n this episode, Dave is excited to welcome Mike Koenigs. Mike is a serial entrepreneur, 10 time #1 best-selling author, speaker, and interactive online personality and entertainer.
Dave first met Mike almost 10 years ago when he was on the cutting of building your brand online with video. Mike, liternally pioneered video marketing and a host of other online marketing mediums. Just about every personality from Tony Robbins, Paula Abdul, and Hollywood A-listers like Richard Dreyfus have sought out and worked with Mike. He’s won the marketer of the year award, sold 2 businesses to publicly traded companies, and is a very active philanthropist.
This episode is really a special treat as Dave and Mike go deep into a number areas from Mike's background and amazing story to what he sees coming in the future (that you absolutely need to aware of), and some of the best advice you get for building a business and brand online.
Connect with Mike on Facebook: @koenigs
Email Mike: firstname.lastname@example.org
Mike grew up in a small town in Minnesota. Mike learned at an early age to be self-sufficient and love to make stuff. He did not do well in school because he is a very kinesthetic learner.
He started coding at 14 years old and was a young hacker. He started his first business at this time, but was always interested in movies and music. He took this love and started an online advertising agency called Digital Café, one of the first online, interactive businesses.
Mike started using video on the web years before Youtube ever existed. He figured out how to hack search engines and video search engines to get traffic. He turned this into a “push-button” system called Traffic Geyser and secondary texting product called Instant Customer.
Mike was diagnosed with cancer in 2012 and had to make serious changes to his life. He sold some of his businesses, got through cancer, and then started again, becoming a multi-time best-selling author and building a new set of businesses.
What was the tipping point of success? Mike had a low point where he was over $250,000 in debt, went through a divorce, and living off of credit card checks. It was at this time that friend of his introduced him to Tony Robbins. Mike took everything he had left and joined Tony’s programs and went to an event. Within 6 months he had turned his life and business around and a year later, a billion dollar firm bought his company. Mike says he found a great mentor and invested in himself and was willing to take a radical risk.
Ironically, a few years later, Tony came to Mike for help in setting up his studio and marketing online.
“Find mentors you resonate with and then go head first, take the big risks, and trust your heart and your gut”
Traits of high performers:
“What about you right now is standing in the way of becoming the new you? What is it that keeps you frozen in the place you are?”
Pay attention at the 16 min mark as Mike talks about detachment for freedom.
Mike talks about how important it is to stay in the game and how important it is to develop business management skills.
At the 25 min mark, Mike talks about the evolution of doing business online and gives his advice for those starting out today.
Mike says one thing he has learned the hard way is that turtles always win because they don’t wear themselves out before they play the long game
At the 34 minute mark, Mike talks about the revolution of video marketing and how it is changing everything and gets into what is coming and how you can take advantage.
Core skills you need:
Innovation and leadership will always be needed.
You must be able to rapidly prototype something, get it in front of a market, and test it.
Things to focus on and make part of your strategy and spend your time:
#1 thing needed for a successful product launch?
Best tips to grow an audience or list?
Biggest NOT TO DO in building your brand online?
What is the biggest lesson learned from your cancer experience?
Best Quote: “The more insulated you get from the customers on the ground level, the more you lose touch. And once you get insulated, you don’t have a sense of what reality is any longer.”
Mike's Misfit 3