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Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship

The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the breakthrough entrepreneurship strategies and actionable advice to accelerate your success! The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncover each guest's key tools, tactics, and tricks that listeners can start using in their lives right now. Learn more about the show at www.misfitentrepreneur.com and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!
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The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the best, actionable advice to accelerate your success!

The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncovers each guest's key tools, tactics, and tricks that listeners can start using in their lives right now.

Learn more about the show at www.misfitentrepreneur.com and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!

Nov 13, 2019

This week’s Misfit Entrepreneur is Kris Ward. Kris is an entrepreneur and founder of Shadowblast, a leading marketing agency in Canada. She is the author of the best-selling book and philosophy - Win the Hour, Win the Day. The systems Kris has developed and teaches help entrepreneurs not only better grow and run their businesses, but flourish in their personal life as well.

These systems were proven and put to the test when Kris went through a very tragic time in her life. You see, Kris is a widow. Her business was thriving and she had a wonderful life with the love of her life until her husband, John, passed away from cancer. The diagnosis came out of nowhere and was grim. Kris was determined to make the time they had left together the best she could. So she put work aside and immersed herself into John and making their last moments together the best she could. It was during this time, that her systems around Winning the Hour and Winning the Day were put to the test.

As Kris says, “My team did an excellent job following what we had put into place and I am forever grateful for them. They followed our best practices and the business ran smoothly without any issues.” Clients didn’t even know she was absent. It’s these principles that I am excited for Kris to share with you in this episode to teach you how to go from overwhelmed and overworked to thriving on your terms in life and business.

www.WintheHourWintheDay.com

Podcast: NOW Your Business

Kris was in business for over 4 years in her marketing agency when she found herself being overworked and had to find a way to make things easier. Her husband, John was her biggest fan and supporter, but she felt like she was letting him down with the time she was spending away.

She had always pushed back in “time management” because she was highly productive and did a lot more in a day than most people did. But she made the decision to really study how she could do even more with less and started to put some strategies in place. As Kris says, “It’s strategy vs. systems.”

And she did it. She went from working around the clock to working about 6-7 hours a day. It was just a couple years later that John was diagnosed with cancer. Just the doctor’s visits, chemo, etc. alone was time consuming, not to mention the emotional toil it took. Kris made the decision not to waste their time. They traveled and did a bunch of things together to make the most of their time and because of the strategies and systems of Win the Hour, Win the Day, she was able to work only 2-3 hours per week – for 2 years. And her business still thrived.

Her clients were shocked when they found out. They didn’t even know she was out and began to ask questions about how she was able to do it.

So Kris started helping people find “time empowerment.” She got rid of 80% of their “to do list” and 100% of their guilt.

“So many of us think that grinding it out is part of the entrepreneur journey when it’s not. Your passion and your work should support your life, not consume it.”

What’s the most important lesson you learned about life from your husband and going through what you went through together?

  • The definition of what a problem is has changed completely. You find out what matters and what a real problem is takes on a new meaning.
  • Ask the question, “Is that REALLY a problem?”

What mind shift must happen to take back control of your time?

  • Any powerful change comes from a mind shift.
  • It doesn’t happen from just finding some secret or strategy.
  • Many of us have never been taught to respect or understand the foundations of time.
  • We don’t look at our “Time Bank Account” and fundamentally, we are building everything we do on a flawed structure.
  • Seeing the issue is the problem for most.

What is the issue people don’t see? Where do they falter?

  • People don’t really understand or see their calendar as their “Time Bank Account”
  • You don’t put things in you do every day, you put the external things.
  • You hit the day thinking you have 8 hours to do everything in with your external appts., but you are not taking into account everything else you need to do – which may show, you only have 4 hours to do everything in.
  • The one thing you cannot buy more of or change is time.
  • We use a calendar as a reactive thing, but don’t use it as a GPS to navigate our business or our day – which is the foundation of the problem.

At the 14 min mark, Kris gives a great example of how we fight for our limitations instead of removing them…

Tell us about Win the Hour, Win the Day, and the Freedom Formula

  • Focus. Studies are showing even more about the impact of not focusing or multi-tasking. It is almost the equivalent of being on drugs when it comes to impairing your productivity.
  • You cannot shine a flashlight on two things at the same time. You must get serious about how and where you focus.
  • To get better - Start with your creative work first in your day. Your first hour of work is incredibly important.
  • Break things down and work backwards of what needs to be done to reach your outcome or goal.

At the 20 min mark, Kris shares the truth about “to do” lists…

  • Get rid of 80% of your “to do” list by getting ridding of your bad habits. A to do list is really a list of rotating emergencies for most people.
  • The biggest mistake people make is thinking a “to do” list is a plan or strategy when it is not. It cannot be truly measured.

What is the right way to plan to be productive?

  • You have to work backwards to plan right. We do it in our personal lives all the time, but not in business very much.
  • This is how you can create real plans and then systems around them to make a business go so that it can work on its own.
  • Next, having a calendar that you know how much time you have for what you want to do makes you effective.
  • You can then measure your progress by the steps from working backward and scheduling the tasks needed to reach to outcome or goal in your calendar with the time really have available.

At the 26-minute mark, Kris shares her thoughts on times of day we are more productive…

  • Studies show we are more productive in the morning after sleeping. The science bares it out.
  • No matter what you think, your brain is more tired later in the day.
  • Do your creative work, first. You will see a major difference.
  • Do more mundane, autopilot type tasks later in the day.

What is the #1 thing people can do starting right now to make the biggest difference in their productivity?

  • Respect and really use your calendar as the tool that it is and can be for you.
  • Put what you do in day in it and see what time you have left.
  • Don’t fill it up and make busy work.
  • Just be realistic about where you time goes and not as a diary for what happened yesterday.
  • Put the things you do each day week in and out in your calendar at the times you typically do them. Standing meetings, specific tasks you have to do each week and so on. You’ll be amazed at what time you actually have left for real work.

Top tips on how to market a product or service?

  • Be careful of having disjointed messaging. It needs to be consistent – the same message.
  • Be careful not the change your persona or represent yourself differently for different audiences in social media. You don’t have to do that. Be how you are. Remember the “social” in social media.
  • The idea of social media is to get to know, like, and trust people. If you are different online than you are in person, it will catch up with you.
  • Be careful not to “present” – talk to people instead of presenting to them.
  • Don’t over think it. Be you.

At the 41 minute mark, Kris talks about how to better automate your business and have it run for you.

  • It doesn’t require the time and money that everyone thinks it does.
  • Outsource obviously
  • It is not just about strategies and systems, but keeping them as simple and easy to follow as possible to get the outcome desired.
  • You do need a team around you to do it. But you can outsource a lot of it if you are willing and a little creative about it.
  • Ask, “How do I do this once and make it duplicatable so it can be passed on and done by someone else?”

What is something you think every entrepreneur should know?

  • Business should be fun.
  • You should not have to sacrifice your life for your dreams.
  • You don’t have to “pay the dues” in the traditional sense.
  • Your goal should be create the systems to replace and reduce your hours not increase them.

 

Best Quote: So many of us think that grinding it out is part of the entrepreneur journey when it’s not. Your passion and your work should support your life, not consume it.

 

Kris's Misfit 3:

  1. Lighten up and have fun, no matter what you do – business should be fun.
  2. Don’t’ get caught up in the “busyness” and lose sight of the passion you set out to put into the world for what you are doing,
  3. You are business athlete and you need to take care of the machine – your body. It’s the most important machine there is. Eat well, exercise, sleep right, etc.
Nov 6, 2019

Hello Misfit Nation! Welcome to another edition of "Lessons for Hannah!" In November of 2016, we introduced a new format that we are putting alongside our regular episodes called “Lessons for Hannah.” Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her daddy and his Misfit friends throughout her life….even after I am gone. If you haven’t listened to the first episode of "Lessons for Hannah," I urge you to as it gives some more background and tells the amazing story of how Hannah came to be in our lives.

"Lessons for Hannah" are short, very useful, and sometimes comical lessons, that I have learned which I want to share with you and give to Hannah to help in your lives. Because I want Hannah to have these for her life, I’m going to speak as though I am talking directly to her. These episodes are a lot of fun and if you think there is a lesson that we should include in these episodes, please don’t hesitate to send it over to us at support@misfitentrepreneur.com. We’d love to share it.

This week’s Lesson for Hannah

Hannah, Today I want to talk to you about happiness and joy. What it is, why it’s important, and most importantly how to find it and keep it in your life.

First, what is happiness? It’s a peculiar question isn’t it? Everyone talks about finding happiness or being happy, but no one ever stops to define what it is for themselves. And make no mistake, happiness means something different to everyone.

The dictionary defines happiness as “the quality or state of being happy and good fortune, pleasure, contentment, and joy.” I love the last one – joy. To me “joy” is a different type of state. When you have true joy, you almost feel like you are surrounded by goodness. Maybe that is where the old phrase “feeling like you are on cloud 9 comes from.” At any rate, you must define what happiness or joy is for yourself. My joy comes in multiple forms. It comes in the love of our family for each other. It comes in the incredible blessings in all areas of our lives from God. It even comes at mile 18 of a marathon. The way I keep my feeling of joy is to remind myself of it every day through gratitude and taking the time to be grateful for this amazing life and chance we have to make our impact on this world.

But, I can tell you this. After many years of studying the mind, how it works, our conditioning, and how we become who we are, I can say this for certain - I cannot make you a happy person.

It's simply not possible for someone else to make you a happy person. Oh, someone might be able to make you happy for a short time or in a moment, but true happiness, lasting joy must be found within.

It is up to you to decide whether you are happy or not. Every day I get up and do that by reminding myself of how blessed I am and to show gratitude for it.

There are several things that affect our ability to be and remain happy. And I just showed with my example of my daily gratitude routine above, they are all within our control. Everything from our mindset, to how we react to the things that happen to us, to what we tell ourselves is all in our control.

Let's start with what we tell ourselves. What we say to ourselves and about ourselves both internally and externally has a profound impact on us. Literally, what we think about ourselves becomes our reality. ​

Consider this. The person you talk to more than any other in your life and throughout your whole life is yourself. What are you saying?

If you believe you are not worthy of things in life like success or not worthy of being happy or say things like "I'm not good enough..." or "I’m terrible" or "Nothing ever goes right for me..." guess what is going to happen in your life. Exactly that. This happens because our beliefs are what manifest in our lives. If you believe in your mind that "Nothing ever goes right for me," then your mind will make sure things do not go right and look for everything that happens or can happen to back that up. Always remember that what you tell yourself becomes reality. And you have control of what you believe and tell yourself. It is your choice. So, if you want to be happier or find lasting joy, start by believing and speaking truth to power in your life to yourself.

The next thing we have control over is the way we react to the events that happen in our lives. No matter what happens, we have the ability to control how we react to it and choose to perceive it the way we want. The trick is stopping ourselves from just reacting and making the choice. When something does not go your way or goes against you, you can choose to allow it to make you unhappy and ruin aspects of your life, or you can choose not to let it do so. You can even choose to perceive it as a great opportunity to better yourself, learn, and grow. It is up to you, but how you deal with the challenges that come your way affects your happiness, and you have the power to choose how you respond to them.

Lastly, my personal belief is that the things that happen to us actually happen FOR us. Everything we go through gives us an opportunity to grow as an individual and become a better version of ourselves. Even the things that seem and feel absolutely terrible when we go through them help us to become stronger, give us an opportunity to learn more about ourselves and our capacity to endure, and bring about meaningful changes, if we look for them. Tragedies give us this opportunity as well. It is how we respond to tragedy that defines how we move on from it. Make no mistake, the hardest thing to do is find happiness and gratitude in the darkest of times, but it is there if you want to find it.

Regret is a terrible thing and waste of your focus, thought, and emotions. Everything that has had to happen to get you where you are right now had to happen exactly as it did. Everything that happened in our lives up until we held you in our arms in that moment in China had to happen exactly as it did or we may not be a family.

In fact, the chances of you, or any of us, even being alive at this moment in time are so infinitely small; it is almost impossible to even fathom the number. And for you to have life at this moment in time, means that trillions of people that could have been, are not. Instead, you are here in their place. Cherish it. Make the most of it. Let go of regret and embrace the incredible opportunity you have to choose to be happy, to fill your life with joy - and then make it so.

Hannah, and anyone listening, it comes down to this. You have a choice every day to be happy and find joy or deny it in your life. My hope is that you choose to find the happiness and joy that exists all around you every day - the world will be brighter for you having done so. ​

I love you, ​

Daddy 

 

Best Quote: You have a choice every day to be happy and find joy or deny it in your life. My hope is that you choose to find the happiness and joy that exists all around you every day - the world will be brighter for you having done so.

 

Misfit 3:

  1. Define what happiness and joy mean to you and for you
  2. The person you talk to more than any other in your life and throughout your whole life is yourself. Are you saying the right things?
  3. You have a choice every day to be happy and find joy or deny it in your life. Choose wisely.
Oct 30, 2019

This week’s Misfit Entrepreneur is Adam Robinson. Adam is a serial entrepreneur who has started and bootstrapped multiple companies to 7-figures, most notably, Robly and his latest venture, Get Emails. But, he didn’t start out down the entrepreneur path. He was a trader and investment banker for almost a decade before he made the leap to entrepreneur.

In 2017, he made a major change at Robly, where the company changed from everyone coming into the Manhattan office ever day to becoming a fully remote organization – and Adam decided to go on the road working remotely while traveling the world. ​

I am really excited to explore what this change was like and what he learned in addition to his insight on entrepreneurship and how to bootstrap a multi-million dollar company in today’s episode.

www.GetEmails.com

Get 10% off by using the offer code Misfit when you sign up! ​

www.Robly.com

When Adam graduated from college, a friend of his convinced him to go up to New York and get into the trading and investing markets. He managed to get a job at Lehman Brothers. He showed up in New York and was sharing an apart with a few other guys. These guys happened to working on building a business by the name of Vimeo. Adam watched this group of guys begin to flourish and see them really enjoy the fruits of entrepreneurship.

While this was going, Adam was doing great at Lehman. He was trading credit default swaps which were the instruments at the center of the 2008 financial crisis. Even though he was doing well, he felt that he had a calling to pursue and build his own business.

He managed to save a decent amount of money and in 2011, he left the investment/trading business to start his own business. He invested in several businesses and lost his money. As he says, “The overconfidence of being a Wall Streeter is a real thing.” He didn’t know how to build a team, operating an organization, etc.

Fortunately, one of the things he invested in got some legs and eventually became Robly.

At the 7:30 mark, Adam talks about how Robly came about and some of the biggest lessons he’s learned on his entrepreneurial journey?

  • Robly came about in a what Adam calls the “luckiest way”
  • Adam made a YouTube video, and the CEO of a failed company, that Adam and his brother were trying to essentially copy and do a better job with, found it and invited him to come meet with him.
  • The CEO showed Adam everything that his company had done wrong and how it could be done right.
  • The CEO essentially gave them the structure of the machine and also showed them some insight and a niche of how to get customers.
  • The big lesson is that “Unless you are very confident that you have an unfair advantage when you are starting, or if you think that if it works out 10% as well as you think is possible that it’s still a great business, keep going.”
  • The key to success was developing one of the first “remarketing” features in the space.

Successes and Failures?

  • The main strategy of working the list they had and staying very true to the niche of servicing customers that measured success by “open rate.”
  • It was the success and failure at the same time of Robly to date.
  • Adam had 30+ people dialing every day to sell them.
  • The list ran out faster than Adam thought and trying new lists to market to, outside of the main channel, were not working near as well, so margins began to shrink.
  • The big lesson/failure here was that while things were going well with the main channel, they should have been developing an offering for several other channels/customer types.
  • Because of this, Adam was forced to let go of about 25 of his staff and decided that it would better to make the company a remote work company.
  • Going remote worked out tremendously for the company and the team.

Tell us about Get Emails…

  • It is a technology that allows customers to identify up to 35% of the anonymous traffic on their website and get their information to be able to market to.
  • It works because the people identified have opted in and are Can-Spam compliant with lists that can be shared, so they can be given to a business to market to and see who is on their site that may not being captured.
  • This is only legal in the U.S. currently because of the U.S. Can-Spam laws.
  • The only rule is you must have an opt Out link in what you send out to these leads.
  • It is the ultimate niche business.

Talk to us about the results you realized from going fully remote as a company?

  • It would have been hard to do with 35 cold-callers.
  • When they scaled down, it made more sense.
  • The effect on the employees when it was done, was night and day. The productivity went up tremendously simply by taking out the daily commute into an office in New York.
  • They eased into it, first going 2 days remote, then 3, and then ultimately full remote was the right way to do it.
  • Having a good operations manager/leader in place will make it easier for you.
  • The employees are happier, turnover
  • The cost is potentially some missing creativity/idea generation that you get when you have a bunch of people in the same office all day, but it is minimal – and the overall benefits outweigh it.

What is your best advice on how to be effective as a remote CEO?

  • You must do everything possible to stay connect to people.
  • You must make sure and even over-invest in ways manage and measure accountability.
  • Manage things on a week by week basis with the employees. Have them articulate what they will do over the next week and then when you meet the next week, have them report on it.
  • Track deliverables clearly and concisely

What is most important when hiring a remote workforce?

  • The ability self-manage is the single most important skill to have.
  • You need to figure out how to identify the self-management quality when interviewing
  • Having solid remote work experience on a resume is one thing to look for.
  • Interview for examples of times in their life that really required self-management

Was there anything that you learned as an investment banker that helped you on your entrepreneurial journey?

  • [Laughs] Almost nothing
  • Adam was shocked when he went out to start a business and sell real products to clients. It was a rude awakening, as nothing he had done really prepared him.
  • His experience would be beneficial in raising capital is needed.
  • Adam learned through self-education ​

What is something you think every entrepreneur should know?

Start with an unfair advantage. Find that hack or niche or thing that gives you a real clear advantage.

You must have cushion for the mistakes you will make.

 

Best Quote: A sign that you are on the right track in business is that it will feel so much easier from the beginning vs. trying to force something through. If you haven’t felt that feeling, you need to dig deeper and find a bigger edge or differentiator.

 

Adam's Misfit 3:

  1. It’s all about the team. Not just in your professional life, but personal life. Find the best people to put around you in all aspects of life.
  2. The brand is far more important today than it has been ever, especially if you are in software.
  3. A sign that you are on the right track in business is that it will feel so much easier from the beginning vs. trying to force something through. If you haven’t felt that feeling, you need to dig deeper and find a bigger edge or differentiator.
Oct 23, 2019

This week’s Misfit Entrepreneur is Oleg Loughheed. Oleg has an incredible story. He was born into poverty in Russia. He lived with an alcoholic mother, slept with bed bugs, and was lucky to get a good meal when he could – even if that menat he had to steal it. He never met his father. At 12 years old, he left his birth mother behind not knowing he would never see her again and entered an orphanage to be adopted so he could have a better life.

He was adopted by a family in the U.S. This changed his life and gave him all the opportunity he could ever asked for. And Oleg is not wasting it. He is the founder of Overcoming Odds – a non-profit dedicated to helping people share their stories and experiences of resilience and overcoming insurmountable odds to teach others how they can do the same.

As an international adoptive father, I can not only relate to Oleg’s story of where he came from and the situation he was in, but I also have a special appreciation of what it took to overcome it. And it’s this unique perspective that I want him to share with you in this episode. ​

https://www.overcomingodds.today/

Oleg’s story begins in a small town in Russia. He was born into a broken home. At 3 years old, Oleg’s mother became an alcoholic. And at 3 years old, Oleg was reliant on her and in her state, she could not really be there for him. His sister started to become his caretaker but was not prepared for it. He was a “rock in the middle of two islands.”

His sister was reluctant to look after him and resented her mother for it. Oleg says he is grateful because everything he went through makes up who he is today. The strength, courage, and who has become is all due to these experiences. At 9 years, HE DECIDED to relinquish his parents’ rights and become an orphan. He decided that the orphanage could provide better for him than his current situation. Some of this was true, but there was also physical and mental abuse that came with it.

At the 9 min mark, we discuss the amazing decision Oleg was able to make at 9 years old to separate from his family. He shares how he had to mature much faster as he was tested at a very young age at the highest levels to have to grow up. Whether it was fighting hunger, finding a way to survive, watching his mother’s abuse and her being abused from those around her, he had to essentially live on his own and take care of himself. He learned early on to be a problem solver and part of his issue was he wanted to solve problems for his mother but could not.

At 12 years old, he was adopted and brought the U.S. He was put into 6th grade. He could not speak English and new very little about this area of the world. He had to figure everything out. He had challenges with keeping up, making friends, even communicating. The only way he could communicate was by kicking the soccer ball back and forth on the playground and this is how he began to make friends. It took him about 2-3 years to get up to speed.

At the 16:30 mark, Oleg talks about how he found his drive in the times he had gone out searching for his birth mother and what he encountered.

What are the biggest lessons you’ve taken away from your journey that have helped your success?

  • Never say you can’t do something in life.
  • Language really matters. What you tell yourself is who you become.
  • Never sell yourself short.

What was the hardest thing you had to overcome in your journey?

  • Some of the closest people to us can be the biggest critics and the ones that can stop you from living your story.
  • Stepping outside of this was the biggest challenge.
  • The way to get through it is to understand that you have a bigger purpose and you must fulfill that purpose.
  • Patience is critical as it takes time – not only to go through it, but to work it through internally.
  • Results, many times, come years down the road.

Tell us about RDNA. What is it?

Resilience

  • Resilience is developed over time
  • Resilience comes from your self-confidence in your own abilities and decision making.
  • Before confidence comes perspective. How you perceive things impacts your confidence.

Discovery

  • Self-discovery
  • What makes you unique? Who are you? Who is helping you? Who is not?

Network

  • Who is part of your network?
  • Who should you be surrounding yourself with?
  • What are the qualities they should have?

Authenticity

  • You must be who you are today.
  • Don’t wear a mask.
  • Be true to yourself and know yourself.

At the 37 min mark, Oleg talks about discovering one’s purpose…

  • The challenge is defining your purpose and then refining your purpose over time.
  • Ask “Why me?” Look at your journey and ask why you had to go through what you have gone through in your life. Why me? What are you supposed to learn from this?
  • Ask how this has shaped your trajectory and who you need to be grateful to for their help along the way.
  • Be careful not to overcomplicate things. The answer is usually right in front of you and simpler that think….
  • It comes down to, “If not you, then who else? “Who else is meant to go through to understand life from the particular view that you can?
  • Our purpose is always already within us. We have the experience and events that happen in our lives. Its about being able to define those experiences and events on how we choose to view them and use them to help us and serve others.
  • Building something before you know who you are and what you stand for, can lead you down a dangerous road.

What is developing an entrepreneur mindset a necessity?

  • Most of us are entrepreneurs at heart.
  • A lot of the things we do in today’s day and age are about surviving, thriving, and connecting which is at the core of entrepreneurship.
  • Entrepreneurship is solving problems, and this is a built-in ability for us. ​

What is the best advice you would give an entrepreneur starting out today?

  • Really commit to understanding who you are. Keep asking “Who am? “Am I doing this for the right reasons?” “Am I connecting with the right people?”
  • You are the best ideal customer to solve a problem for and start a business around. You should build something that’s of value to you. Don’t build for someone else.
  • Build for yourself and it will attract others along the way.
  • When you build for you, it will be to solve a problem for you and not just about making money immediately which is a bad reason to build a business on.

Oleg’s acronym for authentic…

  • Accepting your past. Ask, “Who do I have to forgive in my past to move forward in your story?”
  • Understanding you are unique. What makes you unique, what makes you, you?
  • Tell your story. Your story has impact and hearing yourself is critical as your story becomes who you are to the world.
  • Encourage others. Encourage others to share their story.
  • Never say you can’t. Never say you can’t do something in your life.
  • Tell you story to more people!
  • Influencing others. Show them where really are and let them see what is really going on. Help them see that they are not alone.
  • Connecting with others. Don’t be afraid to build your community and bring in those that can challenge you.

 

Best Quote: Your past doesn’t have to define your present or your future. Your past is a foundation to learn from and give your lessons and takeaways. It is a reference point for how far you’ve come in life.

 

Oleg's Misfit 3:

  • Ask “Why me?” Why did you go through what you went through and how did you overcome it? What did you learn?
  • Language truly does matter. What words to do you use with yourself? Are you encouraging yourself and others to live out their story or not? Perspective.
  • Is this happening TO you or is it happening FOR you. The perspective you choose to take in life will have a dramatic impact on your life.
Oct 16, 2019

This week’s Misfit Entrepreneur is Ted Thomas. Ted is a real estate expert, especially in the tax lien and tax deed areas. In fact, Ted’s organization is the single largest “SOURCE” of Tax Lien & Tax Deed Information Products in the world. He’s written over 30 books and helped over 75,000 clients learn to invest in tax liens.

On top of that, Ted is an internationally sought after speaker and has created sales systems and selling processes that many of the of top gurus pay Ted to teach them. He’s shared the stage with everyone from Donald Trump to Tony Robbins. I am really excited to have Ted on to talk about his experience in real estate and get his wisdom on business in general.

www.TedThomas.com

Ted’s first career was as an airline pilot. He traveled the world. After a while, he decided to move on and get into business. He moved to California and started into real estate. He did very well and hit things at the right time and right place and amassed it to over $200 million in property in 6 years. But, then the 80’s savings and loan crises hit and he lost everything.

He then had to start over again and decided he didn’t want to put himself in situation with as much risk. This led him to the business he is in today.

As Ted says, “Crisis are good, because you learn a lot more on the way down than you do on the way up.”

What did you learn through your business crashing?

  • You need to get advisers around you that are other than the business early on.
  • You have to build a good foundation of finance, marketing, sales, operations, etc. processes that will ensure you can consistently succeed.
  • Think ahead. When you “need money” the bank is probably not going to give it to you, but when you have money and are doing well they will. The best time to get money is when you don’t need it.
  • Troubled times in real estate can be almost permanent, so planning and having a plan B, C, etc. for when things go wrong is vital.
  • Beware of growing too fast in any business. If you don’t have the right things in place, you can collapse yourself. You need good systems, processes, staff that can keep up, etc.

Explain tax liens and how you invest in them…

  • Every property in a state is going to have property tax.
  • There will always be people that have some difficulty and don’t pay their property taxes and get behind.
  • The local government needs the tax money to pay for schools, fire, police, etc.
  • The state has rules. They can either take the property or file a tax lien.
  • Taking the house is a “tax deed auction.” But, the government doesn’t want to own houses, so they auction it off.
  • The other thing that the state can do is file a tax lien certificate. People can then come in and pay those tax and assume the lien certificate.
  • These certificates have interest payments due on them.
  • When you buy one, you wait – and when the homeowner comes in to pay their taxes and pay the interest penalty, you as the invest get paid back and get the interest.
  • 90% of people will come in and pay the tax. If they don’t pay, you can get the property without a mortgage.
  • It’s different in every state, some states have higher interest rates, some lower.

What are the risks of investing in tax liens?

  • The risk is that you don’t know what you bought when you buy it.
  • You need to learn how to do the research to look at the property and understand what you have invested in because if the owner doesn’t end up paying, you will own the property.
  • The other side of things is “tax defaulted property” where you get the property at an extremely low price, but it needs a lot of work to fix up and either rent or sell.
  • You want to buy low and sell low. Don’t spend the time or capital to fix places up. Get the house incredibly cheap and turn around and sell it for $20k or so more.

How is it possible to create a 6-figure income in less than a year doing this?

Ted starts with an example of doing something different…

  • Every auction will have 15-20% residential lots that people planned to build on.
  • Many times they don’t build and when the auction happens, they don’t get bid up as much.
  • You need to check the value online to see what it is worth.
  • You can pick up lots cheap ($1500-2000) and turn around and sell them for a good markup.
  • You can sell them on Craig’s list and use an ad like “Lot value $30,000. Must sell. $15,000.”
  • You have to learn a little bit about marketing to set yourself apart.

Anything else we should know about tax liens and deeds?

  • Spend the time to learn it.
  • The laws will be different by each area.
  • Become a student of the business.
  • If you are not willing to learn about marketing and finance, then you might lose your “assets”

What are the principles you teach on how to sell?

  • Take the word sell and put a big X through it. You don’t want to sell. You want to solve people problems. Show them how you can help them solve their problems.
  • Focus on the benefit to the client. What is the special thing? Or things?
  • When people don’t sell well, it’s because they don’t get the audience participation. You must engage and help your audience become engaged. You can do this by asking simple questions and bringing people into the presentation.
  • Ask questions, “Can this work for you? How would it help your family? How can it help your business? Do you see how this can make a different for you?”

Is there a format or steps that should be followed to present well?

  • No.
  • People need to stay in their natural style.
  • If people try to force things in a way that is not them, it will not work.
  • Use your natural style and then improve it.
  • Focus on educating and solving problems.
  • Use story, but the key is when you finish the story, you need to make sure you make the point and trial close on the point. Get some agreement in a gentle way.
  • Also remember, each medium/platform is different. There is an art to each one. Live events are different than being on stage, or 1:1, and so on.
  • At the end of the day, you have to be genuine and people have to know you, like you, and trust you.

What is your best advice to succeed as an entrepreneur and what would you tell a new entrepreneur starting out today?

  • New entrepreneurs need to focus on the business, but thinking ahead about how they will have the capital ready they will need to really grow. Plan.
  • There is no such thing as a 40 hour week for the entrepreneur.
  • If you are not willing to learn about marketing, then don’t become an entrepreneur.

Where do you see thing going in real estate? What is the trend and are we getting close to another downturn?

Ted talks about Schiller and his book on the history of real estate as well as the Case-Schiller index.

  • When it comes to real estate, you have to create value. Buy the real estate where it has value upside such as the example before with buying a residential lot.
  • Good marketing is an upside. It is how you create value.
  • Real estate is not complicated. It has averaged 1% a year growth historically.
  • You have to focus on being the right kind of buyer and making sure you have a good margin to the upside on any property.

 

Best Quote: Crisis are good, because you learn a lot more on the way down than you do on the ways up.

 

Ted's Misfit 3:

  1. Get off your butt and do something.
  2. Don’t be afraid to seek out and ask for advice from advisers around you.
  3. Learn about finance and learn about marketing and be prepared for when the market shifts because it will.
Oct 9, 2019

This week’s Misfit Entrepreneur is Jonathan Levi. Jonathan is a serial entrepreneur and lifehacker born and raised in Silicon Valley. He’s the author of the blockbuster “Become a Super Learner series,” founder of Superhuman Academy, and host of the top rated podcast, Becoming Superhuman.

And he’s just released his latest book, The Only Skill That Matters.

Jonathan has taught hundreds of thousands of students what it means to be superhuman and live richer, fuller, healthier, and happier lives. ​

And it all stems from asking one simple question, “How do you know how to learn?” I can’t wait to explore this with him and have him share what he has learned along his entrepreneurial journey. ​

www.SuperhumanAcademy.com/book

Free 7-Day Trial ​ www.SuperhumanAcademy.com/squad

Jonathan has always felt like a misfit. When he was young, he was the quirky kid in class and had ADD. His parents didn’t want to medicate him and things worked out ok until he got into his early teens. He had trouble keeping up and learning and keeping up socially. Even some of his friends turned on him and made him the butt of their jokes. He went through several years of depression and contemplated suicide. He felt worthless.

Then he discovered entrepreneurship. His first stab at it was as a DJ for parties. He then started doing web design. He realized that through entrepreneurship he could develop and improve himself. It helped to understand that if he can be good at entrepreneurship, he could be good at other things and develop into the person he wanted to be.

The way he got our of depression was through accomplishment – but also learning about being the type of person he wanted to be. He realized his self-esteem was based on who he was, not what he wanted to achieve. Learning and the ability to learn is what made the difference. After graduating college and selling his business, he went to an accelerated MBA program where he met some individuals that were experts in accelerated learning. Jonathan immersed himself in learning this skill.

What does it mean to be superhuman?

  • It is our generations renaissance man or woman.
  • These are well rounded people that have it all dialed in and have control through all aspects of their lives.
  • They are solid financially, in their relationships, in great health, etc. Beware of the word “average.”
  • Being superhuman is as simple as beating the average. ​

At the 10 min mark, Jonathan and I talk about how being superhuman is also about the standards you have in all areas of your life…

“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.” ― Robert A. Heinlein

Explain Pneumonic Training…

  • Memory is a ticky challenging thing. We all know what it is like to forget things.
  • There is no learning without memory.
  • There are essentially “cheat codes” to the human brain.
  • We are a product of millions of years of evolution and the brain spends a certain of energy on certain things.
  • For example, 70% of your sensory processing is visual.
  • Our brains have a huge capacity to memorize certain things – specifically smell and taste – and then visual.
  • Pneumonic training is creating visual symbols that they remember and organizing them in their minds

At the 17 min mark, Jonathan goes through an example with me on how to use pneumonic training to learn a different language.

  • The key is to creative a vivid picture in your mind and association what you want to remember with it. The picture can almost be absurd and outlandish, so it is easier to remember.
  • But memories can get cloudy the more we access them. Each time, we take them out, they can change.
  • But the first step to memorize is to listen intently and be focused and present.

What can people do to read and comprehend at a higher level?

  • Improve your memory capability first.
  • If you move your eyes less, you can read faster.
  • Understand and learn how to minimize subvocalizing.

Tell us about the “slipstream technique…”

  • Jonathan tells the story of how it started…
  • Slipstreaming is figuring out a way to work with someone who is doing what you want to be doing.
  • It is finding very unique, standout ways of getting in the door, getting buy in, finding opportunities, and learning from the top mentors in the space you want to be in.

Tell us about the Only Skill That Matters…

  • The only skill that matters is improving the ability to learn.
  • By learning to learn better, you can open any door you want to.

What are some of the most important lessons you’ve learned in building your businesses?

  • Jonathan sold his first business after he turned 24 – an INC 5000 business.
  • He took away a lot of scars and realized one thing he did not want to do is “be in a business where he shipped “widgets” all over the world.”
  • He took everything he learned about learning and figured out to build great online courses.
  • He was very weary of going for big for the sake of going for big.
  • He started Superhuman Academy as side business to bring in some income and as things do with entrepreneurs, it has taken on a bigger mission and thus has become a much bigger business.
  • To build anything you will have to sacrifice things to make it succeed.

At the 43-minute mark, Jonathan and I have a discussion about what it is like to have our eyes opened up to bigger possibilities and be shown by others what can happen in this world.

  • Imagine if you could have no constraints, what would it take to be able to fund that? How would you change your business to be able to do that?
  • The trick of getting around incredible successful people that can help you level up is not to compare yourself to them, but learn from them, and if possible seek their help.

Best advice for an entrepreneur starting out?

  • Understand your market.
  • Understand your customer.
  • Have your customer lined up before you create your product! Have interested parties ready to go.

At the 47 min mark, Jonathan talks about Brain health….

  • First, your brain is indistinguishable from you. You are the summary of your memories, thoughts, opinions, ideas, etc.
  • If you don’t take care of it, you are losing a part of yourself.
  • Additionally, your brain is the only organ you neither replace of live without. You can transplant other organs, even your heart, but not your brain.
  • The brain is an incredibly sensitive organ, so your sleep, earing habits, exercise, etc. all help it to be its best.

 

Jonathan’s favorite quote: “A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.” ― Robert A. Heinlein

 

Jonathan's Misfit 3:

  1. Life is not prefix, it’s a la carte. You can choose your life the way you want and arrange the parts however you want.
  2. Happiness is a choice. You choose how you perceive the events of your life, how you respond, and how you frame them in your life.
  3. No matter what you want to do or achieve in life, the only thing standing between you and getting it is learning and that is why learning is the only skill that matters.
Oct 2, 2019

Hello Misfit Nation! Welcome to another edition of "Lessons for Hannah!"

In November of 2016, we introduced a new format that we are putting alongside our regular episodes called “Lessons for Hannah.” Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her daddy and his Misfit friends throughout her life….even after I am gone. If you haven’t listened to the first episode of "Lessons for Hannah," I urge you to as it gives some more background and tells the amazing story of how Hannah came to be in our lives.

"Lessons for Hannah" are short, very useful, and sometimes comical lessons, that I have learned which I want to share with you and give to Hannah to help in your lives. Because I want Hannah to have these for her life, I’m going to speak as though I am talking directly to her. These episodes are a lot of fun and if you think there is a lesson that we should include in these episodes, please don’t hesitate to send it over to us at support@misfitentrepreneur.com. We’d love to share it.

This week’s Lesson for Hannah

Hannah, I recently hosted our 3rd annual Grow Thrive Revive event with my business partner in the venture, Evan Money. Yes, that is his real name. Each time we do the event, it gets better and stronger. It is a unique event in that we keep it small – 15 to 20 people. Our goal is to not only provide an amazing experience, but to really focus with our guests to help them have real breakthroughs both personally and professionally and get the tools they need to double their business or more over the next year.

It is always interesting as people are not sure what to expect when they come in and then we start teaching and doing our focused sessions, and at some point it clicks for each attendee.

One of the best parts of the event – and where we see some of biggest breakthroughs, is when Evan takes everyone through an exercise in ROF. The Return on Forgiveness.

Think about that for a second, the Return on Forgiveness. In fact, Evan will tell you that the best return you will ever get is the return on forgiveness. But, what does that mean?

It means that the more you forgive in your life, the bigger benefits you will get. How does that work? Well, a lot of us carry around some very heavy burdens and loads in our lives due to anger, resentment, and apathy to negative events or those that have wronged us in the past. These burdens weigh us down, eat at us, and act like a dead weight holding us back. They occupy our thoughts and keep us from thinking about the more important things in life – like what we need to be doing to find higher levels of success and deeper relationships with the ones we care about.

And don’t get me wrong, most of the time, people have every right to feel this way. In fact, many people, including our guests at Grow Thrive Revive, have been through some really bad times which I won’t go into detail on.

But, if or when they ever get to a point where they can truly forgive those for their wrongdoings – the results are incredible. It is like the giant albatross is lifted from their back. They see life differently. They shake off the things that have held them back. They leave their old self behind and almost renewed in a lot of ways.

There are so many stories of this. One that Evan tells is about a young man living in the inner city, who was abused by his father. The young boy named Emmitt was very good at writing. So good, that his friends told him he should put on a play. So, he did. He failed. In fact, he failed several times over and over. All the while, he carried this major anger toward his father. It ate at him almost daily. He got to a point where was ready to give up. But, before he did, he decided he would do one last show and that before he did it, he would just forgive his dad. He did it for himself. He just wasn’t going to carry the burden any longer. After he did so, he had an inspiration and re-wrote the whole show. It was a success. In fact, over the next year, his income went up over 1000% and he had successful show after successful show on his way to bigger stardom. And he credits the thing that changed…that made the real difference was when he finally forgave his father. Who is Emmit? His full name is Emmit Perry Jr. You know him as Tyler Perry, one of the most successful directors, producers, and actors of our time. Imagine that. Just by forgiving someone, a whole life can change.

Yours will too if you practice Return on Forgiveness in your life.

In fact, sometimes the biggest return on forgiveness is when you forgive yourself. It may not always be outside influences that affect us – but a guilt or burden that we carry from our own actions that eats at us and weighs us down. At some point, you have to come to terms with it. At some point, you must not push it aside any further and confront it head on in your life. I know, because the person I had to forgive in my life years ago was me. I carried some guilt and regret from actions in my past that I kept buried. They made me feel like an impostor at times, a fake. But, it was all in my head the whole time. Finally, I had a enough and had two choices. I could let these things continue to pull me down and let them win, or I could shed them and move on. I chose the latter. I truly forgave myself. I wrote a letter to myself forgiving me for those few things out of an otherwise incredible life that I had done and that were holding me back.

As soon as I finished the letter, I instantly felt different. I felt better. I felt like I could see things more clearly and I felt a new level of energy.

Hannah, and for those of you listening, forgiveness is the answer to many of the biggest issues we have in our lives. Write a letter to those you want to forgive. Drop the dead weight and the negative feelings that are holding you back. And remember, the person that you may need to forgive the most in your life, is yourself.

Resolve to practice forgiveness and learn the true power that it holds for you and watch the difference in makes in all areas in your life.

Hannah, I promise that if you make it habit to forgive, it will be one of the greatest things you can do to live at your true potential. ​

I love you,

Daddy

 

Best Quote: Resolve to practice forgiveness and learn the true power that it holds for you and watch the difference in makes in all areas in your life.

 

Misfit 3:

  1. The best return you will ever get is the return on forgiveness.
  2. Write a letter to those you want to forgive. Drop the dead weight and the negative feelings that are holding you back.
  3. Sometimes the biggest return on forgiveness is when you forgive yourself.
Sep 25, 2019

This week’s Misfit Entrepreneur is Tori Dunlap. Tori is the millennial founder of HerFirst100k.com – a company dedicated to giving millennial women financial and career advice to help them succeed…and sock away their first 100k. And Tori is proof that it is possible, she’s not even 25 and is on track to save more than $100k before then. Tori’s been featured everywhere from CNBC, MarketWatch, Business Insider, to Yahoo Finance. She started her first business at 9, no joke – a vending machine business that she grew to over 15 vending machines which taught her how to save, invest, and negotiate.

What I love about Tori is that she has built this business, while at the same time working a full-time position as head of marketing at a global security company – because she likes what she does. She is a great example of how to build your business or side hustle while still succeeding in the corporate space – and that is just one of the things I want to speak with her about in this episode.

www.HerFirst100k.com

Tori says she was lucky to have a great financial education growing up. Her father came home one day with a vending machine he had got from one of his clients and asked her if she wanted to start a business. She said yes. She learned how to run a business, P&L, checking and savings, writing checks, how to pitch herself, starting at 9 years old. She used the profits from her vending business to fund her college.

Tori ran the business and grew it to 15 vending machines by the time she was a junior in college and ended up selling it to a 10-year like her that wanted to do the same things.

Tori has a degree in organization communication and theatre. She works in marketing, but never thought she would be teaching and promoting financial literacy to millennial women.

She thought everyone had at least some base financial knowledge. It wasn’t the case. In fact, Tori was the one all of her friends came to for money advice. So she started a blog in late 2016 on how to manage your money and career for millennials. This led to HerFirst100k.com

  • What are the biggest lessons you learned in building the vending machine business that you use to succeed today?
  • How to pitch yourself.
  • We cannot wait for people or customers to come to us.
  • Every opportunity needs to be sought out and you have to go after it.
  • You have to be able to not only sell yourself, but sell your story.
  • You have to get comfortable with no and being vulnerable…and keep going.

At the 14 min mark, Tori talks about building her business while working full time…

  • It is hard. Period.
  • Tori doesn’t “time block.” Instead, she follows her energy and takes advantage of it. Whenever she has the energy, she puts it into the business.
  • You are your business. You are your product. You must take care of yourself first– sleep, exercise, good nutrition, etc.
  • You must be self-aware as to how you best operate and how to take the best care of yourself.

Tell us about HerFirst100k.com

  • It is less of a blog now. It is a business.
  • She ran it for 2 years under another name.
  • It was inspired by her goal to save $100k by the time she was 25 and to help bring about financial equality.
  • On average women make less money, invest it at slower rates of growth, but live 7 years longer than men. Tori’s mission is to help women prepare, make more money, grow it at higher rates and set themselves up for success in retirement.

Why don’t we teach financial education in schools?

  • Rich people want to stay rich.
  • Things have been made more complicated than they need to be.
  • There is a lack of understanding of how much it really matters in the real world.
  • Because of that, there is lack of awareness of what is needed to financially succeed.

Tell us about your unique budgeting method…

  • We have made it harder than it needs to be.
  • Your budget should be working for you instead of you working for it.
  • Tori teaches the “3 Bucket Budget”
  • Bucket 1 are your expenses to eat, sleep, breath, and live. The things you cannot cut.
  • Bucket 2 is your goals. Things like saving for retirement, a house, giving, etc.
  • Bucket 3 is everything fun. There should be 3 value categories where your money gives the best ROI in this area. Maybe it’s travel or dining out, etc.
  • Using this method, you can customize things to your own life and how you operate instead of it being the other way around.

Best negotiating tips?

  • Negotiations are collaborations, not conflicts.
  • Most people walk in to a negotiation thinking it is a battle.
  • You need to have your points backed by data or real information that you can point to.
  • Realize that you are going to compromise, so what you ask for more than where you want to be.
  • You can negotiate other things like a better title in your salary negotiations. Stock, other perks, etc.
  • Women do better in negotiations when they think they are doing it on behalf of someone else. This has been proven. So, putting yourself in the right state is important to help you succeed.
  • At the minimum, ask for what you want.

One of the best places you can negotiate is on your recurring bills. Phone, insurance, credit card, cable, etc. can all be negotiated.

  • At the 37 min mark, Tori shares how she gets clients without spending anything on paid advertising..
  • Tori spent two years serving before she sold. She spent time giving value and figuring out the needs for her clients.
  • She primarily gets clients from Instagram – over 90%.
  • She puts her energy into Instagram and doesn’t spend as much time on other platforms.
  • The key is to be on the platform where your market is most.
  • Consistency and being genuine is a must.
  • You have to give a ton of value to stand out.

Other marketing secrets?

  • Reporters are on twitter
  • You can create twitter lists for those you want to connect with.

 

Best Quote: You need to find your “why.” You do this by following your passion and your curiosity. You must have a personal stake in what you are doing. You must deeply care about the mission.

 

Tori's Misfit 3:

  1. Serve before you sell...
  2. Take a stance. Be a little controversial. Don’t try and serve everybody.
  3. Quit your 9-5 when YOU are ready.
Sep 18, 2019

Gino took his entrepreneurial leap at 21 years old. At 25 he took over the family business and brought it out of debt and got it growing again. He ran it for 7 years and then successfully sold it. Through the experience, he got involved in the young entrepreneur’s organization or EO. It was there that he had his “light-bulb moment.” He felt that his calling was to help these other entrepreneurs. Over 5 years, he developed the Entrepreneur Operating System (EOS) and over 15 years, he built it up to thousands of companies as clients around the world. He then sold a majority stake in EOS in 2018 and started his newest project, LEAP.

LEAP is all about helping entrepreneur’s in the making get a huge jump-start on making the entrepreneurial leap.

Of everything you’ve learned, taught, and done in your career, what is the single most important lesson you’ve learned?

  • Passion
  • The ones that really know their passion and set out to pursue that passion succeed.
  • The best lesson is to discover, pursue, and stay focused on your passion.

Define an entrepreneur…

  • An entrepreneur is someone who sees a need or opportunity and then takes a risk to start a business to fulfill that need or opportunity by either creating something or improving upon something that already exists.

What is an EIM?

  • It’s an entrepreneur in the making.
  • It’s anyone that exhibits the traits defined as an entrepreneur that has not yet made the leap.

Your book and methodology LEAP is broken into 3 parts: Confirm, Glimpse, and Path. Explain what confirm is and the 6 essential traits you speak about.

  • Confirm is about confirming that you are really a true entrepreneur
  • An entrepreneur has 6 essential traits
    • Visionary
    • Passionate
    • Problem Solver
    • Driven
    • Risk Taker
    • Responsible
  • There is no easy business. Being an entrepreneur is hard. Those 6 traits are needed to succeed over the long term and endure.

At the 12 min mark, we discuss the “long game and 10 year thinking…”

Let’s break down the 6 traits….

  • Visionary: A person who has a lot of ideas. They see the world different than most people. Someone either is visionary per the definition or is not.
  • Passionate: Passion for the product or service. You have a strong belief and no one can take it away from you. Passion is vital to the success of an entrepreneur. It is almost irrational and that is why entrepreneurs are different.
  • Problem Solver: People that lean into problems and are optimists by nature and see opportunities in every setback. They are energized by problems.
  • Driven: Driven has nothing to do with the business or product or service. It is something that has been in you as long as you can remember. It is a fire, self-motivation, a will to win. A sense of urgency.
  • Risk Taker: People that are willing to take risks and don’t freeze when it is time to make the decision. They are willing to fail and know it is part of the process.
  • Responsible: You blame no one. You look in the mirror and take ownership for your problems and for your life and your business.

If someone starts a business for the sole purpose to make money and don’t have the passion, they are missing the ridiculous obsessive passion that is needed to truly succeed.

Gino explains Glimpse in more detail….

  • Seeing clearly what life looks like as an entrepreneur
  • Understanding what the day in the life of an entrepreneur looks like
  • It is also understanding the options for what type of business may be the best fit for them.
  • Every entrepreneur cannot succeed in every business. You have to know the best business for your skill set and passion.

What are the 8 critical mistakes entrepreneurs make?

  • Not having a vision.  You need to have a clear vision of the outcome.
  • Hiring the wrong people. Throwing people at problems that are not a good fit.
  • Not spending time with your people and communicating consistently.
  • Not knowing who your customer really is. Trying to be all things to all people.
  • Not charging enough.
  • Not staying true to your core.
  • Not knowing your numbers
  • Not crystalizing roles and responsibilities.

The last area of LEAP is Path and covers the 9 stages of building a business. Can you walk us through them?

  • Generating cash. You have to generate cash first and foremost. Nothing is more important.
  • Hiring an integrator. Every entrepreneur needs to be counterbalance with an integrator who runs the day to day of the business.
  • Discovering your core values. You have to know who you are at your core to hire your first employee as you will want to hire those with those values.
  • Holding yourself accountable. Know your most important 3 numbers. Typically sales and marketing oriented.
  • Communicating frequently with your employees. Weekly, quarterly. 1:1 if needed and give feedback.
  • Have a plan B, C, and D.
  • Staying in your personal sweet spot. Entrepreneurs are visionaries. Delegate and elevate and stay focused as the entrepreneur.
  • Preventing your business from getting away from you. The more successful you are, the more the business can get away from you. Make sure the business is what you want.
  • Capitalize on coaching, training, mentoring.

Free assessment to help confirm you have entrepreneur DNA: www.E-Leap.com

 

Best Quote: “Don’t forget about the other people in your life. Your time is shared, if you realize it or not – and it is important to not lose sight of that.”

 

Gino's Misfit 3:

  • Find and discover your true passion. Where the needs of the world and your passion cross, there you will find your calling.
  • Be you. Be real. Be authentic. Be what your soul wants you to be.
  • Save 15% of everything you earn
Sep 11, 2019

Sarah grew up in Tasmania. And after finishing school, she knew she wanted to go into business. She studied HR and Business Psychology. She took the standard path, got a good job, and started to climb the corporate ladder. She had some great success. She had a family, a good job, etc. She realized that everything she had done in work had really stemmed from her head and not her heart and this put her on the path to open a new chapter for herself which lead to everything she has done and helping other people find their purpose in life. Steve had the exact opposite journey.

Steve grew up in New Zealand and moved early to the Cook Islands. Steve’s parents pushed him to be an academic, but he was more content climbing trees. He was always intrigued with what was possible and at 15 had a goal to one day write himself a million dollar check. He also was a star athlete and even go to compete for his country. He had 4 successful exits before 30 years old. He had a family, 3 kids, but, he was not fulfilled at all and at one point, he hit rock bottom. Picking himself up and getting out of this was how he and Sarah realized what it truly means to wonder and wander in life.

Steve, you went through a time or burnout in your entrepreneur and athletic journey that you overcame. What was your biggest lesson that you took from the experience?

  • We all try and push through it vs. taking the time to go through and even grieve.
  • Most people never sit with it and process it – spending time to learn and move forward in a healthier way.
  • The 4 F’s – Fear Failure, Forgiveness, Freedom. Forgiveness being the most important and the one needed to gain freedom. You will have to forgive yourself to grow.
  • Sarah experienced burnout in her corporate days. Learning from that and taking it to when she went into being an entrepreneur has helped her to create a better path as an entrepreneur.
  • Focus on the little wins – they add up. Make them daily priorities.

How do you put the practice of little wins into your daily life? Is there a system or set of principles you’ve developed?

  • We get too focused on the big milestones.
  • The little wins do add up and you need to celebrate them.
  • Every day, Steve and Sarah start the day with 5 deep breaths face to face or over the phone.
  • Meditation is important.
  • Every day, they set intention – it is not always the same, but the intentions are sent.
  • Do a “to done” list and when it is accomplished – don’t go looking for more. Find a way to stop.
  • Don’t forget about the other people in your life. Your time is shared, if you realize it or not – and it is important to not lose sight of that.

What have you learned about how to work well together as a couple in business?

  • Marriage comes before work
  • You must built boundaries between what is work and what is play
  • Planning is very important.
  • Clear communication is important.
  • You have to learn to work through things together.
  • You must also take the time to really understand each other using tools like DISC, the Love Languages, etc.
  • Be willing to have conscious, courageous, conversations.

At the 23 min mark, we talk in depth about self-awareness…

  • Self-awareness is the most powerful frontier that most have not explored.
  • When you are aware and can take responsibility, you are in the pilot seat.
  • You go from things happening to you, to things happening for you and with you – and through you and by you.
  • Asking “why” in your life, your conversations helps lead to self-discovery and better understanding. Go 10 levels deep on why…
  • The real work is, once you’ve asked why and learned why you do what you do, to make the changes to go to your next level.
  • As humans, we have the ability to upgrade ourselves, but also help others upgrade themselves.

What are the keys to building a great a business?

  • Understanding your superpower.
  • Finding the best people to compliment your superpower.
  • Great partnerships are important to success.
  • Infect people with your vision.

What is one thing that you believe every entrepreneur should know, but most don’t?

  • Lean into curiosity. Beware of having fixed mindset.
  • Take time to wonder and wander.
  • Every business should be innovating every day.
  • The numbers are one thing, but the energy is another. Make sure you have the energy and fortitude to go forward and the numbers will come.

At the 38 min mark, we have a great discussion on what happens when you play the long game… What should people know about how to create an amazing event?

  • Listen to the calling if you have one.
  • Try not to make it commercial too quickly.
  • Start small. Host a gathering and go from there.
  • Give yourself extra runway to account for any issues or mistakes.
  • Understand what type of business you are in.

Tips to get the word out?

  • Create sizzle with videos and imagery.
  • Your event needs an identity.
  • Make sure people know what they will get out of it.
  • You need a good intention for the event.
  • Share it with 10 or so others early on and infect them with the vision.

Sarah, can you explain what a Mompreneur is?

  • Entrepreneurship is a way or working and way of life.
  • The mom piece has to come first
  • Mompreneurs involve their loved ones and make them part of the journey. ​

Steve, what is your favorite place you’ve traveled to?

  • The journey to the destination is the favorite part. Not the destination.

 

Best Quote:  "Don't forget about the other people in your life.  Your time is shared, if you realize it or not - and it is important to not lose sight of that.

 

Steve and Sarah's Misfit 3:

Steve

  1. Fear – Understand if you are living in a state of being fearless or fearful
  2. Failure – Failure is inevitable and part of the journey. Hold a space for it to learn and grow with it.
  3. Forgiveness and Freedom – Forgive yourself and others. On the other side of forgiveness is freedom

Sarah

  1. When to comes to work, life, love – do all the stuff you love. Don’t wait for dessert.
  2. Wonder. If you live with wonder, you will find more
  3. If there is only one thing you can focus on in your day, every day – choose love. It is one of the most powerful energies that you can bring

 

 

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