This week’s Misfit Entrepreneur is Dale Beaumont. Dale is an award-winning technology entrepreneur, speaker, and author of 16 Best-Selling books. He’s been featured everywhere from Forbes to Business Insider, GQ and Gizmodo. Dale started his first business at 19 and has been building companies ever since.
He is the creator of BizVersity. BizVersity has been called the Netflix for business which gives users access to over 1,000+ TV-Quality videos, which have been produced by over 250+ leading business experts from around the globe to give you The World’s Best Business Training. Anywhere, Anytime.’
With a passion to give back, Dale’s goal is to help more than one million entrepreneurs around the world with Bizversity.
Dale made his first million before 25 and has gone on to train over 50,00 people to achieve business success. There is so much we can cover today and I’m going to get everything possible that I can out of him for you in this episode.
Dale grew up in Sydney Australia in a middle-class family. His father owned a small business. He grew up sort of being in the business with his dad. His journey really started at 7 years old when he started gymnastics. He was an energy ball and he had a talent for the sport. At age 9, he was selected for an elite squad and by 10 years old, he was training 36+ hours a week while going to school.
It was very intense and became his life until he was 18. He learned a lot of great lessons in hard work, the value of having a coach, how to motivate himself and push through barriers as well as discipline. He made it to multiple world championships representing his country, but by 18, he had a few big injuries that put him in place where he had to take his life in a different direction.
He decided to go into business and started seeking out mentors and coaches to help him learn. He went to seminars and events of everyone from Tony Robbins to Zig Ziglar, Tom Hopkins, Robert Kiyosaki, and others. He was always be one of the youngest in the room and people would tell him how they wish that they had learned the stuff he was learning at a young age.
This gave him an idea – to help youth get the type of training he was getting. He started Tomorrow’s Youth, a company that teaches personal development and life skills to young kids to help them get ahead in life.
He only had 3 people in his first workshop and realized that you can be great at what you do, but if you aren’t good at marketing, you can’t get that far.
He figured it out and the business expanded to other countries.
Then at 25, he wrote a series of books called the Secrets Exposed Series. He came up with a format and over the course of 3 years developed 15 books which sold over 250,000 copies.
He had a few other businesses he did but started teaching and doing workshops on how to succeed in business. This grew with him doing workshops and teaching thousands.
The need to give this content in a bigger way and reach more people lead to the creation of BizVersity.
Out of everything you’ve learned, what is the most important lesson to succeed?
- Invest in your self-education and self-growth to become better
- The more that you learn, the more you will earn.
- One of the best ways to learn is to find people who have done what you want to do and learn from them. Read their book, listen to their podcast, whatever you can do.
- Never stop growing and learning.
What do you see that holds people back the most?
- The beliefs they have that are not serving them.
- They are just really excuses.
- You can make money, or you can make excuses, but you can’t make both.
- Don’t tell yourself the wrong story and put brakes on yourself.
- Whatever your reason or “excuse” for not being where you want to be, is, someone has had it and overcome it before.
- You can’t control everything that life throws at you, but you can control the things you can control – and your beliefs are in your control.
How do people change their belief systems?
- First, you must become aware of your beliefs – find out what beliefs are causing you to put on your brakes.
- Once you start to find them, write them down and choose which ones you want to change.
- Ask yourself what your new belief should be and why…
- Make the conscious decision to change it to what you want and write it down in spite of what your brain is telling you.
- You then have to start deliberately finding opportunities to make that new pattern come alive and gain evidence to support the new belief for your brain to register.
You made your first million before 25, what can you teach Misfit Nation about creating their first million?
- Find an existing idea that is already working and improve on it by 10-20%
- What you create must be something that can be duplicated, scale and be sold repeatedly.
- Build a product that you can sell thousands or millions of times.
- Dale’s tip – Document the process from the very beginning to create a model and systemize everything.
- Patience is very important. Success doesn’t grow in a straight line but has a compounding effect. Play the long game.
You’ve sold over 250,000 books, what is your best advice on how to sell a book?
- It’s important to realize that a book today is a doorway into your business or the products and services you offer.
- They can be used as a great marketing piece and to gain customers.
- In some ways, a book is like the new business card.
- A book is a message that you can take and recreate in many different ways from workshops to course, to audible, Udemy, etc.
- It better to sell a thousand books to one person – so search for groups to sell you books to. Examples are promotional companies that can give it as an option to their clients. Business groups are also great prospects.
At the 36 min mark, Dale talks about his 52 Ways workshop of tested strategies to become a multi-million-dollar business and live the lifestyle you want.
- There are 8 topics: Technology, Marketing, Websites, Sales, Social Media, Strategy/Systemization, Outsourcing
- Under Systems – you need a place to store all your systems or SOP’s such as google drive or docs. The key is to get them all in one place.
- For project management, you can use Teamwork or Trello.
- Get a good CRM system as well for all of your contacts. 15% of people buy in the 1st 3 months, but over 80% will buy over 18 months. You need a way to nurture your lead over a period of time to be there when they are ready to make a decision.
- Follow up with people that come to your site through re-targeting.
How can people travel 3-4 months out of the year, while still making millions?
- Design your business around your life, not your life around your business.
- You absolutely can with technology.
- You need to build a good team and systems first.
- Have everything online in one place where people can search and find the processes they need is critical.
- Dale uses an app called Voxer for his team to connect with him while traveling.
- Book the travel in advance and lock yourself in, so you can’t make an excuse not to go.
- Start small. Maybe 2-5 days. Then grow the days from there.
- Most importantly, have the courage to do it and follow through.
- Doing this will make your business a better one and self-sufficient without you.
At the 47 min mark, Dale talks about how to market, fill an event, and grow your message?
- You need a good BIG idea – a concept for your event that really grabs attention.
- It has to be appealing and bring massive value that make people want it.
- You can fill the room through Facebook marketing, partnering with businesses that are complimentary (JV’s) – this is one of the best ways.
- Use local media to help spread the word.
- Engage attendees to help promote the next event.
Best Quote: “The more you learn, the more you will earn...”
Dale's Misfit 3:
- Invest in your self-education. The more you learn, the more you will earn.
- Get a good coach to guide you and support you. Someone that already has the results you want. Ask them to mentor you.
- Your environment and who you spend time with directly impacts your success, so choose wisely in these areas. You network = your net worth.