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The Misfit Entrepreneur

The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the best, actionable advice to accelerate your success! The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncovers each guest's key tools, tactics, and tricks that listeners can start using in their lives right now. Learn more about the show at www.misfitentrepreneur.com and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!
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The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the best, actionable advice to accelerate your success!

The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncovers each guest's key tools, tactics, and tricks that listeners can start using in their lives right now.

Learn more about the show at www.misfitentrepreneur.com and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!

Apr 5, 2017

In this episode, Dave is excited to welcome Klyn Elsbury. Klyn is an amazing individual with an equally amazing story. I won’t spoil it for you as it can only be told in the way she tells it, but Klyn, according to doctors, should not be alive today.

Instead, Klyn is thriving. She is an entrepreneur and owner of Landmark Makers, a unique firm focused on helping high growth companies find and coach the best talent for their needs. She is author of the international best-seller I AM_: The untold story of Success, which when released in late 2016, knocked Tim Ferris’s Tools for titans out of the top spot on Amazon.

She has appeared throughout media including NBC, NPR, and a host of others. She is asked to speak regularly throughout the nation and has even had special recognition from people like Lance Armstrong, Jack Daly, and Aron Ralston.

In this episode Dave and Klyn talk about a lot of things, but most of all you are going to learn what it is like to live each day like it is your last.

Klyn was born with cystic fibrosis, a genetic killer. Cystic fibrosis attacks the lungs and eventually prevents a person from being able to breathe. Many people that have the condition do not survive past their mid-twenties. With Klyn’s mutation of the condition, doctor’s only gave her about 15 years to live from birth. As Klyn says, she grew up with a very supported family who never let her call what she had a disease and fostered a mindset that she did not have any limitations and could live like anyone else does.

As she got older, due to the disease she spent more and more time in hospitals and it became just another part of her life. Because she was basically terminal from birth, Klyn developed a sense of approaching the world with the view to “live every day like her life depended on it.”

Miraculously, Klyn survived past the dates doctors gave her life and created a great career as a high end recruiter. She still had to deal with the day to day needs of CF, but she was alive.

In 2014, things took a turn for the worse. She has to give up her passion for recruiting as she was down to only 40% lung capacity and given 6 weeks to live. She was in a wheel chair, and had become infected with multiple strains of infections that were threatening her lungs further.

So, she did what any normal person would do, she started to exercise! Even if it was for a few minutes at a time, she would go to and participate as best she could in Zumba classes because, well, it made her happy. At this point, Klyn was preparing for the end and went on a 6 week roadtrip across the country to essentially say her goodbyes to loved ones.

During this time, she discovered there was more to her spirit and what it means to persevere. At the same time, a new drug that cost almost $300,000 came out. It was made to fight the ravages of her specific mutation of CF. Only problem was…Klyn wasn’t eligible because of the way her insurance was setup and the rules around things. So, she took to getting her feelings out on a blog…she poured entire being in it. The blog went viral and she was then interviewed by multiple news outlets, including NBC nightly news with Lestor Holt. Through that interview, Klyn was able to get the drug approved and had the drug 2 days later – at a severely discounted price not just for her, but he all the patients in California with the same CF mutation Klyn had!

It was this journey and experience that led Klyn to believe there was even more to our lives and finding out our “why,” and what makes us want to live. That led her to her book “I AM.” Which is a collection stories from some of the most successful people in the world of overcoming and breaking through the darkest times in their lives.

Today, Klyn has 70% of her lung capacity and is in the hospital about 6 months out of the year – but she should not be alive. She talks about how fitness continues to make a huge difference in her health and how entrepreneurs need to look at their fitness holistically – not just physical, but mental, spiritual, etc.

At the 11 min mark, Klyn tells the story of how she became a Zumba instructor and literally having IV drips in-between training sessions. From an entrepreneurial standpoint, we all have things we have to push through and this tory crystalizes what this means.

“Get your body fit and in shape and you’ll be amazed at how the mind follows”

At the 13 min mark, Klyn talks about the true power of belief. Klyn says that clarity of what you want in all areas of your life down to each details is the first step. Then you ask, who do you need to be to be able to achieve these things?

Klyn talks about developing habits of how to succeed in life and holding herself accountable to them.

You see life through the eyes of someone who could leave this earth tomorrow, what matters and what doesn’t?

  • What matters is how we interpret any event that comes out way
  • What doesn’t matter is the actions of other people that lead us toward that interpretation

Klyn tells a great story that really brings the above into focus. Listen closely.

What eye-opening things did you learn in interviewing all of the successful people for “I AM?”

  • Boomer Esiason taught her the power of going all in. If you can’t show up every day and go “all in” giving everything your all, you will not be successful because you aren’t truly dedicated to what you want in life.
  • The power of forgetting your excuses. Our thoughts can be disabilities to what we want and our success. Remove disabling thoughts from your life. Remove disabling actions.

What secrets and tricks have you learned to find leverage and do more with less (especially from a hospital bed half the year)?

  • Klyn identifies and attracts the top talent from throughout the nation to join her team and together they have created systems for making sure the business runs at optimal levels.
  • She has created almost 400 pages of content that allows other employers to do exactly what they’ve done and now sell the system and train companies how to scale.
  • She has made sure to put the things in place so that the company can thrive without her.
  • Essentially, if you approach your company with the fact that you could be gone any day and it needs to be able to continue on without you, as yourself, what would you need to have in place for it to survive?

Advice for finding A-player, Rockstar talent?

  • You can’t just tell a candidate about a job
  • You need to sell them. You need to sell your company. You leadership team. The career. And do it in way that is so convincing they would not want to be anywhere else. Then you evaluate the candidate.
  • In today’s world where information is readily available, you need to do this to stand out from the crowd.
  • Make sure to have clarity on what you want from a candidate (search parameters) 
  • You’ll never get a candidate that is 100% of what you are looking for, but if you can someone with 80%, you’ll be happy
    • Think about what problems this candidate needs to help or fix in your business – this will help you get clarity
  • You probably have a business plan. But, do you have a plan for your human capital in your business?
  • Make sure you do reference checks. o Question to ask “The [Candidate ] told us they struggled with “x,” can you tell me more about that?”

Best advice for building a following on LinkedIn?

  • Connect, but be smart and intentional with who you connect with. Put thought into it.
  • Then engage. Send them a note. Tell them why you connected. Ask to meet further and discuss potential synergies.

Best advice for entrepreneurs?

  • Everything is 10x more effort than you ever expected
  • Be prepared to put in 10x more effort, give 10x more time and energy than you expect, but be prepared to enjoy the success 10x more than you thought

 

Best Quote:  "Believing alone is not enough for you.  It has to be the day to day actions that you put together towards your beliefs that will create resulting changes in your life."

 

Klyn's Misfit 3

  1. Lead with your heart.  If you can't go all in and give it your heart, you're wasting your life.
  2. Clarity, clarity, clarity.  Be clear about what you want out of your company.  Be clear about what you want out of your relationships.  Be clear about the types of people you want to attract into your circle both personally and professionally.
  3. Live as if your life depended on it.  How would you live you life different if you knew that any day could be your last?
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