders and anticipate so we can respond and not just react

Why do some organizations always seem to be on the cusp of innovation, while others stay stagnant?

  • Most organization start innovation by asking for ideas – this is backwards
  • You should start with by gaining insight first
  • They make sure they really understand the customer’s pains and frustrations first
  • They ask what your company’s needs are
  • Once you know you company’s needs and the pain/frustrations of the customer, then you can move to deliver a solution that solves both

What steps are needed to have a good innovation process?

  1. Gain insight before asking for ideas
  2. Asking for ideas focused on the two targets (fixing he customer pain and the major need of your company)
  3. Implement an idea boosting culture – leadership must be willing to listen
  4. Be open to ideas from all sources – be open to borrowing ideas from other industries and bend them to your needs
    1. Bob gives a great example of how Ford really came up with the assembly line
  5. Getting buy in from the constituents and stakeholders – you need everyone on board to implement an idea
  6. Validate and Iterate – focus on an MVP (minimum viable product) and roll it out to a test market. Go through several iterations to get your solid product, then roll out.

Which step is most important? Why?

Insight before ideas. If you don’t have insight into the problem you are really solving, then your idea is much more likely to fail.

“People don’t buy products. They buy results. They buy progress. If your product can deliver the results and progress that people crave, it’s a winner.”

Characteristic of Great Innovators?

  • Unending curiosity – Be curious like you were when you were a kid when it comes to business

How does being a contrarian fit into innovating and success?

Things are different in that there are tons of micro-markets now

When everyone is going one way in the “red ocean,” you can be a big player in a small market and create a blue ocean.

Look for the contrarian play as they exist in almost every industry in today’s world.

At the 34-min mark, Bob talks about what he has learned about creating a business to sell and selling a business How can businesses best boost their profits?

  • Biggest challenge for a business is understanding “cost to serve”
  • 140/20 rule. 140% of your profits comes from 20% of your customers
  • 60% of customers are breakeven
  • 20% of your customers are so unprofitable, they cost you money every time you do business with them.
  • If you can keep track of everything it takes to deliver a service to a client and allocate it to the specific client, you will find that a portion of your clients (20%) cost you money and bring your profitability down.
  • Your best course of action is to stop doing business with these customer

What is the most important area for business owners to focus on in their business?

Spend more time educating employees and expanding their ability to think and innovate

 

Best Quote: “The Customer is always right. Just sometimes they are right for someone else.”

 

Bob's Misfit 3:

  1. Healthy pessimism goes a long way. Don’t be overconfident.
  2. Get perspective and realize that things aren’t always as bad as they seem.
  3. It is not about you, it is about delivering value. You have to deliver value to get value.
Apr 4, 2018

Hello Misfit Nation! Welcome to another edition of "Lessons for Hannah!"

In November of 2016, we introduced a new format that we are putting alongside our regular episodes called “Lessons for Hannah.” Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her daddy and his Misfit friends throughout her life….even after I am gone. If you haven’t listened to the first episode of "Lessons for Hannah," I urge you to as it gives some more background and tells the amazing story of how Hannah came to be in our lives.

"Lessons for Hannah" are short, very useful, and sometimes comical lessons, that I have learned which I want to share with you and give to Hannah to help in your lives. Because I want Hannah to have these for her life, I’m going to speak as though I am talking directly to her. These episodes are a lot of fun and if you think there is a lesson that we should include in these episodes, please don’t hesitate to send it over to us at support@misfitentrepreneur.com. We’d love to share it.

This week’s Lesson for Hannah

Hannah, It is amazing how fast time flies. You are 5 years old, soon to be 6 and heading off to school. I still vividly remember the day we became a family like it just happened yesterday. Your mother and I have been so blessed to have you as a daughter and create all the amazing memories we have in such a short time. As I took some to reflect on our journey as a family, I realized some awesome things that I have learned from you, even in our short time together at this point. Here they are.

1.) The Power of Resilience

When I first held you in my arms, you could not talk, you could not walk, and you had but 2 teeth growing in. You had spent most of your life sleeping on a wooden flat, a board, and playing on the ground. You caretakers had done the best they could with what they had, which was not much. But through it all, you kept your smile. I remember the first smile you gave your mother and I shortly after we were united. It was a sign of your resilience because you still really had no idea what was happening and were still trying to figure out who we were. You had made it through so much, from being found out in the cold as an infant, to living in the conditions you were in, to going from everything and everyone you knew at 18 months old to your mother and me. You were and are so resilient and have proven that the human spirit can accomplish anything. I learned what real resiliency is from you.

2.) The Value of Taking Care of Yourself and Getting Good Nutrition

As I mentioned before, when you, your mother, and I were united, you could not walk, talk, or had any teeth – at 18 months, but in less than two weeks of getting you on a steady diet, you had teeth coming in and were walking chasing me up and down the halls of our hotel. It was so amazing to go out in the hallway each night and work with you until you finally stood up and ran around on your own. I’ll never forget that moment – and I’ll never forget how just a little bit of good food and care can make such a difference in a person’s life. Make sure you always take care of yourself and feed your body well.

3.) A New Type of Love

Hannah, in becoming your father, I was very lucky in that I got to join a unique brethren of men who get to call themselves “Dad”. And as a dad, I have learned a new type of love. A bond that only a father and daughter can have. It is not easy to describe, but what I can say is that it creates a lasting soft spot for you in my heart and brings about a heightened sense of attention to the world in which we live, both from a protective sense and opportunistic sense. It also gives me a deeper focus in life and in my work as I know that I only have so much time in this world and I want to be able to maximize it with you and your mother. Thank you for showing me this new level of love in my life.

4.) Don’t Hold onto Regret

Everything that has happened to get us here right now, had to happen exactly as it did. We are fortunate to even be alive. It truly is a miracle. One wrong step throughout history by someone and we wouldn’t be here. In fact, I read an amazing stat the other day on the probability of being born that said the odds of any one of us being born is 10 to the 2.7 millionth power. To put that in perspective, That’s the probability of 2.5 million people getting together — about the population of San Diego — each to play a game of dice with trillion-sided dice. They each roll the dice — and they all come up the exact same number. The fact that we are alive is a miracle and it means for us to be alive, so many others weren’t. The story of finding you and becoming a family had even less of a chance. So, here’s one of the biggest lessons the journey with you has taught me. Embrace everything, don’t hold onto regret. Yes, learn from mistakes. But, don’t have regrets in your life because you are a miracle, you only get one life, and you must live it to the fullest and be the best that you can possibly be in the world.

5.) Impact of an Infectious Laugh

The last lesson I learned from you is the power of an infectious laugh. Those that know us as a family of have ever spent time with us, know what I am talking about. You have one of the most distinguishable, infectious laughs I have ever heard – and every time I hear it, it brings a smile to my face no matter what is happening in life. Your little laugh brings so much joy and echoes daily through the house. Don’t ever lose it. In fact, infect others with it. Make them laugh. Help them find joy and happiness in laughter because it is such a gift in life.

Hannah, keep being awesome and teaching your mother and I great things!

I love you, Daddy.

 

Best Quote:  “Everything that has happened to get us here right now, had to happen exactly as it did. The chances of us ever being born are so small. Don't hold on to regret and live your life to the fullest..."

 

Misfit 3:

  1. Don’t hold onto regret. It is a complete miracle that you are alive at this moment. Embrace it and live your life to the fullest and be the best you can be in in the world.
  2. Laugh and bring joy to others. Help them to be happy.
  3. Humans have an amazing reserve of resilience. You can overcome even the greatest odds and insurmountable challenges in life.
Mar 28, 2018

This week’s Misfit Entrepreneur is Steve Sims. Steve is the founder of Bluefish, the world’s first luxury concierge that delivers the highest level of personalized travel experience to corporate execs, celebrities, pro-athletes, and those looking to live life to the fullest. Looking to be James Bond for a weekend in Monte Carlo? No problem. Or maybe, you want to have a private dinner in a museum for you and your friends in front of Michaleangelo’s David and have Andrea Boccelli serenade you – Steve and Bluefish have made that happen too.

Steve has been featured in everything from Forbes to the Wall Street journal and is the master at figuring out and creating the perfect experience. But, you wouldn’t be able to tell if you saw him on the street. With his shaved head, body piercings, and imposing frame, Steve looks more like the head of a biker gang.

But, beneath all of that is a driven, what you see is what you get entrepreneur that doesn’t mince words, but at the same time is a remarkably open, engaging, and generous man who has a mission to share everything he has learned about being successful professionally and personally.

www.SteveDSims.com

www.TheBluefish.com

Steve was a bricklayer from east London and left school at 15. He tried a whole bunch of things from a keg delivery man to selling insurance. He then somehow talked himself into a job to be a stock trader in Hong Kong from London. They flew him out and he partied with the group Saturday and Sunday, did one day of orientation and then was fired on the next day.

He didn’t know what to do, but ended up working the door of a club and started to network and get to know influential people. He became somewhat of a fixer creating events and access to parties and other unique experiences for people - someone who could make things happen.

As it grew, requests got bigger and more outlandish and he became the go-to guy. That was 23 years ago and now today, the business is known as the world’s top concierge service, Bluefish.

  • How did it all come together and how did you figure out how to make the magic happen?
  • Steve says he was both uneducated and ignorant and that was a benefit
  • Steve didn’t recognize that he couldn’t do anything – he didn’t have the fear
  • He simply started asking and he did it in a way where they couldn’t answer “no.”
  • He acted like he was supposed to be there and was brazen
  • He would take care of the little guy – the guy at the door, the gatekeepers, etc.

“Never ask a question where they can answer “no.” If they say no, you are asking the wrong question or asking the wrong person.”

  • What can entrepreneurs do to set their business apart through the experience of working with them?
  • The experience of working with you is critical to success
  • You must have a secret sauce in you, the entrepreneur - you will build loyalty.
  • Don’t conform to the perceptions of the industry you are in. Be you.
  • Staying true to who you are takes zero effort
  • Be more interested than you are interesting – pay attention to the little details and show that you care.

At the 14 min mark, Steve talks about how to make things happen and what you can do to create more opportunity in your life.

  • It’s only impossible until someone does it
  • The biggest obstacle for Entrepreneurs is them – we mess with the wheel when it is going smoothly and then mess things up.
  • An entrepreneur can be the best and worst part of the business
  • Stop emailing – it’s not how you build a relationship. Video text, call, have coffee, send things like magazines and other items. This fully engages people – not an email.
  • Be yourself, stand for value – credibility is king and communicate in ways that really engage and separate you from the masses. 

Advice for getting out your own way and removing your limiting beliefs?

  • People have to realize that they are good at only one thing, maybe two
  • Look at what you do every day and ask if someone else could do those tasks as good as or better than you, because you need to focus on the one or two things you are absolutely brilliant at.
  • You have a gift – focus on it and keep doing it.
  • When you find success or have success, be careful not to distance yourself from what really makes you special.
  • It should be no surprise that in order to grow to higher levels you will have to outsource and delegate.

What is something that everyone needs to hear, but don’t want to hear?

No one ever drowned by falling in the water. They drowned by staying there.

Wear failure like a badge of honor

Failure doesn’t define you - it refines you

At the 24 min mark, Steve talks about the time he changed to be what he thought people thought he should be and what he learned from it (he changed back to himself pretty quickly).

“Never settle for what is achievable – always stretch yourself.”

At the 28-min mark, Steve talks about the power of building a referral based business and how you can get your first few clients in a business.

  • Design your avatar – your ideal client. Know them as well as you know yourself.
  • You have to be where the clients are, so make sure you are putting yourself in a position to meet those you want to do business with.
  • Don’t market to get likes – market to get clients

What is the most important learned about yourself that has helped you to be consistently successful?

  • Steve says he learned early on that “he had a low IQ, but a massive I CAN”
  • You need something to drive you. It could be the naysayers. It could be competition. But you need something that keeps you driven
  • It's tough to succeed as an entrepreneur if you are not a fighter

At the 37 min mark, Steve talks about what is next for him and Bluefish…

 

Best Quote: "Screw Bitcoin. Relationships will always give you the best ROI."

 

Steve's Misfit 3:

  1. Forget email for 24 hours. Try every other type of communication to get in touch with your clients. Try it.
  2. Fire the vampires. Get rid of all the negative detractors in your life and business. Remove those people.
  3. Accept challenges like they are race fuel. Rise to the challenge.
Mar 21, 2018

This week’s Misfit Entrepreneur is Mitch Russo. Mitch is the president of Mindful Guidance, a company that works with high net worth individuals who want to turn their passion into revenue on the coaching side. Before that, Mitch built and sold a software company for 8 figures and was partners with Tony Robbins and Chet Holmes as the CEO of Business Breakthroughs International - which he guided to over $25 million a year in revenue. He is also the founder and host of the Your First Thousand Clients podcast.

Mitch has won many awards and has been nominated twice for the Entrepreneur of the Year award by INC Magazine. He is also the best selling author of The Invisible Organization.

Mitch knows how to scale a business and build a tribe better than anybody and I’m excited for him to share his best advice with you in this episode.

www.MitchRusso.com

Mitch grew up never really fitting in. He was a smaller kid and didn’t play sports. He was a quiet kid and didn’t get invited to parties. So, he started a rock band to meet girls. He learned a lot about himself and business, especially in how to promote and market – making the band the highest grossing rock band in the area.

Later, he found himself working for others and found jobs to be unsatisfying and would make it tough to reach financial independence. So, he started buying real estate – until his first building caught fire. But, he got up from that, dusted himself off and had great success in real estate. But, he was still working at a job until finally he had his first big idea. The idea was to build a software to solve a problem that everyone had and it became Timeslips Corporation.

At the 6:30 mark, Mitch take us through the process from of how he took Timeslips Corp from idea to success.

  • It comes down this – Mitch had a need. He had just bought a computer and he needed away to deduct it from his taxes, so he created a way to track time spent on a computer for business purposes.
  • After 9 months of work, on the day of launch, Mitch’s CPA called him to let him know the IRS had just relaxed the rules on timekeeping – which basically made their product obsolete.
  • So, they asked the question, “Is there anyone else that can use our product?” At that point they pivoted and turned the product into a time and billing system for attorneys.
  • So what they started with became something totally different and that is what became a multi-million dollar company.

How did you build and run a 300-person company from your spare bedroom?

  • First, you have to learn how to delegate – once you know how to delegate and leverage others, you can scale.
  • Business Breakthroughs was built on unique scalable systems which is what allowed it to grow.
  • If you cannot create a system for building a successful infrastructure, then you cannot run a large company.

What should people know about building and creating lasting, scalable systems?

  • There are great systems out there today – technology has made it so much easier to scale.
  • You have to be smart up front and make the foundation (software platforms, etc.) that you build your business on is one that can grow exponentially and keep up.
  • You have to do the most important roles for success in your business first and master them, so you can teach them to others.
    • You have to know how to do it, but you also need to them look for those better than you in those roles and fill yourself.
  • You have to know enough about a role, so you know it is being done well or not.

Thoughts on hiring?

  • This can depend on the position
  • The basic idea is that in the process of hiring, you must infect the recruits with the spirit of the founder and mission of the organization – the why
  • The promise of the role must be stronger than the promise of a paycheck.
  • For Mitch, no one gets hired in the company unless he speaks to them at some point – he’s looking for something that no one else is looking for, but also infect them with the vision and mission.

Mitch offers two of his articles at www.MitchRusso.com on his blog called “Salesforce 101” and “How to Hire a Sales Superstar”

Talk to us about your new business and how you are getting to your goal of 100,000 clients?

  • Mitch automated and patented the process of an accountability system for people who purchase training programs– a “Match.com” of accountability for ensuring that people work together to get the results from any program the purchase or go through.
  • The software guides and keeps each individual on track to finish and get results from a success/training program.
  • Working with a partner helps to push you is a momentum builder as you reach success milestones. This keeps people going to complete things.

At the 33-min mark, Mitch talks about building out certification programs with 3-5% of your client base and the amazing impact that type business model can have.

  • Mitch taught it to the CEO of Intuit and that is now the Quickbooks Advisor Program
  • Certification is the ascension strategy
  • Competence leads to confidence and confidence leads to success and success leads to earning income.
  • From there, it is an upward spiral.

What are the steps of creating a certification program?

  • You need 500-1000 clients to do it well
  • Planning – Setup the business model and how much you charge, where you consultants fit.
  • Build the training program with a culture program and have a solid contract
  • Train them and put them in business – but help walk them through their first few engagements to help them experience success.
  • Check out www.MyPowerTribe.com

3 keys to proper training:

  • Use verbiage and nomenclature that the world is familiar with
  • Don’t go too fast. Go at a pace where the majority can follow and learn
  • You have to incorporate real experience for people to see what you are teaching in action and do it. They can just hear it or read it.

Always remember that it all comes back to your mission and the systems you build to create it.

 

Best Quote: “Nothing is impossible, but instead it is probable…”

 

Mitch's Misfit 3:

  1. Accountability partnerships are the key to success. If you can find a partner that you can work with every week to get to your goals, you will reach them faster.
  2. Read a book every week. You must be on the hunt to acquire new information. Setup Google alerts for your industry.
  3. Network and go to big events. You are there to learn and make connections.
Mar 14, 2018

This week’s Misfit Entrepreneur is Jay Wong. Jay went from sleeping on his parents couch to running a successful media company and becoming a force of impact in the world. Jay is the host of the top-rated podcast, the Inner Changemaker, which has been ranked as the #1 self-help podcast on Itunes. He is also a top-rated speaker and was just ranked as a Top 40 Millennial influencer to follow in 2018. He speaks to audiences throughout the world on how to have an impact and inspire creativity.

I have had the chance to share the stage with Jay and can say that his emotional intelligence and awareness in the moment is tremendous. He seems to not only know what to say, but how to say it and how to connect with the audience almost immediately.

It is this deep understanding of himself and understanding of how to manifest your vision in life that really made an impact on me. Now, I want him to do it for you…

www.TheInnerChangemaker.com

Jay Wong TV (Youtube)

Jay started on his parent’s couch. Before that he was vagabonding in Asia for about 14 months. When he got back, he had nothing and had to move in with his parents. It was in his parents living room where it all started for Jay. He had no idea how to share his message and had to figure out how to share his vision and mission with the world. Through a lot of work and trial and error, he figured it out and slowly began to gain traction – and The Inner Changemaker was born.

What is a Changemaker and why are they so important in the world today?

  • It took Jay a really long time to get to the answer – he didn’t know in the beginning
  • Jay has come to realize that a changemaker is someone who is not looking to change to the world, but to become the best version of themselves so they can help and make a difference for those around them.
  • Everyone should strive to become the best version of themselves to change the world of those around you.

What did you experience vagabonding through Asia for a year + teach you about life and yourself?

  • Jay needed to exit the current world he was in – the corporate life, the partying, etc. It felt like it wasn’t where he needed to be.
  • He wanted to figure out who he was without the influence of others.
  • Jay did not speak any of the language – he had to learn Mandarin
  • Learning Mandarin was the first “impossible” thing he ever did
    • For Jay, it was his Matrix moment
  • This taught him that nothing is impossible and it is really self-limiting beliefs that hold us back.
  • There are so many days where there is doubt, fear, and anxiety and if you can find an anchor that you can look back to where you’ve overcome something that is seemingly impossible, you can use that to help you overcome and keep going.

At the 14 min mark, Jay and I have a great discussion about my DCP formula and how it weaves through life. How does someone find themselves if they are in a job or have life circumstances where they can’t travel the world for a year? How do they do it in their everyday life?

  • Every day, Jay referenced the book called The Artist’s Way each day
  • One of the biggest things he learned from the book was doing “stream of consciousness” journaling every single day
  • It helped him to de-clutter everything in his head and helped him to get these things out of his head and leave a way to find the pure inspiration

At the 18-min mark, Jay talks about “dating yourself” to learn self-love and spend time with “me”

  • In our world, we forget to listen to ourselves
  • Understanding yourself helps you better tap into your intuition -into your changemaker
  • It is so important to focus and be present to the “1 thing”

Book: The One Thing by Jay Papason

At the 23 min mark, Jay talks about his philosophy of how you feel every moment is more important than what you do or have.

What can people do to take control and put themselves in a state of momentum and winning?

  • Sometimes the answer is so simple that we don’t believe that to be the answer
  • If you tell your brain that you want to do something, stop and take one step to actually do it.
  • We live in world of “what ifs” and take ourselves out of the present moment, when all we need to do when something comes up is to just stop for a minute and just breathe – and stay hydrated. (Jay says this is the worst answer ever, but it is true)

At the 35 min, Jay talks about his 60 min momentum calls and how in just that short amount of time, he can help people get clarity and an a plan to implement and get going.

  • Jay talks about how most people wait to get clear and the move. Instead, people need to move and get clear along the way.
  • Start with what you know is the first step that you know
  • Then see where you get and the next step will reveal itself
  • The process will continue to repeat itself.
  • A journey of 1000 miles starts with a single step

Other advice for entrepreneurs?

  • Learn to build teams and find leverage
  • How you build your business and your community is very important
    • Be authentic, but don’t use authenticity as a marketing ploy
  • People are yearning for intimacy – they want to feel and be understood
  • The biggest connector is honesty and your true self

 

Best Quote: “People need to stop reacting to life and instead focus on the things that they can control and can affect in their life. Be in motion and get in the game. Get going on becoming who you are destined to be.”

 

Jay's Misfit 3:

  1. Always choose love, for yourself and for others
  2. Always choose adventure – it will work out
  3. Always go for it and play to win
Mar 7, 2018

This week’s Misfit Entrepreneur is Tom Ziglar. Tom probably doesn’t need much of an introduction as CEO of Ziglar Inc one of the most renowned training and personal development organizations in the world. I was fortunate to have the opportunity in my youth to study directly with his father. Zig Ziglar. Tom has carried on Zig’s legacy and taken the company to even new heights.

Tom is one of the most sought after thought leaders and speakers by billion dollar companies, smaller business owners, prestigious institutions, and people looking for inspiration, motivation, and hope.

Tom and Ziglar Inc. are focused on success, significance, and legacy, the latter of which I really want to dig into with Tom in the episode…

www.Ziglar.com

Tom@Ziglar.com

Tom and I discuss how the Ziglar firm started as a support mechanism for Zig for his speaking and grew from there. It was a vehicle to meet the needs and solve the problems of people that needed encouragement and promise for success with a plan. It is estimated that the organization has impacted over 250 million people throughout its life.

Over the last 7-8 years, the company has gone through a transformation to maintain its impact and relevance in today’s world. The mission hasn’t changed because it is timeless and that is simply that “You can get what you want if you can just help enough other people get what they want.”

How has Ziglar Inc. navigated the change and transition to stay relevant today?

“It’s more difficult to transition or reinvent a company than it is to start from scratch…”

  • The principles can stay the same, but whenever new leadership comes and works to pivot, it is different from the founder and the way they did things.
  • You have to maintain the principles at the core and understand that it will not be easy to go through the transition.
  • The biggest change has been in how Ziglar provides its services. In the past, everything came from Ziglar Inc., now the focus is on empowering individuals and teaching and equipping them with the tools and support to be able to train and teach the Ziglar principles throughout the world.

People are on a journey and follow a path that looks like this:

  • Survival: You don’t how you are or what you are called to do. You take input from others and typically transition from one thing to the next, but are not finding the true calling that you stick with.
  • Stability: You move from survival to stability when you determine who you are and who you want to become. You identify the character qualities, skills, traits, and the things that are truly important in your life.
  • Success: You move from stability to success is when you start developing the skills and qualities you’ve been gifted with and making an impact.
  • Significance: You move from success to significance when you are able to equip someone else to be, do, or have more than they thought possible.
  • Legacy: An inheritance is what you leave to someone one, a legacy is what you leave in someone.

What is the most important piece of advice you received from your dad from a fatherly standpoint?

  • A lot of things were “caught” more than “taught”
  • How Zig lived his life was advice in itself
  • You are what you are and where you are because of what’s gone into your mind - and you can change what you are and where you are by changing what goes into your mind
  • What we choose to accept and believe is who we are – but the #1 lesson is that you can change that – you can choose your input and that will change your life.
  • You cannot determine your future, but you can determine your habits, and your habits will determine your future.
  • The simple habit of putting the right things into your mind changes EVERYTHING.

It seems so simple that what you put into your mind and the way you think will determine your results, but why do so few actually realize this and take advantage of this power in their lives?

At the 16 min mark, Tom goes into detail in answering this question

  • Part of it is the awareness, but part of it also preparation to be prepare yourself for the life you want to have, who you want to be, and to be able to control your inputs into your mind in a situation.
  • It also comes down to choice and if you are prepared with a pre-planned response to a circumstance beyond your control determine how your attitude will be. By making it a habit to put the good information and pre-planning in your brain everyday because things will go wrong and you need to be prepared in advance.
  • The reason most people don’t do this is that it has to be learned and they don’t know they should learn it. They have been taught or told.

“To get the most out of life, you have to make a habit out of putting the right things in your mind, educational and inspirational to help you get through the challenges when they come up. And something is really a habit when you can recognize when you go through a day and miss it and feel like the day is not complete without it.”

At the 21 minute mark, Tom shares his “Performance Formula”

A x E x S = P

Attitude multiplied by Efforts multiplied by Skill equals Performance

  • So many people settle for the middle ground, but the top 5% that outearn the average 5 or 6 times to 1, they have the ownership mentality – they own their own attitude, their effort, and maximizing their skills and learning to hone them.
  • A little bit better can make such an exponential difference…
    • Think about if you have an attitude set at 2x2x2 = 8 compared to someone with a 4x4x4 = 64. Now, think about if you have a -2 attitude -2x-2x-2 = -8
  • It comes down to choice. You can choose to be great or not.

At the 28 min mark, Tom shares his Live to Win Philosophy

The fastest way to success?

Replace a bad habit with a good habit

Ways to sustain motivation?

  • It is more than willpower – it is the why
  • What is you why, your purpose, your big goal, or dream? Do you even have one? You need an anchor to keep you going and you need to figure out what it is…
  • The why becomes your guiding light that keeps you going to follow through
  • Don’t trade what you want most for what you want now

What have you found that truly matters?

  • Success is what we do for ourselves, what we achieve, the material things
  • Significance is how you help others be, do, and have more than they thought possible
  • Legacy is transferring the principles, values, and wisdom, so that people can carry it through eternity
  • What matters is equipping people for eternity. It is teaching you family, loved ones, and those that you can the principles, values, and wisdom. It is love
  • Legacy and love go hand in hand
  • Legacy is by design – you cannot stumble into it. It is purposeful.

At the 43 minute mark, Tom explains how anyone can create a lasting legacy

  • Why and How you do it, is more important than what you do…
  • The most powerful way to reach our own dream is to help others reach theirs…
  • When you have a team of people working for a dream, it is powerful thing…

At the 49 minute mark, Tom goes his through process of Engage, Equip, and Transfer

  • Engage: Hope. People need hope to take action. As a leader your job is to give people hope that the better future they hope for is possible and show them the way to it.
  • Equip: Never give a promise without a plan. Start with hope, but then put a plan together to get to what you or the people you are working with want.
  • Transfer: Empower those around you to teach others what they’ve learned

 

Best Quote: “To get the most out of life, you have to make a habit out of putting the right things in your mind, educational and inspirational to help you get through the challenges when they come up. And something is really a habit when you can recognize when you go through a day and miss it and feel like the day is not complete without it.”

 

Tom's Misfit 3:

  1. Know the source of your talent. We were created for something more, so understanding our creator and source of our talent is critical.
  2. Develop that talent with grit. You must persevere through everything to get where you know you have to go. Own the responsibility to develop your talent to the highest level.
  3. Have the humility to teach your talent or gift to other people. Power doesn’t come from keeping the deepest things we’ve learned inside us. It comes from teaching them to others.
Feb 28, 2018

Hello Misfit Nation! Welcome to another edition of "Lessons for Hannah!"

In November of 2016, we introduced a new format that we are putting alongside our regular episodes called “Lessons for Hannah.” Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her daddy and his Misfit friends throughout her life….even after I am gone. If you haven’t listened to the first episode of "Lessons for Hannah," I urge you to as it gives some more background and tells the amazing story of how Hannah came to be in our lives.

"Lessons for Hannah" are short, very useful, and sometimes comical lessons, that I have learned which I want to share with you and give to Hannah to help in your lives. Because I want Hannah to have these for her life, I’m going to speak as though I am talking directly to her. These episodes are a lot of fun and if you think there is a lesson that we should include in these episodes, please don’t hesitate to send it over to us at support@misfitentrepreneur.com. We’d love to share it.

This week’s Lesson for Hannah

Hannah,

I want to share with you something that up until recently, I had practiced, but wasn’t full aware of. And as you are probably sick of hearing me say at this point in your life, Awareness is the catalyst to change.

What I became acutely aware of after going back through many of my writings, lessons I have documented from those I’ve learned from, and from reflecting on the biggest triumphs I’ve had in life, is a very simple formula to succeed at anything.

It’s been right there the whole time, yet I just never wrote it down.

You see, it takes many things coming together to succeed, but they all fall under three specific categories of action – what I call the 3 ingredients to success or DCP.

The “D” stands for Discipline.

Discipline is your ability to manage yourself and do the things you need to do to succeed and win. It is one of the hardest ingredients for people to do. Discipline takes sacrifice. It takes overcoming your own mind's conditioning, habits, and the inertia of life. It means doing things when you really, really don't want to or feel like doing them - no matter what. Whether you are sick, hurt, on vacation, whatever; your ability to maintain your discipline and routines and what you know you need to do to succeed cannot falter. You’ve asked me before, why I still wake up early or go on my long runs and follow my exercise routine while on vacation – now you know why. It keeps my discipline.

It may not sound like fun when described that way, but that is what it takes. And it really is fun. When Michael Phelps got in the pool on Christmas Day for 4 hours of training, he knew that it was this discipline and the actions he was taking right then and there that were the difference at the finish line. The difference between winning and losing. And that energized him and fired him up. How about you, sweetie? Can you up your game when it comes to your discipline?

The “C” stands for Consistency.

Consistency goes hand in hand with discipline. You can be disciplined - for one day. But that isn't going to give your what you need to win. You must be consistent. Every day. Consistency is what breaks down barriers and wears out competition. It is how you outlast - even if you are not as talented. Those that are consistent in their routines, in the quest, and who they are win. Period.

Ask yourself, "Am I consistent in the way I approach my success? Can I count on myself to always be there and stay the course?" If you are honest with yourself, it may surprise you and also show you some things you may need to change. Just remember, consistency is key to lasting success.

The “P” stands for Persistence.

Alongside having solid discipline and an unwavering consistency, you must be persistent. How does being persistent differ from discipline and consistency? Well, discipline is what you do. Consistency is how you do it. And persistence is your commitment to doing it. As mentioned above, you can be disciplined and consistent for one day, a week, a month, etc. But persistence is your unwavering commitment to keep going in spite of challenge, fear, emotion, and all obstacles that come your way.

Many people can be disciplined and consistent for a short time, but when they run into real, serious adversity, they stop or give in. This is where your commitment, your persistence pays off. You will keep going where others fail or give up.

When you put them all together, you can see why they are the critical ingredients they are. They feed off each other. If you have discipline to do the things you need to succeed and are consistent each and every day in doing them...and then persist through any adversity that comes up as you are going, you will win. And you will win consistently. It seems so simple, doesn’t it? But, it isn’t. To maintain all 3 is the real secret you must figure out for yourself in your life – and I know you will. Lastly, always remember that when you encounter a challenge, your ability to persist through gets you one step closer to your next goal or level and keeps you on the path to realizing all the potential you have in this world.

I love you, Daddy.

 

Best Quote: "Awareness is the catalyst to change..."

 

Misfit 3:

  1. You must be disciplined in doing what you know you need to succeed in reaching your goal(s).
  2. You must be consistent in that you not only do the tasks you need to do (discipline), but do them day in and out without fail.
  3. Lastly, you must be persistent to break through the roadblocks and challenges to get in your way to grow to new levels.
Feb 21, 2018

This week’s Misfit Entrepreneur is Jeremy Ryan Slate. Jeremy is the founder of the Create Your Own Life Podcast and Command Your Brand Media. Create Your Own Life is One of the top-rated podcasts out there today. He’s been featured in INC, Forbes, and countless other media outlets and is rated as a top Millennial Influencer to follow by Buzzfeed.

But I know it didn’t start out that way for Jeremy. In fact, it started with a near death experience followed by a career shift and struggles as an entrepreneur before he found his way.

Today, in addition to running a great show, Jeremy teaches others how to position themselves and grow their personal brand. There are ton of topics we explore in this episode together.

@JeremyRyanSlate on all Social Media

www.CommandYourBrand.media

How Jeremy got to where he is today doesn’t match up. He started out getting a degree in world religion and studying at Oxford. He got his Masters and was on a path to be a college professor. But, it did not happen. He was passed over for a position. He then got a job as a teacher while working a few others jobs putting in almost 16 hours a day. He got burned out. His mother, who he is very close to, then had a stroke and it really woke him up. His wife was presented with a network marketing opportunity which was a new thing to Jeremy, but to him it looked easy. He thought he was going to be a millionaire overnight and wasn’t. He was successful and did it for two years – but he burned himself out again. He then did a bunch of odd things like selling life insurance. After all of this he finally figured out what he was good at and truly wanted to do which is where his podcast and business today comes from.

Jeremy notes that when looking back at his path, nothing seems to make sense, but in reality, in each of the things he did, he learned vital skills that help him succeed in his companies today.

Through your own experience and interviewing many of the highest performers in the world, what would you say is the most important thing that you have learned about entrepreneurs and entrepreneurship?

  • Those that succeed at high levels and do well are able to transcend themselves and operate for a larger group.
  • They ask questions such as “What will this do for mankind? What will this do for the larger group?”
  • They are really able to look outside themselves and see what the world away from them looks like.
  • They don’t operate on a “me” playing field, they look at all parts of a bigger picture and help the people in those areas come together to succeed and they reap the benefits as well.

Most important thing you’ve learned about yourself from your journey?

Jeremy is the type that has felt he has to do everything.

He has learned that people that can build systems and groups, enabling others allows your business to truly grow.

You have to get past you and relinquish your need to be in control of everything and do everything.

Jeremy has a great saying “Fill yourself on the organizational chart as you climb it.” Meaning that every time you create a role type in your business, learn it, systematize, and then teach it to someone to fulfill and move onto the next role. Create the position and then fill it.

Did you ever hit a bottom? If so, how did you handle it?

In 2013, he was living at home still, working out of his basement, and not doing as well as he wanted. He got a credit card statement that rocked him since he really couldn’t pay it. It caused him to ask himself what he was doing wrong. He asked himself, “Maybe I’m wrong? What am doing that is causing this?” It was this time of self-reflection that led to the self-awareness needed to pull him out and change things to make a difference in his life.

At the 16 min mark, Jeremy gives more detail of what he learned about himself and changed which made a huge difference in his success.

At the 21 minute mark, Jeremy talks about how the Create Your Own Life podcast came to be and his other businesses.

  • His first version was a big failure because it was focused on him and his advice
  • His second shot was looking at interviewing the Top 100 people he looked up from the viewpoint of “what could you teach me?” That resonated and the show took off.
  • Many of the lessons he learned about positioning and marketing came from learning from these people and formed the foundation for his business Command Your Brand.

Best advice for growing a brand and profile online?

  • Have a central piece of content (Podcast, Youtube Channel, Blog, etc.)
    • Start looking for press
    • Big a big fish in a small pond (local area works well)
  • Once you get some local press, you can get higher level press
  • Be professional with you pictures, logo, etc.
  • Have the same imagery across your social media platforms for uniform branding.
  • Your goal in building up a press profile is to get verified on social sites which gives you more ways to get noticed and connect.
  • Lastly, have a page on your website. where you store your media and where you’ve been featured

First step for the small pond is to send a press release to your local news sources. Jeremy talks about this at the 32 minute mark.

Advice for entrepreneurs starting out today?

  • Know what you are going to do and how you will help (central message)
  • Have an income source while you build your business (this can be a job). This allows you to focus on creating a great business and not on money to eat.

At the 37 min mark, Jeremy talks about the power of having a good fitness routine and how it correlates to success in business.

 

Best Quote: "We are cause over things that happen in our lives. We have to stop thinking that we are victims and things happen to me, but instead, things happen because of me."

 

Jeremy's Misfit 3:

  1. Figure out what your mission is and who you are going to serve
  2. Figure out how you are going to deliver your message and start creating content like crazy.
  3. Start telling everybody about all the content you’ve created and how you can serve them.
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