This week’s Misfit Entrepreneur is Nischal Shetty. Nischal is the founder of one of my favorite social media management tools, Crowdfire. Crowdfire is a social media manager that helps your manage across all social accounts, grow your impact, audience, and message, and helps you to engage more fully with your tribe.
Millions of people and companies use Crowdfire for their social media growth and engagement.
Nischal not only founded Crowdfire, but physically built it, boostrapped it to its first million in revenue, and took the service from 0 to over 15 million users without spending any money on marketing or advertising. In fact, he developed a unique marketing strategy called ETC to achieve this, which is just one of the things I want him to share with you today. For his efforts, not only does he have a great company to show for it, but has also won a number of awards, including being chosen as a Forbes 30 under 30. I am really excited for you to learn from him.
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Nischal says he is an “accidental entrepreneur.” He was an engineer that wanted to create some extra money, so he created a blog because he had heard you could make money doing it. After blogging every day for a month, he realized that “just blogging” doesn’t guarantee success. So he started researching and spending time learning how to market his blog and get his message out. That lead to him building the first version of Crowdfire. He used that to grow his blog and eventually put it out there for others to use and was amazed at how many people used it.
He then bootstrapped it for the next year and then quit his job to go full time. That was 6 years ago and Crowdfire had about 500,000 users. Now it has over 15 million users and employs 45 people.
Nischal credits his entrepreneurial streak to his father – a restauranteur, but it was never forefront until much later. The building blocks were always there, but it took him some time to realize it.
What is the most important thing you’ve learned about yourself in your journey?
At the 7:20 mark, Nischal and I discuss his way of thinking like a contrarian and turning whole business models upside down.
Lessons learned from bootstrapping Crowdfire to its first million?
Thoughts on creating community?
What does it take to build a successful company?
Thoughts on building a company culture?
At the 21 min mark, Nischal discusses the ETC strategy and how Crowdfire used it to go from 0 to 15 million users with no marketing money spent.
ETC stands for Ego, Temptation, and Curiosity
What trends are changing in social media? What’s working?
Best quote: “Everything good or bad in a company starts with the founders...”
Nischal's Misfit 3:
This week’s Misfit Entrepreneur is Michelle Parisa Wazek – also known as Michele PW. Michele is the copywriter to the stars. She has worked with everyone from Brian Tracy to Lisa Sasevich and over the last 8 years, her “love based” copy and marketing philosophy has sold nearly $50 million dollars in products and services.
Michele is a best-selling author many times over, has appeared across countless media, and works with hundreds of clients throughout the world helping them to, as she says, “Build a business your love that loves you back.”
But like many successful entrepreneurs, she does things differently and approaches her craft with a completely different view than the norm. She does it by employing love. When I first met Michele, I was incredibly intrigued with this approach, especially after hearing that it continues to generate millions of dollars annually. So, I asked her to come on the show and share her biggest secrets to help you find more success in your business.
Podcast: Love Based Money
Everything all started for Michele when she was 3 and taught herself to read to because she wanted to write books. Being a writer has been a driving influence throughout her life. When she got to college, she discovered “direct response” copywriting. She helps people sell one to many through her copywriting.
Connecting with people is one of the most critical things for businesses today – What is the most important fundamental thing people need to do to genuinely connect?
How does someone know they are hitting the mark? What are the people that are “doing well”…doing well?
At the 11-min mark, Michele answers the question, “What is Love-Based Copywriting?” and is so important to listen to what she says!
“Don’t build your business on a foundation of fear…”
At the 15:30 mark, Michele gives examples of what she has done with clients.
Copywriting is the same as salesmanship in print – how would you act if you were in front of someone looking in their eyes?
At the 22 min mark, Michele give some great advice on selling. Pay attention where she talks about how clients and not you need to rescue themselves.
Formula for a successful copywriting campaign?
Best ways to get feedback?
Common mistakes made in copywriting?
Tips for generating leads?
Michelle did not use “loved-based” copy in the beginning, she did more fear-based
She would follow what clients wanted even if it made her uncomfortable
Best Quote: “Don’t build your business on a foundation of fear…”
Michele's Misfit 3:
This week’s Misfit Entrepreneur is JV Crum III. JV probably needs no introduction. He is the best-selling author of the Conscious Millionaire and founder of the #1 rated podcast of the same name that has over 12 million listeners in almost 200 countries. JV became a self-made entrepreneur millionaire in his early 20’s. Aside from being a best-selling author and entrepreneur, he is a keynote speaker, certified business coach, attorney, and CEO of the Conscious Millionaire Institute, a global entrepreneur business coaching, training, and wealth product business.
It didn’t start out like this for JV. Like many kids he grew up with a lot of financial uncertainty, he dreamed of a different life. He decided early on to become a millionaire.
By the age of twenty-five, he had realized that dream and celebrated by purchasing a new luxury home on the water and his first Mercedes. He had the “American Dream”.
Life was great, except for one thing. J V quickly realized that his childhood dream had not included the truly important parts of life, such as feeling a deep sense of purpose and fulfillment. Although he had all the trappings of wealth and success on the outside, he felt empty inside.
This awareness led him to two decades of searching, which included reading extensively in the areas of both human potential and spirituality and it is the lessons from this journey and what has happened since that I have him to share with you in this interview.
Free Gift: 3 Day Challenge Rapid Growth Formula with JV and Copy of the Book
JV grew up poor out in a little country town. He grew up swimming and fishing with a cane pole because he could not afford a real fishing rod. He started his first business at 4 years old selling juice on the corner to help his family out.
One day, he asked the question, “What is the solution to his family not having money?” his answer to himself was that he was going to be a millionaire. His mother told him not to tell anyone. His mother had the mindset that very wealthy people had done something wrong to get it and didn’t want him to grow up doing wrong. Nevertheless, he kept this goal and by his early 20’s had done it. He made his first million at 25 years old. But, soon after he started to realize that something was missing and went on a journey to find it. He had the money, had the things – but wasn’t happy. There was something more. He sold his companies and began a focus on doing something greater and having an impact. He lived in a monastery, went to places to do deep work on himself, and would bare his soul to the groups he worked with.
He was told he had anger and he denied it for a while before finally working through it.
At the 10 min mark, JV talks about how he arrived at doing something that really matters.
What is the most surprising thing you’ve learned about life and yourself? What truly matters?
At the 17 min mark, JV answers the question, “What does it mean to be conscious?”
There are 3 definitions:
Pay special attention at the 23 Minute mark as JV discusses the 7 Habits of the Conscious Millionaire and the process of habits. This may be the most important part of the interview.
The 7 Habits Are:
What is your formula for building wealth?
JV uses a Rapid Growth Formula (he shares the first two that are foundational)
Think of your purpose as a gold coin that has one side that has your purpose and then on the back says the secret The secret to finding your purpose is to find out what the difference is that you really want to be making. Take some time to discover this and be very specific.
Once you have this, then look at the skills that come to you so easily you can do them in your sleep. What are naturally good at? Knowing what you do really, well will help you know where to fill gaps.
Breaking Down Conscious, Focus, Action:
Conscious – 3 questions to ask
Focus – 3 ways that you need to be focused
Best Quote: “Normal people are busy fitting in where we are busy redefining.”
JV's Misfit 3:
Misfit Nation! Welcome to the Misfit Entrepreneur 2017 year in review where each year I attempt to boil down all of the incredible, useful information, strategies, and tips that our guests have given on the show into less than one hour for you…with a few surprises thrown in.
It’s impossible for me to go over every single best piece of advice from these amazing people and that is why I urge you to take some time and go through the Misfit Archives to see which episodes resonate most with you. In doing this episode, my goal is to spur ideas – to give you a lightning strike that propels you down a path of action to better improve yourself, your life, and your business or career in 2018!
But, before listening, I want to tell you something. I want to say “Thank YOU.” Thank you for listening. Thank you for your support of the show and thank you for sharing our message. Without you and the amazing feedback members of this audience give me every week, it would not be half of what it is. Because of you, in just over a year, this show has reached hundreds of thousands of people in over 70 countries. I am truly humbled and in awe of what we’ve done together and I am excited about having an even bigger impact with your help in 2018.
THANK YOU, THANK YOU, THANK YOU, and I hope you enjoy this episode as much as I did creating it for you!
This week’s Misfit Entrepreneur is Thom Singer. Thom is the host of the Cool Things Entrepreneurs Do Podcast, a renowned professional keynote speaker, and MC, and is a 12-time author of books on everything from business relationships to presentation skills.
Thom is one of only a few in the world, who is a certified speaking professional or CSP. He has spoken to audiences such as Fortune 500 companies, global organizations, and everything in-between and has presented to over 600 audiences in his career.
As Thom says, “in today’s distracted business environment, there is a disconnect between social media likes, links, shares, and follows – and real meaningful business connections. My work centers around helping people get back to the basics of relationships that lead to better opportunities, more sales, and realizing their true potential.” The ability to speak clearly, effectively, and deliver a message is one of the most important skills you can have in life and I’ve brought Thom on today to give you his best advice on how to set yourself up for success.
Thom spent over 20 years in corporate America working for Fortune 500 companies, law firms, and even startup ventures doing sales, marketing, and business development. As he says, he always felt like his ladder was against the wrong wall. He did well, but he felt something was missing. Thom would go to different conferences and see speakers and started to see an opportunity for himself. Thom joined Toastmasters and had a knack for things. He even placed in the Top 18 in the world for their global speaking contest (out of 20,000).
He started using his speaking ability to create educational forums and classes for the law firm he worked for at the time. Thom loved teaching through speaking and started travel doing his speaking and teachings. It was during the 2008 downturn that he made his move and now is a full time speaker and MC and is much happier having his “ladder against the right wall.”
How does someone overcome the fear of public speaking?
One other tip…
Create “Speaker’s College” in your mind. It’s free to enroll. Every time you see anyone give a speech, remind yourself that they are the professor and you are the student. Watch for what you like, what you don’t – figure out what resonates and learn from them. Ultimately, you will do in your own way, but it will help you figure out what your style is. And then every time you give a speech, your goal is to get a little bit better. And…SMILE!
At the 18 min mark, Thom talks about what makes a great speech?
There is no “true outline”
Speaking Do’s and Don’ts?
Great speakers to study and learn from?
What advice do you have for speakers on how to get clients and engagements?
At the 40 min mark, Thom talks about his biggest challenge as an entrepreneur – overcoming the plateau.
Most unique thing you’ve learned from interview so many entrepreneurs on your Cool Things Entrepreneurs Do Podcast?
Entrepreneurs are more than wanting to make money, they want to give back and serve the greater good.
Best Quote: “It’s up to you to bridge your gaps. There is no substitute for experience and experience will help you get better and better.”
Thom's Misfit 3:
This week’s Misfit Entrepreneur is Scott Lopez. Scott has an interesting background. He is a former Marine Corps fighter pilot turned Investment banker who works with early stage tech companies that need financing. He helps to get investments typically in the range of $1 million to $100 hundred million…oh, and on top of that, he is a world champion in Brazilian Ju-jitsu and the host of his own podcast, the Disruptive Investor Radio show which highlights disruptive technology companies that could potentially change the world, as well as the professional investors that invest in those companies.
Scott has a unique perspective on what is on the cutting edge of tech and what investors are looking for in an investment pitch, so I wanted to have him on to share this with you for you to know which technology to look out for - as well as what you can do to wow investors if you are pitching your startup or company.
Scott started from humble beginnings as a welfare kid. He didn’t have much growing up. He moved around a lot. He admits he had some issues with self-esteem. What helped him overcome this was joining the Marines. He spent 10 years in the Marine Corp as a fighter pilot and says that this helped him to find who he was and gain confidence in himself.
He then went on to get his MBA and worked with Starz and Charter Communications. He opened up a business in health care. Scott also started speaking and consulting. Because of his background in healthcare and success, he was able to start in investing in companies, such as medical device and others. This lead him to working with a hedge fund and ultimately to investment banking.
What have you learned about how to overcome obstacles and become mentally tough?
Your perspectives, beliefs, and consciousness (how you see yourself and your interactions with others) all impact who you are and your ability to succeed in life. Scott says that he as fortunate to attract great mentors into his life. He learned about modeling and the fact that “success leaves clues” from Brian Tracy. Simply put, if you want to do something or learn something, you can find someone either in person, a book, video, or any other medium doing it and learn from them.
Scott recommends the book, “Psychological Foundations of Success by Steve J. Krauss” that is a scientific process of mapping out a system to succeed.
What is the system/process?
Other advice to overcome and succeed in life?
How do you get rich?
If there is a problem, someone is going to find a solution and the bigger the problem, the bigger the opportunity – and money you can make.
What trends are important in technology that we should be watching?
At the 21 min mark, Scott talks about a good strategy to decide if your idea will work before you ever start a company and then how to go forward with an exit strategy already in place.
At the 27 min mark, Scott discusses the investor side of things such as how investors and capital groups choose to invest and what you should know if you plan to seek investment or sale of your own business or startup.
Anything else we should know about the tech space?
What have you learned in all your work with Jujitsu and being a Marine Corps fighter pilot that translates well to entrepreneurship?
Advice for young or new entrepreneurs?
Best Quote: “Don’t let “Best” get in the way of “good enough” when it comes to starting on your dreams.”
Scott's Misfit 3:
This week’s Misfit Entrepreneur is Scott Alan Turner. Scott is the Financial Rock Star, who went from what he calls a “money moron” at age 22 to self-made millionaire 13 years later. He sold a business he started with his wife that allowed them to do whatever they wanted for the rest of their lives. Additionally, he’s been a partner and owner in 8 companies and even took one from with $7 to 7-figures in sales in 18 months.
Scott is the author of best-selling book, the 99 Minute Millionaire, the host of the Live Like a Financial Rockstar podcast and his mission is helping people get out of debt faster, save more money, and retire rich.
Successful entrepreneurs know that it is not just success in business, but also a good solid financial strategy that helps them win and Scott is going to share is best rockstar advice to help you get ahead and attain financial freedom today.
Scott became a self-made millionaire and was retired in 13 years, but he had a rocky start. Scott came out of college with what he says is huge lack of financial education. He got into financial difficulties right off the bat. He over-leveraged and bought too big of a house and too much car, had no savings, and a ton of debt.
He started to self-educate on finance and started learning to save and used his savings to start paying down his large mortgage. He was working in IT with a decent job and was approached about starting a side business which grew into business that he eventually started working at full time. He took a 65% pay cut but says it was the right decision.
Scott attributes his success in becoming a millionaire to what he calls, the “3 Legged Stool.”
Most important thing you’ve learned about finances in life to this point?
Money is just a tool to use. What people really want is the lifestyle that they think money can give them and thus money is not the end goal, but the tool you can use to get you there.
At the 8 min mark, Scott talks about the reality of having an awesome lifestyle for very little money. The key is really to take the time to get clear on what you want in your lifestyle as it might take a lot less than you think.
What are the steps every entrepreneur should be taking to maximize their wealth?
#1 Piece of Advice to Get Out of Debt?
But what if you have a car or need a car, what is the #1 Piece of Advice to Save Money?
#1 Piece of Advice to Retire Early?
At the 16 min mark, Scott talks about what you can do as an entrepreneur and business owner to help yourself be more profitable and create more wealth.
Tips for transitioning from employee to entrepreneur and entrepreneurship in general?
Knowing what you know today if you were going to start a business, what would be the “go to” strategies you would use to get it going?
At the 28 min mark, Scott talks about tips for building a good web presence
Advice for young entrepreneurs?
Thoughts on the future of the financial system and what people should be thinking about?
Best Quote: “Most people think they need more money than they really do, but they don’t take the time to sit down and ask themselves what they really want, when do they want it, and what it will really cost to have it. Financial independence is something anyone can have – it truly is..”
Scott's Misfit 3:
This week’s Misfit Entrepreneur is Kavita Oberoi. Kavita is one of the UK's most successful entrepreneurs. In addition to creating a multi-million pound business portfolio, she has also won awards for:
Her brand has three arms, Oberoi Consulting, Oberoi Business Hub and Oberoi Sutherland. Oberoi Consulting delivers solutions for the National Health Service and the Pharmaceutical industry, focusing on driving better outcomes for patients. The focus for Oberoi Business Hub is to provide a range of back office services to support the growth of businesses including call answering, virtual PA serviced offices and conference facilities. The latest exciting addition is Oberoi Sutherland. The first product, currently in manufacture is an innovative baby bottle that cools down milk in 6 minutes from fresh feed.
Kavita has broken through barriers in every step of her journey and accomplished things no one thought was possible.
Kavita’s father was an Indian immigrant who was a very successful entrepreneur. She grew up in a very traditional Indian family in which women did not go to college, did not got to work, and had arranged marriages. But she had an entrepreneurial spark from a very young age and her mother helped foster this in her. Her mother would help her challenge the norm and break through barriers – even if meant sneaking Kavita out of the house for dance lessons. Kavita’s father died when she was 15 and there was a lot of pressure from the family to have her start the arranged marriage process at the age of 19. Kavita had different plans – she wanted to have an education, a career, and go to work – all of which were not allowed.
She was the first in her family to break tradition and go down this path. She originally wanted to be a doctor, but was not allowed because by the time she would get out of school she would be too old for someone to marry her arranged. She got into university but had to make a compromise that she would live at home and go to a school nearby so she would not be away.
She got a degree in applied chemistry. She took what she learned and the sales skills she picked up when was in her teens (again, made possible by her mother helping her to get the work with the condition that she never let her or the family down) and got a job in medical sales.
There was a huge backlash from the family as it brought shame that she was working. But, she still kept many of the traditions and found a way to incorporate them. She did have an arranged marriage to her husband and had certain stipulations she had to maintain in the home while working. Kavita figured out how to make it all work – even after having children and despite her new family being against it at first.
She then applied for a promotion that seemed like an easy win, but she lost. It was then that she decided that she was never going to work for someone again and set up her first business. As she says, “Failure was not an option.” She saw an opportunity to help bring more efficiency to some of the HHS programs and helping doctors meet guidelines. She managed to get herself in front of Pfizer and presented her concept on how her company could deliver this service. Before she walked out, she had an over half million-pound contract. She says that aside from the solution itself, it was her passion and belief that helped her win the deal. They knew she would not let them down.
What have you learned about breaking through barriers and making things happen?
At the 15 min mark, Kavita talks about the impact of her mother on her and what she learned from her – especially the pact to never let her down.
She also talks about how she had to adapt once she got married and prove that she can be everything she had to be at home and accomplish her business goals.
You learn in many ways…
Sacrifice, dedication was a small compromise to achieve the things she wanted to do
At the 20-min mark, Kavita talks about how she structured things to be able to accomplish her goal.
At the 22:30 mark, Kavita tells the story of how she got in front of Pfizer and got the deal that put her in business.
Best advice for an entrepreneur starting out today?
What inspires you today?
What’s next for you?
Growth and what comes next is always on entrepreneur’s minds Building her brand globally Acquisitions Seeking out the next level of mentor throughout the world
Best Quote: "There are no barriers to entry other than your own..."
Kavita's Misfit 3:
Hello Misfit Nation! Welcome to another edition of "Lessons for Hannah!" In November of 2016, we introduced a new format that we are putting alongside our regular episodes called “Lessons for Hannah.” Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her daddy and his Misfit friends throughout her life….even after I am gone. If you haven’t listened to the first episode of "Lessons for Hannah," I urge you to as it gives some more background and tells the amazing story of how Hannah came to be in our lives.
"Lessons for Hannah" are short, very useful, and sometimes comical lessons, that I have learned which I want to share with you and give to Hannah to help in your lives. Because I want Hannah to have these for her life, I’m going to speak as though I am talking directly to her. These episodes are a lot of fun and if you think there is a lesson that we should include in these episodes, please don’t hesitate to send it over to us at firstname.lastname@example.org. We’d love to share it.
Incredible! It has been a year since I started these lessons for you. We have covered a number of topics, but still haven’t scratched the surface of all I want to share with you. And I know there is probably more I could say about the topics we’ve already discussed. My hope is that you find one thing that can help you in these lessons.
In today’s, I want to speak to you about the power of gratitude. In life, you will experience many wonderful things. You will also go through many twists and turns, ups and downs. You will meet all sorts of people and you will have a chance to make an impact on something or someone every day.
I want you to remember that one of the most powerful tools you have for success in your life is gratitude. No matter what is happening or going on or who you are with or what is happening to you – there is always something to be grateful for, even if is a small thing like a good cup of coffee or the warmth of the sun on your face.
I want you to learn to find something to be grateful for every day in your life. When you do, it changes you. It allows you to find perspective and see the world in a different way. To know that no matter what, there is something good in your life - Something that you can truly be thankful for - gives you power. Power over yourself, over negative emotions, and the power to make the best out of any situation.
This isn’t just opinion, science and study has determined the power and effect of gratitude. Among the many benefits are the following:
Taking the time to reflect and express gratitude for something each day in your life is one of the most important lessons and secrets to success that I can give you. Every day, I have to pinch myself how lucky I am to get to be with you and mommy. I am so grateful for both of you and for the life we share.
I love you,
This week’s Misfit Entrepreneur is Michael Kimelman. We’ve never had a guest quite like Mike on Misfit before. Michael was a successful lawyer turned extremely successful trader and hedge fund owner on Wall Street.
Through a series of unfortunate events and standing on principle – Mike went to prison for insider trading. He was not willing to admit to something he says he was not guilty of or take a plea deal that stated he broke the law, so he stuck it out, went to prison, and while there through self-reflection and introspection finding who he truly is.
Post-prison, with law and trading prohibited and the prospects of getting a job as a felon diminished, Mike had to re-invent himself as an entrepreneur. He founded a company called the Clarity Group and entered real estate investing building a successful company that has done over 300 deals in the last 3 years alone. He has also entered other industries as a consultant and published a best-selling book, “Confessions of a Wall Street Insider.
He also runs a successful leadership and growth coaching business and speaks on how to overcome life’s biggest challenges.
In meeting Mike, the most amazing thing I found in our initial conversation was the sense of calm and peace that he has about him. We explore a whole host of topics from his journey to success, then prison, battles with substance abuse, and how he learned to find himself and create a new life of success.
Book: Confessions of a Wall Street Insider
Mike grew up in southern California and had a pretty normal childhood. He was always successful and did well in school. He went to law school and excelled. Upon graduate, he had his pick of jobs and chose one of the biggest and oldest law firms in New York, as a mergers and acquisitions lawyer.
The work was not as excited as he thought and he was working 100 hour weeks. He had a lot of friends that were working in finance and technology working half as much and making more than he was, but also doing more exciting and interesting work. So, he moved over to finance and starting trading for several different funds. He quickly became a top performer and then in late 2007 started his own fund that he grew to over a quarter of a billion in assets and a team of over 50 traders – in just 18 months. The firm did well in the 2008 crisis and became a powerhouse. Until the FBI came knocking at his door…
At the 6 min mark, Mike tells the whole story of what happened to him and how we decided to go to prison rather than agree to a plea deal saying did something he did not do.
The process took over 7 years and he wrote his book telling the whole story and being part of the largest insider trading scandal in history.
He went in with what most people would consider everything. The perfect life. And then walked out with nothing. He lost it all.
What is the most important thing you learned in going through your journey?
The most important lesson is that perspective is everything and it is all relative.
Mike talks about how he had everything. Had sold a piece of his business for millions, but was miserable. He would mask his unhappiness through going to excess in everything from alcohol to exercise, etc. Prison was the great equalizer. Everyone is the same. You have nothing and your life is controlled. For Mike, once he realized that you still can survive it and in some ways, adapt, prosper, and even grow from it – it is empowering. It eliminates the fear aspect that impacts everyone in their lives. Once you have had the worst case happen to you in every area of life and realize that you still can keep going and have gratitude for the things you do have – it gives you a new perspective and fearlessness. But you don’t have to lose it all to realize this. You just have to be open to changing your perspective.
Was there a moment where you finally found meaning? And how can others find theirs?
At the 16 min mark, Mike talks about how he has found calm through everything and uses that to succeed today – especially what he learned about gratitude.
“The ability to exercise gratitude for what you do have is a tremendous asset to be able to employ as an entrepreneur or for any person trying to find happiness and meaning in their life.”
“In my poverty, I realized that I had tremendous wealth.”
You have to take the time to work on yourself and do so in your own solitude where you can clearly think and ask yourself and get to real answers of the following questions:
We have tremendous reserves within us that allow us to get through and overcome anything. We just have to realize it and embrace it.
At the 25:30 mark, Mike give his advice for anyone wanting to start over in life or their career.
Where are things going? What does the future look like for investment and opportunities?
What should people know about Wall Street?
Best Quote: “Once you’ve had everything stripped from you and faced it and realize that you can still go on, you develop a new type of fearlessness and no longer worry about the “what ifs” of life…”
Mike's Misfit 3: