Hello Misfit Nation! I am excited to bring a special weekend episode of the Misfit Entrepreneur. Occasionally, I find something I truly enjoy and when I do I like to share it with you. In 2021 I’ve started listening more to the immersive shows on Wondery. If you haven’t checked it out, you need to do so.
Recently, I was able to connect with them and they offered to share a small sample of one of their new shows with the Misfit audience and that is what I want to share with you in this short special episode because it focuses on one of my favorite topics – the stories and successes behind some of the most inspiring businesses, creative innovators and intrepid entrepreneurs.
Secret Sauce is one of Wondery’s newest series, hosted by John Frye and Sam Donner. First up, they’re diving into the company that revolutionized how we vacation, travel, and even how we trust other people... Airbnb.
In 2008, Air Bed and Breakfast launched at SXSW (South by Southwest) with high hopes of becoming an alternative to overbooked hotels...but they ended up with just two people booking a stay...and one of them was a co-founder of the company. How did Airbnb persevere through adversity to become a company that would forever change the way we think about travel? What was their magic - their secret sauce - that made them such an unlikely success story? And what lessons can we learn from them?
You’re about to hear a preview of Secret Sauce. While you’re listening, subscribe to Secret Sauce on Apple Podcasts, Spotify, or listen early and ad-free in the Wondery app by going to wondery.fm/SS_Misfit
Hello Misfit Nation! Welcome to another edition of "Lessons for Hannah!" In November of 2016, we introduced a new format that we are putting alongside our regular episodes called “Lessons for Hannah.” Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her daddy and his Misfit friends throughout her life….even after I am gone. If you haven’t listened to the first episode of "Lessons for Hannah," I urge you to as it gives some more background and tells the amazing story of how Hannah came to be in our lives.
"Lessons for Hannah" are short, very useful, and sometimes comical lessons, that I have learned which I want to share with you and give to Hannah to help in your lives. Because I want Hannah to have these for her life, I’m going to speak as though I am talking directly to her. These episodes are a lot of fun and if you think there is a lesson that we should include in these episodes, please don’t hesitate to send it over to us at email@example.com. We’d love to share it.
This week’s Lesson for Hannah
Hannah, I want to speak to you about sacrifice. Your life is going to be filled with it. When most people hear the word sacrifice, they think of it in a negative way. But I want you to know that sacrifice, more often is good and brings good into our lives.
No matter who you are or your status in life, life is hard. It is full of twists, turns, wonderful moments, amazing experiences, happiness, sadness, love, suffering, and sacrifice. And each person has to navigate life in their own way and each person will work through the challenges of life in their own way.
But, if we can build a positive relationship with sacrifice and see it for what it is – a natural steppingstone to bettering our lives, we can use our sacrifices to make ourselves better, create opportunities, and have a better life.
What do I mean? As we go through life, we will encounter challenges in every area. We will have challenges in our work lives, in our personal lives, and even be affected by things we cannot and do not have control over. You will have to make sacrifices all the time.
A sacrifice is really a choice. Many times, it is a choice between what is right and hard, and what is easy. It is very tempting to take the easy path and not go through the struggle. But the easy path many times leads to bad outcomes. For example, it is easier for a married couple having issues in their lives and marriage to get a divorce than it is to work on the problems together and overcome them. But those that do make the commitment to work together to overcome their challenges come out with stronger, more loving relationships and are happier than those that don’t. At least I can say that is what has been shared with me from those I have spoken to over the years who have been in those situations.
By the same token, it is easier to set aside big problems in business and one’s work and just pretend they don’t exist. This avoidance usually leads to the problem growing bigger and festering to a point where it must be dealt with and at that point it is much larger and more painful than it would have been if handled earlier.
I’ve made many sacrifices in my life, so has your mother. And we will continue to have them and to make them. I know that sometimes, in making the sacrifices it makes things harder in the short term, but in the long term, it is worth it. I think you’ve seen this already even as young as you are. If you’ve ever heard of “delayed gratification,” this is where it comes from. Making a sacrifice in the short term for a bigger gain in the long term. I know and trust in that if I make a sacrifice for the right reasons, it will turn out good in some way, shape, or form in my life and it almost always does. Delayed gratification has paid off for me big time over the years. Therefore, I do not shy away from these times in life, but welcome them and am prepared for them as best I can be.
I hope that you can learn to do the same. To embrace that life is full of sacrifices, choices we must make – and that as much as possible, we must make the right choice, even if it is hard, maybe even painful in some way in our lives. Just know that it is worth it. The pain will be short-lived and lead to a better, richer life, and make you stronger.
Hannah, don’t be afraid of sacrifice. Embrace it and watch for the good that comes from it.
I love you,
Best Quote: A sacrifice is really a choice. Many times, it is a choice between what is right and hard, and what is easy.
Uber for Business:
Five Minute Journal
This week’s Misfit Entrepreneur is David Shriner-Cahn. David is the host of the wildly popular Smashing the Plateau podcast and his business helps consultants and coaches build their business following their careers as professionals employed in the marketplace. Simply put, David helps employees’ transition to thriving entrepreneurs.
He has been features in Forbes, INC, and many other outlets and is also a popular speaker. David’s mission to help people become entrepreneurs was born out of his experience of being a highly successful employee for 28 years only to wake up one day and be told it was over. He had to go through losing his job and identity to finding a new path as an entrepreneur and his experience and what he has learned can help so many that are in the same situation, so I’m excited to get into it.
David has a master’s in engineering from Cornell. He worked as an engineer early in his career and then transferred after a job loss to the not-for-profit sector. He had no formal training to become a not-for-profit executive and did that for 23 years. He had plateaued in the organization and could not become the CEO as he was in the #2 position. He decided that it was time to scratch entrepreneur itch he had most of his life and became a consultant.
He had built a network that he used to start his business.
What do you think is the hardest part about transitioning from an employee to entrepreneur? And talk to use about “chicken entrepreneurship.”
What does that look like to be ready in your mind? How does someone know?
Thoughts on the mind shift that has to happen?
Is there a process people go through to manage the transition from employee to entrepreneur?
Talk to us about the business side and running the business once up and going…
At the 27 min mark, David and I talk about why most people don’t get what they want… What are some of the best resources and tools you’ve found to help entrepreneurs?
At the 33 min mark, we discuss the #1 cause of business failure…
Best practices around life/work design?
Other advice for entrepreneurs?
Best Quote: If you are employee and are wrong 10% of the time, you are going to hear about it and not in a positive way. If you are an entrepreneur and right more than 10% of the time, you are probably doing well. It’s a big change to get used to.
David's Misfit 3:
The Good from Caldera Labs
This week’s Misfit Entrepreneur is Anna Parker-Naples. Anna is he host of the #1 international podcast, Entrepreneurs Get Visible. She is the #1 best-selling author of Get Visible: How to Have More Impact, Influence and Income, and Podcast with Impact: How to Launch Your Podcast Properly.
She has been recognized as the National Businesswoman of the Year and finalist for SME’s National Entrepreneur of the Year. And if that is not enough, her audio skills have caught the attention of Hollywood and she’s been honored there.
But Anna’s story has some major twists and turns and what I love most about her is how she learned to blend strategy and mindset together to overcome massive challenges and achieve greatness. Of course, she’s not too bad at teaching entrepreneurs how to seriously grow their visibility and I can’t wait to get into all of this with her.
Anna came into the entrepreneurial space a few years ago. 4 years ago, she was working as a voice actor receiving awards on the red carpet in Hollywood for her work. 6 years before that, she was told after a complication with a pregnancy that she would never walk again. To be fully recovered and at the top of her game on the red-carpet years later made her realize that others can do what she did and that there was a process to that success, so she started her business, podcast, and speaking.
How did you from being not being able to walk to walking on the red carpet? What was the transformation?
At the 9 min mark, Anna tells a story about she was carried into a job interview and how it was presented to her to have a home studio to do her work.
At the 10 min mark, Anna and I discuss the power of the mind what working on your thoughts can do for you.
At the 14 min mark, we talk about how everything begins with an idea, a thought in our lives.
How have you learned how to blend your mindset with strategy to exponentially grow results?
Is there a process for envisioning?
Listen at the 18 min mark as Anna goes through the 10 pillars.
“Make sure you are not positioning yourself at the bottom for the heap. Strive for the top. There is much less competition there.”
Confidence is key to get visible, explain that…
Talk to us about gaining visibility and things people should be doing to stand out…
Best practices to start, run, and grow a successful podcast?
What are some of the things you’ve learned about entrepreneurship and success on your journey?
How important is playing the long game?
Best Quote: Make sure you are not positioning yourself at the bottom of the heap. Strive for the top. There is much less competition there.
Anna's Misfit 3:
The Good from Caldera Labs
This week’s Misfit Entrepreneur is Krista Ripma. Krista is the founder of the digital marketing agency, Authentic Audience, which helps transform clients’ businesses by implementing innovative marketing strategies focused on authenticity, storytelling, and selling the truth. She is also the host of the Authentic Audience podcast.
Krista and Authentic Audience have been featured everywhere from Forbes to Entrepreneur and her passion for helping others tell their stories and share their truth through radically honest marketing is un-matched.
Radically honest. We don’t see that as much as we should these days, and it’s important to make sure we are being true to ourselves and our businesses, so I asked Krista to come on the show to discuss what it truly means to be authentic and honest in today’s world.
Krista has always been in to sharing stories and sharing stories. She studied communications and film in college and went to work in film in LA. But the whole industry was inauthentic. She loved the stories, the scripts she read, but the world around her was fake. She did all sorts of jobs and learned what it meant to work hard.
From there she went to working with TV networks in health and wellness. During this time, she met a Yoga star who needed help with her brand and Krista helped her grow the brand. She loved it and realized that is she is what she wanted to do. Help people grow their brand in an authentic way.
How does someone transform their business through authentic? What do they do?
What is working and what is not in marketing strategies and launches today?
Is there a formula that you use for launches?
How does someone get leadflow and build a list to market to?
At the 31-minute market, Krista gives her best advice on selling, both online and in general..
At the 38 min mark, we discuss “asking for the business.” It’s best to just listen… Shifts in online selling?
Best advice for entrepreneurs in today’s world?
Best Quote: Authenticity is standing in your truth and opening your heart up so others can do the same.
Krista's Misfit 3:
The Good from Caldera Labs
This week’s Misfit Entrepreneur is Harma Hartouni. After listening to Harma and his story today, you will have no excuse for not being able to keep going and reaching your goals. Harma grew up in Iran during the Iraq-Iran war taking shelter from bombs every night. He later had a traumatic accident that crushed his lower body and took him a year to come back from. And I will let him tell you about everything else that has happened to him in his life. But this guy never quit.
And today, Harma is a self-made millionaire entrepreneur and developer, owns a real estate company employing hundreds of residential and commercial real estate agents in Southern California, and runs the #1 ranked real estate business in his region. His real estate practice exceeds $1B in sales volume and he is also the founder and CEO of multiple companies servicing the local real estate industry, His businesses include financial services, technology and coaching. If that is not enough, he is the author of Getting Back Up: A Story of Resilience, Self-Acceptance & Success. Fittingly, those are the topics we are going to discuss in this episode.
Harma was born in LA and within 30 days moved to Iran. Shortly after, the revolution happened and his mother lost all her rights and they were stuck in the country. At 18, Harma got into a car accident and did not get hurt, but when he got out of his car, another car hit breaking both his legs and mangling his lower body. He was not supposed to walk again. He did everything he could to get back to walking and was able to move to the US.
He ended up in Glendale, CA. He had a lot of struggles and it took him a year and half to become confident enough to come out to his family and reveal he was gay. He quit dental school against his families wishes to be a real estate agent.
He’s been in real estate for 18 years and his business now does over $1.2 billion in sales a year. His passion has grown to really building the business and he has the top agents in the nation working for him. He’s married and had 3 kids.
I’ve heard you say that “everyone is a survivor.” Explain what that means.
You talk about not letting yourself become a victim. Talk to us about the difference between being victimized and being a victim.
There are of people in the same situation you have been in that don’t break out and reach their full potential and accomplish successes like you. A lot of people would just give into their state and accept it and stay there. Why didn’t that happen to you? How did you break out?
At the 22-minute mark, we talk about the peaks and valleys of entrepreneurship What are a couple of your favorite lessons from your book?
Talk to us about the principles you use to build a business…
Every year, your business does over a billion in real estate sales. Talk to us about selling in today’s world.
Thoughts on the real estate market at this time?
Best Quote: Run towards your fear. Accept it and own it. If you start doing that, you cannot be a victim.
Harma's Misfit 3:
5 Minute Journal:
This week’s Lesson for Hannah
Hannah, I want to share something with you that I learned a long time ago but have been amazed at how true it is. There are a lot of things that separate top performers from the rest of those out there. What is that allows some people to do more, accomplish more, push further, and endure more than others or what people think is possible?
I talk a lot of about Discipline, Consistency, and Persistence or Perseverance and have called it the DCP formula. In my mind, the most important part of the formula is the P. Because no matter how disciplined and consistent you are – you will run into major walls or seemingly insurmountable challenges. And if you are not willing to persist or persevere through them, then you will plateau. You will become stagnant.
You see this a lot in companies. When they begin and really nail their product or service and model, they grow quickly and have enormous success, but many, after a while stagnate. Usually, it is after the founder or owner steps down or steps back. Apple was a good example of this. For many years, Apple was the upstart and was so innovative that it continued to nail the market with its products and grow. But, then after the “professional managers” took over and essentially expelled Steve Jobs from his own company, the company plateaued. It got stagnant and comfortable just making Macs. But others begin to make PC’s just as good or even better and the company started to wither to the point where its stock got to just a couple bucks. Of course, the shareholders blasted the board, and the company became a place of turmoil. Reluctantly, the company brought Steve Jobs back and well…you know the rest of the story. Steve reimagined the products and reimagined how to change the world with technology starting first with the iPod and then iPhone and so on.
The company had not been willing to persist or persevere through its biggest wall – the need to reinvent itself into a company with totally different offerings. But Steve was willing to and guided it through.
So, where am I going with this?
There is a rule that has existed throughout human history. It has been called many things, but the name I like for it best is the 40% Rule. In fact, the place where I saw it coined best was in a book from a Navy SEAL named David Goggins.
The Rule is pretty simple: When you think you’ve given it your all or are exhausted and your mind is telling you are done - Telling you that you cannot go further, you are only 40% done. You have 60% more left in you.
Wait, what? Yes, what I am saying is that when you feel you are most exhausted, and you have given everything – you still have 60% left.
How can that be? Because our limitations exist in our minds. I’ve said before that what you focus on expands in your live. The bible says, “that which gaze upon you become.” What we believe and tell ourselves becomes our reality. So, when our mind is saying we are exhausted and cannot go further – guess what happens? We don’t go further. But, what if when the thought pops into our heads that we cannot go further and have given it all, that we tell ourselves, “No, I haven’t. I am only just beginning. And we repeat that over and over as we take our next step, etc.” What will happen? We will not be done. We will keep going. Winston Churchill once said, “Success is stumbling from failure to failure with no loss of enthusiasm.” This is the essence of the 40% Rule. Keep going.
In my life, I have sought ways to seek opportunities to test this rule and expand my capacity to endure. I hope you will do the same.
One way I have done that is through Ironman racing. A full Ironman is a 2.4-mile swim, followed by 112-mile bike ride, followed by a marathon. Every race has new challenges. No just in navigating a new course, but the risks around you from others (look up Ironman bike crashes) and being pulled and stretched in completely new ways mentally and physically. For example, my last full Ironman brought completely new challenges and almost broke me until I remembered the 40% Rule. First, the swim was like no other in that there was a stinging jellyfish bloom in the water. Imagine swimming 2.4 miles navigating jellyfish, even in a wetsuit, getting stung on your face, feet, hands, really any exposed area. Then getting out of the water and getting on a bike for 112 miles with the pain from it and your body reacting to it while you ride.
I admit, it was my fastest swim ever! Then, on the bike the headwind picked up to almost 20 miles an hour, forcing me to have to work harder than normal to maintain my pace. And if that wasn’t enough, the original temperature for the day was to be in the high 60’s. Pretty ideal weather. Well, about the time I was ending my ride, the overcast clouds parted, the sun came out, and it shot up into the 80’s. Needless to say, after the swim, hard bike, and now it being 20+ degrees hotter, I was not feeling that well as I got start on my marathon. In fact, about 5 miles in. I started feel dizzy. I stopped running. I tried to walk but felt completely exhausted.
I have never not finished a race. Ever. But, in those moments as I sat down in the grass on the side of the road – every impulse in me told me to quit. My mind had all kinds of thoughts going through it. Things like “You’ve got nothing to prove. Don’t hurt yourself. Just quit. No shame in it.” Or “You’ve got another 21 miles to go, there is no way, etc.”
I sat there for 10-15 mins getting all the fluid I could in me. I could not even look at another energy gel pack. I was at my absolute limit. Or so I thought. I noticed the thoughts circling in my head and stopped them. I chose to get up and take the next step. I chose to embody the 40% Rule.
I wish I could say that I got back up, ran my best marathon ever and set a new personal best time, but that is not what happened. Do you know what’s worse than running a crappy marathon? Walking a crappy marathon. 5 hours later I crossed the finished line with my slowest time ever. I attempted to jog the last half mile and even that was ugly. But finished. I crossed the finish line and went straight to the med-tent. After some fluid and a little care, I was back on my feet. An hour or so later, I was pounding a horde of fast food satiating my unending hunger and feeling pretty good. In fact, I had plenty of energy – even though it was midnight and I had basically exercised for 14 hours.
It was in this moment that I realized how true the rule is. I had more left. A lot more. And now this lesson fuels me not just in my racing, but in business, life, and everywhere.
The 40% Rule is something we can and should all live by. We should push ourselves and our boundaries and learn to dig deeper and push ourselves further than we ever thought possible – because we can.
I think the real secret to success in anything lies in this Rule and we each have find it for ourselves and Hannah, I hope you find it in your own special way.
I love you,
Best Quote: The 40% Rule is something we can and should all live by. We should push ourselves and our boundaries and learn to dig deeper and push ourselves further than we ever thought possible – because we can.
Uber for Business:
This week’s Misfit Entrepreneur is Shawn Finder. Shawn is an interesting guy. He grew up as one of North America’s top tennis players and ranked 2nd best at one point. He was literally competing to be the next Andre Agassi. At age 23 that he was told that he had to decide whether to try and become a tennis professional or get an MBA. He chose a university education.
You see Shawn is an entrepreneur at heart and he knew that was his calling. At age 24, he started his first venture importing packaging and selling to retailers, but his real passion was selling. So he started a list building company to help salespeople called Exchange leads, grew that to huge success and then started AutoKlose which he just sold to Vanillasoft.
I brought him on to talk about his journey, what he’s learned, and how to get more leads and business.
Shawn was top ranked tennis player playing world-wide and go to the age that he needed to make a choice to make it a career or go to school. He got his MBA in finance. And this has served him well as an entrepreneur. He started out working for a company as head of sales, came up with the idea for his first business, Exchange Leads, his 2nd day on the job and 18 months later had built it into his first company.
You’ve bootstrapped all of your businesses to success. What is your best advice on how to bootstrap a business?
Tell us about some of the pitfalls or things you would do differently if bootstrapping again…
Lessons learned going through the acquisition process?
At the 12 Min mark, Shawn explains working capital and how it impacted his sale…
What did playing tennis teach you about success, business, and life?
Talk to about selling in today’s world? What works? What doesn’t?
What should people know about the CRM and lead management systems out there and how best to use them?
Best ways to boost sales?
Tips to increase conversion rates?
You have an E-book with over 25 entrepreneurs and sales leaders. If you had to pick the top piece of advice from the book what would it be?
Best Quote: People don’t acquire you just because of the money you are making or your MRR/ARR. You need to value every area of your business. Your team, your clients, your income, your IP, etc.
Shawn's Misfit 3:
Invest in real estate at a young age. It is a great investment over the long term.
Bootstrap your company lean and profitable. Build a team that has an amazing culture.
Don’t focus on hiring quickly. Hire people you would hire into your family.
The Good from Caldera Labs
This week’s Misfit Entrepreneur is Brandon Fong. What if I told you that at any point in time, you are one connection away from huge growth and success in your career or life? Just one connection. Would you believe me? Brandon does…because he has proven it – not just in his own life and businesses, but for the thousands he has helped realize this power in their own lives and businesses.
Brandon is the founder of 7 Figure Millennial. He’s been featured in Fast Company, became the youngest member of the Genius Network with Joe Polish and elite millionaires at age 22, and has helped build multiple 7-Figure marketing operations. He teaches people how to deeply connect and develop real, authentic, and meaningful relationships with people – virtually.
In the current climate we are operating in as entrepreneurs, this skill is invaluable, so I asked Brandon to come on the show and share all of his secrets with you.
7 Figure Millennial Podcast
Magic Connection Method Gift: BFO.NG/Misfit
Brandon’s entrepreneurship journey started in middle school. Each day when he went to pay for his launch, when he went to pay, on the screen it would say $0. The reason being is because he qualified for the school lunch program because his family was very challenged financially. It frustrated him and drove him never to have that problem. His parents did everything they could to nurture this in him and taught that many times success comes from being resourceful. And you can be insanely resourceful if you know how to connect with people.
His parents would let him skip school at 16 to go to networking events to meet, learn from, and connect with successful people.
Every time Brandon has leveled up in his life has been because of someone he has met and connected with. He also learned to prioritize health, happiness, and relationships alongside money.
Talk to us about being just one connection away and how real that is for people…
Tell us about the Magic Connection Method. How does it work?
You’ve said you can help entrepreneurs uncover $100k+ in their backyard, explain more on this…
Talk to us about the steps you take in a business to create a world marketing program?
What are some of your best practices for how to build lists and find good leads?
What’s the #1 piece of advice for a new entrepreneur starting out?
At the 40 min mark, Brandon talks about prioritizing happiness, health, and relationships.
Best Quote: A compelling offer is 10x more convincing than a compelling argument
Brandon's Misfit 3:
Uber for Business:
This week’s Misfit Entrepreneur is Mark Tepper. Mark is a highly successful entrepreneur in the financial space and multi-time INC 5000 winner. You probably have seen him weekly on CNBC and Fox Business where he’s known for his no-nonsense, direct approach. I personally enjoy his honesty, willingness to stand on his principles, and insights and use them in my investing business.
Mark is also the author of 2 best-sellers, Tilting the Odds and Walk Away Wealthy.
But, what I love most about him is that he is an entrepreneur to the core and is a fierce competitor before anything else. And I’ve asked him to come on and share what he’s learned along his journey, his thoughts on how to navigate the crazy markets in today’s age, and what he sees for the future.
Mark grew up an entrepreneur at heart. He’s always been very competitive and as he says, “I would not make a great employee.” He came out of college and started his own business. He loves how rewarding it is to own his own business. He loves the wealth management business because he has a scorecard every day he shows up because he is either performing or he is not.
Tell us about your philosophy on investing and how to succeed as an investor?
At the 8 min mark, we talk about the recent event with Gamestop in the market and how it related to entrepreneurship. Its best to just listen.
“Every single lesson I have learned from the stock market can be applied to running a business”
Talk to us about the business of investing and financial planning. What is most important to know about the industry and what should they look for in an advisor?
What should people know about today’s market and what should they be preparing for?
Advice for new investors and those just starting out?
What are the principles you’ve taken from investing and used to build a business with?
What has surprised you most on your entrepreneur journey?
What companies have your found through your model that you are liking right now?
Best Quote: "Nobody ever went broke taking a profit" Mark's
5 Minute Journal: