189: Timeless Business Wisdom from the Morning Coach, JB Glossinger

This week’s Misfit Entrepreneur is JB Glossinger. JB holds an MBA and Ph.D. and is the founder of Morning Coach, a daily podcast that has been downloaded over 40 million times! But, even with all the education and advanced degrees, he still credits his “street education” with providing the life-changing lessons that have helped change the lives of hundreds of thousands around the world.

JB left a successful corporate role to to create the life he wanted built around his passions, family, golf, and writing – all within a 3-hour workday. As he achieved this goal, he wanted help other entrepreneurs and business owners turn their dreams into reality and has done so through the morning coach, his masterminds, books, and events.

By working to align his mission, values, and goals, JB has been able to create the life of his dreams and help others to do the same. In this episode, I’ve asked him on to teach you how to do it for yourself.

Go to www.MorningCoach.com/Misfit for free gifts from JB!

JB is from a blue collar family in Indiana and went to school to get his degree – which took him about 6 years. He then ran health clubs for a while, but somehow ended up in the aviation industry.

JB tells the story of how he responded to an ad in the paper to sell helicopter engines because he thought it was cool. He wrote a letter to the CEO instead of sending a resume. He got a call back. He went and met with the CEO one on one because the CEO wanted meet the person who “Wrote the worst letter he’s ever read.” But, they ended up hitting it off and JB got the jobs. So, as JB says, the worst letter he ever wrote got him into aerospace for 15 years.

This led to him buying and selling jumbo jets around the world, making 10x as much as his parents, but was completely miserable. He knew there was more than the job he was doling.

He decided to write a book. He quit his job and spent his savings on ordering the books, spending $5k on an image consultant. And he thought you just went out and started speaking. He quickly found out that things were much harder than he thought. He didn’t sell any books. It was a disaster. He even paid to speak at events and didn’t sell books.

It was depressing. IT lead him to a an evening where a buddy and him were drinking and wallowing in his failure and the friend suggested that his information was good and that he should just a morning message. That was when JB went and found morning coach. He was broke and losing his home. He built a website in a weekend with an opt-in. He started it as a live call each morning and it filled up quickly.

He then read about podcasting and decided to put it out as a podcast. After about 50 shows, iTunes spotlighted his show and we went to 40,000 downloads a day. It was then his life began to shift.

At the 11 min mark, JB and I talk about the journey of an entrepreneur

• We overestimate what we can do in a short time and underestimate what we can do in a longer time.
• 2-5 year plans and timeframes
• Continuous knowledge and education is a must
• Keep moving
• At the end of the day, it is about your drive. It has to be about the product and the love and excitement of building something – not just the money.

Why are you the morning coach? What is it that is so important about the morning and success?

• JB wasn’t a morning person.
• It’s about our own growth.
• As JB began to become the morning coach and get into the routine he needed to do for it, his life began to really change for the better.
• Starting your day off with positivity and the right perspective will shift everything for you.
• With discipline you don’t need motivation. Discipline is one of the greatest things we have. You have to find things that help you get there and keep you going.

At the 21 min mark, JB shares a story of a lady that used Morning Coach and its inspiration and message to get out of marriage of abuse.

• With discipline, consistency, and persistence – and a big why, you really can get through anything and accomplish just about anything.

You wrote the Sacred Six. What are the Sacred Six?

• JB tells the story of Carnegie and Ivy Lee and the 6 most important things.
• It is about productivity.
• Each day, you should have no more than 6 most important things to do. And each day, you should start with #1 and not move to #2 and so on until #1 is done, then #2, ,etc.
• These are the Big 6.
• Get a good mission. Establish goals.
• Projects are what complete the goals.
• Limit the projects to the most important and choose the 6 most important things each day to focus get those projects done.

You coach people all over the world every day, what is the process you take people through?

• It depends on the individual
• Every situation is custom to the person JB works with.
• He works with everyone from Rock Stars and Movie Stars to executives and entrepreneurs.
• The most important thing for a coach is to listen. Coach, don’t tell.
• Listen first, then coach.

Are there any recurring themes you see across people?

• Fear – people don’t really know what to do. They don’t know what step to take.
• Lifestyle – How put the systems in place to help people have the life they want. ​

Explain metaphysics and how it fits into success and entrepreneurship?

• It is the study of being. Why are we here and what is the reason we are doing what we are doing?
• It translates to, what is your focus and why are you doing it? Are you doing the things to really change your life and get you where you want to go in 2-5 years.
• Understanding and being here in the now and purposefully choosing doing the things to make the difference in the future.
• This relates to everyone in their lives, especially building a business.

Talk about street education vs. formal education – why was it so important for your success?

• After quitting college the first time, at 19 JB starting selling purfumes.
• He would sell to 10 bottles making about $100/day.
• He ended having 3 offices and making a ton of money until he found the product was fake.
• But, he learned to hustle and make things happen.
• Getting out there and doing it is where you learn everything whether you are selling perfume or a $180 million plane.
• Life is not just the hustle, but about working smarter and not just harder.
• Lazy general vs. intelligent general.

Selling 747’s? What did you learn?

• Assumptive selling.
• The #1 thing you can do is assume the sale.
• You must believe in what you are selling to do this.
• But if you do believe in it then why wouldn’t everyone need what you have.
• You have to be prepared, understand your customer, make sure they are a good fit, etc.
• You are selling yourself as well. Every no leads you closer to yes.
• Assuming the sale is humble confidence.

What has playing golf taught you about life and business?

• It made JB get over the guilt of not hustling all the time.
• It forces you to find your true 20% that you should be doing and be focused.
• It makes JB more efficient.
• Having a reward that if you are good with your time and get the results the fastest is something that keeps you going.

Titleist or Nike? Titleist!

 

Best Quote: "With discipline you don’t need motivation."

 

JB's Misfit 3:

1. Keep it simple. Don’t overcomplicate anything.
2. Work with small numbers. 500 people at $167/mo is a million-dollar business.
3. Stick with it. Work in 2-5-year plans.

 

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