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Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship

The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the breakthrough entrepreneurship strategies and actionable advice to accelerate your success! The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncover each guest's key tools, tactics, and tricks that listeners can start using in their lives right now. Learn more about the show at www.misfitentrepreneur.com and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!
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The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the best, actionable advice to accelerate your success!

The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncovers each guest's key tools, tactics, and tricks that listeners can start using in their lives right now.

Learn more about the show at www.misfitentrepreneur.com and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!

Nov 16, 2016

In this episode, Dave is excited to welcome Kelly Roach. Kelly is the founder of Kelly Roach Coaching, a rapid growth coaching and consulting company for business owners, entrepreneurs, and executive leaders. She is the author of the #1 best-selling book, “Unstoppable, 9 principles for unlimited success in business and life,” and also the host of Unstoppable Success Radio.

Kelly has a unique background in that she went from being an ex-NFL cheerleader to producing more than $30 million in sales, in record time for a global Fortune 500 firm. She also received 7 promotions in 8 years. It was then that she launched Kelly Roach International, to help businesses do the extraordinary by using innovative strategies to rapidly increase productivity and profits.

One of the things that really caught Dave's attention about Kelly is that her philosophy is deeply rooted in helping others accomplish personal and professional success without compromising the ability to live a balanced, rich life. The key word being balanced. We all know how tough it can be to balance all of the obligations of running a business with making sure you are there for your loved ones…so the fact that Kelly keeps that front and center in her coaching with her clients is special.

www.kellyroachcoaching.com ​ ​

www.automation-secrets.com

Kelly grew up in large family just above the poverty line. They were always struggling financially and it caused a lot of stress. Kelly has used her upbringing as motivation to create a life of abundance and freedom. Because of this, her whole mission, in her business, is to help others do the same. She is a huge advocate of building and growing your own business as the best path to success and true financial independence.

At the 4 min mark, Kelly talks about how she realized that becoming wildly successful in a job gave her less freedom and made her more stressed and beholden to it with every promotion she got.

As she says, she realized that “Outward success without inner peace is poverty.” It was this realization that gave the motivation to put her efforts into building her own business and eventually leaving the rat race. And now she is laser focused on helping others do the same.

Kelly’s formula for success, start with simplifying things and focusing on what really matters in driving a business. She starts with making sure the basic infrastructure and pillars for success are there. She say that #1 job is to pull her clients back to reality and help them understand the basic progression of building a business. Things like a sales and marketing system, infrastructure, documented processes and systems that can be duplicated. One of the big things is to have a set number of sales conversations each week that close a set number of clients.

The two areas she would focus most on with a client are sales and leadership.

At the 12 min mark, Kelly talks about the progression of her own business and how she did it. She says, start with one to one sales, then one to many, and then passive revenues like courses and online membership programs.

At the 15 min mark, Kelly talks about she started getting her first clients and how she effectively used different strategies like Facebook Ads.

Kelly spends time talking about mindset and why people need to stop resenting the 1% and join them because the opportunity is available to all of us.

At the 25 min mark, Kelly gives a great example of how her own mind was sabotaging her from getting to the next level in her business and how she realized it, and overcame it. ​

Kelly makes a very good point when it comes to having a coach. She says that even Olympic, elite athletes have a coach to help them in their success. It is the same at all levels of your journey. You will have different coaches, but you need to have the ones at each level to help you in your success.

 

Best Quote: "Wealth and success without freedom and fulfillment is poverty" 

 

Kelly's Misfit 3

  1. Look at your current customer base for opportunity! Ask yourself, what have I done lately to get my current customer base to stay longer and spend more? Most business leave thousands of dollars on the table every month because they simply don’t ask what else their clients need or what more they could be doing for them.
  2. Go back and look at where your customer’s came from for the year and rank your sources. Which one or two are the most prevalent? Apply the 80/20 rule and hone your focus on those areas investing more in them. Cut out the others.
  3. Make sure you go back every single month and touch your past inactive customers and reactivate them. They have bought from your before and it doesn’t cost you anything to reach out to them. There is major opportunity here.
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