Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship

The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the breakthrough entrepreneurship strategies and actionable advice to accelerate your success! The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncover each guest's key tools, tactics, and tricks that listeners can start using in their lives right now. Learn more about the show at and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!
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The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the best, actionable advice to accelerate your success!

The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncovers each guest's key tools, tactics, and tricks that listeners can start using in their lives right now.

Learn more about the show at and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!

Mar 17, 2021

This week’s Misfit Entrepreneur is Harma Hartouni. After listening to Harma and his story today, you will have no excuse for not being able to keep going and reaching your goals. Harma grew up in Iran during the Iraq-Iran war taking shelter from bombs every night. He later had a traumatic accident that crushed his lower body and took him a year to come back from. And I will let him tell you about everything else that has happened to him in his life. But this guy never quit.

And today, Harma is a self-made millionaire entrepreneur and developer, owns a real estate company employing hundreds of residential and commercial real estate agents in Southern California, and runs the #1 ranked real estate business in his region. His real estate practice exceeds $1B in sales volume and he is also the founder and CEO of multiple companies servicing the local real estate industry, His businesses include financial services, technology and coaching. If that is not enough, he is the author of Getting Back Up: A Story of Resilience, Self-Acceptance & Success. Fittingly, those are the topics we are going to discuss in this episode.

Harma was born in LA and within 30 days moved to Iran. Shortly after, the revolution happened and his mother lost all her rights and they were stuck in the country. At 18, Harma got into a car accident and did not get hurt, but when he got out of his car, another car hit breaking both his legs and mangling his lower body. He was not supposed to walk again. He did everything he could to get back to walking and was able to move to the US.

He ended up in Glendale, CA. He had a lot of struggles and it took him a year and half to become confident enough to come out to his family and reveal he was gay. He quit dental school against his families wishes to be a real estate agent.

He’s been in real estate for 18 years and his business now does over $1.2 billion in sales a year. His passion has grown to really building the business and he has the top agents in the nation working for him. He’s married and had 3 kids. ​

I’ve heard you say that “everyone is a survivor.” Explain what that means.

  • Every single person has a story.
  • Some are deeper, other not so much.
  • Everyone has been through challenges.
  • Understanding this helps you to appreciate not only them, but what you have gone through as well.
  • Resilience comes from learning from the past and choosing to move forward.
  • Everyone has gone through and overcome something in their lives.

You talk about not letting yourself become a victim. Talk to us about the difference between being victimized and being a victim.

  • Run towards your fear. Accept it and own it.
  • If you start doing that, you cannot be a victim.
  • Harma has been so broke that he has been in place where he had no hope in anything else. He had not choice, but to find a way to survive.
  • People that manage to become victims at some point were given a false hope. They were not pushed to move through their challenge or trauma.
  • You cannot move forward by being stuck in the past.
  • If you keep reading your last chapter, how will you write a new one?

There are of people in the same situation you have been in that don’t break out and reach their full potential and accomplish successes like you. A lot of people would just give into their state and accept it and stay there. Why didn’t that happen to you? How did you break out?

  • This is one of the reasons he wrote the book with his lessons.
  • Harma had a very challenging upbringing with his father. He had to think ahead. He had to protect his mom.
  • But, his father was very successful, yet didn’t have followers. He would use people and burn through them.
  • Seeing this gave him a why and purpose – not to be like that in his life. He was fueled by a mission to become more successful and bigger than his father.
  • He was also fueled to be able to get his mom and family out of Iran and to help fund them in the US.
  • Harma was fueled by gaining a better live for himself and all those around him.
  • You must get in the habit of loving the journey. You must find the joy and meaning in it as you go through it.

At the 22-minute mark, we talk about the peaks and valleys of entrepreneurship What are a couple of your favorite lessons from your book?

  • Unsolicited advice should not be welcomed. Don’t let yourself get derailed by someone else’s opinion.
  • Seek advice from those that are successful and doing it and learn from them.
  • The 5 Minute Funeral. We all have setbacks. Deal with them for 5 minutes and move on. Be fast to move on to a solution.
  • Don’t get hung up on things. It does no good.

Talk to us about the principles you use to build a business…

  • Harma failed miserably in his first business.
  • You need to know what you are doing and have done it before you hire someone as you will be training them.
  • You will need to understand all areas of your business – but you cannot be good in all area.
  • Every talented person can do anything, but they won’t do it too long if they don’t like it.
  • You must understand personality and what people gravitate to in their lives. A tool such as DISC will help with this. Make sure you have the right personality in the right role.
  • You will have to be slow to higher, fast to de-hire, and be very careful who you choose to partner with in business.
  • You are responsible for helping your hires succeed. Your job is to put them in the right role and give them the environment to succeed.
  • Meet people where “they are at.”
  • A magical question when having challenges with a staff member is “Knowing what I know today, would I still have hired them?” If the answer is no, then you need to part ways. If it yes, then you need to work through things together.
  • You hire the people, and the people build your business.

Every year, your business does over a billion in real estate sales. Talk to us about selling in today’s world.

  • You must know your market so well and know your ideal customer inside and out.
  • It works well to niche.
  • Develop a very unique value proposition.
  • People don’t care how much you know. They care how much you care.
  • Trust is at the core of a sale.

Thoughts on the real estate market at this time?

  • Things will not continue forever.
  • Rates are low
  • There will be a period of correction because of the forbearances that people took over the last year and then will have to pay back.
  • Banks are seeing people have hard times paying payments.
  • It will not be 2006-2008, but will correct.
  • The media is always 6 months behind – what you hear on the news is not current.
  • Consumer spending will go up and balance out a correction over time – we will still need to go through the correction.


Best Quote: Run towards your fear. Accept it and own it. If you start doing that, you cannot be a victim.


Harma's Misfit 3:

  1. 5 Minute Funeral. Spend 5 minutes dealing with a setback and then move forward.
  2. No means not yet. Don’t give up.
  3. Only listen to someone who has a proven record to guide you.


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Mar 10, 2021

This week’s Lesson for Hannah

Hannah, I want to share something with you that I learned a long time ago but have been amazed at how true it is. There are a lot of things that separate top performers from the rest of those out there. What is that allows some people to do more, accomplish more, push further, and endure more than others or what people think is possible?

I talk a lot of about Discipline, Consistency, and Persistence or Perseverance and have called it the DCP formula. In my mind, the most important part of the formula is the P. Because no matter how disciplined and consistent you are – you will run into major walls or seemingly insurmountable challenges. And if you are not willing to persist or persevere through them, then you will plateau. You will become stagnant.

You see this a lot in companies. When they begin and really nail their product or service and model, they grow quickly and have enormous success, but many, after a while stagnate. Usually, it is after the founder or owner steps down or steps back. Apple was a good example of this. For many years, Apple was the upstart and was so innovative that it continued to nail the market with its products and grow. But, then after the “professional managers” took over and essentially expelled Steve Jobs from his own company, the company plateaued. It got stagnant and comfortable just making Macs. But others begin to make PC’s just as good or even better and the company started to wither to the point where its stock got to just a couple bucks. Of course, the shareholders blasted the board, and the company became a place of turmoil. Reluctantly, the company brought Steve Jobs back and well…you know the rest of the story. Steve reimagined the products and reimagined how to change the world with technology starting first with the iPod and then iPhone and so on.

The company had not been willing to persist or persevere through its biggest wall – the need to reinvent itself into a company with totally different offerings. But Steve was willing to and guided it through.

So, where am I going with this?

There is a rule that has existed throughout human history. It has been called many things, but the name I like for it best is the 40% Rule. In fact, the place where I saw it coined best was in a book from a Navy SEAL named David Goggins. ​

The Rule is pretty simple: When you think you’ve given it your all or are exhausted and your mind is telling you are done - Telling you that you cannot go further, you are only 40% done. You have 60% more left in you.

Wait, what? Yes, what I am saying is that when you feel you are most exhausted, and you have given everything – you still have 60% left.

How can that be? Because our limitations exist in our minds. I’ve said before that what you focus on expands in your live. The bible says, “that which gaze upon you become.” What we believe and tell ourselves becomes our reality. So, when our mind is saying we are exhausted and cannot go further – guess what happens? We don’t go further. But, what if when the thought pops into our heads that we cannot go further and have given it all, that we tell ourselves, “No, I haven’t. I am only just beginning. And we repeat that over and over as we take our next step, etc.” What will happen? We will not be done. We will keep going. Winston Churchill once said, “Success is stumbling from failure to failure with no loss of enthusiasm.” This is the essence of the 40% Rule. Keep going.

In my life, I have sought ways to seek opportunities to test this rule and expand my capacity to endure. I hope you will do the same.

One way I have done that is through Ironman racing. A full Ironman is a 2.4-mile swim, followed by 112-mile bike ride, followed by a marathon. Every race has new challenges. No just in navigating a new course, but the risks around you from others (look up Ironman bike crashes) and being pulled and stretched in completely new ways mentally and physically. For example, my last full Ironman brought completely new challenges and almost broke me until I remembered the 40% Rule. First, the swim was like no other in that there was a stinging jellyfish bloom in the water. Imagine swimming 2.4 miles navigating jellyfish, even in a wetsuit, getting stung on your face, feet, hands, really any exposed area. Then getting out of the water and getting on a bike for 112 miles with the pain from it and your body reacting to it while you ride.

I admit, it was my fastest swim ever! Then, on the bike the headwind picked up to almost 20 miles an hour, forcing me to have to work harder than normal to maintain my pace. And if that wasn’t enough, the original temperature for the day was to be in the high 60’s. Pretty ideal weather. Well, about the time I was ending my ride, the overcast clouds parted, the sun came out, and it shot up into the 80’s. Needless to say, after the swim, hard bike, and now it being 20+ degrees hotter, I was not feeling that well as I got start on my marathon. In fact, about 5 miles in. I started feel dizzy. I stopped running. I tried to walk but felt completely exhausted.

I have never not finished a race. Ever. But, in those moments as I sat down in the grass on the side of the road – every impulse in me told me to quit. My mind had all kinds of thoughts going through it. Things like “You’ve got nothing to prove. Don’t hurt yourself. Just quit. No shame in it.” Or “You’ve got another 21 miles to go, there is no way, etc.”

I sat there for 10-15 mins getting all the fluid I could in me. I could not even look at another energy gel pack. I was at my absolute limit. Or so I thought. I noticed the thoughts circling in my head and stopped them. I chose to get up and take the next step. I chose to embody the 40% Rule.

I wish I could say that I got back up, ran my best marathon ever and set a new personal best time, but that is not what happened. Do you know what’s worse than running a crappy marathon? Walking a crappy marathon. 5 hours later I crossed the finished line with my slowest time ever. I attempted to jog the last half mile and even that was ugly. But finished. I crossed the finish line and went straight to the med-tent. After some fluid and a little care, I was back on my feet. An hour or so later, I was pounding a horde of fast food satiating my unending hunger and feeling pretty good. In fact, I had plenty of energy – even though it was midnight and I had basically exercised for 14 hours.

It was in this moment that I realized how true the rule is. I had more left. A lot more. And now this lesson fuels me not just in my racing, but in business, life, and everywhere.

The 40% Rule is something we can and should all live by. We should push ourselves and our boundaries and learn to dig deeper and push ourselves further than we ever thought possible – because we can.

​ I think the real secret to success in anything lies in this Rule and we each have find it for ourselves and Hannah, I hope you find it in your own special way.

I love you,



Best Quote: The 40% Rule is something we can and should all live by. We should push ourselves and our boundaries and learn to dig deeper and push ourselves further than we ever thought possible – because we can.​


Misfit 3:

  1. The 40% Rule states: When you think you’ve given it all or exhausted and your mind is telling you are done. Telling you that you cannot go further, you are only 40% done. You have 60% more left in you.
  2. What we believe and tell ourselves becomes our reality.
  3. The 40% Rule is something we can and should all live by. We should push ourselves and our boundaries and learn to dig deeper and push ourselves further than we ever thought possible – because we can.


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Mar 3, 2021

This week’s Misfit Entrepreneur is Shawn Finder. Shawn is an interesting guy. He grew up as one of North America’s top tennis players and ranked 2nd best at one point. He was literally competing to be the next Andre Agassi. At age 23 that he was told that he had to decide whether to try and become a tennis professional or get an MBA. He chose a university education.

You see Shawn is an entrepreneur at heart and he knew that was his calling. At age 24, he started his first venture importing packaging and selling to retailers, but his real passion was selling. So he started a list building company to help salespeople called Exchange leads, grew that to huge success and then started AutoKlose which he just sold to Vanillasoft.

I brought him on to talk about his journey, what he’s learned, and how to get more leads and business.

Shawn was top ranked tennis player playing world-wide and go to the age that he needed to make a choice to make it a career or go to school. He got his MBA in finance. And this has served him well as an entrepreneur. He started out working for a company as head of sales, came up with the idea for his first business, Exchange Leads, his 2nd day on the job and 18 months later had built it into his first company.

You’ve bootstrapped all of your businesses to success. What is your best advice on how to bootstrap a business?

  • Shawn focuses on growing as lean as possible and focus on profitability.
  • He outsources using Upwork and other mediums for resources.
  • It is also important to be very strategic from the start.

Tell us about some of the pitfalls or things you would do differently if bootstrapping again…

  • You have to find a balance between being profitable and using the money in the bank to invest in your business. Don’t keep too much in the bank.
  • You are going to try a lot of things to grow your business or make it successful, be careful not to neglect things that are working and make sure you are investing further in them alongside all the stuff you are trying.
  • Start SEO before even launching the business if you can – organic growth is a huge opportunity.
  • Beware the personal ups and downs that come with having a successful business, but it not translating into personal success and income right away. You will delay personal gratification a lot.

Lessons learned going through the acquisition process?

  • Always be prepared for an acquisition.
  • Make sure your financials are up to date, accurate, and dialed in.
  • People don’t acquire you just because of the money you are making or your MRR/ARR.
  • You need to value every area of your business. Your team, your clients, your income, your IP, etc.
  • Working capital is very important to understand in an acquisition.

At the 12 Min mark, Shawn explains working capital and how it impacted his sale…

  • Working capital is deferred revenue. Revenue paid up front for services to be rendered in the future.
  • It will be taken off the purchase price from a buyer.
  • This impacts to valuation as it comes off the purchase price and can be higher than you think.
  • Talk working capital early on in an acquisition process so there is no surprise at the end.

What did playing tennis teach you about success, business, and life?

  • When Shawn was 18, he started teaching tennis.
  • Training others and top executives opened doors for him and helped learn how to become more professional in communication and business.
  • Networking through your passion(s) and connecting with others that have similar interested – and that can partner or help you is a huge opportunity
  • Coaching others for money is selling and fighting to keep business, so it prepares you for success in a lot of ways.

Talk to about selling in today’s world? What works? What doesn’t?

  • It’s getting tougher and tougher and things are changing very fast.
  • The most important thing to leverage is LinkedIn. Being genuine and connecting on the platform is important to help build trust.
  • The biggest problem is all that we are asking salespeople to do from a CRM, tracking, detail standpoint that they don’t have time to sell. Put the sale first.

What should people know about the CRM and lead management systems out there and how best to use them?

  • Build a sales stack that has a lot of automation. Automate as much of the process as possible allowing for automate scheduling, etc.
  • Get as much of the busy work out of the way for your people so they can focus on the sale.

Best ways to boost sales?

  • Get outside the box.
  • Use Video. Don’t just send an email.
  • Persistence is now more needed than ever. Your job in sales is to follow up. The lack of follow up is the biggest reason sales are not made or lost.

Tips to increase conversion rates?

  • Pre-qualify as much as possible.
  • Determine the best buyers for your salespeople to speak to and show your products to.
  • For others, put them into a nurturing sequence or schedule them out with a scheduler software into the future.
  • Look for every way you can to cut wasted time out of the sales process.

You have an E-book with over 25 entrepreneurs and sales leaders. If you had to pick the top piece of advice from the book what would it be?

  • Building trust is the #1 thing for selling anything.
  • Do you research ahead of time and know about your prospect.
  • Discuss their pain and get 2nd, 3rd, and 4th levels deep to truly understand it.
  • Don’t solution right away. Listen, get feedback, gain an understanding, and work with them to help them see why you are the right fit. It is their decision. Don’t “sell” them.
  • Follow up, but follow up across multiple channel.


Best Quote: People don’t acquire you just because of the money you are making or your MRR/ARR. You need to value every area of your business. Your team, your clients, your income, your IP, etc.


Shawn's Misfit 3:

Invest in real estate at a young age. It is a great investment over the long term.

Bootstrap your company lean and profitable. Build a team that has an amazing culture.

Don’t focus on hiring quickly. Hire people you would hire into your family.


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Feb 24, 2021

This week’s Misfit Entrepreneur is Brandon Fong. What if I told you that at any point in time, you are one connection away from huge growth and success in your career or life? Just one connection. Would you believe me? Brandon does…because he has proven it – not just in his own life and businesses, but for the thousands he has helped realize this power in their own lives and businesses.

Brandon is the founder of 7 Figure Millennial. He’s been featured in Fast Company, became the youngest member of the Genius Network with Joe Polish and elite millionaires at age 22, and has helped build multiple 7-Figure marketing operations. He teaches people how to deeply connect and develop real, authentic, and meaningful relationships with people – virtually.

In the current climate we are operating in as entrepreneurs, this skill is invaluable, so I asked Brandon to come on the show and share all of his secrets with you.

7 Figure Millennial Podcast

Magic Connection Method Gift: BFO.NG/Misfit

Brandon’s entrepreneurship journey started in middle school. Each day when he went to pay for his launch, when he went to pay, on the screen it would say $0. The reason being is because he qualified for the school lunch program because his family was very challenged financially. It frustrated him and drove him never to have that problem. His parents did everything they could to nurture this in him and taught that many times success comes from being resourceful. And you can be insanely resourceful if you know how to connect with people.

His parents would let him skip school at 16 to go to networking events to meet, learn from, and connect with successful people.

Every time Brandon has leveled up in his life has been because of someone he has met and connected with. He also learned to prioritize health, happiness, and relationships alongside money.

Talk to us about being just one connection away and how real that is for people…

  • The people you look up to are a lot more accessible than you think they are.
  • Just because someone has large success, doesn’t mean they are not open to connecting with you.
  • You just have to reach out. The worst thing that can happen is that nobody replies.

Tell us about the Magic Connection Method. How does it work?

  • If you reach out in a real, genuine way, you will stand out in today’s world.
  • The Magic Connection Method is a process Brandon Developed that has 3 parts.
  • The goal is to get someone to respond and open the door to have a relationship.
  • Step 1: The Hook
  • The biggest mistake people make when reaching out to others is they make it about themselves instead of who they are contacting.
  • The goal of the hook is to make it about them and connect with them in a genuine way in which you are interested in them and can talk to specific reasons why.
  • Step 2: The Irresistible Offer
  • “A compelling offer is 10x more convincing than a compelling argument”
  • Example of normal offer vs. an irresistible offer is the new mattress companies that let you sleep on the mattress for 100 nights and if you are not satisfied, you can send it back and get your money back – no questions asked. It’s a win, win compared to going to a store and buying a mattress and hoping it works out.
  • For your irresistible offer, ask “How can I show that I care about them, minimize risk for them, give them a lot to gain, and make it easy to say yes.”
  • At the 19 min mark, Brandon gives an example of how he worked for free for a short while with Jonathan Levi.
  • Step 3: The “No Oriented Question”
  • When you say yes to something, you are giving away something
  • The exact opposite is true with saying “no.” It is choice.
  • A “no oriented question” may be something like “Would you be opposed me to doing x”
  • It is giving them the opportunity to say no instead of trying to force a yes.

You’ve said you can help entrepreneurs uncover $100k+ in their backyard, explain more on this…

  • There is lots of untapped potential in a business. It just needs to be found.
  • It goes back to the Magic Connection.
  • Identify your best client
  • Refine the offer to be irresistible
  • Communicate with clients and prospects in a better way and you’ll get better results.

Talk to us about the steps you take in a business to create a world marketing program?

  • It takes a systematic process to genuinely reach out to people.
  • Business is people at the end of the day.
  • The Magic Connection Method is key.
  • One exercise is to identify your top 5 customers that are the best and most profitable and who the top 5 worst customers are that are not profitable and drain time.
  • Once you have the profile, you can then create an irresistible offer that is tangible to best buyer prospects.
  • Track everything so you can see the response rates, engagement, etc.
  • Start small in your outreach, see what works and what doesn’t, then scale from there.

What are some of your best practices for how to build lists and find good leads?

  • You have to have a solid client profile and decision maker profile.
  • Then you can use tools like LinkedIn Navigator and Search
  • There are people that scrape lists for specific industries, etc.
  • There are a lot of resources to use and you can search for ones specific to your buyer and industry.

What’s the #1 piece of advice for a new entrepreneur starting out?

  • If you ask for money, you’ll get advice. If you ask for advice, you’ll get money.
  • This is about feedback more than advice.
  • The Ikea effect. People value Ikea more because they had to do the work and build it.
  • How can you become the piece of Ikea furniture to invest in? Asking for feedback, taking it, and then reporting back on the success of it being grateful resonates.

At the 40 min mark, Brandon talks about prioritizing happiness, health, and relationships.


Best Quote: A compelling offer is 10x more convincing than a compelling argument


Brandon's Misfit 3:

  • You are one connection away from leveling up. People are way more accessible than you may think.
  • Clearly understand what happiness means for you. There is nothing in the way of your being happy right now. Define it for yourself. It’s a choice.
  • If you ask for money, you’ll get feedback. If you ask for feedback, you’ll get money.

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Feb 17, 2021

This week’s Misfit Entrepreneur is Mark Tepper. Mark is a highly successful entrepreneur in the financial space and multi-time INC 5000 winner. You probably have seen him weekly on CNBC and Fox Business where he’s known for his no-nonsense, direct approach. I personally enjoy his honesty, willingness to stand on his principles, and insights and use them in my investing business.

Mark is also the author of 2 best-sellers, Tilting the Odds and Walk Away Wealthy.

But, what I love most about him is that he is an entrepreneur to the core and is a fierce competitor before anything else. And I’ve asked him to come on and share what he’s learned along his journey, his thoughts on how to navigate the crazy markets in today’s age, and what he sees for the future.

Twitter: @MarkTepperSWP

Mark grew up an entrepreneur at heart. He’s always been very competitive and as he says, “I would not make a great employee.” He came out of college and started his own business. He loves how rewarding it is to own his own business. He loves the wealth management business because he has a scorecard every day he shows up because he is either performing or he is not.

Tell us about your philosophy on investing and how to succeed as an investor?

  • Mark’s free eBook on his website called Tilting the Odds breaks it down if you want to get it.
  • There are 3 main things Mark and his team look at
  • The first is the management team. Mark and his team look for quality management teams that have tenure and consistency.
  • The second is that the company has to prove it has a sustainable growth story either in the market they are serving or other areas and that is has run room to continue to grow and not be a “1 hit wonder.”
  • The third is price. You must discipline and not overpay for growth.

At the 8 min mark, we talk about the recent event with Gamestop in the market and how it related to entrepreneurship. Its best to just listen.

“Every single lesson I have learned from the stock market can be applied to running a business”

Talk to us about the business of investing and financial planning. What is most important to know about the industry and what should they look for in an advisor?

  • The industry is a lot of smoke and mirrors.
  • A lot of “wealth management” companies are just salespeople that are really glorified middlemen.
  • Most do not have a strong value prop or competitive advantage.
  • Mark and his team are active investors who have sought to have a strong value prop and a competitive advantage through their processes, reinvestment into the company and technology.
  • The best question to ask a financial advisor is “What separates you from your competition?” If they can’t easily answer that, then they don’t have a separator.
  • The next question is “What is your investment philosophy? Active? Passive? Investment vehicles you use?
  • Lastly, ask “Are you a fiduciary?” Fiduciaries are required back law to put your best interest ahead of their own.

What should people know about today’s market and what should they be preparing for?

  • Liquidity and money printing have been a huge driving force behind the current market uptrend. Trillions of dollars are flooding the market.
  • It is long term very unhealthy.
  • The insider buying activity is down. Executives internally are not buying more of their company stocks because they are at all time highs.
  • M&A activity is expected to slow in 2021 because companies don’t want to overpay for acquisitions.
  • But, until bond yields go up, there is some runway. It depends on the Fed actions, Treasury actions, etc.
  • Stocks are still attractive compared to bonds.

Advice for new investors and those just starting out?

  • Have a process and stick to it. Be disciplined.
  • You should go into any investment or any trade, you should know ahead of time how to unwind that trade.
  • If you are not willing to be disciplined and have a process, then it’s maybe best to just use index funds.
  • Check out the book Unknown Market Wizards
    • They all got lucky in some way
    • They all had a system

What are the principles you’ve taken from investing and used to build a business with?

  • Begin with the end in mind. When you buy a stock, you need to when you are going to exit and have the strategy.
  • The same goes with a business. As you put together your business plan, you should also be preparing your business to be able to be sold as well.
  • If you do that the right way, you will build a very efficient, profitable business.
  • Know what the end looks like as you get into your business.
  • Systematizing every is so important.
  • “Nobody ever went broke taking a profit.” The more you can play with the house’s money they more successful you will be.
  • Build liquidity for the rainy day. Set money aside. Don’t think you are invincible.

What has surprised you most on your entrepreneur journey?

  • Having to make lots of BIG decisions along the way.
  • You have to be able to think multiples of steps ahead.
  • The more you put into it, the harder you are willing to work for it, the better your results will be.

What companies have your found through your model that you are liking right now?

  • DMTK – Revolutionizing melanoma testing
  • SI – Fintech Banking Services for the companies like Coinbase and others that the regular banks don’t.


Best Quote: "Nobody ever went broke taking a profit" Mark's


Misfit 3:

  1. Live in the present. This is the most important thing that can be shared.
  2. Begin with the end in mind…always.
  3. Realize that success is something different for everyone. Create your own standard for success.


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Feb 10, 2021

This week’s Misfit Entrepreneur is Jeremy Parker. Jeremy is a serial entrepreneur and founder of is the best place for companies to buy and distribute quality promotional products that people will actually want to keep. They work with over 5,000 companies including Facebook, Google, Amazon, Spotify and Tik Tok. The company was ranked #218 on 2020’s INC 500 list and has been growing tremendously.

But, a promotional products company growing massively in age of no tradeshows or in person meetings where these things are typically exchanged, how can that be? That was exactly the question I had when I was first introduced to Jeremy. What is he doing differently at Swag that has people flocking to them?

I thought it best he share his secrets with you.

Jeremy went to Boston University for filmmaking. But he also liked branding. He chose filmmaking because YouTube was just beginning, and he saw a way to tell stories/market through filmmaking. He did a documentary that won the Vail Film Festival. It was this point that he had to make the decision on if he wanted to continue down the filmmaking path or go to his true passion in marketing. He went back for his final year in college and focused on marketing. He decided to start a high-end T-shirt business and use it as a learning process – right before the crash in 2007.

Just after getting started, all the places he was selling his shirts to were starting to have trouble. He decided to index the price of his shirts to the price of the DOW Jones. Every 100 pts it fell equaled a discount on his shirts. Jeremy wrote to Mark Cuban sharing what he was doing, and Mark shared it on his Maverick blog. It then got seen by the CEO of MV Sports, a larger player in the promotional space. After meeting, the CEO committed to help fund his next business.

He decided to re-imagine university apparel and started a brand under MV Sport. He then started a company doing product placement in Youtube Videos which then sold to a publicly traded company.

He always liked the promotions business and new it was stuck in old ways and needed to be tailored to work with the Millennial buyer.

Talk to use about the early days and getting going. What is your best advice for entrepreneurs just starting out?

  • When you start a business, you have to put yourself out there, listen to your customers and adapt quickly.
  • Know the power of a name as the name of your company have a huge impact on your success if done right.
  • They successfully negotiated to get the exclusive license to use the domain for 2 years in exchange for a little equity and have the option to buy the domain for $200k during that period.
  • Then, Jeremy went big. He did a top-down approach to get logos and focused on Facebook and others to get any type of sale so it could then be referenced to parlay future sales.
  • They focused on sales first and didn’t even build out the website.
  • They got a number of Blue-chip companies, got their feedback for what they wanted in a buying experience and then built the Swag platform around it.
  • Don’t be afraid to go after the big clients from the start.

Is there a framework you use for disrupting an industry?

  • Look for an industry or niche where every player is doing things the same or not collectively serving a market.
  • You can either disrupt by doing something that no one is doing or by recognizing that the players are doing it wrong or not adapting to the changes in the market because they are “stuck in their ways.”
  • You have to talk to all those you think are customer and get great feedback you can use to fix the problems and pain points they have as a group.
  • Customers will tell you what they are looking for.
  • You will not have everything clients want and have it working properly and that is ok. You solve a problem and continue to improve.

What has been the most impactful decision for your success during the pandemic?

  • Pivoting. They started to sell masks, either blank or printed with logos, etc. Access to their manufacturing power for clients.
  • They kept their team intact.
  • The sped up the release of Swag Distribution where they allowed clients to ship 1 item or a few at a time to individual addresses. Swag would hold the inventory and clients could send them out to whoever they want at any time. This made a huge difference and gave clients a new way to engage and promote.
  • They changed to give the customer experience people needed in the pandemic quickly.

How do you get customers today? What works? What doesn’t?

  • Started with knocking on doors
  • Graduated to Google Ads
  • Once customers were coming in, they thought long term, SEO
  • Content strategy is critical and where they focus.
  • They use content across all channels (web, social media etc.) to drive memory
  • The name of the business is by design because you type it right in. Like “googling” you “swag it.”

What applications do you use to manage your marketing, engagement, re-targeting, etc.?

  • They use Hubspot as their CRM and marketing automation.
  • One of the biggest tools they use for sales is Intercom. It allows them to engage in chat real time on the site with clients and help them to get what they want quickly and make the sale.
  • Intercom integrates into Hubspot

Tell us about your unique perspective on fear…

  • “Fear kills more dreams than failure ever could”
  • People get into their own way.
  • Take the first step.
  • Once you take the first step, you then focus on the problems, listening to the customer, and start building and creating
  • You will never have all the answers, so don’t be afraid of you don’t.
  • Use the fear to make you better and stronger as every time you push through it, you get better.

At the 35 min mark, we discuss fear further and asymmetric risks… ​

At the 40 min mark, Jeremy talks about trends he sees for the future…

  • Work at home is here to stay.
  • No more tradeshows, but buying for Virtual Events
  • People are buying for specific holidays they didn’t used to do like “Employee Appreciation Day.”
  • Gifting is becoming more important.


Best Quote: "Fear kills more dreams than failure ever could"


Jeremy's Misfit 3:

  1. Be confident in yourself and your ability.
  2. Be a good person. Treat others well.
  3. Be healthy. Stay in good shape and take care of yourself.


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Feb 3, 2021

Hello Misfit Nation! Welcome to another edition of "Lessons for Hannah!" In November of 2016, we introduced a new format that we are putting alongside our regular episodes called “Lessons for Hannah.” Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her daddy and his Misfit friends throughout her life….even after I am gone. If you haven’t listened to the first episode of "Lessons for Hannah," I urge you to as it gives some more background and tells the amazing story of how Hannah came to be in our lives.

"Lessons for Hannah" are short, very useful, and sometimes comical lessons, that I have learned which I want to share with you and give to Hannah to help in your lives. Because I want Hannah to have these for her life, I’m going to speak as though I am talking directly to her. These episodes are a lot of fun and if you think there is a lesson that we should include in these episodes, please don’t hesitate to send it over to us at We’d love to share it.

This week’s Lesson for Hannah

Hannah, I want to talk to you about something very important in life, common sense and independent critical thinking. Sadly, as I watch our society, these things are more and more lost every day and yet, they are so important to maintain.

So, what is common sense and independent critical thinking? Well, the dictionary defines it pretty well stating common sense is sound practical judgment that is independent of specialized knowledge, training, or the like; normal native intelligence.

Personally, I like to think of it as thinking that is between intellectual rigidity and total emotional ignorance. Intellectual rigidity being that someone has just made up their mind based a fact, but not all the facts and will not consider any other possibilities or even change when new facts are presented. To me, this stifles the ability to learn and grow keeping people trapped in a single thought pattern. On the opposite end is total emotional ignorance which I deem as a complete disregard for the truth and facts, even when presented, because a person thinks their feelings are the truth.

Make no mistake, feelings are not facts or truth.

To illustrate this point I want to use something that is controversial and happening right now during the Wuhan Coronavirus – Mask wearing, mask mandates and the 6-foot rule.

First, let us look at what our leaders in the US have told us. On March 8th 2020, Dr. Anthony Fauci, the lead infectious disease expert for the US response on the Wuhan virus advised Americans against wearing masks on 60 minutes stating “There is no reason to be walking round with mask.” As we all know, this position was reversed in the summer of 2020 and later Fauci said that the reason he originally said not to wear masks was to preserve PPE at the time and that he does not regret it. Now, for me at this point, common sense kicks in a little to ask a question, “So are you telling us that masks actually do work and we should have been wearing them from the start, but you lied to us because you wanted to preserve PPE? How many lives were lost because of not wearing masks or some sort of face covering because you told us not to?” Notwithstanding that bit of contradiction, let’s take further a look into masks.

You may not know this, but there are actually many contradictory scientific studies on mask wearing. Some studies say they work, others say they do not. Without getting into the do they or don’t they debate which will rage on probably forever, let’s look at things from an angle of common-sense using reason, not emotional ignorance or intellectual rigidity. It’s time to think independently.

When I look at what is happening with the virus a few things immediately standout.

Mask wearing and social distancing is at an all-time high, but cases of the virus worldwide are at an all time high. Think about that for a second. I’m not saying masks don’t help, but they certainly aren’t preventing the spread in a large way based on the data.

Another important fact to note is that the average mask and respirator filters particles that are 30-80 microns in size, but the virus particle size is about 10 microns. That means, even wearing a mask, every time you breath, particles are going through the mask – which may be why the spread has continued.

Another thing I have thought about is how the virus is transmitted. By all accounts, it is airborne and lives on surfaces if not cleaned or disinfected. This led me look at things we are doing such as the 6-foot rule and other practices and ask, do these really matter? Is the virus that smart that it knows how far 6 feet is? I played football from 2nd grade through college. It is a sweaty, bloody, fluid swapping sport and I loved playing it. Nowadays, I love watching it and found it interesting this past year that players would go on the field without a mask, sweating, breathing hard, tackling each other, huddling up after each play, and so on, but when they came off the field, they all had to wear a mask on the sideline. To me, that makes no sense. Does the virus actually know when players are on the field and off the field and only attacks them when on the sideline, so they need a mask?

Or what about how in some states you can go to a grocery store, but cannot go to church. Does the virus really leave you alone at the grocery store vs. when you sit in a pew?

When you think about it, it seems pretty ridiculous. It gets even more interesting when you do a little research on the origins of social distancing in the first place. They actually started from a 14-year old’s high school science project back in 2006 and 2007. If you want to learn more about it, you can read the New York Time’s April 2020 story about the origin and it is not a scientific process.

If you have common sense, even from the football example above, you would ask about the validity of social distancing and its efficacy, but knowing the origin is not based in any real scientific study that was thoroughly tested, you have to at least question it. Is the virus really that smart? Or is it like every other virus in history that works it way through a population until it reaches a point where enough people have gotten it and developed anti-bodies and/or have been inoculated through vaccination that it becomes like any other virus we all deal with in our lives? Based on common sense and what has happened to this point, personally I think it is the latter.

But, I don’t dismiss everything either. Instead, common sense tells me the real answer lies somewhere in the middle. Masks probably help some or in certain situations and so does distancing, but should I have to wear one to walk to my table in a restaurant where I then take it off and am breathing and talking with particles leaving my mouth floating throughout the air alongside everyone else’s particles in the restaurant – no. Should there be such drastic measures for a virus with a less than .9% death rate? Probably not.

One last point on cases. The flu typically has over 30 million cases each year in the US and we are currently past the halfway point of the flu season and there have been less than a million cases according to the CDC. Where are they? I don’t know if people know that the flu is another form of coronavirus, so common sense would tell me that we are probably counting cases of the flu as Wuhan virus and the case numbers are not as large as reported. Additionally, the flu kills up to almost 700,000 people a year worldwide and pneumonia kills a staggering 3 million+ per year (that’s 2016 data). You can find these stats on the CDC website and with a simple search. That’s almost 4 million deaths per year that the flu and pneumonia account for. My question, why haven’t we been wearing masks and social distancing our whole lives? ​

As you can see, common sense and independent critical thinking is more about asking questions and seeking answers than just making a decision based on a little bit of knowledge. Doing that is intellectual rigidity or emotional ignorance basing everything on feelings. You must ask questions and delve deeper and seek knowledge before forming an opinion or set of believes on something, especially major topics. That advice is not new. It can be found in the Bible, and from Plato, Aristotle and others. In fact, Thomas Jefferson told us to question with boldness when he said, “Question with boldness even the existence of a God; because, if there be one, he must more approve of the homage of reason, than that of blind-folded fear.”

Hannah and everyone listening, we must question with boldness in our lives and not take everything at face value. We must use reason, common sense, and independent thinking and not allow ourselves to be too rigid or form our thoughts based solely on emotion. We must also not allow fear to drive our decision making. I’ve said many times that I believe entrepreneurs are the answer to the problems of this world as just about everything stems from entrepreneurial thinking, so we must strive and work hard to become the best thinkers we can be and help others throughout the world to think critically and use true common sense.

The world will be an even better place for everyone if we do.

I love you,



Best Quote: We must use reason, common sense, and independent thinking and not allow ourselves to be too rigid or form our thoughts based solely on emotion. We must also not allow fear to drive our decision making.


Misfit 3:

  1. Common sense and independent critical thinking is the place between intellectual rigidity and total emotional ignorance.
  2. Feelings are not facts or truth.
  3. We must strive and work hard to become the best thinkers we can be and help others throughout the world to think critically and use true common sense.


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Jan 27, 2021

This week’s Misfit Entrepreneur is Karim Abouelnaga. Karim is CEO of Practice Makes Perfect (PMP), a Public Benefit Corporation that partners with K-12 schools to help narrow the opportunity gap.

Karim founded PMP at 18. He is an author, a TED Fellow and Echoing Green Fellow. At 23, he was named to Forbes’ 30 under 30 list in Education, and at 24 was named to Magic Johnson’s 32 under 32 list. In 2016, he was ranked in the top 3 most powerful young entrepreneurs under 25 in the world. Karim’s TED Talk was named one of the 9 Most Inspiring Talks of 2017 and his Forbes day-in-the-life feature is Forbes’ most viewed video of all time, collectively garnering over 5 million views.

If you’ve listened to this show for any length of time, you know that I believe traditional education is important, but self-education and learning to think independently is paramount to success. I’ve brought Karim on to talk about his experience and what he’s learned in creating PMP and in his entrepreneur journey.

You have to know where you are from to know where you are going.

Karim’s parents were both Egyptian immigrants. His father had a dream to come to America to create a better life for himself. He was an entrepreneur that started from scratch. He drove a cab and the later started importing Egyptian collectables and selling them at street fairs. Eventually, this led to starting a little thrift shop. Karim spent a lot of time working in the shop helping the family business.

Karim and his siblings attended some of New York City’s most struggling schools. And early on school wasn’t that much of a priority. Then his father got sick with terminal cancer. It was then things changed.

As a kid, he hard that education was his way out. He hadn’t thought much of it, but after his father passed and he got into high school, he began to see what this meant.

He had some luck in that he had a series of mentors that helped him. He graduated at the top of his class. He went to college for business and management.

As he started furthering his education, the disparities in education became more apparent and he found his mission and purpose. He graduated from Cornell and started PMP as a way to solve the education gap with low-income schools – what he calls narrowing the opportunity gap.

10 years later, the company has grown and is a multi-million-dollar education enterprise.

What are some of the principles you learned from your father that have helped make you successful?

  • Show up early. Be reliable.
  • Foster an incredible work ethic.
  • The importance of learning to work for yourself.
  • Learn from those around and get mentors to help you – don’t stop learning.

At the 12 min 12:30 mark, Karim and I have a conversation about nature vs. nurture.

What is the challenge and opportunity that you see right now in education?

  • Money doesn’t solve problems, people do.
  • It is what you do and how you use the money to create the environment to succeed.
  • If you figure out something that works and prove it works, then the more money you put into, the more successful it can be.
  • So, the big challenge and opportunity is how to better use the money to really make sure it is being used effectively.
  • There is also a lot of bureaucracy and interia.
  • We also make assumptions that the problems we all see are being worked on already – and many times they are not.

How does entrepreneurship and entrepreneurial ways of thinking help in education?

  • Entrepreneurs are problem solvers. They see a problem and design a solution.
  • There is no shortage of problems in education.
  • One big constraint is always limited resources and entrepreneurs are great at succeeding with limited resources.
  • Entrepreneurs are always great at addressing problems that they are intimately familiar with.

How do we better foster independent self-education in our education system, so student realize the importance of it alongside their formal education?

  • Humans respond well when we have purpose.
  • It comes down to intrinsic motivation and how we foster it in kids in school.
  • You have to kids understand what their purpose is.
  • The easier we can make the connection between what a kid will learn and the results it can have for them, the better.

At the 26 min mark, we talk about teaching entrepreneur principles in k-12.

  • It can possibly help.
  • The bigger thing is being able to customize education to each kid’s personal needs.
  • It is taking the large bureaucratic system and making it more nimble to cater on an individual level.

Tell us about your routine and what you’ve learned on how to be most productive….

  • Routine is key – it takes the thinking out of things.
  • Prioritize sleep and don’t compromise on it.
  • A lot of evenings are spent just wasting time and not productive – by going to bed earlier and getting up earlier, you will have more time to focus during the hours that matter most.
  • Constant learning and work on skillsets is also part of routine, doing them in your own way.
  • The hardest part is being focused and sticking with it.
  • The biggest difference between the most successful and the others is their ability to cope with boredom and continue along a same routine day in and out, as boring and same as it may seem.

Tell us about your new book and its mission…

  • It is all about purpose.
  • The goal of the book is to help people figure out their clarity of purpose.
  • There are key questions that help people understand and figure this out.
  • It is a great book for people who are starting something new and for people who are thinking about changing careers.
  • It is called the Purpose Driven Social Entrepreneur.

 ​Best advice for a young entrepreneur starting out today?

  • Start! Don’t get stuck.
  • Much of entrepreneurship is learned as you go and through learning from others.
  • Going through the process is the best way to succeed.


Best Quote: You have to know where you are from to know where you are going...


Karim's Misfit 3:

  1. Your attitude determines your altitude – Zig Ziglar
  2. Less is more. The root of success is focus.
  3. Don’t be ashamed to ask for help on your journey.


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Jan 24, 2021

Hello Misfit Nation! I am excited to bring a special weekend episode of the Misfit Entrepreneur. Occasionally, I find something I truly enjoy and when I do I like to share it with you. In 2021 I’ve started listening more to the immersive shows on Wondery. If you haven’t checked it out, you need to do so.

Recently, I was able to connect with them and they offered to share a small sample of one of their new shows with the Misfit audience and that is what I want to share with you in this short special episode because it focuses on one of my favorite topics – origin stories of business leaders!

Business movers is one of Wondery’s newest series. In the series, host Lindsay Graham dives deep into the inner workings of some of the most successful companies of all time. From the origin stories of their famed leaders to the million dollar idea that catapulted them to success, how exactly did these companies grow from an idea and a dream to multi-billion dollar corporations? Hear the landmark decisions, the scandals, and the stunning triumphs that made them who they are. And First up in series is Walt Disney! If you don’t know his story, you’ll be amazed.

Learn how, even when faced with harrowing obstacles and wide-ranging skepticism, he remained true to his vision and brought his world of magic to life. You’re about to hear a preview of Business Movers. While you’re listening, subscribe to Business Movers on Apple Podcasts, Spotify, or listen early and ad-free in the Wondery app by going to


Jan 20, 2021

This week’s Misfit Entrepreneur is David Wood. David is the founder of Focus.CEO. He left a cushy Park Avenue job over 20 years ago to build the world’s largest coaching business. He has coached and mentored entrepreneurs worldwide on how to do what matters, get there faster, and be extraordinary. He has been ranked the #1 life coach on google and has built a following of hundreds of thousands of entrepreneurs. He is also the author of Get Paid for What You Are.

Jack Canfield, author of the Chicken Soup for the Soul series had this to say about David, “David walks his talk; I admire his willingness to put himself in the fire and do what it takes to make that next step.”

So, how has David done all of this? Simple, by learning what it means to truly focus and get to what truly matters and delivers results in life and business. And I’ve asked him to come on the show to share his best with you.

Get the checklist and training on how to double revenue:

David began his career as a consulting actuary because he was good at math. He thought he had it made. He was from a country town in Australia and landed a job on Park Ave. in New York consulting with the largest companies in the world.

Then someone introduced him to personal growth and he was skeptical of it. His heart was cracked open after spending time with these people. He realized there was so much more. He didn’t want to work with people around numbers, but people around people. So, he devoted the next 20 years to learning from the best of the best and teaching others.

He now teaches people not only how to increase their income, but how to show up in all areas of their lives.

How can people get more in touch with themselves emotionally and with their vulnerability and use that to their advantage in life and business?

  • Early in his life, David had a tragedy – his little sister was killed getting off the school bus. He shut down much of his emotions and developed his cerebral side.
  • He got really good at thinking and finding solutions.
  • There are at least fields that we need to get interested in.
  • The first is the field of thinking and thought. Most of us are not aware of our thoughts. They just happen.
  • Second, the body and understanding the signs from it, like the need to take a deep breath.
  • Third is emotions. Understanding how we feel and why.
  • You can do courses to practice in these areas.
  • Most importantly is to slow down and check in in these areas to understand and then you can share them with others.

At the 12 min mark, David and I have a conversation on awareness. Many people are living on default and not aware to how to understand the 3 areas and use this understanding to help their lives and business.

Google “Authentic Relating” this it term that describes this field of study.

How does understanding this help you in life and business?

  • It can help you in leading people
  • It can help you in keeping key staff and growing them
  • It can help you get clients.
  • It will help keep customers.
  • It will help you in your marriage and your relationships with your kids.

Explain focus as you see it and teach it?

  • “The human mind is like a monkey on crack…”
  • At the 20 min mark, David gives an example of how this happens.
  • The problem as entrepreneurs is that we see all the options and opportunities around us and start to get scattered. We lose focus trying to accommodate all of this.
  • Work out what you are going to choose to care about for 12 months and narrow it down for 12 months.
  • Once you’ve chosen what to care about it, you then have to choose what not to care about.
  • Write these things down.
  • You have should have 12 months goals, 8-week goals, and then you need 7 days goals that you write down each week that are helping you get to the longer term goals.

Anything people can do daily to keep focus and/or remind them of keeping focus?

  • You can double your productivity with a simple checklist.
  • Make sure you have your 12-month goals and that you LOVE them.
  • Make sure you have 8-week goals that you will celebrate because when reached they are getting you close to your 12-month goals.
  • Book in your calendar for a weekly recurring 20-minute date with yourself. David calls this a CEO date. In this session, look back at what you did in the last 7 days and celebrate it. Then look at your 8-week goals and ask what you are going to choose to care about for the next 7 days. Write it down as that will be your 7-day goals.
  • Have a penalty that you do not want to keep you honest to doing them.
  • Daily, block off “sprints” in your calendar. These are focused time blocks with no interruptions. 2 hours blocks work well.
  • Put your phone on silent and let everyone around you know to support you and give you the time.

Get Paid for Who You Are – tell us about it…

  • The book is about what you care about and really love and how you make a living around it.
  • Even if you have to start it as a hobby – you need to scratch the itch.
  • If you track all your actions during the week, look at them and then ask, “Do I love doing it? Am I great at it?” If the answer is yes that is your genius zone.
  • With everything else, you need to get it off your plate and get someone else to do it or eliminate it. The more you are in your genius zone, the better you will be.

Talk to us about leadership and tough conversations?

  • Having a tough conversation is a leadership move.
  • Don’t let things hang in the air that you know need worked through delt with.
  • David gives multiple examples and it is best to just listen
  • The clue that you have a tough conversation opportunity is that you are feeling a bit awkward or uncomfortable. How you approach it is different in each scenario. ​

5 steps to double revenue?

  • Have your 12-week goals
  • Have your 8-week goals
  • Book your sprints and show up for them.
  • Have a weekly CEO data for yourself to pick your targets for the next 7 days
  • Set an alarm for the end of the day where you ask, “If I only got 2 things done tomorrow that would make the most difference, what would they be?” That will tell you where you need to start the next day.


Best Quote: The human mind is like a monkey on crack…


David's Misfit 3:

  1. Love your goals. Have goals that if achieved would make you do a happy dance.
  2. Have a “not to do” list. Have an agreement with yourself of what you won’t do.
  3. Welcome everything. Embrace things and then think and choose action from there.


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