This week’s Misfit Entrepreneur is Ken Ehrman. Ken is a technology and safety visionary, who has spent 25+ years pioneering IoT innovations. As the founder of I.D. Systems which is now publicly traded under the symbol PWFL, he has 40+ patents that have revolutionized efficiency and worker safety for the biggest and most demanding companies in the world such as Wal-Mart and others.
Most recently, he has partnered with Cesar Millan, the Dog Whisperer, to create the Halo Collar and leverage his industry relationships and expertise to bring best-in-class safety solutions to dogs and dog lovers.
We use the Halo Collar for both our dogs, Champ and Luna, and I must say it is an awesome invention. We have several acres, and our dogs are both Aussies who love to run. We also spend time at our other properties throughout the year and needed a solution that we could take anywhere that would work to keep them safely in the area we want them to stay in and Halo has worked perfectly.
I’m excited to talk to Ken about his experience, how he has leveraged it to go into completely new industries, and how he’s built partnerships to succeed.
Connect with Ken on LinkedIn
Ken graduated from Stanford with an engineering degree. He went to work at a tech company Silicon Valley that wanted to be “chip” in everything, but computers. The company was founded by one of the founders of Apple. He worked there for 1.5 years and then took the chip and built into smart RFID tags. This created ID Systems in 1995. The company tracked high value assets for corporations and helped with safety.
Specifically, he found a niche in tracking and creating safety and efficiency with Forklifts. In 2016, his son got very sick and stepped down to be there for him. His son eventually recovered, but while he was home, his nieces dog escaped their yard and was hit by a car and killed. This tragedy gave him the idea for Halo to help protect dogs.
At the 6:50 mark, Ken takes us through the steps he went through to make Halo a reality including how he got Cesar Millan to sign on to it. It’s best to just listen.
Talk to us about shaking up markets…
At the 25 min mark, Ken talks about the next frontier and markets that are ripe for disruption…
What are some of the biggest lessons you’ve learned in your career?
You’ve had to compete against some of the biggest names in the world and separate yourself to get business. What did you do differently?
At the 40 min mark, Ken talks about having to step away from the company he built to help his son and how it affected him as an entrepreneur.
Best Quote: There are an unlimited number of ways to create and build companies..
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This week’s Misfit Entrepreneur is Shawn Khorrami. Shawn is a serial entrepreneur since the age of 16, having started and managed more than a dozen businesses across an array of industries, with special focus on e-commerce. He’s owned everything from law firms to brick and mortar outfits in the hospitality and restaurant industry, to online businesses focusing on B2B and B2C and managed thousands of employees servicing tens of thousands of customers large and small across the country. He’s been featured everywhere from the New York Times to the LA Times, TV, and top publications.
Nowadays, he focuses on helping businesses maximize their success by coaching and training their CEO’s and leadership teams throughout all areas of a business. But, what struck me most about Shawn when we connected was his candid thoughts about failure, how the product is not the business, and as he says “a lot of times having more guts than brains.” I want to explore all of this and more with him in this episode.
Reach out and ask Shawn for a copy of the free e-book.
Shawn is a first-generation immigrant from Iran. A lot of his motivation came from his father, who in Iran, owned a construction firm. He would go to work with his dad at 7 years old and on. He thought he would follow his father’s footsteps and get into construction. When they moved over to the US, things didn’t carry over from Iran. His dad ended up owning income property. But there wasn’t much in the way of property management services or systems for small investors.
Shawn created a basic database program that allowed for property management focused on smaller investors. This became a business of its own as Shawn sold it to his dad’s friends and it grew by word of mouth from there. He ended up going to college and got degrees in mathematics and computers as well as in economics. He then got a law degree and educated himself in sales, marketing, accounting, etc.
Shawn never thought of working for anyone else. He’s never created a resume or had a W2 from a company he didn’t own. He’s a process guy who seeks how to streamline businesses and edges through process to make them more successful. He would create something that worked well for a problem in his business. He would then productize it and go sell it to his competitors.
He failed a lot and was good at overcoming it to succeed. People began to seek him out and ask him to consult for their businesses. He learned that successes can become failures too because of the lack of good processes and systems.
Only an idiot would go seek out failure….tell us the truth about failure.
At the 14 min mark, Shawn shares an example of failure and how he learned from it.
Your product is not your business, your business is your product.
Talk to us more about your business being your product….
An example is a restaurant that makes great food – but what gets people in the door and keeps them coming back. If you staff is rude to patrons, do you think they will come back? Instead, you must create not only great food, but a great experience and that is the product of a good restaurant – not just food.
Tell about the principles you use to grow a business and in tough times as well…
Where do you see the future going?
At the 44 min mark, we talk about opportunity in the midst of a pandemic.
Best Quote: The fear of failure should never stop. In fact, as you become more successful, it gets even harder as you know what can happen. Respect, but don’t invite it.
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This week’s Misfit Entrepreneur is Karl Maier. Karl is a serial entrepreneur with a knack for doubling and tripling the size of businesses quickly. He’s done it 6 times either as the founder of a company or as part of the leadership team, including 7x’ing one company in less than 4 years.
Currently, he’s on his 3rd software company, Abunden, which helps internal and external business advisors be even more effective in helping their clients to grow and succeed. The software was created from the frameworks for success Karl has tested and applied in his businesses over the years.
Needless to say, Karl has some amazing wisdom for to grow and scale businesses and I’m excited for him to share his secrets with you in this episode.
Karl’s journey was not a straight line. He learned about entrepreneurship from a young age from his grandfather and it created a curiosity in him as to why one company would succeed, and others would fail. As he grew up, he would see and be part of companies and see where they get stuck. Karl developed a passion for helping these companies and that is what he has done.
From his experience, he put together the Abunden Framework to help companies have a platform of the knowledge needed to get unstuck and grow.
Where do businesses get stuck? And from those you see succeed, what are the patterns or consistencies they have?
Talk to us about the Abunden Framework and principles you use to build a business?
At the 12 min mark, we talk about deciding what type of businesses people must choose to have.
What is the starting point to go from self-employed to a bigger business?
Talk about how you’ve been able to double sales some many times. What should people know about selling in today’s world?
Customer retention strategies?
Talk about navigating pivots. What advice can you give?
How do you see leadership?
How does a business set itself apart with customers and distinguish themselves?
What has surprised you most on your journey?
Advice for new entrepreneurs starting out?
Best Quote: Sales is not the end all/be all. It is really important but building a team to deliver is equally important. It’s not just about the sale.
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Hello Misfit Nation! Welcome to another edition of "Lessons for Hannah!" Many years ago, I introduced a new format that alongside our regular episodes called “Lessons for Hannah.” Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her daddy and his Misfit friends throughout her life….even after I am gone. If you haven’t listened to the first episode of "Lessons for Hannah," I urge you to as it gives some more background and tells the amazing story of how Hannah came to be in our lives. Lessons for Hannah are short, very useful, and sometimes comical lessons, that I want to share with you and give to Hannah to help in your lives.
Because I want Hannah to have these for her life, I’m going to speak as though I am talking directly to her. These episodes are a lot of fun and if you think there is a lesson that we should include in these episodes, please don’t hesitate to send it over to us at firstname.lastname@example.org. We’d love to share it.
This week’s Lesson for Hannah
Hannah, I want to talk to you about your impact. Your impact on yourself, your life, those around you, and the world. How you approach each aspect of your life impacts you, the world around you, and others. You may not see it or know it, but it does. And the true test of character is how you act and adhere to your principles when others are not watching – because unbeknownst to you, someone probably is.
We don’t think about it much, but everything we do impacts something in our lives. This has been called the Butterfly effect or Newton’s 3rd Law which states that for every action (force) in nature there is an equal and opposite reaction. If object A exerts a force on object B, object B also exerts an equal and opposite force on object A. In other words, forces result from interactions.
We have a lot of interactions in our lives all throughout every day, but we rarely stop to think about effects that they have.
I was recently reminded of the importance of reflecting and making sure that we approach life each day giving our best and being our best – because you never know what or who can be impacted.
A number of years ago, your mother and I bought an investment property. It was a cheap fixer-upper property in a less desirable area. The goal originally was to buy it very cheap, fix it up, and then flip it for a $5000-10,000 profit. Needless to say we didn’t know what we didn’t know, spent a lot more money than we thought fixing it up, and then got caught up in the real estate crash of 2007-2008. So, we turned it into a rental. It did OK. We went through a lot of renters over a period of 4 years to where we had to eventually evict one for non-payment after months of working with them.
Of course, they trashed the place on the way out, but even worse, left rotting food throughout the house and the place even had bedbugs. I had to do the work on it and essentially had to redo the inside of the house. Needless to say, I learned a lot of lessons that helped me for future investment properties.
After it was ready to rent again, we started looking for renters and we got an application from a young 18-year-old, single new mom. She wanted a place for her and her son that would be theirs and she wanted a longer-term lease. She had a job and had proven she had income to cover the rent and there was something that told me she was worth a chance.
She rented from us for 7 years. I never really had any problems with her. She would sometimes get behind on rent but was always proactive and let me know what was going on, when I could expect payment, and how grateful she was that we would work with her. Over time, I would see her for inspections and other needs and as we talked would impart some piece of wisdom to help her based on our conversation. She was a hard worker and dedicated to her son and I respected that, so, if I could help her grow as a person, I would. I never knew if those lessons about finance or business or thoughts on how to increase her value as an employee ever really stuck.
A couple years ago, we had recouped our investment and the market had turned up. We got an offer on the house that was solid and decide to sell it. I kept the renter in the loop and was up front that I did not know if they would keep her as a renter and to be prepared just in case. Once we closed, they gave her 30 days’ notice to vacate and she let me know. She understood why I sold the place and was again, thankful for working with her all those years. I wished her well and that was that, or so I thought. In the spring of the this year, I got a text out of the blue that said,
“I just wanted to reach out to you and meant to before, but just go caught up with life. I’m working a double today! But you’ve been on my mind lately. I never got to tell you how much gratitude I have for you and your wife. You were truly a blessing for me and my son. If it wasn’t for you being so kind and understanding, I really don’t know where we would be today. I just want you to know, it was never taken for granted. I try to pay it forward every day. Maybe one day, I can be successful like you and help someone out the same. Anyways, thank you again so much for everything you have done.”
When I received the message, I sat back and thought, wow, I did not know we had that much of an impact, and I had to respond. In doing so I did my best to give what may be the last wisdom I could give her. I said this,
"Thank you very much for your kind words, but it wasn't hard for us because it was the right thing to do. It's wonderful that you pay it forward. And you have the potential to be more successful than us and help many. It comes down to a few things. Never giving up, ever, in pursuit of your dreams and goals. Never stop learning and self-educating. Everything you need is at the library, use it to your advantage. Read books on successful people, read books on how to improve yourself. Never stop learning. Work hard, but also smart. Learn to manage money well and how to grow it and nurture it. And do what is right and care for others. You follow that and you'll get all the success you ever dreamed of."
I think that advice works for everyone, and I hope it impacts you in your own way like it did our renter.
Hannah, you never know what impact you will have and when it will take hold. Live your life every day as your best and seek wisdom so that you can share it and help others.
I love you,
Best Quote: Never giving up, ever, in pursuit of your dreams and goals. Never stop learning and self-educating. Everything you need is at the library, use it to your advantage. Read books on successful people, read books on how to improve yourself. Never stop learning. Work hard, but also smart. Learn to manage money well and how to grow it and nurture it. And do what is right and care for others. You follow that and you'll get all the success you ever dreamed of.
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This week’s Misfit Entrepreneur is Martin Sawa. Martin was the son of penniless Ukrainian immigrants and was on a path for the same kind of life when he made a decision. At almost 30, he quit his dead-end job to go into real estate and compete in the high stakes commercial real estate market in San Francisco. He struggled, but eventually found enormous success culminating in a $400 million deal that basically allowed him to retire and pursue his passions for writing. He had it all – but he had to confront the true cost of the sacrifices he made to get there.
He wrote about his story and incredible lessons learned in The Other Side of Success: Money and Meaning in the Golden State. Martin came from nothing, sacrificed everything and went through tragedy to find success, and ultimately learned what really matters on his entrepreneur journey and I’m excited to have him share it with you in this episode.
Martin’s parents lived under both Hitler and Stalin. They made it through the war and were put in a displaced person’s camp in Austria for several years and finally made it to the US. They were resettled in rural Wisconsin. Martin was sort of an outsider in that he had trouble with the language, etc. He was able to go to and work to pay for a Jesuit boarding school and this helped him. He then went to college in the mid-west and after headed out to California.
He got a job in Oakland, got married, and as he approached 30 years old was dead broke and hating his job with another kid on the way. He had his “aha” moment when he was working at zoning counter for his job in the city planner’s office. A developer came in and started screaming at him to process his project. In that moment, Martin just walked away and continued out the door – vowing never to have a job again and would work for himself from then on.
He was driven by necessity. He had some sales experience from when he was younger doing door to door sales. He chose commercial real estate as the biggest things he could sell that would pay the biggest commissions. It took him a year before he made any money. Eventually, he worked for a broker and climbed up the ladder. He was divorced by this time and he and his new wife moved to Los Angeles. He was traveling and doing mega-deal internationally. He reached a point where he felt he was done and quit. He later went back when invited to do a deal with an old colleague. They bought a building in San Francisco. His wife, who was everything in his life, dropped dead one night from a heart attack. He had to work through that and did so. He did a large deal that gave him the ability to do what he wanted to do and that was how he got into writing and consulting.
Can you give perspective on why the US is such a great place to reach one’s dreams?
What went through your mind when you walked out on your job?
Advice for those looking to make the leap to entrepreneurship?
What was your mindset as you went through this journey?
At the 24 min mark, Martin talks about the other side of success and he you overcame the tragedy and challenges…
Where do you get the willpower that you’ve used to overcome and keep going?
Other advice on how to success?
Thoughts on truly finding meaning?
Best Quote: Put skin in the Game!
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This week’s Misfit Entrepreneur is Jennifer Justice. Jennifer, also known as JJ, is an entertainment and live experience executive known for her expertise in building artists’ careers and business portfolios by marrying art with commerce. She made her mark as an entertainment attorney with a roster of clients that included Jay-Z, Outkast, Slipknot and Mark Ronson, and negotiated massive joint venture agreements including the partnerships of Jay-Z and Roc Nation with Live Nation. She then parlayed her experience to join Jay-Z to build Roc Nation in 2010 and served as his personal attorney for 17 years as well as Beyonce’s at times, during that time.
Today, JJ’s focus is on accelerating the success of women, women owned businesses, and women focused brands to help them succeed and achieve equality and diversity in the market and workforce.
I’m excited to have her on to talk about this topic, her experience, and the power of entrepreneurship.
@JenniferJusticeLeague on Instagram
JJ’s family never went to college or in some cases never graduated high school, so she didn’t have any success mentors. She was passionate about music and when she did get the chance to go to law school, she decided that she was going to be a music entertainment attorney. She didn’t realize how hard it was to get into doing that type of law – it was very small market. She started off a big Wall Street law firm and networked to meet some in the entertainment space. She had some success and ended up as a partner at a firm that specialized in music entertainment law. She found a lot of common ground with her clients and being an advocate for them as many came from the same type of background as her.
One of her first clients was a very then, unknown, Jay Z. They grew up in the business together and she started growing her roster of clients. She then grew into all the other areas of the business for her clients with Live Nation, Roc Nation, etc.
After 17 years, she had twins that were 2 and half and felt it was time to move on. She was single mom and took 6 months off. She took the time to find out what she really wanted to do and became the President of Suyperfly, a live experience company that started festivals like Bonnaroo and others. She was there for 3 years and pushed herself.
Through it all, she has always had a really big passion for gender equality and started her own firm called the Justice Department to help women in this area. She also invests in companies and consults for general business needs.
What was it like taking 6 months off?
Tell us more about your mission for equality and the state of things…
Do you see entrepreneurship as the best opportunity to level the playing field?
What you best advice to help women succeed in their careers?
Don’t be afraid to ask for what you want and believe in your worth.
What are the principles that you’ve used to build great companies and what do you look for when you invest in companies?
What are some of the best lessons you learned from working with Jay-Z?
You should always be willing to walk away from a bad deal. Many times, walking away will turn it in your favor and if doesn’t, it wasn’t mean to be.
Best advice for an entrepreneur just starting out?
Craziest thing you’ve ever seen happen in your career in the entertainment industry?
Best Quote: Don’t be afraid to ask for what you want and believe in your worth.
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This week’s Misfit Entrepreneur is Steven S. Hoffman. Steve is the CEO of Founders Space. Founders Space is one of the leading startup accelerators in the world, with over 50 partners in 22 countries. In fact, Forbes and Entrepreneur Magazines ranked it as the #1 incubator for overseas startups.
Steve is also a venture investor, a successful entrepreneur multiple times over and the author of several best-sellers including his latest Surviving a Startup. He’s found success everywhere from Hollywood to Silicon Valley, but his biggest passion is helping other entrepreneurs succeed.
My goal is to squeeze as much wisdom and advice as I can from him and his experience in our time together in this episode.
Steven has had more careers than cats have had lives. He began as an electrical computer engineer. His real passion was film, entertainment, and games. He went to graduate school for film and then went to Hollywood. He worked his way up the ladder and began a television development executive at a large TV production company. While there, he started to see the future of video games and the growth they would have. He’s made over 100 games in his career. He met the founder of Sega and was offered a position at their Japanese headquarters coming up with new ideas for games, specifically for the US market.
He then came back to the US and launched his first company, LavaMind. The first product he launched was a game that taught people how to become entrepreneurs called Gazillionaire. He did it all himself and put all his money into it. It took off. After that, he saw the opportunity for gaming on the internet. He partnered and launched another business that was an interactive TV/Gaming product with MTV. He then did 2 other ventured startups and took a break.
During the break, friends that were starting their entrepreneur journey would come to him for help and advice and out of that grew his incubator, FoundersSpace.
You’ve worked with hundreds of entrepreneurs in you career, alongside your own experience, what would you say is the main ingredient needed to succeed as an entrepreneur?
What is the process that people should go through to find the right version of the idea?
How important is it to focus before branching out?
What is it that you look for in a company you invest in?
“An entrepreneur/CEO, put 80-90% of your time into finding an amazing team.”
What are some of the biggest lessons you’ve learned and put into practice?
What are principles that you’ve developed to help guide you and build your businesses?
You wrote a book called “The Five Forces.” Tell us about it and what are the 5 forces?
Best Quote: Entrepreneurs are demand hunters. They cannot create demand, but they can find it and fill it.
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This week’s Misfit Entrepreneur is JJ Virgin. Where to start with JJ? You’ve no doubt heard of her before. JJ, in many ways redefined fitness and nutrition for people world-wide. She is a 4-time New York Times Best-Selling author and prominent TV and Media personality including the on-camera nutritionist for Weight Loss Challenges on Dr. Phil, and numerous appearances on PBS, Dr. Oz, Rachael Ray, Access Hollywood, and the TODAY Show. She also speaks regularly and has shared the stage with notables including Seth Godin, Lisa Nichols, Gary Vaynerchuk, Mark Hyman, and many others.
And if that isn’t enough, she host her own podcast, Ask the Health Expert and is the founder of the premier health entrepreneur event and community, the Mindshare Summit.
But a lot of people don’t know that JJ’s biggest challenge and biggest success didn’t come in her businesses – it came from an event – her worst nightmare that she was able to turn into her biggest opportunity to grow and thrive.
JJ has always been fascinated by nutrition and fitness all the way back to high school. She went to college and on a theatre scholarship. But she catered her way through college using it to pay for things. She dropped out of the theatre program and starting personal training people – being one of the first alongside Body by Jake. She switched to be an English major. She graduated from college with a full-blown personal training business doing 6-figures +. She went to grad school for health and nutrition.
She kept looking at the next things that people wanted and needed and creating them. All of what she did ended up helping her. Her theatre work helped her in promoting and showcasing her services and products on TV and stage. Her English degree helped her in writing her books, etc. And her catering work helped her to better understand foods to help with nutrition and her cookbooks.
You wrote Warrior Mom to document the story of your son and what you learned going through this traumatic time in your life – tell us about it.
At the 17 min mark, talks about her talking to him while in a coma and he would squeeze her hand. She committed right there to get him better than he was before the accident.
We are capable of so much more than we think we are, and your story shows that. Can you give more insight into this area?
“If you want to learn something, teach it.”
2 Lessons really stood out - “Your limitations become your life.” And “Forgiveness will set you free.”
What is your best advice for entrepreneurs to remain healthy and perform at their best?
Best Quote: The only limitations are the ones in your mind...
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Hello Misfit Nation! Welcome to another edition of "Lessons for Hannah!" Many years ago, I introduced a new format that alongside our regular episodes called “Lessons for Hannah.” Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her daddy and his Misfit friends throughout her life….even after I am gone. If you haven’t listened to the first episode of "Lessons for Hannah," I urge you to as it gives some more background and tells the amazing story of how Hannah came to be in our lives.
Lessons for Hannah are short, very useful, and sometimes comical lessons, that I want to share with you and give to Hannah to help in your lives. Because I want Hannah to have these for her life, I’m going to speak as though I am talking directly to her. These episodes are a lot of fun and if you think there is a lesson that we should include in these episodes, please don’t hesitate to send it over to us at email@example.com. We’d love to share it.
This week’s Lesson for Hannah
Hannah, This episode is going to deal with a little heavier subject. I want to talk to you about death and dying. This past year, we lost both of your great Grandmothers – amazing women, Matriarchs in our family. And over the last few years, others, including another great Grandmother have passed on.
Death is a natural part of life. It is inevitable and is not something we escape. But I want you to understand that it is only the beginning of something greater. It is the final step toward our real home – our eternity with God in Heaven. In death, all our imperfections are righted on our way into Heaven and the best versions of ourselves are created.
It is amazing to think about this life in the context of eternity. Eternity is forever. Our time in this life is truly a blink of an eye in those terms. It goes by so fast. And while we are just passing through to a greater place and greater existence, this life that we have is special. As I’ve noted before, the odds of being born into this life are 1 in 4 trillion. So, while it goes by fast, we must cherish it. We must cherish the gifts we have been given and share them with the world and those around us. We must cherish the time we have with family and friends in this human form. We must cherish the amazing world that is around us and all that it has. We must maximize our potential and who we are capable of being. It is by God’s amazing grace that we have this opportunity. We must not waste it. We must not put too much energy into trivial things but reserve the best of ourselves for the best around us.
I will not deny that the passing of a loved one is sad and painful. We honor them through our grieving and through our memories of them. We also honor them by putting into practice what we’ve learned from them and by being our best selves. But, Hannah, I want you to understand that one day, we will be reunited with them in eternity. What a glorious and magnificent time that will be.
So, in the end, death is bittersweet. We lose our loved ones in this life, and we grieve them, but we gain an even greater life with them in eternity. And on our way to this future reunion, we get to make the most out of this life and all that it has to offer.
Hannah, you are so loved, and you give so much love. All those that have gone before you love you dearly and look down upon you with a smile and amazement at how wonderful you are. Honor them by living into and being your best self. And honor those around you by making sure they are better off for having known you and give to them in the ways in which you can make the most difference in their lives. On that note, I’ll leave you with this final thought…make the most out of every second of this life and cherish it while preparing yourself for eternity by living a good and just life.
I love you,
Best Quote: All those that have gone before you love you dearly and look down upon you with a smile and amazement at how wonderful you are. Honor them by living into and being your best self.
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This week’s Misfit Entrepreneur is Anthony Trucks. Anthony is a former NFL player, American Ninja Warrior, Best-Selling Author, and Founder of Anthony Trucks Industries and the Shift Method. He’s been featured everywhere from NBC, FOX, Netflix, WSJ, Success and INC.
Anthony has a heck of a story from starting in the foster care system to realizing and then seeing his NFL dream collapse, to starting his own business, losing it, losing his marriage, and almost his life, but then finding his redemption through a shift. Since the shift, Anthony has become one of the most sought-after speakers, coaches, and consultants out there today.
And I’ve brought him on to further share his story, what he learned and now teaches from his shift, and to get his best wisdom and advice on how to succeed and live a great life, not just as an entrepreneur, but a person in this world.
@AnthonyTrucks on Instagram
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Anthony was and his 3 siblings were given away when he was 3 years into foster care. It was 1986 and it was not a great situation. He was starved in some homes, beaten in others, and put through a lot of very rough stuff. By 6 years old, he was a sad little kid who was angry. At 6, he was placed into the family which is now his family today. He was with them for 8 years and they adopted him. But, they were poor and he grew up poor. His adoptive mom got diagnosed with MS. He tried out for football and was terrible. He checked out and was becoming a statistic. Most people don’t know that 75% of in-mates in prison are former foster care cases. As Anthony says, “He beat the odds.” He had an adoptive mom who “loved him past his crazy.”
At 15 he made a choice that he didn’t want to be a loser. To start, he didn’t want to suck at football. He learned to do the things that he didn’t want to do or weren’t in his current character and he transformed himself into a great ballplayer in 7 months. His biggest shift came from the inside and had this ferocious drive that he had done too much in the dark to get better and transform himself that no one was going to take it. This manifested in him being a top ballplayer and ultimately getting a scholarship to play at Oregon.
He made it to the NFL and tore his shoulder out in his 3rd year. He was a dad at 21 and had a family, but no paycheck. At this point, he had a massive identity crisis. Things came tumbling down. His marriage fell apart. The businesses he started failed. Then his adoptive mom passed away from MS. This was a wake-up call. It took him another 2 years to really wake up and change his life, but his mother’s death was the seed that grew into it.
At the 11:30 mark, Anthony talks about the moment before his mom passed away and his friend put things in perspective. This also was a seed that helped him in the future. A friend told him “This is your reality.” Those 4 words unlocked everything he had been experiencing. He cried and just drove to the middle of nowhere not telling anyone and his family and friends got worried. The police found him and brought him home. The next day he went to the gym and a friend he had since childhood told him, “Never do something like that ever again. When I found what happened, I thought I lost a hero.” This made Anthony realize life is worth living and gave perspective. All of the craziness of his life had meaning.
How does someone choose their identity? And how do they develop their life’s vision and know they have it right?
At the 24:30 mark, we talk about Simone Biles as an example of someone who may have lost her identity or being out of alignment with it in her exit from the Olympics (It was not revealed until much later that she had a death in her family which did impact her). It’s best to just listen to our discussion.
The Shift Method has 3 steps, what are they?
What are some of the biggest lessons you’ve learned from your entrepreneur journey?
Best Quote: There are two types of people in this world: Those that work and those that watch. Make sure you bow for your audience.
Anthony's Misfit 3:
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