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Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship

The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the breakthrough entrepreneurship strategies and actionable advice to accelerate your success! The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncover each guest's key tools, tactics, and tricks that listeners can start using in their lives right now. Learn more about the show at www.misfitentrepreneur.com and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!
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The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the best, actionable advice to accelerate your success!

The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncovers each guest's key tools, tactics, and tricks that listeners can start using in their lives right now.

Learn more about the show at www.misfitentrepreneur.com and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!

May 24, 2017

In this episode, Dave is excited to welcome Cloris Kylie. Cloris is a highly sought after speaker, trainer, and author. She has been featured on TV, has been a featured guest on many top shows and podcasts like EoFire and her articles have been published throughout the world and read by millions on sites like Addicted2Success, TinyBuddha, and others. Additionally, she has worked with some of the top minds and entrepreneurs in their verticals such as such as Chris Brogan, Dorie Clark, Neil Patel, Mel Abraham, and Serena, Saje and Skye Dyer, the 3 daughters of Dr. Wayne W. Dyer.

After getting an MBA in Marketing, Cloris figured out one thing early on. How to leverage connections with influencers and owners of marketing platforms to help your success. She teaches others how to do the same and helps to reveal their”Magnificance.”

She shares her best tips and wisdom for connecting with the right people to help you grow yourself and your business.

www.ClorisKylie.com

Cloris started out wanting to be an engineer. She never saw herself as owning her own business, but as she went through school, she became increasingly interested in marketing. She got her MBA and went into the corporate world. It didn’t take long for her to get tired with the corporate world. She had a desire to do something bigger, to be able to make the most out of her gifts. So, she left corporate life and started a business helping college and high school students transition to their next levels.

She quickly realized how much she loved helping people one on one. She grew the business and was very successful. Then she had a huge setback with the loss of her marriage. At that time she wrote a book and met Wayne Dyer who personally mentored her. She learned how to connect with influencers and entrepreneurs and began using her marketing skills to help them.

At the 9 min mark, Cloris gives her best advice on how to overcome obstacles.

“It is your choice how fast you get out of a challenge just by looking at what is next. By asking what action you can take today to move forward. That first step builds the positive momentum."

What are the top pieces of advice for connecting with Influencers?

  • First and foremost you must believe that you have the power to connect with influencers and something to offer them. You have value to offer – even if your platform is small, your ideas and support for that person is huge.
  • Don’t’ think that you need to go after the “whales” either. Look for people that have a very similar avatar or audience that you do and that you resonate with. It could be even a local person.
  • The key is start, even if it is small, and then build from there.
  • Make sure you have a genuine interest in the person and that you resonate with them. They will know if you don’t.
  • You must be authentic and be willing to share your story.
  • Reach out whether though writing them or commenting on their blog or social pages and be ready to do it without a response back. Here are some ideas:
    • Read their book
    • Connect with them on Linked with a customized note including your thoughts on their books
    • Go to Amazon and post a review and let them know
    • This starts a connection and allows you to stand out, but don’t stop there.
    • Nurture the connection by posting on their blog or Youtube or other social media and share it. Tag them as you see fit.
  • Give the value first before you look to benefit. Once you have a relationship you can start to work with them to appear on their podcast, write for their blog, network with them and connect with others
  • Everything should be done with a strategy in mind and be deliberate.

Best tips on how to grow a list:

  1. Focus on your avatar and try not to do everything at once.
  2. Learn about your avatar, your ideal market. Know their wants, needs, pain points, etc. All of your messaging needs to reflects their needs 
  3. You need to have authority and trust
    1. There are few ways to do this:
      1. Be on another’s platform such as a podcast or Youtube show
      2. Publish a book (it can be small – 50 pages)
    2. Use Facebook targeted ads
  4. Patience! Be patient and take your time, but be consistent.
  5. Use the power of partnerships with others that have complimentary products and services. It cost nothing but time to reach out and ask if you could create synergy.
    1. But don’t just partner with anyone. Make sure you are a good fit and values line up. And commit to the partnership

At the 35 min mark, Cloris shares what most people are missing in growing their marketing impact and magnificence.

Best advice for an entrepreneur starting out today?

Take things one step at a time

Create a vision of what you want to create

Once you have a vision, create a mission and the mission includes: Who you help, what you will do to help them, and the results you want to them to achieve.

The results you want them to have will guide you to the product and services you will offer.

Lastly, but more importantly choose to believe in yourself!

Keep looking until you find that driver. That burning desire that allows you to keep going no matter what and you’ll find it because we all have one in us.

 

Best Quote: "There is one quality that all entrepreneurs have to have…and that is resiliency. Along the journey there will be a lot of challenges and obstacles. You have be able to quickly recover and then find a new way. You know where you want to go, the journey will not go as planned, but you will still get to your destination.”

 

Cloris's Misfit 3

  1. Focus on what works. Whatever you are doing in your business that works, do more of that.
  2. Focus on the one ideal client you want to serve.
  3. Focus your marketing efforts on one message, one channel, etc. until you’ve mastered it, then move on to the next.
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