This week’s Misfit Entrepreneur is John Assaraf. John probably needs no introduction as one of the world’s leading mindset experts and authors on human performance, but if you haven’t heard of him, here’s a little bit about him.
John is a serial entrepreneur, brain researcher, and the CEO of NeuroGym. In the last 25 years, he has grown 5 multi-million-dollar companies in real estate, internet software, brain research, life and business coaching - and consulting. He is the author of two New York Times best-selling books: “Having It All” and “The Answer.”
And he has a brand-new book called “Innercise: The New Science to Unlock Your Brain’s Hidden Power” which I couldn’t put down because it covers a subject so near and dear to me – becoming aware and learning to control your thought patterns. To truly choose your mindset and have it work for you to deliver the results that you deserve. So, I’m very excited for our discussion in this episode.
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John took his life’s “mess” and turned it into his message. His parents were divorced, and he moved from Israel to Montreal when he was 5. He had trouble because he didn’t know English or French, only Hebrew. For the first 3 years of school, he was so far behind that the teachers thought he had a learning disability. He ended leaving school after 11th grade and went to work in the shipping department of a computer company where he was miserable.
He felt there needed to be something more. His brother set up a meeting for him with a successful entrepreneur in May of 1980. The man asked him what his goals for his life were and John’s response was basically just to be able to pay for basic needs. The man challenged him in that he was capable of so much more. John didn’t have any bigger goals. After lunch, the man gave him a set of goal setting documents to him. John watched the show Lifestyles of the Rich and Famous and decided to go for it. When they met again, he told John it was awesome and “way to dream.”
Then he asked a very unique questioned. He asked, “Are you interested in these goals or are you committed? John asked what the difference was and the mentor told him, “If you are interested you’ll do what is convenient. You’ll allow your past, stories, and current beliefs to drive your behavior. You’ll come up with excuses and reasons why you can’t. If you are committed, you upgrade your stories, your skills, your habits to become the person who can achieve these goals. Once you’re committed things start to happen.”
At 19 years, the man, Alan Brown, committed to mentor John in real estate and help him to get on the path he took to get where he is today.
What else did you learn from Alan and along the way through your career?
At the 17 min mark, John answers the question, “How does the brain work when it comes to our conditioning and automatic responses?”
We have to learn how to create harmony between our goals, our vision, and our desires and our subconscious patterns. We can do both at the same time.
Most people have to goal and the dream, but they don’t do anything to focus on the subconscious patterns. There are actually only 5 things that get into people’s way of doing this. Innercise leads to this.
Neuroplasticity is a result of clinical work that realized our brain is consistently making new connections. When you see something new, your brain creates a new connection of that thing. It takes mental pictures of what the senses felt in that experience. These connections become the automatic self that acts without us having to think. If you repeat something enough it becomes an automatic response and habit of our brain. But, you can change it – even though the brain doesn’t like change.
What are the Innercise exercises for how to change our thinking?
“Most people are living in a reactive state instead of a deliberate, responsive state because they haven’t learned how to truly tap into the power of their mind…”
What is the one thing people can do right now, today, to start taking control of their thoughts?
What is your best advice for an entrepreneur starting our today?
“Most entrepreneurs don’t fail because they run out of money. They fail because they run out of hope. They don’t understand the complexities of the game and don’t seek the help needed to play the game at the highest level.”
What is the biggest lesson that business has taught you about life?
Why do we always feel like we have so much more potential, but in many cases don’t reach it?
Human “being” is just as important as spiritual “being.” There will always be a part of us that yearns and wants for more. That is absolutely OK.. But, if you want more, are you willing to become more?
Best Quote: "Are you interested or are you committed?"
John's Misfit 3: