This week’s Misfit Entrepreneurs are Clay Clark and Dr. Robert Zellner. You may have heard of them before as they are the hosts of the #1 Business Podcast The Thrivetime Show. But these two entrepreneurs are much more than that. Clay is the founder of Thrive 15 and was the U.S. SBA Entrepreneur of the year. Dr. Zoellner built a massive optomology practice and is a venture capitalist.
Together, Clay and Robert have built over a dozen multi-million-dollar businesses, been featured everywhere from Forbes and Entrepreneur to Fast Company, and have interviewed and worked with some of the most compelling and successful business leaders of all time.
My goal is to squeeze every ounce of wisdom and inner misfit I can get out of them in this episode. So grab a seat and get ready…
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Dr. Zoellner started out with an optometry practice with a goal to grow it to other practices/offices focused in the Tulsa, OK area. Along the way, he got into a number of other businesses from auto-auctions to even buying a bank. And about 4 years ago, he connected with Clay. He now has 8 businesses.
At the 6 min mark, Dr. Zoellner shares the story of how he ended up buying a bank.
Clay started out with DJ business called DJ Connection that he started out of his dorm room in college. At the time, his wife worked for Dr. Zoellner and told him that he should meet him as he was a successful entrepreneur. As Clay says, he was just a punk kid and when he met with Dr. Zoellner, he helped with understanding how to market his business and run it in the best way. Clay grew DJ Connection into the largest DJ wedding service in the U.S. He was a millionaire by 27 and hired his dad, which was a huge goal of his. As a fun anecdote, as Clay grew the business he wrote a parody song about the school’s president that got him kicked out of school.
Josh met with Clay a couple years ago when it was just him and a van and have grown the business over 6x in just a few years. He uses the systems that Clay and Dr. Zoellner teach.
What is the running theme or one thing that makes the biggest impact on success?
You must also have your “3-Legged Marketing Stool.”
What is some of the best advice on how to market?
Josh example – 3 things that are always going:
Get reviews – studies show people read reviews.
Dr. Zoellner – you can play to Google game, but if you are a local company, or even national – you want to dominate the airwaves, TV, radio, billboards, direct mail, etc.
You’ve built this thriving coaching and mentoring business, the most reviewed in the world – tell us more about the principles you teach in addition to what we’ve already discussed.
F6 – Design your F6 life. Define the following for yourself:
What has been your bigger failure and mistake as an entrepreneur and what did you learn from it?
At the 54 minute market, Dr. Zoellner talks about being a misfit.
Best Quote: "If don't design your life, someone else will..."
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