This week we have a very special episode for you in that we are having a Misfit Entrepreneur on for a second time. This is rarity and not something I would typically do, but when I saw what he was doing and the message that he’s created, I had to have him back on to discuss it. Misfit Nation, this week’s Misfit Entrepreneur, the only two time guest at this point, is Bedros Keuillian.
So, let me tell you why I am having Bedros back on and for those of you that don’t know who Bedros is…Bedros escaped communism, came to the US with nothing and now He is a high performance coach, speaker, and business consultant. He's the founder and CEO of Fit Body Boot Camp, a two time Inc. 5000 listed business and one of the nation’s fastest-growing franchises, and an investor in over a dozen companies ranging from software, digital media agencies, and educational and consulting services. He's known as the hidden genius that entrepreneurs, best-selling authors, and thought leaders turn to when they want to quickly scale their businesses and build impact-focused brands.
Bedros has just released a new book with a message that I think is incredibly timely and society needs to hear. It’s called “Man Up: How to Cut the Bullshit and Kick Ass in Business and in Life.”
After hearing that title you can probably guess why I brought him back on…but what is most important is not just the message of the book, but the real, tried and tested actions Bedros will teach you that you can start using now to reach your full potential now.
Bedros calls himself the “Immigrant Edge” and the “American Dream.” His family escaped the Soviet Union when he was 5 with 2 suitcases to their names and no one spoke English. He grew up with nothing and very poor. He had a lot of anxiety and pain about not being able to fit in and numbed his pain with eating.
In 11th grade, he wanted to ask a girl to the prom. He knew he had to lose some weight. He was very overweight with low self-esteem. He spent the summer between junior and senior year working out and came back to school losing over 30 lbs with a little more self-esteem, but still didn’t have the confidence to ask a girl out. But that summer made a difference for him. He originally had planned to leave school and go to technical school, but after seeing the difference he made in himself, he decided he wanted to help other have and feel the same transformation.
He decided to become a personal trainer instead. He got certified, but had not clients and even the few he got weren’t paying him much. He got two side jobs, one as a bouncer and one as a fry cook at Disneyland. He was always tired. One of his clients asked him about it and pointed out how he was poor at marketing and sales. The client brought him a sales tape on how to sell better. That lead to Bedros diving into personal growth. Before long, he was having more success and then creating personal training studios. He was able to sell those in the early 2000’s and then started coaching and consulting personal trainers on how to do what he had done.
That became the base of what he has done today in coaching and consulting, and the creation of Fit Body Bootcamp a franchise that now has over 700 locations worldwide and opening up dozens per month.
At the 12 min mark, Bedros explains what the most important message he wants to teach people with Man Up…
After everything you’ve learned and done to this point, what’s the #1 thing you’ve seen that holds other back from reaching their fullest potential?
You start the book by taking about leading self. Explain that.
Tell us about the 5% rule…
How can someone uncover their purpose, vision, and path – and then make it a reality?
At the 38 min mark, Bedros shares the practices and habits that leaders must do to build great, high-performing teams…
Outside teams vs. Inside Teams
We all have this book of our life and unfortunately most people hand the pen over to others to write the book, when they are the ones that should be writing it. Take the pen back and decide for yourself what the pages really look like.
Best Quote: “We all have this book of our life and unfortunately most people hand the pen over to others to write the book, when they are the ones that should be writing it. Take the pen back and decide for yourself what the pages really look like.”
Bedros's Misfit 3:
Leadership is critical. It is the problem and the solution
Leadership starts with self-discipline. Work on yourself first. Lead from the front and then set high expectations.
You do hold the pen. Take back control of your life and your story.