This week’s Misfit Entrepreneur is Michelle Parisa Wazek – also known as Michele PW. Michele is the copywriter to the stars. She has worked with everyone from Brian Tracy to Lisa Sasevich and over the last 8 years, her “love based” copy and marketing philosophy has sold nearly $50 million dollars in products and services.
Michele is a best-selling author many times over, has appeared across countless media, and works with hundreds of clients throughout the world helping them to, as she says, “Build a business your love that loves you back.”
But like many successful entrepreneurs, she does things differently and approaches her craft with a completely different view than the norm. She does it by employing love. When I first met Michele, I was incredibly intrigued with this approach, especially after hearing that it continues to generate millions of dollars annually. So, I asked her to come on the show and share her biggest secrets to help you find more success in your business.
Podcast: Love Based Money
Everything all started for Michele when she was 3 and taught herself to read to because she wanted to write books. Being a writer has been a driving influence throughout her life. When she got to college, she discovered “direct response” copywriting. She helps people sell one to many through her copywriting.
Connecting with people is one of the most critical things for businesses today – What is the most important fundamental thing people need to do to genuinely connect?
How does someone know they are hitting the mark? What are the people that are “doing well”…doing well?
At the 11-min mark, Michele answers the question, “What is Love-Based Copywriting?” and is so important to listen to what she says!
“Don’t build your business on a foundation of fear…”
At the 15:30 mark, Michele gives examples of what she has done with clients.
Copywriting is the same as salesmanship in print – how would you act if you were in front of someone looking in their eyes?
At the 22 min mark, Michele give some great advice on selling. Pay attention where she talks about how clients and not you need to rescue themselves.
Formula for a successful copywriting campaign?
Best ways to get feedback?
Common mistakes made in copywriting?
Tips for generating leads?
Michelle did not use “loved-based” copy in the beginning, she did more fear-based
She would follow what clients wanted even if it made her uncomfortable
Best Quote: “Don’t build your business on a foundation of fear…”
Michele's Misfit 3:
This week’s Misfit Entrepreneur is JV Crum III. JV probably needs no introduction. He is the best-selling author of the Conscious Millionaire and founder of the #1 rated podcast of the same name that has over 12 million listeners in almost 200 countries. JV became a self-made entrepreneur millionaire in his early 20’s. Aside from being a best-selling author and entrepreneur, he is a keynote speaker, certified business coach, attorney, and CEO of the Conscious Millionaire Institute, a global entrepreneur business coaching, training, and wealth product business.
It didn’t start out like this for JV. Like many kids he grew up with a lot of financial uncertainty, he dreamed of a different life. He decided early on to become a millionaire.
By the age of twenty-five, he had realized that dream and celebrated by purchasing a new luxury home on the water and his first Mercedes. He had the “American Dream”.
Life was great, except for one thing. J V quickly realized that his childhood dream had not included the truly important parts of life, such as feeling a deep sense of purpose and fulfillment. Although he had all the trappings of wealth and success on the outside, he felt empty inside.
This awareness led him to two decades of searching, which included reading extensively in the areas of both human potential and spirituality and it is the lessons from this journey and what has happened since that I have him to share with you in this interview.
Free Gift: 3 Day Challenge Rapid Growth Formula with JV and Copy of the Book
JV grew up poor out in a little country town. He grew up swimming and fishing with a cane pole because he could not afford a real fishing rod. He started his first business at 4 years old selling juice on the corner to help his family out.
One day, he asked the question, “What is the solution to his family not having money?” his answer to himself was that he was going to be a millionaire. His mother told him not to tell anyone. His mother had the mindset that very wealthy people had done something wrong to get it and didn’t want him to grow up doing wrong. Nevertheless, he kept this goal and by his early 20’s had done it. He made his first million at 25 years old. But, soon after he started to realize that something was missing and went on a journey to find it. He had the money, had the things – but wasn’t happy. There was something more. He sold his companies and began a focus on doing something greater and having an impact. He lived in a monastery, went to places to do deep work on himself, and would bare his soul to the groups he worked with.
He was told he had anger and he denied it for a while before finally working through it.
At the 10 min mark, JV talks about how he arrived at doing something that really matters.
What is the most surprising thing you’ve learned about life and yourself? What truly matters?
At the 17 min mark, JV answers the question, “What does it mean to be conscious?”
There are 3 definitions:
Pay special attention at the 23 Minute mark as JV discusses the 7 Habits of the Conscious Millionaire and the process of habits. This may be the most important part of the interview.
The 7 Habits Are:
What is your formula for building wealth?
JV uses a Rapid Growth Formula (he shares the first two that are foundational)
Think of your purpose as a gold coin that has one side that has your purpose and then on the back says the secret The secret to finding your purpose is to find out what the difference is that you really want to be making. Take some time to discover this and be very specific.
Once you have this, then look at the skills that come to you so easily you can do them in your sleep. What are naturally good at? Knowing what you do really, well will help you know where to fill gaps.
Breaking Down Conscious, Focus, Action:
Conscious – 3 questions to ask
Focus – 3 ways that you need to be focused
Best Quote: “Normal people are busy fitting in where we are busy redefining.”
JV's Misfit 3: