Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship

The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the breakthrough entrepreneurship strategies and actionable advice to accelerate your success! The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncover each guest's key tools, tactics, and tricks that listeners can start using in their lives right now. Learn more about the show at and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!
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The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the best, actionable advice to accelerate your success!

The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncovers each guest's key tools, tactics, and tricks that listeners can start using in their lives right now.

Learn more about the show at and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!

Jun 26, 2019

This week’s Misfit Entrepreneur Brian Scudamore. Brian is the founder of O2E Brands, the banner company for 1800-Got-Junk, WOW One Day Painting, You Move Me, and O2E. O2E Brands offers franchise business ownership opportunities in the home services industry. The company currently has over 250 franchise owners throughout North America and Australia.

I’m sure you’ve heard of Brian’s companies as they have been featured everywhere from CNBC, FOX, Entrepreneur, Fortune, Forbes, INC, and in addition to that, they’ve won numerous awards including:

  • CEO of the Year
  • Canada’s Top Small and Medium Employers
  • E&Y Entrepreneur of the Year
  • Startup Canada Entrepreneur of the Year
  • Canada’s Most Admired Corporate Culture
  • And many others ​

This year Brian published his first book, a best-seller called WTF, Willing to Fail: How Failure Can Be Your Biggest Key to Success. It’s the principles of this book and what Brian’s learned about building successful businesses that I’m excited to explore in this episode.

@BrianScudamore on Instagram

Get WTF on Amazon

Everything started with Brian trying to pay for college because all his friends were going, and he wanted to be able to do the same. He had to talk his way into college and try to find a way to pay for it. Brian’s parents couldn’t afford to send him. He was in a McDonald’s parking lot where he saw a beat up old pickup truck filled with junk that said “hauling” on it. He had $1000 in the bank and put $700 into a beat-up truck, called it the Rubbish Boys, and within a week, had a business going.

He had vision for something bigger and started knocking on doors, drove down streets and offered to haul things for people, and that business model became 1-800-Got-Junk. And 3 years into college, it had grown so much and was learning more about business running one, he left and went full go at it.

At the 6 min mark, Brian explains how after 22 years into building 1800-Got-Junk, they had sold out in North America and Australia, so he decided to start another home service business, WOW One Day Painting – which is now doing over $30 million.

Can you share the system or set of principles that you consistently use to build these businesses?

  • The # thing is the ability to see things differently. To see a beat-up truck in a McDonald’s and see a larger vision.
  • Seeing what others do not see is the key.
  • Taking a risk, doing something that has never been done before has to happen at some point.

Tell us about franchising….

  • It took 8 years to get to $1 million in revenue in 1800
  • That time helped Brian to figure out the proven recipe/model that can replicated to scale.
  • If you have a business that you want to franchise, you should have at least 5 years under your belt to show that the recipe works and is repeatable, proven, etc.
  • You must know your business intimately inside and out to franchise properly. It is a different world that a partnership. You can’t afford to get it wrong.
  • Leadership is critical to succeeding in any business, especially franchising. What does it mean to you to be a leader?
  • To be a leader you have to followers. Otherwise, you are not a leader, you are a loner.
  • You have to people following your vision, passion, and path that you are taking them down.
  • It starts with vision. The painted picture. A clear vision of what the future will look like.
    • Take out a sheet of paper and fill it up with everything you want and believe is possible.
    • Put it in writing and share it with others.
  • Leadership is having a clear compelling picture of the future – not necessarily how to get there, but a good idea of what the future looks like.
  • Everything begins with and follows a vision. To truly lead, you must develop your vision and share it with infectious passion.
  • If you want an example of a painted picture, Brian is happy the share theirs. You can get it by messaging him @BrianScudamore on social.

What are some of key element that are part of a vision?

  • It’s the vivid picture you see in your own brain.
  • You must take it from your head to a clear, concise, understandable, written form.
  • It’s not so much what’s in it, but who it connects with and getting them to be a part of it.
  • The power is in the ability to see something and be able to articulate what you see, people start paying attention in making decisions into what is important in the daily role in their business.
  • A good vision will separate those that are with you and not onboard very clearly and that is good, as you want the ones who are on board to be a part of it with you.

WTF has become a huge best-seller. Can you share some of your favorite and most important lessons from the book?

  • You must work with the right people for you and your business.
  • A company or brand is only as strong as the people you empower.
  • You can do tremendous damage to your company just by having one wrong person on your team. Brian had to let go of a leader who was running the business, an ex-Starbucks president, that just wasn’t a fit and it almost sunk to business. They had to re-build and Brian had to get over his bad decisions.
  • Going through the experience taught Brian to be grateful because it led him to the President he has in charge of things today and the brand is doing the best it ever has.
  • Be grateful for your missteps, but realize you have to keep going after them to see the benefits of going through them down the road.

Why are people so afraid to fail?

  • No one likes to get hurt, physically, or emotionally, or the stress of not succeeding
  • Being a leader requires courage and stepping up and owning it.
  • You must know going in that you are going to fail and have missteps and not be afraid to admit them, but have the courage to overcome them, learn from them, and keep going, etc.
  • People aren’t afraid to be vulnerable and that keeps them from truly growing. Be open, be vulnerable, wear your failure and share it with others. It is how you grow.
  • What makes things incredible and creates success that everyone wants to be a part of is the ability to keep going despite setbacks and push through – to be relentless in pursuit of the vision.

What is the most important thing you’ve learned about life in going through your journey?

  • Gratitude – being grateful for everything you go through, the good, the bad, etc. because it will lead you on the path to success and fulfillment in your life.
  • Brian tells the story of how he went through the Starbucks exec situation and how it caused him to look closely at himself and ultimately do what needed to be done to find the right person.
  • Every failure is a chance for gratitude. It is a chance to look at a situation that is seemingly bad and find the one or more things in it that can be a gift – sometimes in disguise.

What other habits have you put into your life that you have found are very helpful to success?

  • Brian starts his day by putting down in a note on his phone his #1 thing to be intentional about. The one thing to keep in his mind.
  • Brian ends his day with gratitude. When he lays down in bed, he thinks of at least 5 things he’s grateful for.
  • “It’s like magic…”

What is the best advice you can give to an entrepreneur just starting out?

  • Many don’t have a clear direction. You need to have a vision and painted picture for those that will come along with you to follow.
  • New entrepreneurs can get scared writing down the vision because they start thinking about how they’ll get there. Don’t think about the how or the possibility of things, just get the vision out of you. Just dream.
  • When you are done and read it – if it gives you chills, you are on the right track.
  • You won’t get it right the first run-through…and that is OK.
  • Entrepreneurs need to think what the future looks like, put it in writing, and don’t worry about how they’ll get there.
  • Find the direction…. ​

What does O2E stand for?

  • Ordinary to Exceptional
  • The name states the purpose and what drives the business


Best Quote:  “To be a leader you have to followers. Otherwise, you are not a leader, you are a loner...”


Misfit 3:

  1. Have a vision, a painted picture, of what your future looks like.
  2. Find your daily keystone habit, the #1 thing that if you do every day, you will get closer toward your vision and painted picture.
  3. There is a massive difference between building a living and building a life. Be driven to build a life. Drive your passion forward and share you purpose with others.
Jun 19, 2019

Hello Misfit Nation! Welcome to another edition of "Lessons for Hannah!"

In November of 2016, we introduced a new format that we are putting alongside our regular episodes called “Lessons for Hannah.” Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her daddy and his Misfit friends throughout her life….even after I am gone. If you haven’t listened to the first episode of "Lessons for Hannah," I urge you to as it gives some more background and tells the amazing story of how Hannah came to be in our lives.

"Lessons for Hannah" are short, very useful, and sometimes comical lessons, that I have learned which I want to share with you and give to Hannah to help in your lives. Because I want Hannah to have these for her life, I’m going to speak as though I am talking directly to her. These episodes are a lot of fun and if you think there is a lesson that we should include in these episodes, please don’t hesitate to send it over to us at We’d love to share it.

This Week's Lesson for Hannah

Hannah, This is a very special episode, not just in that is the 150th episode of the Misfit Entrepreneur, but because today’s lesson may be the most important one I ever give you. In this episode, I want to talk to you about love – what it means to me, to you in your life, to the world, and the power that it has.

When most people hear the word “love,” they think of romantic love, which is an amazing form of love, one that I cherish with your mother. But that is a small part of what it means to truly love holistically.

And the thing that I have found over the years is that you have to learn to love in a larger way. The capability is born with us, but we have to learn how to bring it out.

What do I mean? When I speak of love. I mean it in all forms. Loving holistically means loving every aspect of life. It means loving your fellow man, regardless of how flawed they are. It means, loving yourself, no matter how flawed you are. It means creating a loving relationship with God in a way only you can. And, it also means acting with love in all these areas.

Let me give you an example. The other day, you came home from school and were sad and had tears in your eyes as you told your mother and I that you got laughed at by a bunch of kids at school. You said, you weren’t paying attention walking through your class and hit a chair and tripped and fell…and most of the kids laughed at you. You were upset about them laughing, but I think you were even more upset that out of all the kids, only one of them asked if you were OK.

At a time like this, it is hard to “love” your fellow man. It is hard to set aside your feelings of embarrassment, sadness, maybe even anger (at them and yourself for falling), but the best thing you can do is love them. Love them all. Love them for who they are and understand that they, like you, are just another person with their own issues, fears, insecurities, embarrassing times, and challenges. And always remember that, no one can make you feel bad without you letting them. But, also remember, instead of feeling bad, use love to make the situation better.

As I mentioned, it also important to love yourself. I don’t mean that you become self-obsessed or arrogant. I mean learn to love your strengths and your weaknesses. Learn to love your talents. Learn to appreciate yourself and love the gifts you have. And most importantly, love the miracle that you are and the fact that you have the amazing gift of life. Remember, the chances of you being alive are infinitely small. For you, me, or any of us to be here today means that billions, maybe trillions that might have been – are not. Develop a healthy love for yourself and all that you are.

Most importantly, strive to develop a loving relationship with God. God loves you unconditionally. God created you and God’s love runs deeper than any earthly imagination of it that we have in this world. But, we need to hold up our end of the bargain and learn to love back. To me, while this should be the easiest form of love, I think it is the hardest. God is all around us, in everything and everywhere, but most don’t see it that way. They think of God as a single being, like a person and thus when we cannot see God physically and have to go on faith, it is not as tangible to us. Learning to love something on faith and faith alone is tough. You have to become strong inside and bring out the most powerful form of love there is. And furthermore, you have to do it all that time. It is a lot harder than it sounds. But, you must make it a mission in your life to develop your loving relationship with your maker.

It took me a long time to begin to understand what it means to fully love and I still probably haven’t scratched the surface of what it means, but I understand more today than yesterday. I now understand what Jesus meant when he told us to “Love our enemies” and why. I understand what John Lennon was saying when he said, “Love is the answer.” It is much deeper than we all realize.

The last thing I want you to know is that it is not enough to love and love unconditionally, you must show it in your actions as well. This is the hardest part of it all. Acting in accordance with love. It is one thing to love and tell yourself internally, but another to show it and live it. It is very hard to stand up in front of your classmates that are laughing at you after you fall down, and tell them, “I forgive you. I love you.” But, you must. You must unleash the power of the love you have inside you and share it with the world.

Hannah, It’s the greatest power of them all.

I love you, Daddy


Best Quote: “You must unleash the power of the love you have inside you and share it with the world."


Misfit 3:

  1. Love is learned throughout life.
  2. Loving holistically means loving every aspect of life. Loving your fellow man, yourself, the world around you, and most importantly, God.
  3. It is not enough to love on the inside, we must show it in our actions.
Jun 12, 2019

This week’s Misfit Entrepreneur needs no introduction as he has probably influenced all of us in some way in our lives at this point. I’m excited to welcome Michael Gerber. For those that maybe know the name, but not so much about him, Michael is the author of The E-Myth, the e-Myth Revisited which have been awarded New York Times best-seller status each year for over two consecutive decades. Michael and his ideas are featured everywhere from INC, Forbes, Entrepreneur, and just about every other top business outlet.

He is also the founder of Michael E. Gerber Companies which do everything from things like his Radical U Entrepreneurship school to Masterminds and Prodigy Business Books, the publisher of now 19 e-myth entrepreneurial development books.

Michael’s brand has touched the lives of over 5 million readers and small business owners transforming how they do business. Needless to say, over 45 years Michael has pretty much seen it all, done it, and probably invented a lot of what you are using in your business today, so I’m very excited to have him on and share his wisdom.

Michael didn’t start his entrepreneurial career until he was 40 years old. He didn’t ever plan on being an entrepreneur, nor had much interest in business. The only reason he became involved was because his brother-in law roped him to speaking to one of his clients of his advertising firm. The client was having trouble converting leads to sales for their high-tech business.

Michael didn’t have a clue what to talk to the client about but went anyway. The client was confused as to what they were talking because Michael didn’t know anything about their business. They both had no idea how to proceed but did.

It was that meeting that shaped the rest of Michael’s life and the lives of millions because by the time they were done talking, Michael was able to help the client understand that they needed a system to sell their solutions. Michael had learned that many years earlier when he sold encyclopedias for a stint. Michael succeed because he followed a system and the big “aha” for him with the client was that the systems were key and what were needed for the business, any business to succeed.

The client then asked Michael if he could create a system and Michael said, “Yes,” and hired Michael on the spot. That was the beginning of everything and birth of the ideas that became the E-Myth.

For those that have never read the E-Myth or E-Myth books, can you give the central tenants of the books and why they are so important?

  • The E-Myth is the entrepreneurial myth that describes why most small businesses don’t work and never will.
  • Small businesses are products of people doing everything from HVAC to Chiropractors that are working in someone else’s company that get the great idea that they can do it on their own.
  • They go to work in their business, building a business that depends on them. They are chief, cook, and bottle washer. They essentially create another job for themselves.
  • What they didn’t learn is the “business of business.”
  • As they get more successful at “doing it, doing it, doing it,” they suddenly become aware of all the things they don’t know.
    • They don’t know the money of business
    • They don’t know the management of business
    • They don’t know the leadership of business
    • They don’t know the people of business
    • And on and on….
  • What they really don’t understand is the system of business. Lead generation, lead conversion, client fulfillment, finances, management reality, etc. The total integrated system structure that exists in highly successful businesses.
  • As a small business owner, you must transform yourself from a technician doing a job in your business to a true entrepreneur.

What are the 4 hats that every entrepreneur must wear?

  • They are the 4 definitive personalities within an entrepreneur
  • An entrepreneur is really 4 people:
    • Dreamer – Dreamers have a DREAM
    • Thinker – Thinkers have a VISION
    • Storyteller – Storytellers have a PURPOSE
    • Leader – Leaders have a MISSION
  • These are the most critical things a business must have to survive. If they don’t, it is an accident waiting to happen – the lack of these are why 90% of all businesses fail.

“It’s not the money, it’s the meaning that truly satisfies…”

What is your advice to bridge the gap of those that have a dream and mission, but fail in really executing to make it come to fruition?

  • Let’s challenge this theory. It is the opposite. Most people don’t get the Dreamer, thinker, Storyteller, and Leader side of things and fail to appreciate how these are the absolute foundation of everything.
  • They are more critical than execution because until they are truly internalized, almost like a religion or foundational belief system for the entrepreneur, they can’t survive execution.
  • If you don’t have a profound belief in what you are doing, it won’t last and it will fail.

7 Essential Steps to Creating a Great, Growing Company

  1. Primary aim
  2. Strategic objective
  3. Organizational strategy
  4. Management System
  5. People development system
  6. Marketing system
  7. Systems of systems

People always rush by their “primary aim.” They focus on the money, making money, and miss the most critical aspect and underpinning of what it take to truly make the money – the anchored, aim that pushes them through to get to the dream.

At the 25 min mark, Michael goes more in depth on what it means to have a “dream.”

  • In the discovery of your dream, you will understand that it is to transform the state of something worldwide.
  • Your dream is and should be much bigger than you realize.

“It’s never a people problem, it’s always a systems problem.”

Of all the you have created, done, and been part of, what is the most important business less you’ve learned along the way? Life Lesson?

  • That is the big question
  • Michael doesn’t read business books
  • The most important book Michael has read and tells others to read is “I Am That” and at the 37 min mark, he explains why….
  • If you are passionate about the questions asked here, you will seek to find the true answer to “I am….”
  • The most profound thing for Michael has been to watch the ordinary person, who is consumed by life (doing it, doing it, doing it), with no dream, vision, purpose, or mission except to maybe make more money, etc. change their life with simple knowledge that Michael has shared.
  • We are born in God’s image which means we are born to create and pursue and do the right things.
  • Your dream, purpose, mission, and vision give you the “right thing.”

Tell us about Radical U…

  • Radical was created transform the state of small business world-wide by transforming the state of entrepreneurship world-wide in order to transform the state of economic development worldwide.
  • Radical is the system to do this. It is the only entrepreneur development school on the planet that someone can go to online and complete the 8-fold path.
  • It designed to take anyone and walk them step by step to build a successful business from scratch.

You can get the 8-fold path for free at


Best Quote: “It’s never a people problem, it’s always a systems problem”


Michael's Misfit 3:

  1. It is not about us. Every single one of us are here to create a world fit for God. It is about your impact for them.
  2. It is never personal, it is about the system. Become a systems thinker and a systems creator.
  3. We must commit our everything and our all to the process of transformation in life, business, and all areas.
Jun 5, 2019

This week’s Misfit Entrepreneur is Niajae Wallace. Niajae has an amazing story that I don’t want to spoil for you. But, let’s just say she started out with nothing and by age 19 had started her first business and the success grew from there.

She had so much success that she was able to free herself to work when and how she wanted and now travels the world teaching people what it truly means to live an abundant life.

This is going to be an interesting and possibly controversial episode, because we are not only going to talk about how to create your own abundant life, but we are going to discuss some major topics on what truly holds people back, especially in inner city and underprivileged areas. Niajae and I both have strong feelings about how to best help these areas and they are built on principles tested throughout time. I knew when we connected on this level and were able to discuss these topics, I had to have her on the show and share her wisdom with you.

The Abundance Hack Podcast

Niajae was born in the Bronx to a single mom. Her dad didn’t know if she was his. As she says, she has the typical inner city single mom story where people expect her to have the stereotype of “daddy issues” and multiple kids by different fathers, government assistance, etc. But that is not the case. Niajae looked at her life and said, “This will not be my story…”

She buckled down and found a different mindset than those around her. She spent more time in the library while others were running the streets. She also found a mentor at SCORE which led to her starting her first business at 19. She learned a lot and 5 years later opened another business which she grew and was able to sell. This allowed her to transition to be fully remote and travel the world working where, when, and how she wants.

She now focuses on teaching people how to shift out of the mindset of not falling victim to their circumstances and their upbringing. She helps them re-write and live their story.

What does it mean to live and abundant life?

  • Finding your purpose and living it.
  • Finding that fulfilling feeling by serving and helping others with your purpose.

Is there a framework that you use or steps you coach people on to find the abundance of their life?

  • First, you must become self-aware.
  • You must get a good idea of what you want.
  • You must also have a good idea of what you feel are your limiting beliefs, your blocks and the pain/trauma you have suppressed.
  • To find out what you truly want, ask yourself “What do I truly want..” 3 times.
    • The first time will be what you feel you want…what society has led you to believe.
    • The second time you will dig a little deeper and question if what your first response was is true or if it is different. This is where you may find some limiting beliefs and question if you can have what you want.
    • The third time is to remove all barriers and pretend you have a magic wand and could have anything you want – no limitations. That is what you truly want.
  • Next you must then isolate and remove the limiting beliefs, your blocks.
  • There is no upper limit.
  • Things can go great and continue to be great in your life as long as you get out of the way and allow it to happen.

How do you coach people to push through and take the action needed to truly find abundance?

  • It is amazing how most people know what they need to do, but won’t do the work required.
  • The reality is that people have to ditch the excuses.
  • We all have the same 24 hours in a day. Some people spend that time within 24 hours binge-watching Netflix while others spend that time building an empire. Which would you rather be?
  • People may not like perspective, but they need to hear it. There is no excuse if you truly want to make a change.
  • It ultimately comes down to how bad they want it. If you want it bad enough, you will get it.

What was the hardest or darkest moment on your path to success? How did you overcome it and what did you learn from it?

  • Niajae had to battle through a lot of limiting beliefs (blocks).
  • No one in her family had ever had a business.
  • The hardest thing was not having any support. She had to shift her mindset because she always felt alone. Her family and friends did not think like her.
  • The more you shift your mindset for success, the less you have in common with those around you that do not.
  • It took going to groups, seminars, and entrepreneur focused events to find new friends and surround herself with those that are operating on the same levels.
  • One of the hardest things to get over is being OK with outshining those around you.
  • Many times, we dull our own “shine” for the people that we love and it stunts our growth. Beware of this trap.
  • Her first business did not last very long, but she took what she learned and re-opened a few years later and made it a big success.
  • You must also learn how to outsource and delegate. Trying to do everything herself is what sunk her first venture.

At the 20 min mark, Niajae talks about her business that she sold…

  • Big Lesson Learned: There is a huge difference between owning a business and owning a job.

What have you learned about business and life after selling the business, going remote, etc.?

  • Chasing financial freedom is kind of a dead-end road.
  • It’s not the money, it’s the experience that it will give you that matters most.
  • Fulfillment doesn’t come from the material – it comes from tapping into your purpose at the highest level.

At the 30 min mark, Niajae and I talk about a real problem – how to truly help those in the inner cities

  • Throwing money at the problem is a “band-aid.” It doesn’t heal anything.
  • What is needed is good role models and mentors.
  • Spend money on getting quality teachers instead of a rec center.
  • The conditioning of thought is the other big area that must be looked at – at home and in the community. People are taught that they cannot succeed when that is not true. This can only change when the influences of that thought are taught there is another way and they can change.
  • For example, Niajae’s mom used to tell her that her “head was in the clouds” and that what she wanted wasn’t realistic. For most people, if told something like that enough, they give up on their dream(s).
  • Struggle is a mindset and it is pervasive. But, it does not have to be.

Talk to us about victimology…

  • We have it so good.
  • Playing the victim is making excuses.
  • We must take responsibility for our lives and not let ourselves be a victim to our circumstances.
  • 20% of life is what happens to us, 80% is how we react to it. You control 100% the way you react.
  • We repeat the same patterns over and over until we learn from them and finally break them.
  • If you are someone who has really had a traumatic experience – please ask for and seek help to get through the trauma and pain. You can overcome it, but don’t go it alone.
  • Never be embarrassed with who you are and your story.

At the 46 min mark, Niajae talks about “upper limit problems” and for the first time how her relationship with her mom, and now her dad have been affected by her confronting things and choosing to succeed with no limits. This is a very powerful segment for anyone.


Best Quote: “We all have the same 24 hours in a day. Some people spend that time within 24 hours binge-watching Netflix while others spend that time building an empire. Which would you rather be?”


Niajae's Misfit 3:

  1. Believe in yourself. Life will tell you that you can’t. Believe in and love yourself. Have unwavering faith.
  2. Choose to be happy. Don’t just exist. Life is meant to be enjoyed. Happiness, regardless of circumstance is a choice.
  3. Self-care is a must. You cannot pour from an empty cup, so you must take care of yourself first. The only way you will do your best is if you feel your best.
May 29, 2019

This week’s Misfit Entrepreneur is Matt Ward. Matt is an angel investor, startup advisor and serial entrepreneur that’s helped thousands build, grow and scale successful startup companies through his efforts with FBA ALLSTARS and The Syndicate podcast.

Thanks to three successful exits of companies he founded, Matt now runs an investment syndicate focused on seed stage tech companies, while also serving as an advisor for several startups.

Matt’s a frequent writer on, author of Gods of the Valley – How Today’s Tech Giants Monopolize the Future and has been featured in Mattermark Daily, The Next Web, Inc, VentureBeat, Think Growth, Hackernoon and numerous other publications.

And if that is not enough, he’s also the founder of The Disruptors Podcast, a show that brings together scientists, startups, innovators and thought leaders to have discussions on the direction of humankind. With such a diverse background, there are is a lot we have to talk about in this episode.

Get Matt’s Book, Gods of the Valley at

Matt never really fit into a traditional job type roll and quickly found his way into solo-entrepreneurship. He built a couple of e-commerce companies that failed. Then, he stumble into crowdfunding. He was in southeast Asia and moved to China to start a new e-commerce business from the lessons he learned and have the products manufactured there.

He had designed a laptop case that opens into a standing desk and while he was waiting for his first prototype to be created, he decided to start selling already made products on Amazon and things took off. He ultimately sold the business and then used that money to fund his “phase 2.” He also started his podcasts.

The first phase for him was about making money. He was selling things, but wasn’t really passionate about the products, but knew he needed to do it to get to a point where he had the resources to focus on what actually mattered to him and that is where he is now.

Now, he works with startups as an advisor on growth marketing, scaling, and building their business larger. His big focus is Disruptors.FM looking at the future of technology and the convergence of all the technological progress. At the 8 min mark, Matt talks about what he is seeing happening in the technology space and why Disruptors is so important.

At the 9:22 mark, Matt explains what it means to “think bigger” and the challenge he gives to us to do so…

  • Cliché is always cliché until you get it.
  • It doesn’t take 10 or 100X the effort to attain 10 or 100x the results – it just takes thinking a little bit differently.
  • Matt uses an example of how he wanted to make a impact by building homes for people. Instead of starting a business, make money and invest in 10 businesses doing it and your leverage is much bigger.
  • The goal of entrepreneurship is to be the most effective possible and to get to the right finish line.
  • Part of it is understanding the problem, but solving the right problem.
  • People fall into the trap as entrepreneurs of just creating a job for themselves and end up hating it.
  • Think about the way you approach the problem differently to avoid the trap.
  • Matt gives the example of re-usable rockets from Space X taking the cost of Space travel down by over 90%.

What are the things you teach those your work with when it comes to thinking bigger. How do they do it? Where do they start?

At the 14 min mark, Matt asks me questions and uses Misfit as an example of how we can think bigger…

It’s what matters most…

Then asking the question, “What would have to change to 10x or 100x that metric?"

If you are measuring the right thing, then 10x and 100x become easier…

Things don’t scale the way you think. You have do things differently at each level to get to the next level.

The way that you think about starting something is not the way that you think about growing it and building a lasting organization. It is a different thought process and skillset.

What are some of the key thing you’ve learned along the way that have helped you succeed?

  • Outsource everything you can – if it is not a core competency or something you really enjoy doing, offload it, or you will just create a job for yourself.
  • You need to know the type of person you in terms of how you work and how you lead. Know thyself.
  • Be honest with yourself.
  • Balancing having an idea of where you want to be ahead of time with not be afraid to just try things and fail is critical.
  • If you are doing something and it doesn’t feel right, then it is for good reason. Your gut is almost always right.
  • It’s either a “hell yes” or no.
  • Don’t only have business as your driving factor, you must have the health aspect as well. You can and will burn yourself out and will slip over time if you don’t take care of yourself.

If you had to choose one thing, that if you had known it before starting on your entrepreneur path, would have accelerated your success, what would it be?

  • Spend money for help
  • Podcasts are such a great way to grow yourself and get help
  • Being busy isn’t productive – you are better off spending money to achieve results much faster.

Where do you see the state of humanity going? What’s coming?

  • The biggest problem we have is “short-term thinking”
  • We live in a world that incentivizes the here and now without regard to the consequences of our actions down the road.
  • Most don’t focus on the future or think down the road – we are playing finite games and thinking as if it is winnable.
  • The direction humanity is going is optimistic. Our quality of life and living is going up over time. We may not realize this because the influences such as advertisers and marketers are incentivized to sell us on things being bad and making us feel bad so we “need their solution.”
  • AI is and will progress much faster than most think – especially in our health.

Where do you see the biggest disruption happening over the next 10-20 years?

  • AGI moving to ASI will happen. This will transform all areas of our lives.
  • Automation will have enormous implications.
  • Yes, some jobs will cease to exist, but new ones will exist and be created.
  • We will have to consider what life would be like if technology can take on many of the day to day things we do.
  • The biotech and longevity space will see huge strides and lifespans will grow to allow us to live much longer and better.
  • Think about this – 13 years ago we didn’t have IPhones and now technology is accelerating even faster than it was then. Where will we be 13 years from now?

At the 46 min mark, Matt talks about other areas that you should look at and keep tabs on.


Best Quote: “If you are doing something and it doesn’t feel right, then it is for good reason. Your gut is almost always right.”


Matt's Misfit 3: 

  1. Rule #1 is that there are no rules.  Disregard what anyone tells you unless they are further along the life journey you want to have.  Otherwise, they are only giving you advice to their life and their life isn't yours.
  2. Never stop learning.  Don't get stuck in a rut.  Find incredible podcasts and learn.
  3. Focus more on feeling healthy and better.  When you are mentally and physically fit, your performance increases.  Try things out.
May 22, 2019

This week’s Misfit Entrepreneur is Jonathan Mann. I first met Jonathan at the Fireside Entrepreneur Retreat. I was curious as to why I saw this guy walking around everywhere with a ukulele in his hands everywhere he went. And then, one evening, at dinner, I was even more surprised to see him announced and come up on stage.

It turns out, Jonathan is known worldwide as the “Song a Day Man.” He’s been featured on CNN, Time, and a ton of major outlets as well as performed at various TED events, not to mention being hired by companies like Dr. Pepper, Novartis, Gartner, and others to create a unique memory for the events.

Jonathan has a written a new song and posted the video of it every day since January 1st, 2009. That is well over 3000 songs and by the way a Guinness world record.

Talk about Misfit Entrepreneur who created an awesome business by doing something people thought were crazy, I knew as I soon as I saw him on stage that I had to have him on the show the share his experience and what he’s learned on his journey.

@Songadaymann on Twitter

Jonathan has known that he wanted be a song-writer since he was 12 when he got his first guitar. He was obsessed. It was all he thought about and did. But, as he says, he “sucked at it for a long time.” He says he has no real natural talent, it just happened because he has stuck with it for so long. He kept writing songs all through high school and college.

He would struggle with writer’s block and finding inspiration. He would always have the urge to create and express himself, but would get blocked because of this. He would have moments where nothing good would come out. In the winter of ’08, he was 25 years old, it was the height of the financial crisis, he was unemployed, and Jonathan got handed a flyer for a thing called “Fun-A-Day,” a global art project where people make a piece of art each day for 30 days in January.

He decided to do a song and video on YouTube every day for January. It went well and he had a fun doing. He decided to do it for a year. Once he accomplished that, it became his life and mission. He is now over 3800 days straight (10 years!) and going and has received the Guinness World Record.

Talk to us about Discipline as it takes a tremendous amount to do what you do…

  • People assume Jonathan has traits like being very well-disciplined or is obsessive-compulsive.
  • As he says, he has no super power in either.
  • What drives Song a Day is the lack of rules around it. Except for one – He will write and produce one new song per day.
  • It’s the simplicity of focus on the goal for each day that makes it possible. There is not specific schedule or system or anything. It can be done at any time, just as long as it done that day.
  • People put too many barriers in the way of accomplishing goals. They make it more complicated than it has to be.
  • Go easy on yourself. Put as few barriers between you and doing the daily task you want to do.
  • Jonathan does have a natural “desire” to keep things going. This is important as Desire is important to any goal that you would want to accomplish. If you don’t truly have the desire to accomplish a goal – it probably isn’t a worthy goal.
  • It is not easy. Jonathan has days that are difficult, but some of these days produce his best work. So, he now knows from experience that even when he doesn’t want to do it, he should and see what comes out.

How has doing this helped you grow as a person? Anything changed?

  • He has grown tremendously as a musician and song-writer.
  • One thing that has improved the most is his voice has gotten better. It is practice. Everyday he gets better and his voice muscles get stronger. This is a lesson that can used for anything.
  • Playing the long-game makes you better over time. Duh!
  • Now, ten years later, he has realized that he has a musical and visual journey of his life which is very humbling. He has been through breakups, death/loss, to getting married, having kids, etc. and it’s all there.

What is an important business lesson you’ve learned from your journey?

  • Jonathan says he’s still trying to figure the business side out.
  • He has learned that he has a good gut instinct for seizing an opportunity and using the skills he has to make the most out of it.
  • He’s learned that he needs to follow his instincts. It is not as precise or planned. But, it is about the curiosity of sniffing things out and seeing them through.
  • Jonathan gives an example of how he landed business by making a song for a person he met…
  • You must always be on the lookout for the those little moments and then use your abilities to get in the door and make things happen. Don’t’ let them pass.

At the 27 minute mark, Jonathan has a unique take on chances and creativity….

It is easy to shoot yourself down before you even start, but if you think of it this way. Each chance you have is precious and if you don’t take it you lose out on that chance. A lesson is that there are always more chances. If you take just one big chance a year, it has a tremendous weight behind it and in your mind huge ramifications. But, if you have 365 chances, they have less weight, but you have more chance to succeed in larger ways than if you miss the one big chance.

  • There are two kinds of creativity: Generative and Editing
    • Generative – Flows best when you are not under pressure. Just let it all come out.

Tell us about the business you’ve built around Song-a-Day?

  • Jonathan will tell you this is the part he is not as good at.
  • The long game has helped because he has been around so long and stayed with it so long, he gets a lot of word of mouth.
  • He is always networking and open at events he does and finds new clients there.
  • Social Media helps as well
  • He has expanded his services for clients. It is easier to sell them more, when they are already buying you. He also now offers personal songs for special occasions as well as explainer videos/songs for clients.
  • There is no magic bullet – he struggles like anyone else with generating consistent leads and he takes advantage of all the opportunities he gets.

How do you find inspiration?

  • Inspiration is BS
  • You cannot sit around waiting for it to strike.
  • That is the secret of not having “writer’s block.” All writer’s block is - is a fear of failure.
  • The trick to not ever having writer’s block is that you cannot wait for inspiration and you must be OK with making something bad.
  • Practice the 70-20-10 rule: 20% of everything you make will be bad anyway, 70% will be mediocre, but 10% will be truly great. If you just accept this, you can start getting to the good stuff.

At the 40 min mark, Jonathan tells us about his latest project, the ISO. Initial Song Offering.

Over 3000 songs, which one is your favorite?

  • No idea. It changes constantly.
  • Every year he releases an album of the songs and refines them (editing) and those are the songs that are his favorites.

Best Quote: “It is easy to shoot yourself down before you even start, but if you think of it this way. Each chance you have is precious and if you don’t take it you lose out on that chance. A lesson is that there are always more chances. If you take just one big chance a year, it has a tremendous weight behind it and in your mind huge ramifications. But, if you have 365 chances, they have less weight, but you have more chance to succeed in larger ways than if you miss the one big chance.”


Jonathan's Misfit 3:

  1. Embrace 70-20-10. 20% is going to be bad. 70% is mediocre. 10% is truly great.
  2. Beware making things too precious. Don’t put too much stock in one chance over another. Realize that every chance is an opportunity and take them and see where they lead.
  3. Develop a willingness to be open and follow your nose. You never where an opportunity can turn up.
May 15, 2019

Hello Misfit Nation! Welcome to another edition of "Lessons for Hannah!" In November of 2016, we introduced a new format that we are putting alongside our regular episodes called “Lessons for Hannah.” Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her daddy and his Misfit friends throughout her life….even after I am gone. If you haven’t listened to the first episode of "Lessons for Hannah," I urge you to as it gives some more background and tells the amazing story of how Hannah came to be in our lives.

"Lessons for Hannah" are short, very useful, and sometimes comical lessons, that I have learned which I want to share with you and give to Hannah to help in your lives. Because I want Hannah to have these for her life, I’m going to speak as though I am talking directly to her. These episodes are a lot of fun and if you think there is a lesson that we should include in these episodes, please don’t hesitate to send it over to us at We’d love to share it.

This week’s Lesson for Hannah

I want to talk to you about something very important to your success and well, life in general. The difference between hearing and listening – and what it means to be truly present. In life, we are bombarded by things all day coming from seemingly every direction. Some of these things are important, others are just distractions. And, there has been a lot of study done on how the average person’s attention span is getting shorter and shorter.

If you think about it, it makes sense. As technology has enabled things to be more readily at our fingertips, there is more to interrupt our life and for us to consume. I fear that it will be even worse than it is now when you grow up. And that is why this one skill will be so important. It will make such a difference for the people that have it because it will be increasingly rare to find.

That skill is learning the BIG difference between hearing and listening and committing to be truly present in your interactions with others.

Let’s start with hearing vs. listening. I know there have been times where you are busy doing something and your mother and I are talking to you and you acknowledge that we are, but don’t really pay attention to what we say. I mean, you are 6, going on 7. It’s par for the course. But, it is also prevalent in adults too – I’m guilty of doing this as much as the next person. I admit that I can multi-task with the best of them. I can be on a phone call, answering email, checking stock quotes, posting on social media, etc., all at the same time and you wouldn’t know it if you were on the other end of the line. But, I do!

And I know I am not giving my best in these moments. While, I am not perfect, this is an area I’ve really tried to focus on in recent years and it is incredible how much it pays off. In fact, doing this show has really helped me to hone this skill as I know the more engaged I am and focused on each guest, the better the episode will be. I’ve even put rules in place like keeping my cell phone out of the studio, turning off notifications on the computer, and closing email to make sure distractions don’t come up.

You see, when you are just hearing someone or something, you are not fully engaged – you are not truly listening, or active listening as it is called. To truly hear someone, you must focus on them and think deeply about what they are saying so that you can give your best to them in that moment. You must listen to them, not just with your ears, but your mind as well. That is the difference between hearing and listening.

And when you do this, you will be truly present in that instance and fully engaged which will deliver much more for you and the person you are listening to. A much richer, more meaningful, and more fruitful experience. ​

Hannah, and anyone else who is listening, take the time to learn the difference between hearing and listening and commit to being truly present in your interactions in life. You’ll be glad you did, have great success, and ultimately a richer life.

I love you, Daddy


Best Quote: “To be truly present and engaged, you must listen to others, not just with your ears, but your mind as well."


Misfit 3:

  1. There is a major difference between listening and hearing. This difference will contribute directly to your success.
  2. Commit to be truly present in your interactions and not just hear with your ears, but your mind as well.
  3. Make it a point to actively listen and remove the temptation to multi-task when dealing with others.
May 8, 2019

This week’s Misfit Entrepreneur is Lauren Zander. Lauren is the co-founder and Chairwoman of the Handel Group, an international corporate consulting and private coaching company based in New York City. She is also the author of the best-seller Maybe It’s You: Cut the Crap, Face your Fear, Love Your Life – a no nonsense guide that teaches people to get what they want out of life.

 Lauren has worked with everybody from Fortune 500 Companies like Citibank, Gap and Linked In, to Academy Award Winning Artists, Grammy Winning musicians, and her groundbreaking methodology, The Handel Method, is supported by top educators and psychologists and has been taught in over 35 major universities and institutions of higher learning throughout the country. If that’s not enough she also contributes to the New York Times, Harvard Business Review, Forbes, BBC, and many others.

But, our conversation today may make some of you uncomfortable, because Lauren has a message for you. That message is that you are lying. All of us lying. And she is going to tell us what we need to do about it.

Lauren is 49, happily married with 3 kids ranging from 16 to 10. She lives in the country in a 1790’s farmhouse. But, she has been out on her own as an executive/life coach since she was 28. It happened because she could not understand why no one was teaching the truth in education and talking about the truth in humanity – what we actually deal with. People were not focused on emotional intelligence or confronting the dark side of who we are, so she set out to do so.

You state that “everyone is a liar.” Explain that for us…

  • Lying is when there is a thought in your head that you are saying to yourself and what comes out of your mouth is not the thought in your head.
  • We lie from the most basic of hiding what we are thinking to making people happy, or not getting into trouble.
  • There are 7 different types of ways that we lie.
  • We keep secrets that are lies
  • When we lie, it erodes the relationship to your own truth, ourselves and keeps us being true to ourselves in every conversation or interaction.
  • Science shows that the average person lies 11 times per day.
  • It’s everywhere and no one is facing it…

What are the 7 ways we lie?

  1. White lies. These are the most common to where we lie for social norms or to be polite, etc.
  2. Mis-representing information. We misrepresent facts, but don’t exactly lie, or at least justify it to ourselves that way. For example, maybe you read a chapter of a book and it comes up in discussion and you say, “Oh, I loved that book.” When you really didn’t read the whole thing.
  3. Exaggerating. Another form of social norms or attempting to make a story sound better than it was, etc.
  4. Under -exaggerating. Making things that are a bigger deal, seem like they aren’t or purposefully deflating their importance.
  5. With-holding information. This is a big one and is dangerous because they keep us from confronting things or creating larger problems in the future. For example, someone asks you how your day was and you say “Great…” when you actually had a terrible day.
  6. Real secrets. Things you go to the grave with. Typically, there is shame with these and they eat at you causing internal struggle.
  7. Purposeful lying. Knowing lying for personal gain, enrichment, or to avoid trouble.

How do people confront their propensity to lie and how do you manage the lie of being honest and it getting you into trouble?

  • First, you must be aware to the fact that you lie and decide you will change the habit.
  • Go through the 7 ways people lie and ask yourself, “How do I do these in my life?”
  • If you agree that lying is bad for you. Bad for your life, health, relationships, business, etc., you have to understand how you do all those ways of lying so you can recognize them when you start to do them.
  • The big issue is not “Are we doing this in our lives, but do you realize and understand how much better your life be if you stopped.”
  • Lying is not a dirty, bad word – it is born into us. It is an innate human behavior as part of preservation.
  • “Lying for humans is like breathing. We don’t face how we lie. If you don’t know how you lie and all the ways you lie, it means you don’t know your own inner dialogue. This causes us to leave a lot on the table – Self-Awareness, Deeper Intimacy, and a love of being honest that you will never know.”
  • It is never the other person’s fault why you lie.
  • We need to “human” better.
  • There is an art of telling the truth that begins with confronting our internal selves.

Let’s talk about truth in the business world. How do people navigate being honest and balancing that with doing business in their lives?

  • There are ways that you need to learn to talk to different types of people and be tactful, but it doesn’t defend lying or the willingness to lie.
  • First choose which relationships in your life you feel are most important vs. those that are not or are not good.
  • There is a way to be wonderful and tell the truth. It starts with reframing the question or the situation with an individual to make sure you are giving the best, honest answer to their needs. Find out what people really want to know.
  • One of the easiest ways to stop lying is to stop making excuses and apologize. Don’t make things up to make people feel better and put yourself in a position where they are more important because you have to lie for them.
  • You’ll be more respected for telling the truth in a world of liars and the truth is simpler anyway.
  • When you decide to tell the truth, it begins to make you accountable for yourself and your life.

You work with some of top performers in their fields in the world. Are there any traits or consistencies you see across them that help them to succeed at high levels?

  • They have very good family values.
  • They have crazy, big visions
  • Their visions care about making a big impact in the world while making money.
  • They care deeply about being great in the world and for their world and for their family.
  • Many of them are the outliers in their families.
  • Many of them are from poor backgrounds and climbed out.
  • They are brutally smart and are on a missions – many times since they were a child.
  • They are driven, hungry, and don’t quit.
  • They take their health seriously.
  • They strive for best in class.

At the 40 min mark, Lauren tells us about the Handel Method…

It broken into 3 sections

  • Section 1 is how to deal with you mind, excuses and how to chase your dreams.
  • Section 2 is making a list of your parents traits positive and negative and how it lives in you. You then map it onto yourself.
  • Section 3 is dealing with “haunting memories.” You have to confront what is haunting you in your life and understand it.

At the 46 min mark, Lauren talks about her latest concept, “Time Warps”

  • We all think time is constant, so there is a notion that time is like gravity. But that is not true. Y
  • our relationship to time is something that you should “make your bitch.”
  • Time is a verb and interpersonal relationship. ​

Lauren says her method can be summed up in the following 3 movies:

  • Groundhog Day
  • Defending Your Life
  • What the Bleep Do We know Anyway


Best Quote: “Lying for humans is like breathing. We don’t face how we lie. If you don’t know how you lie and all the ways you lie, it means you don’t know your own inner dialogue. This causes us to leave a lot on the table – Self-Awareness, Deeper Intimacy, and a love of being honest that we will never know.”


Lauren's Misfit 3:

  1. Don’t die with your lies and don’t let your loved ones die with theirs…
  2. Most people sell out on love and don’t do enough work to find true love in their lives. Do the work.
  3. Resolve everything with family. Do not die in disputes. Family is most important in life.
May 1, 2019

This week’s Misfit Entrepreneur is Justin Hartzman. Justin’s storied history as a entrepreneur is well known. He is the founder of, the first online broker for e-commerce websites. He created the first digital skin company for myspace that allowed people to customize their pages. Before all of that, he and one his friends and now longtime business partners created a humor website called as teenagers that pulled in $15-20k per month.

Justin is now the CEO of Needls, the first ever Roboagency, a full automated platform that creates, targets, and optimizes digital ads on both Facebook and Instagram. ​

Justin’s done more in business than most people would ever dream of, so I had to have him on to discuss some of his legendary exploits and to get his best wisdom and success secrets to help you in your life and business…

Go to for 35% Off

Justin comes from a family of entrepreneurs. At 8 years old, he started working at one of his families retail businesses. He really enjoyed the thrill of making a sale and standing out. In high school, the internet came about and he started to get into it. The possibilities were endless. He first got started online in gaming and then started with a few buddies. They were featured in magazines like Maxim and others and were coined the “entertainment site of the year.” And he was only 13-14 years old!

Within a few weeks, they started getting millions of users per day. This started them looking at all the unique ways they could market. They even paid a guy at Yahoo! $75/mo to list them at #1 in their categories. He started making 10’s of thousands of dollars.

He then went off to college and when he came out, he realized that his family business of real estate and development wasn’t for him, so he got back online. He knew the founder of MySpace, but the guy didn’t like him and disallowed him from being on the site. Justin kept asking and pestering him until he was allowed back on. When he went to MySpace, he saw pages that had no content, so they had the idea to become the guys to create the content for pages and started the business. They found a hack with Yahoo! That paid them $10+ a click. Within 3 weeks, they were getting a million users a day. 3 months later, Justin sold the business. They then took that money and bought their competitors who weren’t using their Yahoo!, but using Google and only getting about a $1 a click. They put their Yahoo! strategy on it for 9 mos, made their money back plus more and then sold that business.

In selling 2 businesses in 9 mos, they saw a gap in the market to sell internet businesses. They then decided to become the first internet broker. They created which became the #1 brokerage site for boutique deals. They then sold that business.

Now, they have started Needls to help make marketing on Facebook and Instagram for efficient and profitable.

After all that you’ve done, what has surprised you most about entrepreneurship and what have you learned from it?

  • It is not easy. For every high, there is 10-20 lows.
  • You have to push your limits all the time.
  • The more you put in and the more useful you are to others, the more it comes back to you.
  • You constantly have to be learning and growing in business and as an individual.

Any low points?

  • Justin has been smart about putting money away and managing the success – this is critical.
  • If you lose your humility and think things will always be good, you are very mistaken.
  • You have to be prepared for the next storm and make sure that you have yourself in position to weather it.
  • Justin has shut companies down and lost investor money which is very tough.

How important is timing and how do you look at a business from a timing standing to know when to jump in?

  • If you have to educate a market, you have to get in early, and have a lot of resources to last while the market comes together.
  • “If you build it, they will come” does not exist anymore – it costs a lot to get a client.
  • Before you do anything, sell the product. Don’t worry about it being perfect. See if people will pay for it.
  • Find something that people have a desperate need for…something they have to have because they can’t get something else without it.

At the 22 min mark, Justin takes us through journey of Needls and how they went from $0-$2 million in your first year…

  • In Needls case, the market for Facebook advertising is crucial
  • People are failing to do it themselves.
  • Traditional agencies are very costly.
  • Facebook is different than search like Google. People talk about things they do – not go searching.
  • What Needls does is create your ads in 6 questions and looks for conversations over social media and then put the ad in front of them when they are needing something.
  • It is all done in an automated fashion.

What should we know about the current state of Facebook and Instagram advertising?

  • Advertising isn’t a magic bullet.
  • It takes time on any platform.
  • Lower budgets take longer time.
  • More important than anything is not how you advertise or get leads, but how you handle them on the other side.
  • You must have the full package to be able to deliver and close the sale when the opportunity comes.
  • You have to have a good message.
  • You have to be mobile friendly.
  • You should make that you capture information from the individuals that come your way, so you can keep in contact with them.

Does Facebook and Instagram work well for certain types of business? What type of businesses work well in this environment?

  • Business to business can work, but is a little more expensive to do right.
  • Who this type of advertising doesn’t work for are people who have a crappy product and a crappy website.
  • You have to have the whole package.
  • The minimum ad spend should be at least $50/week, but where they see the most success and the average of their users spending about $1000/mo.

Talk to us about being the Accelerator with Needls. What are some of the things you learned there that can help entrepreneurs?

  • No matter how successful you are, there are always things you don’t know.
  • They can teach you how to build a culture.
  • They can teach how to structure and properly use a board.
  • You have to be strategic about going with accelerators.
  • Do your research and know the value you will get for what you may give up.
  • Needls went with Generator for their accelerator. It is mid-west based.

Secrets to creating solid, long-lasting business partners?

  • Knowing yourself through tests like DISC or others is very important.
  • Your partners should have different strengths than you and be different personalities.
  • It is like a marriage and needs to be balanced out.
  • The hard times make you stronger.
  • It will be hard, there will be bad days, and you will not always get along.
  • Business partners are partners in life as much as they are in business.

What lessons have you learned about exiting a business?

  • Be prepared. It doesn’t just happen
  • Make sure you have your corporate governance in good shape.
  • Your accounting must be solid.
  • Make sure to clear out your skeletons in your closet or be transparent about them.
  • Get your Cap table in good shape as well.
  • Time kills all deals. Don’t wait too long.
  • Deals only happen when everyone is a little unhappy.

Where do you see the most opportunity for entrepreneurs in the next 3-5 years?

Cannabis is a big trend.

Block chain and Crypto.

Software as a platform that is vertically integrated so you don’t need multiple platforms.

Automation software.


Best Quote: “Time kills all deals. Deals only happen when everyone is a little unhappy.”


Justin's Misfit 3:

  1. Be useful. The more useful you are to others, the more that will come back to you.
  2. Take the step on the other side of fear.
  3. Always be open to learning and growing yourself.
Apr 24, 2019

This week’s Misfit Entrepreneur is John Assaraf. John probably needs no introduction as one of the world’s leading mindset experts and authors on human performance, but if you haven’t heard of him, here’s a little bit about him.

John is a serial entrepreneur, brain researcher, and the CEO of NeuroGym. In the last 25 years, he has grown 5 multi-million-dollar companies in real estate, internet software, brain research, life and business coaching - and consulting. He is the author of two New York Times best-selling books: “Having It All” and “The Answer.”

And he has a brand-new book called “Innercise: The New Science to Unlock Your Brain’s Hidden Power” which I couldn’t put down because it covers a subject so near and dear to me – becoming aware and learning to control your thought patterns. To truly choose your mindset and have it work for you to deliver the results that you deserve. So, I’m very excited for our discussion in this episode.

Facebook Fan Page – Achieve Even More

John took his life’s “mess” and turned it into his message. His parents were divorced, and he moved from Israel to Montreal when he was 5. He had trouble because he didn’t know English or French, only Hebrew. For the first 3 years of school, he was so far behind that the teachers thought he had a learning disability. He ended leaving school after 11th grade and went to work in the shipping department of a computer company where he was miserable.

He felt there needed to be something more. His brother set up a meeting for him with a successful entrepreneur in May of 1980. The man asked him what his goals for his life were and John’s response was basically just to be able to pay for basic needs. The man challenged him in that he was capable of so much more. John didn’t have any bigger goals. After lunch, the man gave him a set of goal setting documents to him. John watched the show Lifestyles of the Rich and Famous and decided to go for it. When they met again, he told John it was awesome and “way to dream.”

Then he asked a very unique questioned. He asked, “Are you interested in these goals or are you committed? John asked what the difference was and the mentor told him, “If you are interested you’ll do what is convenient. You’ll allow your past, stories, and current beliefs to drive your behavior. You’ll come up with excuses and reasons why you can’t. If you are committed, you upgrade your stories, your skills, your habits to become the person who can achieve these goals. Once you’re committed things start to happen.”

At 19 years, the man, Alan Brown, committed to mentor John in real estate and help him to get on the path he took to get where he is today.

What else did you learn from Alan and along the way through your career?

  • One lesson is the importance of planning. Not just having a goal but planning and the specific behaviors needed to get the goal.
  • Next was understanding the mindset and mental game needed to overcome the challenges and how to use the power of your brain in addition to behavior.
  • If you have an inaccurate map of reality and behaviors, you will not get the results you want.
  • You must be truthful with yourself to make progress.
  • You must take responsibility for your results or lack of results.
  • Your self- esteem and self-worth are critical to your success
  • You must be aware, responsible, and that you can change your results by changing the way you think and behave.

At the 17 min mark, John answers the question, “How does the brain work when it comes to our conditioning and automatic responses?”

  • Our brain is not an organ, it’s an organism. Every day it is creating new patterns of thinking and believing. It is living and changing all the time.
  • As the brain learned and is influenced by sources in our lives (parents, friends, school, family, etc.), it begins to make connections and associate them with other things. And the brain creates meanings to give things.
  • As we grow, we go into the next phase outside of imprinting from sources in our younger days. At this point the patterns begin to cause our actions in our lives.
  • It is in this stage that the brain begins to choose reactions in which it shies away from fear and then energy conservation second. So anything that the brain perceives is harmful or will consume a lot of energy – it will push us away from.
  • The next factor is whether our outside and inside worlds match. If the outside world doesn’t match what you feel you deserve, your brain will sabotage you until they come into alignment at the internal level. A good example of this is the average lottery winner going broke within 5 years.
  • You have to become who you want to be on the inside before it can happen on the outside.
  • When we are in conflict between the conscious brain which is what we want and the subconscious brain which is what we have been conditioned to expect, then there is neural chaos or dissonance.

We have to learn how to create harmony between our goals, our vision, and our desires and our subconscious patterns. We can do both at the same time.

Most people have to goal and the dream, but they don’t do anything to focus on the subconscious patterns. There are actually only 5 things that get into people’s way of doing this. Innercise leads to this.

  • Innercise came from the fact that our brain is a muscle that can be exercised.
  • The brain is moldable and plyable. You can create and design new patterns.
  • As such there are techniques to work the brain and practice building your core neuro-muscles.
  • You can upgrade your beliefs, habits, and perspectives to new levels.
  • The brain is the most powerful tool in the known universe.

Neuroplasticity is a result of clinical work that realized our brain is consistently making new connections. When you see something new, your brain creates a new connection of that thing. It takes mental pictures of what the senses felt in that experience. These connections become the automatic self that acts without us having to think. If you repeat something enough it becomes an automatic response and habit of our brain. But, you can change it – even though the brain doesn’t like change.

What are the Innercise exercises for how to change our thinking?

  • Innercise #1 - Take 6 Deep Breaths to Calm the Circuits. Take 6 breaths focused with your breath coming out of your mouth like blowing through a straw. This deactivates the fear or stress response center in the brain. If you do this every hour, you actually reset the brain to get everything in sync.
  • Innercise #2 – AIA. Awareness. Intention, Action. Awareness is what gives us choice and choice gives us freedom. When you take time become aware of your thoughts, feelings, emotions, etc. and then ask “what is my intention” for the next (30 mins, hour, etc.) and get that intention. You can then ask, “What is the most important action I need to do to fulfill that intention.”
  • Focus on who you want to become and then what beliefs are needed to reinforce it, you have created the basis for moving to your next level.

“Most people are living in a reactive state instead of a deliberate, responsive state because they haven’t learned how to truly tap into the power of their mind…”

What is the one thing people can do right now, today, to start taking control of their thoughts?

  • Emotions drive your behavior. Start recognizing your emotions such as fear and other disempowering emotions.
  • In recognizing them, you can be aware to them and start to decide how you want to respond them – instead of automatically reacting to them.
  • This is a habit that can and should be developed by everyone.

What is your best advice for an entrepreneur starting our today?

  • It’s really hard…
  • We already know how to grow a business. We know all the how, but what most entrepreneurs fail to understand is that there is a huge difference between having an idea/product/service that you love and growing a business.
  • Growing a business is a skill that must be learned.
  • You will need to figure out which role you should be playing and fit best, then fill the other roles. You can be the owner of the team and still play one of the roles.

“Most entrepreneurs don’t fail because they run out of money. They fail because they run out of hope. They don’t understand the complexities of the game and don’t seek the help needed to play the game at the highest level.”

What is the biggest lesson that business has taught you about life?

  • Business is a great game to play with ups/downs/highs/lows.
  • If you give up for the wrong reasons, you are selling yourself short.
  • The battle scars in business create and help shape your character.
  • You don’t have to know it all yourself – seek and let other people help you. Asking for help is a strength.

Why do we always feel like we have so much more potential, but in many cases don’t reach it?

Human “being” is just as important as spiritual “being.” There will always be a part of us that yearns and wants for more. That is absolutely OK.. But, if you want more, are you willing to become more?


Best Quote: "Are you interested or are you committed?"


John's Misfit 3:

  1. You can retrain your brain to achieve higher levels of results and performance in every area of your life.
  2. Having a vision, goals, and plan is scientifically proven to get your brain to actually take the actions required to achieve your goals.
  3. Lift as you climb. Help each other achieve the goals you have and you will reach them faster.
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