This week’s Misfit Entrepreneur is Dana Malstaff. Dana is the founder of the Boss Mom movement. It all started with her best-selling book, Boss Mom: The Ultimate Guide to Raising a Business and Nurturing Your Family like a pro. Today, Boss Mom is a company serving other boss moms all through the world through programs, events, and the wildly popular Boss Mom podcast.
Dana has been featured everywhere from Fast Company to INC, and I have been fortunate to share the stage with her. She brings an energy, passion, and insight that few can rival.
She has built an amazing community and systems for her business that allow it to continuously scale and those are just a few of the many items I want to cover with her today.
Dana says her story isn’t unique, but I’ll let you be the judge. When she started she felt like she was alone, but also felt like her story had to be other people’s stories. So, she had to share it. She became a mom and an entrepreneur on the same day, literally. The day she quit her job, she conceived her son.
Dana says that owning children and owning a business is so similar to raising children. They grow the way babies do and give you all of the fits, challenges, tribulations, feelings of not knowing what you are doing…and everything in-between.
She felt really alone because none of her friends were doing what she was doing. She went through her first year having a success and a ton of failures both as an entrepreneur and a mother. It wasn’t until a little after a year in, when she moved to San Diego and was surrounded by an environment where others were like her and building businesses while being parents, that things started to click.
Being in this environment made her stop feeling alone and different, but invigorated. As she began to network and meet other entrepreneur-moms, she realized that the majority of them didn’t really know how to truly build or run a business.
That is when she decided to write Boss Mom and start the movement because that is what she is good at – building a business operationally and strategically.
Once the book was published, it took and the movement did as well.
What is the best piece of advice you would give all Boss mom’s out there?
What was the first day at Boss Mom like?
Quick Tip: At the 14-min mark, Dana talks about the “buttons” she uses on her website and the interesting names she gives them and why. Her tip could really help the engagement on your website.
Take us through how you learned to scale Boss Mom and how others can use what you’ve learned:
At the 18-min mark, Dana walks through the above in detail and talks about the difference between “Dream-makers” and “Deal-Breakers”
At the 24 min mark, Dana talks about creating your “Movement Manifesto.”
Answer the following of yourself:
At the 26:40-mark, Dana gives her manifesto/motto Facebook groups, you’ve cracked the code.
What is the strategy you can teach Misfit Nation to maximize their use in growing a business?
What is allowed, not allowed, how will people feel valued and part of the system?
First 2-3 steps for newbies:
Other tips on building a tribe?
At the 35-min mark, Dana gives her blueprint for the “Free to Paid” Journey Advice for an entrepreneur starting out today and for a seasoned entrepreneur?
Most important thing you’ve learned about yourself?
The journey is what is most important, not the outcome
Best Quote: “The learning is in the doing…It’s not about clarity. It’s about the direction and the framework.”