This week’s Misfit Entrepreneur is Lauren Clemett. Lauren is the founder of Ultimate Business Propeller, an award winning personal branding consultancy. The business has helped hundreds of professional service providers around the world to become well known, well paid, and wanted.
Lauren is a 5-time Amazon best-selling author, has won award after award throughout the Asia Pacific region for her business, including the Female Entrepreneur of the Year Stevie Award, and is highly sought after for her speaking. One of the first things that struck me about Lauren was her high energy and quick wit. She thinks incredibly well on the fly. I asked how this came about and she talked about how she has trained her mind for it and has created a process for training on Neurobranding to make sure she is always at her best for her and her brand. I knew I had to have her to teach it to you along with all her other wisdom.
Lauren is from New Zealand. She was born into a tiny little town on a YMCA camp where she got to meet new people every week. She credits this with helping to be able to understand people and feel comfortable in a crowd. As a child, she had trouble reading and writing. She found out that she had dyslexia. She started coming up with unique ways to help spell and remember words. She used pictures or pictures of words to help her.
It was this skill that helped her to be so successful with branding as she could see the “picture” that the brand needed to tell in it’s words.
“It is the things that make me a bit of a misfit that have become my biggest advantage…”
What is a brand?
Most people think of a logo. But branding is a way of setting yourself apart as being different from other people or businesses. When it comes to personal branding, it is something that is instantly communicated to your prospect’s brain. It really is about forming respect. With the overload information, social media, etc. – it is critical to have a brand to stand out.
What does someone need to do and have to create a great brand?
At the 14-min mark, Lauren talks about what those that have multiple brands should do to make sure they focused and standing out in the right way to potential clients.
What is neurobranding and how does it play with the entrepreneurial mind?
At the 19 min mark, Lauren gives examples of brands that help instantly engage the human brain. She also gives a great example of how our minds automatically paint a picture using “bacon and eggs.”
What is the first step that people need to do to make sure they are neurobranding correctly?
Ask yourself “How do I want my brand to make people feel?” What is the #1 emotion you want to make people feel?
At the 27 min mark, Lauren goes through what may be one of the most important exercises you could ever do for your business, finding your “True North.” *Listen to this segment multiple times!
The compass points you in the right direction..
When you put it all together. What it is that you that you solve? The process that you use that is unique to you? The value you really deliver to people.? And the reason why you are doing it? That is your “True North.”
What is the formula for the perfect “Elevator Pitch?”
At the 42 min mark, Lauren talks about how to find focus and getting 10x more done in one week.
Best Quote: “What it is that you that you solve? The process that you use that is unique to you? The value you really deliver to people.? And the reason why you are doing it? That is your True North.”
Lauren's Misfit 3: