Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship

The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the breakthrough entrepreneurship strategies and actionable advice to accelerate your success! The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncover each guest's key tools, tactics, and tricks that listeners can start using in their lives right now. Learn more about the show at and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!
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The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the best, actionable advice to accelerate your success!

The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncovers each guest's key tools, tactics, and tricks that listeners can start using in their lives right now.

Learn more about the show at and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!

Mar 7, 2017

n this episode, Dave is excited to welcome Mike Koenigs. Mike is a serial entrepreneur, 10 time #1 best-selling author, speaker, and interactive online personality and entertainer.

Dave first met Mike almost 10 years ago when he was on the cutting of building your brand online with video. Mike, liternally pioneered video marketing and a host of other online marketing mediums. Just about every personality from Tony Robbins, Paula Abdul, and Hollywood A-listers like Richard Dreyfus have sought out and worked with Mike. He’s won the marketer of the year award, sold 2 businesses to publicly traded companies, and is a very active philanthropist.

This episode is really a special treat as Dave and Mike go deep into a number areas from Mike's background and amazing story to what he sees coming in the future (that you absolutely need to aware of), and some of the best advice you get for building a business and brand online. ​

Connect with Mike on Facebook: @koenigs

Email Mike:

Mike grew up in a small town in Minnesota. Mike learned at an early age to be self-sufficient and love to make stuff. He did not do well in school because he is a very kinesthetic learner.

He started coding at 14 years old and was a young hacker. He started his first business at this time, but was always interested in movies and music. He took this love and started an online advertising agency called Digital Café, one of the first online, interactive businesses.

Mike started using video on the web years before Youtube ever existed. He figured out how to hack search engines and video search engines to get traffic. He turned this into a “push-button” system called Traffic Geyser and secondary texting product called Instant Customer.

Mike was diagnosed with cancer in 2012 and had to make serious changes to his life. He sold some of his businesses, got through cancer, and then started again, becoming a multi-time best-selling author and building a new set of businesses.

What was the tipping point of success? Mike had a low point where he was over $250,000 in debt, went through a divorce, and living off of credit card checks. It was at this time that friend of his introduced him to Tony Robbins. Mike took everything he had left and joined Tony’s programs and went to an event. Within 6 months he had turned his life and business around and a year later, a billion dollar firm bought his company. Mike says he found a great mentor and invested in himself and was willing to take a radical risk.

Ironically, a few years later, Tony came to Mike for help in setting up his studio and marketing online.

“Find mentors you resonate with and then go head first, take the big risks, and trust your heart and your gut”

Traits of high performers:

  • Constantly testing and trying out new ideas
  • Never quitting
  • Always re-inventing themselves and challenging themselves and what they believe
  • They don’t get attached to a way of doing business because it changes
  • They get in the dirt at the ground level

“What about you right now is standing in the way of becoming the new you? What is it that keeps you frozen in the place you are?”

Pay attention at the 16 min mark as Mike talks about detachment for freedom.

Mike talks about how important it is to stay in the game and how important it is to develop business management skills.

At the 25 min mark, Mike talks about the evolution of doing business online and gives his advice for those starting out today.

Mike says one thing he has learned the hard way is that turtles always win because they don’t wear themselves out before they play the long game

At the 34 minute mark, Mike talks about the revolution of video marketing and how it is changing everything and gets into what is coming and how you can take advantage.

Core skills you need:

  • Good copywriting
  • Good storytelling
  • How to present and sell
  • Good design principles

Innovation and leadership will always be needed.

You must be able to rapidly prototype something, get it in front of a market, and test it.

Things to focus on and make part of your strategy and spend your time:

  • Facebook will eventually start buying media companies and inject highly relevant commercials on an individual basis
  • Anyone of us can build a media outlet with the technology we have now and have an impact
  • Smart phone is absolutely the medium for delivering content. The mobile interface is the place to be
  • Intelligent Bots and AI is basically available now and its getting even easier
    • Bots will make it almost impossible to tell the difference between a real person and the bot itself
  • Combining AI and apps is a huge opportunity

#1 thing needed for a successful product launch?

  • You need an awesome offer
  • Great bonuses
  • Believable scarcity
  • A deadline
  • An experience

Best tips to grow an audience or list?

  • When you get raw, vulnerable, real, and timely with people, they can feel it
  • The emotionally relatable you get, the more they people resonate with you
  • You have to be willing to open up and show your raw, deepest darkest stuff to truly engage and built a tribe

Biggest NOT TO DO in building your brand online?

  • Play the short game
  • Don’t go for the easy, quick buck
  • Adjust your style to accommodate as many of the personality types of possible
  • Show people you are in it for the long haul and to serve them
  • You want a brand that represents prestige and people know when they invest in you, they will get the best
  • Create prestige and not just a brand

What is the biggest lesson learned from your cancer experience?

  • The value of time and yourself
  • Don’t invest your time with people who are cheap on their way to success and aren’t willing to pay and have skin in the game – to make a true commitment
  • The more painful and risky it is, the more likely you are to do something great becoming the highest form of you


Best Quote: “The more insulated you get from the customers on the ground level, the more you lose touch. And once you get insulated, you don’t have a sense of what reality is any longer.” ​


Mike's Misfit 3

  1. Mike wants to hear from you! Email him at and let him know what part of the interview spoke to you the most.
  2. Mike wants you to have a free copy of his book, Publish and Profit. Just make sure to email him at and request it. This book will give you a great system to share your ideas with the world.
  3. Become a mentor. Innovation and leadership is the key to prosperity and success and our future. Find someone that you can mentor and serve that you can help have a greater impact on the world.
Mar 1, 2017

In this episode, Dave is excited to welcome Audria Richmond. In this show, Dave and Audria debunk the myths about Millennials, because Audria proves that many things you’ve heard about them and their views on work, etc. are just not true.

Audria is the owner and CEO of Building BIG Brands Agency. The company’s mission is to empower and strategize with digital entrepreneurs, small business owners, creatives, executive leaders, and industry influencers to develop a profitable personal brand. They do this with a signature framework called the “Seven Phases."

Audria has won numerous awards, been featured in the Huffington Post, Business Insider and other news outlets and recently released her first book, “Are You Ready for the YES?” in January, which is already a best-seller.

But, above all of this, there was one thing that really intrigued Dave about having her on the show and that is that she was able to take her brand from local to global in 60 days and create a 6 figure income in her first year in business!

Connect with Audria across all social media with the handle @AudriaRichmond

Audria started off as a part-time professional photographer in 2008 while also working as flight attendant. She borrowed a camera to start and took some online courses, self-teaching herself how to be a professional. She quit her job in 2009 with no money saved because she knew it would cause her to hustle harder.

Her photography business started to grow and she began to outgrow the Memphis market. She then started adding creative services and graphic design. She then created and published a magazine called Love New Art in which she could show her work and the work of others that were not getting the attention they deserved.

She then came to a cross-roads. She has done well with her photography and graphic design, but had priced herself really low to get business. She made the decision to become a true professional and charge the rates her work was worth. This didn’t go over well as she had trained clients to be used to “deals” from her.

At this point, she had exhausted any money she had and had to take a job again. During this time, she self-educated on online marketing. She got to a point where she was ready to go on her own again and published an online video on branding. Within 2 weeks of putting up the video, she started getting responses from people all over the world. In fact, her first online sale was a lady in Singapore. And then within her first 60 days, she had made $20,000.

At the 7 min mark, Audria goes through the steps she took to do go from local to global in 60 days.

At the 17 min mark, Audria talks about millennials and how they are mis-understood. She discusses how they utilize technology to succeed. She also talks about how people need to “meet them where they are” and understand the psychology of millennials before making up their mind. Millennials can adapt to change very quick and that is an asset in today's world.

At the 19 min mark, we talk about Audria’s 7 Phases Framework:

  1. Personal Brand: Who are you, how do you carry yourself, how do you show up
  2. Speaking: Activating your voice and ideas through your voice
  3. Publishing: People like to learn from the best and if you are the best, people should be able to find a “best book” form you.
  4. Media: Are other people talking about you? Are you being talked about? Where are you featured
  5. Products and Services: What products can you create to help people based on your focus?
  6. Events: Are you producing events and where can people get access to you?
  7. Partnerships: Are you good enough for others to endorse you and affiliate with you?

What is one thing in each of the 7 phases that people need to do to be successful in that phase?

  1. Personal Brand: Get clear on who you are.
  2. Speaking: What is your big idea that others are not talking about?
  3. Publishing: You need to write’s that simple. A blog, a book, e-book. Something to solidify your expertise.
  4. Media: Start pitching yourself to media (podcast, blogs, shows, etc.)
  5. Products and Services: Have something for people to buy. The best place to get started is coaching people. And have a signature framework for how you get something done.
  6. Events: Put on event. It can be online with just a few people. When you product an event, it shows you are capable of organizing people.
  7. Partnerships: Begin to find people that you would love to collaborate with and are complimentary to your brand.

Advice for those just starting online?

  • Create content around your brand for people that you want to attract. Think of it as your resume. Create strategic, relevant content that showcases your brand and message.
  • Google Trends is a great place to find relevant topics to discuss that are hot right now and use your advice with.

At the 27 min mark, Audria talks about what is working right now on social media and what is working with live video. Advice for entrepreneurs?

  • Be very open to change and be willing to adapt
  • Become magnetic – find what makes you unique and use it to your advantage
  • Be ok with creating new rules and be willing to break them

How do you stay relevant? Become an insider instead of a reporter. Find the new trend that people are talking about and insert your expertise into it.


Best Quote: Become and insider instead of a reporter


Audria's Misfit 3

  1. Make sure that you stay up to date with trends and that you use them to help your audience and provide value. Use Google Alerts.
  2. Be ok with being the first. Don’t be afraid to be the trendsetter.
  3. Make sure that you stay consistent through it all. Never lose being you and never stop being consistent with your brand.
Feb 22, 2017

In this episode, Dave is excited to welcome Dinesh Kandanchatha . Dinesh is a serial entrepreneur, consultant, and investor. He has built over 13 businesses and exited 3 of them – one for over $200 million, and has built an extensive global network that he uses to help entrepreneurs grow their businesses.

As Dinesh will tell you, he initially went to university for sciences, which lead him to a career in software. It wasn’t long before he realized that his pay would hit a ceiling. You might say that the reason he got into business was the money. He saw the sales guys driving Porsche's and Jaguars—and wanted in. Little did he know that his passions were in unlocking a business' potential, which goes far beyond the sale.

A big lesson he learned in the early days is that money is a measure of the value you create for customers, not an outcome. An MBA later, and after PHD from the school of “hard knocks,” Dinesh has been able to create a ton of value with some amazing entrepreneurs throughout the world. ​ ​


Dinesh started out in the sciences following a typical route of going to be a doctor. But decided to do something that no one in his family had done which is go into business and entrepreneurship. As he says, he was blessed to be able to live his passion as his job.

His first business was huge success that was quickly built into 7 figures and he was able to exit through a purchase. He then had a few startups that did not pan out before starting his most successful business which was bought by a larger competitor for over $200 million in 2010.

Since 2010 he has been doing investments and advisory to early stage companies helping them scale and position themselves for success.

Biggest challenges small and mid-size businesses have?

  • Biggest challenge is the business being centered around the founder and being the “Chief, Cook, and Bottle Washer” which gets owners into a habit of crisis management that consumes their time – this presents a problem in trying to scale.
  • Business owners not strategically buying themselves the time because that time is critical to being able to scale and grow.

As Dinesh says’ there is no magic bullet in changing the role of a founder to give them the time they need, but he does discuss how important it is to have a schedule and daily plan that allows for that time. He suggested asking “why?” Asking why you do things the way you do. Asking why things are working the ways they are. The key is to not provide the solution at this time, but to ask the open question and then figure out how you can leverage those around you to help create the solution. Dinesh recommends just an hour a day 5 days a week, but the results can be massive.

Dinesh’s Advice for Growth Hacking and Growing Sales:

  • Everyone uses a “playbook” for sales and the industry uses the same one. Your prospects have seen that time and time again.
  • You have to decide what is your business and what is your value – where are you truly unique?
  • Triple digit growth comes from really identifying your value and shrinking your market to focus on being the only solution to bring the value to the clients that are really focused on that need. (Blue Ocean Strategy)
  • Once you find this…go all in focused and dominate

As the 18 min mark, Dinesh gives his thoughts on how to get off the fast start and good start to the year as an entrepreneur:

  • Start doing a quarterly report card Do a spend analysis of your expenses for the previous year and each quarter.
  • Look for things that you may not need or that you are spending too much on. Dinesh specifically has a rule to scrutinize anything that is 5% or more of your expenses.
  • Grade these expenses as A, B, or C.
    • Did the expense generate an A, B, or C result? Did it generate the result intended? Anything that is a C, you need to ask if there is something you can do about it or just stop doing it. Most often, C’s need to be stopped and you need the discipline to do it
    • B’s – give yourself 90 days to make it an A and plan (Why, what, how)
    • A’s – invest more in. Take the money saved from getting rid of the C’s and use it toward the A’s.
  • This exercise will give you a clear view going into any year or quarter with what you need to do.

At the 24 min mark, Dinesh talks about raising capital, busts a lot of myths you may have been taught, and what entrepreneurs should know.

At the 28 min mark, Dinesh talks about what entrepreneurs should know when exiting a business.

  • “Exiting is the translation of value that you have created over the life of the business”
  • You need to think about exiting during the life of business and start with the end in mind. Who would the asset be valuable to? And at what time in the lifecycle of the business?
  • Run the business like you are never going to sell it, but always build it to be sold.

At the 33 min mark, Dinesh talks about how to manage a fast growing business and cashflow to keep it growing. “Cash is king. And if you have to sacrifice growth for cash, sacrifice it.”

At the 36 min mark, Dinesh gives advice for those just starting out and great general advice for anyone


Best Quote: "Run the business like you are never going to sell it, but always build it to be sold."

Dinesh's Misfit 3:


  1. Just because someone tells you something is true, doesn’t mean it is or true for you. You are going to hear a lot of things in your journey – don’t just take them for granted and ask for what you want
  2. It will always take longer than what you think. Embrace this.
  3. As long as believe in it, it is possible. It may not happen the way you thought it would, but it is possible. Be prepared to pivot, but don’t pivot on your core idea.
Feb 15, 2017

In November of 2016, we introduced a new format that we are putting alongside our regular episodes called “Lessons for Hannah.” Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her daddy and his Misfit friends throughout her life….even after I am gone. If you haven’t listened to the first episode of "Lessons for Hannah," I urge you to as it gives some more background and tells the amazing story of how Hannah came to be in our lives.

"Lessons for Hannah" are short, very useful, and sometimes comical lessons, that I have learned which I want to share with you and give to Hannah to help in your lives. Because I want Hannah to have these for her life, I’m going to speak as though I am talking directly to her. These episodes are a lot of fun and if you think there is a lesson that we should include in these episodes, please don’t hesitate to send it over to us at We’d love to share it.

This week’s Lesson for Hannah

Hannah, sweetie. I want to talk to you about this amazing thing we call life. We live in a big world that gets smaller every day because of technology and the growing connectedness of everything. We are bombarded by interruptions throughout our day, from email to social media to push notifications from apps on our phone, to numerous other shiny objects. And I have no doubt that by the time you listen to this, it will have probably gotten worse, but definitely will have changed.

So, what does this have to do with life? Well, you only get one of them (at least as of now, we’ll see what happens over the next 20 years) and your goal should be to maximize every moment of it. I didn’t truly realize this until your mother and I brought you home and you started to grow. Every day brings something new and exciting. Life is truly about the experiences you have and the daily adventures that you get to unfold. It’s not about things. Years later, you won’t remember the fancy car as much you will remember an experience you had with it. My best advice to you is to seek out new experiences, travel to remote places, and see and feel the world firsthand…not through an app or VR or some other medium.

This doesn’t mean that you don’t have to work very smart and hard to be able to give yourself the ability to do this (your mom and I will teach you as best we can to create your own success and the ability to fund the life you want), but it also doesn’t mean that the best experiences require a bunch of travel and money either.

And that is true point. Amazing experiences are all around you every day. Just hearing your contagious laugh and watching you figure something new out is so precious to me. Watching you learn to ski or swim and do these things on your own is just as good as visiting Hawaii. The key I want you to realize is to make sure you stay open in your life to see and be present for all the wonderful things and experiences you will have, big and small. Don’t get so obsessed with work or a vision that you don’t take the time. I’ve made that mistake and thankfully have had the right people in my life to wake me up from it. I’ll leave you with this….As Ferris Bueller said “Life moves pretty fast…if you don’t stop and look around once in a while, you just might miss it.” Don’t miss a thing in this amazing journey we call life, honey, I love you.

Feb 8, 2017

In this episode, Dave is excited to welcome Bedros Keuilian. Bedros is a best-selling author, speaker, and high performance consultant. You may have heard of him or no doubt have followed someone or bought a product in which his systems and processes were used.

Dave has been fortunate to spend time with Bedros and experience his wisdom and insight first hand into how to build a high performing business. But, as Dave mentions, the thing he loves most about him, is that he is not just a “consultant” giving advice, he’s in the thick of it and in the trenches every day himself.

Bedros is the founder and CEO of the fastest growing indoor fitness boot camp franchise, Fit Body Bootcamp. He’s known as the hidden genius that the experts turn to when they want to create and launch successful digital info products, best-selling books, and high level coaching and consulting services.

Bedros is best known for his ability to help his clients quickly establish expert and authority positioning and become the predominant brand in their field.

His sales, marketing, mindset and business systems are the secret weapon used by thousands of successful digital marketers, best-selling authors, coaches and entrepreneurs who want to reach more high paying clients and customers without the use of unpredictable marketing tactics. ​

Connect with Bedros on Facebook

Bedros has an amazing story. His father was a communist and part of the communist party in Armenia. It was not so much by choice, but by necessity. But, In 1980, his father saw an opportunity and decided to escape his family from communist Russia, who Armenia was under at the time, and flee to the United States. Bedros’s father wanted his family to have opportunity, but more importantly wanted to keep his sons from having to join the communist red army which was required at the time.

So, he found a way to put together $25,000 and escaped to Italy and made their way to the American consulate. Bedros was only 6 years old. They made it to the US 11 days later and settled in southern California…flat broke and not really knowing any English.

As Bedros says, he very quickly became the bread winner for the family at 6 years old…but not in the way you think. All his family members got multiple jobs working for less than minimum wage and Bedros’s job in the evenings was to go to the local grocery store where they dumped the expired food out back in a dumpster. His father would hoist him where he would find food that was still edible for the family.

In the first few years, they lived in 14 different apartments and got kicked out of most of them.

It was the experience of having to persevere and break through resistance that helped give Bedros what he calls the Immigrant Edge. Which he describes as the experiences that help create an almost “suit of armor” that helps you to be able to go through anything because you’ve had to overcome so much to just survive. It’s the ability to break through any adversity that comes your way that gives you a tremendous advantage in the game of life.

At the 10:20 mark, Bedros discusses his philosophy for building a business and what he calls the unfair advantage of “time collapse.”

At the 13:20 mark, Bedros talks about how you can get access to the people/influencers that can help you grow your business exponentially. Specifically here are the actionable steps:

  1. Stack the odds in your favor. It’s one thing to connect on LinkedIn or social, but the smarter thing would be to look at who you know that is a degree or two connected to that person.
  2. You then would reach out to these people and let them know what the opportunity is for the person they can connect you with and what is in it for them and the benefits
  3. Next, you ask if they would provide an email introduction or some form of introduction
    1. One key piece of advice is to do all the heavy lifting for these people. Have a pre-written email/message they can send. Take control from start to finish and make it easy.
    2. You want to be the one to control your positioning to this connection
  4. Utilize as much contacts as you can and plan it. For example, if you know 4 people that can connect you. Have them reach our strategically over the course or a week to maximize your exposure and increase your ability to get the meeting you want.

Elements of a great pitch?

  • Build them up – Be specific about what you like and know about them
  • Let them know what the offer and opportunity is and how you will do all the heavy lifting making it easy for them to say yes and difficult to say no.
  • Money – Let them know what the financial upside is of working with you (besides doing all the heavy lifting)
  • Meaning – Explain what the significance and benefit is to them. What is the meaning? How will it make a difference?
  • Note – keep it simple. Bullet points on money, meaning, what’s in for them, how it will make a difference, etc.
  • Frame it this way: You want them to say to themselves “I’m making money. There’s meaning in it for me. The heavy lifting is being done for me. And I just need to plug in and make it go.

At the 21:30 mark, Bedros talks about building a brand and what it takes to be successful.

Tips for maximizing social media?

  • Come with a giving hand first
  • Push the free – give your best stuff away
  • Don’t be part of the noise. Take a long view and build massive trust with your audience before selling something
  • Prove to them why they should give you their contact info and then they’ll give it to you
  • Get to a point where you have much equity built in your giving bank that when you ask for something, you feel very comfortable doing so.

At the 30:00 min mark, Bedros talks about the discipline and routine needed to build a high performing business and brand.

Advice for starting out online?

  • Start with a blog or way of sharing your ideas and content and give, give, give for a year
  • Build your email list by giving away a very useful and actionable item (free report, video, etc.)
  • After you get a few thousand people, if you don’t have a product yet, you can make affiliate offers
  • Learn from your customers and what they want, then craft a product/book/offering around it

Secrets that you share with your $100k Mastermind group?

  • Connections – Being in a group of other like-minded entrepreneurs that can also help your business grow accelerates your success and connects you with the right people to help you do it.
  • Go to big events. Meet the people in your space, network, and build a relationship with them
  • The fastest way to success is to connect and get with the people who already have influence in the space you want to be and have them become your affiliates and promote for you.

Favorite Book: "Outwitting the Devil" by Napoleon Hill.  Bedros's advice is to listen to it on audio.


Best Quote: “People don’t want to deal with your brand, they want to deal with you. They want to see the face behind the brand and the message and meaning that they are carrying. People will buy your brand because of you.”​


Bedros's Misfit 3

  1. Start re-framing to yourself that adversity is an advantage. Adversity is the advantage that will build your strong and embrace the adversity to help your learning curve accelerate.
  2. How you do anything is how you do everything. Your decisions and the way you do things affect everything. Ask yourself if you do things differently to do them truly right and then put that into practice.
  3. Be a control freak. You want to be in control of your health, your relationships, your wealth, of your schedule, ultimately of your life. Being a control freak is not a negative thing. If you aren’t in control, that means someone or something else is, and you lose the ability to affect the outcome of your life.
Feb 1, 2017

In this episode, Dave is excited to welcome Russell Nohelty. Russell is the founder of Wannabe Press and host of the Business of Art. Wannabe Press makes weird books and novels for weird people. The company helps people in making the most beautiful and beautifully printed books in the independent market. The Business of Art, helps creatives build better businesses by embracing their inner salesman without feeling negative about it.

It was the latter that intrigued Dave most about having Russell on the show, as one of the areas a lot of people struggle with is sales and selling – even though, discuss in the episode, it should be one of the easiest for people.

Russell is a true Misfit entrepreneur, owning several other business in addition to Wannabe and the Business of Art, and he regularly speaks throughout Los Angeles to groups like the LA Writer’s Society, Scripter’s Network, and at dozens of other conventions throughout the country like ComicCon in San Diego.

Russell fell into being an entrepreneur because he couldn’t stand the way the businesses he worked at were run. He went on to build his own companies, but by the time he was 29, he had 4 failed businesses. When he analyzed why he kept failing, he realized that it was because he was not able to sell. He thought he would “build it and they would come.”

So, at 30, he decided he needed to learn to sell and did all sorts of jobs from selling Aflac to advertising to cell phones/plans. Along the way it clicked and Russell learned a few things that worked. As he says, “If you believe in the product and you provide value, then you can sell things without feeling gross about it.” If 2015, he went back out on his own and started Wannabe Press. The Business of Art Podcast sprung from this.

At the 7 min mark, Russell talks about failure and how he learned to overcome it, even after failing 4 times.

At the 15 min mark, Russell discusses sales and why a lot have trouble embracing it…and what you can do about it. He discusses how to remove the fear of rejection and how selling truly is a numbers game – and if you can embrace that, then selling becomes very methodical and much easier.

Russell says 1 out 10 will buy because they love you or your product. There is not much you have to do to get them to buy. Another 1 out of 10 will never buy from you, no matter how good at selling you are. And the other 8 in the middle could buy, but need you to help them understand why they should.

Tips on gaining interest and engagement from 8 in the middle:

  • First, make sure you are talking to the right 10 people (you need to develop a persona of who you ideal client is). Focus is critical.
  • It’s your job to find our who’s a good fit
  • Next, develop a sales funnel of these ideal clients and continue to fill it

Tips on developing a funnel:

  • Have enough people at the top of your funnel that know, so that some of them like you, so that some of them trust you and ultimately some will buy from you.
  • You have to go out and find people and this is where the numbers game comes into play
    • For example – If it takes talking to 100 people to make a sale and you are only talking to 30 per month that means you will only make a sale every 3-4 month.
    • But, it you are talking to 300 per month, then you are making 3 sales per month.
    • It comes down to how much effort you are willing to put in and how bad you want to succeed.

How do you talk to more people?

  • First, have a value first mentality. Provide value before asking for the sale. Your first conversations cannot be “buy my product” as you have built no trust or relationship yet.
  • Best in person way to meet people –
  • Best online place to meet people - Facebook groups

Advice for approaching a Facebook group?

  • Go through and look at the post with the best engagement. Like them, comment, engage them.
  • You can then connect with others, but again, be the one delivering value and giving people that connect with you great content to use in their lives
  • Bring the enthusiasm

In person?

  • Treat every meeting like a cocktail party!
  • Show interest in others first and wait until they ask you about yourself
  • Don’t sell! – Connect!

At the 33 min mark, Russell talks about the importance of following up and the value of a coach and the resources readily available to you today to become a better sales and business person.

Resources to help in sales:

  • Book recommendation – Yes!
  • Other podcasts
  • Blogs

What are the triggers that someone should focus on to elicit more sales? (Top 6)

  1. Having authority (book, interviews, panels )
  2. Reciprocity (the more you give, you will get in return)
  3. Social Proof (others talking about you or a product or service, 3rd party testimonials)
  4. Commitment (when people subscribe to you, like your posts, download your content, etc.)
  5. Likeability (how likeable you are and sincere you come across)
  6. Scarcity (used when launching a product or offering – limiting or taking it away created demand and incites action)


Best Quote: “Many people think creativity is going to carry them into success and that is not true. Having a great product is the entry. If you can make something fantastic, then you can compete, but that doesn’t guarantee success. What does is the ability to take what you’ve made and to sell it one to one and one to many.”


Russell's Misfit 3:

  1. Make deposits into the “goodwill bank” before you do any withdrawals. You are either making deposits or withdrawals throughout life. You need to build up your deposits a lot before taking a withdrawal.
  2. Model Success. Everything you want to learn is out there to help you succeed - free from just about every top mentor that exists. Take the action to learn from them.
  3. Treat it like a business. If you treat something as “part-time” then you will get part time results. If you are going to do something, go all in and treat it seriously like the business it deserves to be.
Jan 25, 2017

In this episode, Dave is excited to welcome Natalia Wiechowski. Also known as Think Natalia, the Middle East’s leading Edutainer. Natalia is an award winning, bilingual public speaker, impression management coach and digital influencer. She has won excellence awards throughout the Middle East, Africa, UAE and everywhere in-between. She has been featured in Cosmopolitan, Yogalife, Link magazine and others.

But what is interesting is she never started out to do any of this. In fact, at age 15 she was one of only two competitive soloists in a new category – Discodance – on the competitive German dance scene. She danced at international championships and music concerts with audiences of up to 12,000 people. She did this for many years and while completing her studies.

So how then did she end up going from being a top competitive dancer to working in the Middle East to gaining over 100,000 followers worldwide in less than a year and half and becoming a top influencer, speaker, and coach? We find out in this episode!

Natalia started out of college and took the first international position she was offered in the UAE. She spent 3.5 years there and had some success, but wanted something bigger. So, in her 2nd job, she initially hit the mark. She was very successful, won all kinds of awards, and made a lot of money, but something was missing. She was exhausted and found herself getting sick over and over again. It was after enduring this for a while that she quit her job and took a 9 month sabbatical.

As she says, she had hit emotional and physical rock bottom and had to take a break and detox her whole life to find who she really is, what success means – essentially her true purpose.

She changed her routines, her habits, and the way she approached life. She immersed herself in learning and growing herself. She also changed how she approached her social life. She started a blog and started to do more social. People started asking her to help them do what she was doing. She did a lot of early work and consulting for free.

It was through doing this that she figured out who she really was – A public speaker, a coach, and digital influencer. She set her focus on those 3 areas and cut out everything else.

Natalia says that there was no one thing that really crystallized things for her. It was a series of things.

At the 7 minute mark, Natalia talks about belief and how she changed the way she thought and how she approached things to change how she did things and change her results. She gives several examples.

Natalia shares a great quote “People act according to their level of awareness.” And explains how this can impact people, both in a bad or good way, in their lives.

She says that some people think that “If they blow someone else’s candle, theirs will shine brighter,” and that is not the case.

At 12 min mark, Natalia talks about the steps she took to make her vision a reality. First, she had to forget everything she had ever learned and then had to redefine everything. Then, she began to educate herself in the areas to develop her new beliefs and then test what she learned to see if held true. She shares multiple examples of how this testing worked and didn’t work. As she says, she “failed herself to success,” through this process.

Natalia talks about taking action and how striving for perfection is not a good thing. She talks about having the courage to start, even when you are not fully prepared. She mentioned that starting automatically puts you ahead of others and not being afraid of looking foolish is critical because you won’t know everything or have everything perfectly aligned.

At the 20 min mark, Natalia breaks down her 3 main areas of Public Speaking, Coaching, and Digital Influencing and gives advice for the how to be successful in each. She says that there are specific things that work across all areas and really for anything.

She breaks it down this way

  • Practice, practice, practice
  • Calculated risk
  • Finding your version of what each area is (everybody is great at something and it is unique to them. Create your own and be unique to you)

Thoughts on personal branding/impression management?

  • Key factor to a great personal brand is having the courage to be authentic. Don’t copy. Be your own, weird, quirky, self.
  • It’s an inside and outside job. If you are ugly and cold on the inside, it will show on the outside.

Thoughts on building a following?

  • Read every e-book, article you can find on social media
  • Follow those you resonate with and take action and apply it
  • Provide great content Figure out how you can add the biggest value to others
    • Take them on the journey
  • People want to be “edutained” on social media, touch the heart and the mind

3 secrets of Influencing that others don’t talk about:

  1. You need a lot of time to build a follower base. You have to have the patience to do this for hours, especially in the beginning
  2. Collaborations
  3. You need to invest a small amount on a regular basis to get exposure. Social media platforms limit your reach unless you pay them. You will need to budget some money on a regular basis to get your true reach.

At the 30 min mark, Natalia talks about how she works across the different social media platform and manages content.

Biggest challenge as an entrepreneur?

  • The wrong beliefs about money that stood in her way. She had to work through it with a coach to help her create the right thoughts about money.

Natalia still seeks out coaches and mentors to hold her accountable and help her grow in areas that she feels she needs work.

At the 37 minute mark, Natalia discusses the systems and routines in her business and how they help her productivity and success.

At the 40 minute, there is a great discussion on the mental and physical roller-coaster of being an entrepreneur and how to cope with it.


Best Quote:“Some people think that if they blow someone else’s candle, theirs will shine brighter - and that is not the case.”


Natalia's Misfit 3 

  1. You are the biggest commitment you will have in your life. Learn to listen to yourself, your body, and love yourself. You are more amazing that you know. Write down why you are great and how this greatness can help you in your life and goals.
  2. Learn to question to everything. You can choose to be ignorant or become the director of your life and learn what you need to do to accomplish anything.
  3. Do not take yourself and life too seriously. It is a rollercoaster. Laugh the pain away and feel a life.
Jan 18, 2017

In this episode, Dave is excited to welcome his long time business partner, adopted brother, and all around damn good guy, Erik Mueller. Erik is the founder of Grasp Technologies, a multi-time INC 5000 award winner that has averaged over 50% growth per year for almost a decade. In addition, he has been honored as one of the Top 25 Most Influential Executives in the Travel Industry, and is credited with creating the first graphic reporting system for the travel industry.

Erik is one of the main inspirations for the Misfit Entrepreneur as he is a former musician who is a self-taught programmer, turned business owner. He has had an amazing journey from being a self-taught programmer with a vision to transforming to a true CEO of a top performing company. Dave knows as he has been there along the ride for every step for the last decade.

Connect with Erik on LinkedIn

Connect with Erik on Facebook

At early age, Erik had a natural ability for programming and bought his first computer at the age of 10 and started to build games. As Erik notes he has always been drawn to the arts, especially music and photography. In fact, he went to college for photography and cinematography. But never completed it. At this point, computers still weren’t a big thing in the business world and he didn’t know that he would ever really end up on that side of things. Instead, he was in a band and did every type of odd job. He was big in the punk rock scene.

At one point, he got bored and decided to do the exact opposite of what anyone thought he would do and he went into the US Army. He says he loved the experience. It gave him discipline. It challenged him to push himself. And it made him realize that he can overcome major barriers.

Once he got out, he got a job at the State of Ohio, but it was not for him. He went back to odd jobs and music. He had a music studio in his basement and a gentleman came in, who worked at Bank One, and saw Erik programming Asteroids on his computer. He mentioned to Erik that they were looking for a programmer to come in and automate some large reporting that they were struggling with. He interviewed and got the job. It was this endeavor that allowed him to create the first graphic reporting system for the travel industry. Of course, doing this while playing in his band at night.

As things grew and got even more corporate, Erik decided it was time to move on. He started his first company, an IT services company, which shortly thereafter spawned Grasp Technologies. He started building the initial Grasp solutions and worked on funding, but then the dot com bubble burst and 9/11 followed shortly after. So, he just continued on building and working the business from there.

At the 9:50 mark Erik talks about becoming a CEO and the transition and realizations he had to go through.

Erik talks about “aha moments” and how there isn’t just one that happens on the journey, but many. You reach a plateau and then bust through it and then on to the next one. And each new level you get, there are “aha moments” and amazing things to discover and do. Erik says he seems to see it as an every year thing in which your challenge yourself to new levels.

At the 18:20 mark, Erik talks about overcoming obstacles and how each challenge you over makes it easier to overcome the next one. He talks about how to bust through your fears and how to let go of the past that may be holding you back.

At the 21 min mark. Erik talks about staying true to yourself and how in reality the more successful you become, the more your true self and value get amplified. As he says, “People that are a$$holes become bigger a$$holes and people that are good just become that much better.”

Biggest challenge as an entrepreneur? Letting go and trusting your team. Giving up the control so that your business can truly grow.

Erik recommends the book Scaling Up as a good blueprint of how to create a great business. The other one he recommends is Eat That Frog by Brian Tracy to help with learning to prioritize correctly.

Best piece of advice for a new entrepreneur?

  • Make sure that it is something you truly want to do. You have to be good at balancing fear and faith. But, the best advice is to continuously educate and grow yourself. You won’t know it all on your own.

How do you measure personal success? What does success mean to you?

  • Happy employees, happy customers! It’s not about the money. The success is when he has happy employees and has happy customers. Everyone wins at that point.

Staying competitive in technology, are there best practices that are relevant today?

  • Keep everything, all the data you can. The more you keep and longer you keep it, the more beneficial it is to you and your clients. Data is the new oil. Storing as much information as granular as you can is the best thing you can do.

Hardest part in growing a company?

  • Personal shortcomings. Getting in your own way. But everyone will have their own. The sooner you identify your strengths and weaknesses, the easier is to either fill the gaps or compliment them in a way that leads to more success.

Do you have a coach? Who do you look to for advice?

  • Yes. Many coaches. This is a critical element to success. Having different coaches for different areas of your life and business is critical. Look for consultants and coaches for the areas you have weaknesses to help you. The money you spend here comes back to you ten-fold.

Will computers and AI take over the world and our live?

  • It’s really going to be beneficial to our lives. AI is right around the corner, but it won’t be malevolent. At the end of the day, we are programming these computer and software. They are born from us. The advancements going on in all areas from medicine to traveling to business, everywhere is going to add more value to everything we do and enrich our lives. Within 10 years, we won’t recognize the world as we see it today.

Will VR get to a point where people cannot distinguish between reality and lose themselves in it?

  • There is always be people that susceptible to things. It’s the same type of things you heard about rock and roll ruining people brains and minds in the 60’s and 70’s, but there will always be addicts and you will have that. But as a society, it is really just another tool that we will be able to use to evolve faster intellectually.

How will VR impact travel?

  • It’s going to be great, especially for people that are immobile or that could never afford to travel throughout the world. You will be able to experience things that you never could before. But the “real experience” will always be important to people and for many, once they get a taste through VR, they may want to travel to see and have the real experience that much more. People will always seek out the fully immersive experience.


Best Quote:  "Great ideas aren't anything, unless you have great people that execute on them and make them happen."


Erik's Misfit 3

  1. Start your day right. Get a good morning routine where you can plan for your success. Write your to do list down. Visualize your success for the day and plan for your success.
  2. Keep in touch with your network. The people throughout your life support you and increase your odds of having “luck” happen. It is amazing how many opportunities come from staying in touch. If there are people that you like and add value to your life. Keep in touch with them. Don’t let them get away.
  3. Listen to your inner voice. Things are going to pop in your head and you should act on them. When you inner self talks to you take notice. Listen to your gut. Not so much shiny objects, but every knows those times where our gut really is telling us something and we need to go with it and act on it. Don’t shy away from that. 
Jan 11, 2017

In this episode, Dave is excited to welcome author of "Half – The Ultimate Guide to Cutting Your Taxes by up to 50% Guaranteed" and founder of Tax Vantage Consulting, Wes Matejka!

Wes has a diverse career in the he started out in radio and at one point was radio executive of the year, but he had a passion for helping people in a larger way. He founded Tax Vantage Consulting as a way to do this. TaxVantage™ Consulting works with those who have high incomes and their existing CPAs to cut their income taxes by tens of thousands, if not hundreds of thousands of dollars. They do this by selling large assets to defer any Capital Gains taxes for 30 years – a really interesting concept. They focus 100% on reducing taxes using their proprietary TrueTax™ Process and then provide a CPA with what a client needs to file their tax return.

It works. Tax Vantage counts some of the most successful entrepreneurs and Hollywood A-listers as their clients. Through it all, Wes has not lost his passion for helping others. In fact, he says one of his greatest accomplishments is that he has not only helped clients save literally millions of dollars in taxes, but also helped to create thousands of acres of permanent green space around the country through conservation efforts. ​

Email Wes:

Half: The Ultimate Guide to Cutting Your Taxes Up to 50% Guaranteed

Wes has a unique story. He spent over 25 years in the radio and music industry. Working his way through college included a gig doing standup comedy which led to doing some voice work for radio and ultimately got him his start in the radio business. As the industry changed and got to be more corporate and lose the small entrepreneur owner mentality, he lost his passion and decide it was time to do something else.

The only challenge was that he decided to make this change at the peak of the recession and was not sure what he was going to do. How did he do it? He prayed about it and stayed open to opportunity, whatever it may be, and the opportunity to work with business owners to help lower their tax burden came along and he took the opportunity. He learned and grew in the space and was eventually able to go on his own and start Tax Vantage Consulting.

Wes talks about transition and figuring out what you want if you are going to make a big change or switch careers. Part of it is being open as discussed above, but really being clear on what you are passionate about is the other. He discussed how we started Tax Vantage and the passion that drove him to do so.

At the 8 min mark, Wes talks about the process and the strategies that they use that many CPA’s don’t know about or have not heard of. The interesting thing is that the items Wes and his team find for a client are concrete because they are simply from the tax code and typically buried deep in the thousands for rules and pages of credits and deductions available. He talks about the difference between deductions and credits and why credits are the better.

He also talks about how the tax code is there to incentivize business owners and entrepreneurs and gives simple, common sense reasons why.

He talks about how a lot of the tax strategies they use are geared toward higher income earners ($500,000/year +) because of the way the laws are written, but offers up some tax strategies that even people making under that amount can utilizes. One he talks in depth about is R&D tax credits and gives examples of them being able to be used by everyone from landscapers to electricians and everyone in between. The rule is that if you are doing “research and development to be able to bring your product to the marketplace” – which most companies regardless of size are, then you can use these tax credits.

Wes gives a great example of how his group was able to save a client over $1.2 million just for finding the R&D credit and going back the 3 years available to recapture it.

At the 18 min mark, Wes talks about his favorite strategy which is how to differ capital gains by up to 30 years. He tells two great stories of this. One of a business owner and one of a Hollywood A-lister.

At 23 min mark, Dave asks Wes if this is too good to be true and his answer is one that everyone should hear. As he says, things are not too good to be true just because you’ve never heard of them.

Wes gives some pretty interesting stats:

  • There are over 670,000 CPA’s in the US
  • But, there are only 895,000 each year that file tax returns with incomes above $500,000
  • Because of this, the odds are that most CPA’s have never had any reason to utilize or seek out the strategies that Wes has found buried in the tax code.

Wes’s advice for those that are not high net worth, but working their way toward it as follows:

  • Increase your financial education and seek to understand what is available to you that you can utilize in your wealth plan
    • You can do this simply by picking up a few books on tax strategies or seeking other professionals that focus on these types of solutions
  • For business owners, cash flow is critical and you must make sure that you are exercising your rights as a business within the tax code to keep your capital and keep it working for you and your business.
    • Don’t just have a CPA. Make sure you have a focused professional to help you maximize your tax strategy. Think of a CPA like your general practitioner doctor and seek out the specialists, the “cardiologists and neuro-surgeons” for your tax maximization strategies.

Wes makes a very interesting distinction when he says, “Your CPA’s job is not to reduce your taxes. There is job is tax preparation, not necessarily tax reduction.”

What advice do you have for entrepreneurs? What holds them back?

  • Do away with and block our fear and worry. Focus on what you need to be doing, not what you are afraid of happening
  • Take action and focus on the actions to make yourself a success and not on the “what if’s”
  • Never live in the land of “what if’s” – you can “what if” yourself into anything.
  • Live in the land of “what could be...”Focus there

Biggest challenge? Making sure to always be staying on point and educating others about his niche and keeping the energy up to do that day and day out.

Advice for growth?

  • Get into a Mastermind group
  • Get a good coach
  • Pay for these things because if you pay for it, you will really evaluate it and make sure it’s good for you and also maximize it for yourself
  • Masterminds are great because you get to meet with other business owners who can look at your business from a totally different angle, but also get what you go through as an entrepreneur and offer you advice and even connections you may have never considered to help you.


Best Quote: “Seek out those ideas that do seem “to good to be true” and then make them true”


Wes's Misfit 3

  1. Body, mind, and soul. All 3 need to be healthy for you to succeed. You must take care of your body to fuel the rest of yourself. You have to take care of your mind and put the right things in it. And you have to have a healthy soul by doing things for the right reasons that you are passionate about.
  2. Embrace the insanity! Be you. Don’t conform to conventions just to fit in or if you don’t want to. Don’t try to be ordinary. Grow the insanity, nurture it, and make it something awesome.
  3. Keep more of what you make. You earned it. You deserve to keep it. Make sure you dedicated time to become financially smart.
Jan 4, 2017

n this episode, Dave is excited to welcome two-time Inc 500 entrepreneur and best-selling author, Rhett Power!

In 2007, Rhett resigned from his lucrative consulting career to co-start a toy company called Wild Creations. Less than two years later, the economic downturn left him exhausted and nearly bankrupt. Rhett was not only forced to analyze his company, but himself to see what needed to change. The results of this were that he figured out how to do the right things right and Wild Creations was named one of INC 500’s fastest growing companies 2 years in a row and has gone on to win over 40 national awards.

He is the author of the Amazon best-seller, One Million Frogs, a regular contributor to INC, Success Magazine, and Business Insider… and has a new book being released in the next week called, The Entrepreneur’s Book of Actions. He is also a member of the US Department of State’s Speakers Program. ​

Connect with Rhett on Twitter: @rhettpower

The Entrepreneur's Book of Actions

This interview has a lot of great items in it, but for those of you that have ever transitioned from a steady job to owning your own business or are planning, or aspire to do so, you will find Rhett’s story and journey of adapting to being an entrepreneur very helpful and useful.

Rhett had a very good job working for USAID around the world, but something was missing. It wasn’t right. Rhett and a colleague would meet and routinely talk about what it is that they wanted and it came down to one thing – owning their own business. They decide to quit their jobs in 2006 and buy a business. They look at all sorts of business, including a “dead body” removal business. Ultimately, they found a very unique business with 1 product. Of all the companies they looked at, it was probably the one in the worst shape, but there was just something about it.

It wasn’t easy. They went through a lot of struggle including multiple years on the road selling a product out of van around the US because it was not shippable. They had no access to additional capital or money and reinvested everything back into the company to keep it going. After a couple years, they were able to turn it into a success and became a multi-year INC 500 company.

At the 9 min mark, we talk about tipping points and what the biggest one for Rhett was. He tells an amazing story of being about 1 month away from going under and decided to take a huge risk that if it didn’t work, they would be done.

Rhett talks about his new book being released in January ’17, The Entrepreneur’s Book of Action and how it came about because of going through the transformation in the business and re-thinking his entire business to make it successful. He wrote the help people who are doing the hard work and focus in their business could have a guide that makes it easy and systematic to work on their business daily.

Rhett discusses the long game and planning for your success. He discussed how we live in an instant gratification world and that is just not reality in business. It takes work, planning, the ability to adapt, and change, and staying after it consistently to truly succeed. He suggests taking time to reframe everything you do and see if it is actually working or not. And if it is not, you don’t have to have drastically change all at once. Instead, you should tackle things in smaller chunks. It’s important to get the small wins and momentum to help you stick with and accomplish big changes. Eat the elephant one bite at a time.

At the 27 min mark, Rhett talks about the power of belief. He gives a great story about Christmas to illustrate how important true belief is in your success. He also discussed how not having an exit strategy helped them to overcome and make the business a success. “Commit. The minute you start talking about getting out is when you will.”

Rhett talks about some of his favorite concepts in The Entrepreneurs Book of Actions:

  • Week #40: No, No, No – You have to learn to say no, otherwise you go broke. It goes across the board. You have no when to say no to vendors, employees, and customers.
  • Week #22: Managing Management, Managing Yourself – If you don’t set a good example in your business, it get notices and rubs on all of those around you.
  • Week #1: Figuring Out Your Passion – Sit down and create your own personal mission statement. You must make sure you understand what really drives you. It’s time to self-reflect.
  • Rhett also talks about hiring and how it differs depending on the stage of your business.

Efficiency vs. Activity?

You can do a lot of activity, but that is not efficiency. You should also be working toward more efficient ways to run your business. Look at how you’re doing things, what you’re doing, and how you are using resources and time. This also goes to how you are using your time as an entrepreneur. Where is the best place for you to focus?

Best advice for entrepreneurs just starting out?

Bad habits are what hold us back, so make sure you are aware of yours. Money management, time management, and planning are the 3 most critical areas where business often fail

At the 40:30 mark, Rhett gives a great example and advice on seeking and selecting mentors.


Best Quote: "Dream big, but think small as it’s the small details, the daily details, that are going to get you to that big dream"


Rhett's Misfit 3

  1. Stop Watching TV and Using Social Media So Much! Use this time in your life more wisely. When you look at all the time you spend in these areas recreationally, it can add up to 20, 30, even 40 hours a week.
  2. Create a Personal Mission Statement: Figure out what motivates and drives you and what you really want. There are many templates for these online as well as in The Entrepreneur's Book of Actions.
  3. Make Changes Incrementally: Break things down into achievable bits and that will help you to gain momentum and build the habits of success.
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