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Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship

The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the breakthrough entrepreneurship strategies and actionable advice to accelerate your success! The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncover each guest's key tools, tactics, and tricks that listeners can start using in their lives right now. Learn more about the show at www.misfitentrepreneur.com and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!
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Now displaying: 2018

The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the best, actionable advice to accelerate your success!

The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncovers each guest's key tools, tactics, and tricks that listeners can start using in their lives right now.

Learn more about the show at www.misfitentrepreneur.com and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!

Jan 10, 2018

This week’s Misfit Entrepreneur is Michelle Parisa Wazek – also known as Michele PW. Michele is the copywriter to the stars. She has worked with everyone from Brian Tracy to Lisa Sasevich and over the last 8 years, her “love based” copy and marketing philosophy has sold nearly $50 million dollars in products and services.

Michele is a best-selling author many times over, has appeared across countless media, and works with hundreds of clients throughout the world helping them to, as she says, “Build a business your love that loves you back.”

But like many successful entrepreneurs, she does things differently and approaches her craft with a completely different view than the norm. She does it by employing love. When I first met Michele, I was incredibly intrigued with this approach, especially after hearing that it continues to generate millions of dollars annually. So, I asked her to come on the show and share her biggest secrets to help you find more success in your business.

www.lovebasedbiz.com

www.lovebasedbizblog.com

Podcast: Love Based Money

Everything all started for Michele when she was 3 and taught herself to read to because she wanted to write books. Being a writer has been a driving influence throughout her life. When she got to college, she discovered “direct response” copywriting. She helps people sell one to many through her copywriting.

Connecting with people is one of the most critical things for businesses today – What is the most important fundamental thing people need to do to genuinely connect?

  • Being genuine is the key to connecting
  • The online marketing industry is having a “come to Jesus moment” as it is turning into a mature niche
  • A lot of people are not sure what to do
  • What is working is getting back to the basics and not just throwing a bunch at fancy marketing, but really building relationships with people

How does someone know they are hitting the mark? What are the people that are “doing well”…doing well?

  • Your insides must match your outsides – you have to be able to walk the walk
  • Be committed to your highest purpose and not attached to the results
  • True honesty – be honest about where you are at
  • Authenticity, Authenticity. Authenticity
  • Show up and be a master of your craft

At the 11-min mark, Michele answers the question, “What is Love-Based Copywriting?” and is so important to listen to what she says!

  • Loved based copywriting is persuading someone to take action like anything else, but it is the how.
  • In order to get someone to take action, you must tap into their emotion
  • Emotions are love or fear-based – most copywriting/messaging focuses on fear

“Don’t build your business on a foundation of fear…”

  • Market and come from a place of higher power is the foundation of love-based copywriting. When you come from love instead of fear you build better connections and a better business.
  • Focus on what ignites and inspires people – what inspires you? What would make you want to act? Think in those terms…

At the 15:30 mark, Michele gives examples of what she has done with clients.

  • Love-based is about educating and stepping back and let the client make the choice...stand in your power
  • There is a correct way to respectfully acknowledge your prospects pain. Pain helps you grow emotionally and spiritually.
    • Don’t turn pain into suffering with focused on worry or anger in your marketing
    • Acknowledge the pain is there, but come from a mindset that you are committed to everyone getting what they want, you are not attached, and you don’t have to rescue – stand in your power.

Copywriting is the same as salesmanship in print – how would you act if you were in front of someone looking in their eyes?

At the 22 min mark, Michele give some great advice on selling. Pay attention where she talks about how clients and not you need to rescue themselves.

Formula for a successful copywriting campaign?

  • Michelle has a love-based copy template that is available for free on her website, but gives the steps
  • Step one: Knowing who your ideal client is. You must know them like you know your best friend. You know their pain and are passionate about truly helping them. Be committed to get the client’s needs met, but not attached to the outcome.
  • Step 2: The correct use of pain – What is keeping them up at night? How is your product and service going to help?
  • Step 3: Coming from a mindset of abundance and being committed, but not attached. People will sense if you are coming from fear and you won’t be as successful.

Best ways to get feedback?

  • Open-ended surveys – you want their words
  • Facebook groups allow for good research

Common mistakes made in copywriting?

  • Being too general and not specific
  • When you are too generic, your ideal prospects are not going to see you
  • People are looking for specialists to help them and not generalists

Tips for generating leads?

  • It’s how you “decorate the door”
  • You want to address the perceived problem – even if it may be the wrong one.
  • Michelle gives a great example on this at the 41 min mark
  • Take stock of all the things that make up the perceived problem and how they relate. Be specific and call them out in your opt-in pages

Biggest failure?

Michelle did not use “loved-based” copy in the beginning, she did more fear-based

She would follow what clients wanted even if it made her uncomfortable

Recommended tools?

  • Infusionsoft
  • Clickfunnels
  • Michelle’s advice is to find the ones that work best for you, but don’t get to attached to the bells and whistles – but your ability focus on being authentic and staying in tune with yourself with them.

Best Quote: “Don’t build your business on a foundation of fear…”

Michele's Misfit 3:

  • Be open to sitting and feeling your emotions.
  • Sit and breath into the emotion, feel it, let it move through you and you can break it.
  • Meditation is a very useful way to help control your emotions Create a ritual for when you do things like having a sales call or writing copy – take some time to focus on your vision and tap into your anchor.
Jan 3, 2018

This week’s Misfit Entrepreneur is JV Crum III. JV probably needs no introduction. He is the best-selling author of the Conscious Millionaire and founder of the #1 rated podcast of the same name that has over 12 million listeners in almost 200 countries. JV became a self-made entrepreneur millionaire in his early 20’s. Aside from being a best-selling author and entrepreneur, he is a keynote speaker, certified business coach, attorney, and CEO of the Conscious Millionaire Institute, a global entrepreneur business coaching, training, and wealth product business.

It didn’t start out like this for JV. Like many kids he grew up with a lot of financial uncertainty, he dreamed of a different life. He decided early on to become a millionaire.

By the age of twenty-five, he had realized that dream and celebrated by purchasing a new luxury home on the water and his first Mercedes. He had the “American Dream”.

Life was great, except for one thing. J V quickly realized that his childhood dream had not included the truly important parts of life, such as feeling a deep sense of purpose and fulfillment. Although he had all the trappings of wealth and success on the outside, he felt empty inside.

This awareness led him to two decades of searching, which included reading extensively in the areas of both human potential and spirituality and it is the lessons from this journey and what has happened since that I have him to share with you in this interview.

www.ConsciousMillionaire.com

Free Gift: 3 Day Challenge Rapid Growth Formula with JV and Copy of the Book

www.ConsciousMillionaire.com/RapidGrowth

JV grew up poor out in a little country town. He grew up swimming and fishing with a cane pole because he could not afford a real fishing rod. He started his first business at 4 years old selling juice on the corner to help his family out.

One day, he asked the question, “What is the solution to his family not having money?” his answer to himself was that he was going to be a millionaire. His mother told him not to tell anyone. His mother had the mindset that very wealthy people had done something wrong to get it and didn’t want him to grow up doing wrong. Nevertheless, he kept this goal and by his early 20’s had done it. He made his first million at 25 years old. But, soon after he started to realize that something was missing and went on a journey to find it. He had the money, had the things – but wasn’t happy. There was something more. He sold his companies and began a focus on doing something greater and having an impact. He lived in a monastery, went to places to do deep work on himself, and would bare his soul to the groups he worked with.

He was told he had anger and he denied it for a while before finally working through it.

At the 10 min mark, JV talks about how he arrived at doing something that really matters.

  • The idea of “conscious millionaire” came to him while sitting in a hot tub! It took constant seeking for years only to find it there
  • As JV says, it all came because he was seeking to find and wanting to do something with his life that truly matters

What is the most surprising thing you’ve learned about life and yourself? What truly matters?

  • “If you miss your real journey, you miss your real life”
  • Every one of us had an authentic journey designed for us that you are building moment to moment.
  • When you are authentic – the path will make itself clear. It will reveal itself for you
  • The biggest and best answers come when you are authentic are open to the possibilities of the world around you.

At the 17 min mark, JV answers the question, “What does it mean to be conscious?”

There are 3 definitions:

Awareness

  • Level 1 is psychological – understanding the personal and business environment around you
  • Level 2 is awareness in the present moment. Simply being instead of doing.

Visionary

  • Seeing a vision of a better future and seeing something that is possible in the future
  • Most would think that we entrepreneurs are crazy in that we create a vision that does not exist and then go make it manifest in real life.

Social

  • Not only being successful but being conscious of how we can have a true impact for the greater good in doing so.

Pay special attention at the 23 Minute mark as JV discusses the 7 Habits of the Conscious Millionaire and the process of habits. This may be the most important part of the interview.

The 7 Habits Are:

  1. Conscious
  2. Focus
  3. Action
  4. Do What’s Right
  5. Leverage Every Day
  6. Seek Opportunities
  7. Lifelong Learning

What is your formula for building wealth?

JV uses a Rapid Growth Formula (he shares the first two that are foundational)

  • Get crystal clear on what you are passionate about, what your purpose is, and who you want to work with – your high impact vision

Think of your purpose as a gold coin that has one side that has your purpose and then on the back says the secret The secret to finding your purpose is to find out what the difference is that you really want to be making. Take some time to discover this and be very specific.

Once you have this, then look at the skills that come to you so easily you can do them in your sleep. What are naturally good at? Knowing what you do really, well will help you know where to fill gaps.

  • Mindset and getting into peak state – this comes from having clearly stated goals, especially your 1 Mission Critical Goal (the most important one of all)

Breaking Down Conscious, Focus, Action:

Conscious – 3 questions to ask

  1. What/Why? What is number 1 priority for you to accomplish in the next 30 days and why? Imagine if you asked yourself this question at the beginning of each month
  2. Who do you need on your team to accomplish that goal?
  3. How will you get there? Sketch out 3 different paths of how you will get there…

Focus – 3 ways that you need to be focused

  1. Focus your mind – Are you laser focused and clear on what you want?
  2. Focus your heart – Do you have your whole heart in it? Are you all in?
  3. Body Focus – Are you taking care of your body (good sleep, eating, exercise)

Action

  • Have a clear, measurable outcome for 30 days out and write down the major steps needed to get there
  • List those steps in the order they need to occur (you will find things you forgot and fill in the gaps)
  • Is there anything that needs to happen internally or externally

Best Quote: “Normal people are busy fitting in where we are busy redefining.”

JV's Misfit 3:

  1. If you miss your real journey, you miss your real life.
  2. How is your life contributing to the evolution of human consciousness?
  3. Challenge yourself to build a huge vision of what you really want to accomplish with your life. Use the Conscious, Focus, Action formula to help you.
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