This week’s Misfit Entrepreneur is Steve Sims. Steve is the founder of Bluefish, the world’s first luxury concierge that delivers the highest level of personalized travel experience to corporate execs, celebrities, pro-athletes, and those looking to live life to the fullest. Looking to be James Bond for a weekend in Monte Carlo? No problem. Or maybe, you want to have a private dinner in a museum for you and your friends in front of Michaleangelo’s David and have Andrea Boccelli serenade you – Steve and Bluefish have made that happen too.
Steve has been featured in everything from Forbes to the Wall Street journal and is the master at figuring out and creating the perfect experience. But, you wouldn’t be able to tell if you saw him on the street. With his shaved head, body piercings, and imposing frame, Steve looks more like the head of a biker gang.
But, beneath all of that is a driven, what you see is what you get entrepreneur that doesn’t mince words, but at the same time is a remarkably open, engaging, and generous man who has a mission to share everything he has learned about being successful professionally and personally.
Steve was a bricklayer from east London and left school at 15. He tried a whole bunch of things from a keg delivery man to selling insurance. He then somehow talked himself into a job to be a stock trader in Hong Kong from London. They flew him out and he partied with the group Saturday and Sunday, did one day of orientation and then was fired on the next day.
He didn’t know what to do, but ended up working the door of a club and started to network and get to know influential people. He became somewhat of a fixer creating events and access to parties and other unique experiences for people - someone who could make things happen.
As it grew, requests got bigger and more outlandish and he became the go-to guy. That was 23 years ago and now today, the business is known as the world’s top concierge service, Bluefish.
“Never ask a question where they can answer “no.” If they say no, you are asking the wrong question or asking the wrong person.”
At the 14 min mark, Steve talks about how to make things happen and what you can do to create more opportunity in your life.
Advice for getting out your own way and removing your limiting beliefs?
What is something that everyone needs to hear, but don’t want to hear?
No one ever drowned by falling in the water. They drowned by staying there.
Wear failure like a badge of honor
Failure doesn’t define you - it refines you
At the 24 min mark, Steve talks about the time he changed to be what he thought people thought he should be and what he learned from it (he changed back to himself pretty quickly).
“Never settle for what is achievable – always stretch yourself.”
At the 28-min mark, Steve talks about the power of building a referral based business and how you can get your first few clients in a business.
What is the most important learned about yourself that has helped you to be consistently successful?
At the 37 min mark, Steve talks about what is next for him and Bluefish…
Best Quote: "Screw Bitcoin. Relationships will always give you the best ROI."
Steve's Misfit 3: