In this episode, Dave is excited to welcome Marc Mawhinney. Marc is the founder of Natural Born Coaches, a unique company that focuses on helping coaches… become better coaches. Natural Born Coaches was born out of Marc’s life experience. After being in real estate for over a decade, Marc went through a business closure and challenges that almost caused him to give up. It was the help of coaches that got him back on track. After experiencing the power of having a coach, Marc decided that, that is what he wanted to do. But, as with any business, he found that it wasn’t easy and there were many challenges he had to overcome to be successful. In going through this he realized that other coaches are experiencing these same challenges and Marc knew he could help them in their journey. So, he started Natural Born Coaches which now is not just a coaching business, but a top podcast, blog, and resource for coaching success.
Marc started out in real estate at 21 years old and was very successful. Over a decade he built a large business doubling revenues almost every year. In 2009, Marc had 5 companies under one banner with 100 employees, but decided to branch out on his own and start his own brokerage. It was bad timing with the financial crisis and by year’s end had to shut things down.
Marc then went through a 2nd business closure in 2012, also in real estate. So after a decade of success, Marc had two big failures in just a few years. What kept him going was the birth of his son. It gave him purpose to keep going and persevere.
Marc got into coaching after a mentor reached out to him after reading about his failures in the news. This mentor helped him to shift his perspective that others have gone through bad times and overcome. Marc immersed himself into coaching and being coached by mentors throughout the world. As he says, “this saved my life.”
In getting back into business, he wanted to be able to help people as he had been helped. He had coached people in his business and knew he could do it, so he got started.
During this time of learning and getting a coaching business off the ground, Marc learned a lot to be successful and realized that he could help other coaches going through the same things. That is why he started Natural Born Coaches.
At the 10 min point, Marc talks about how he overcame self-limitations that held him back as a coach and things really took off.
Marc talks about how consistency helped overcome the challenges of getting known.
Facebook is Marc’s favorite social media tool and where he focuses his energy.
Marc got his start all organically on Facebook. As Marc says, the key is effort and consistency and that is where he sees some of his clients fall short the most. That means being active every day throughout the day on your mediums. The more value you put out there, the more it will be reflected in your bank account.
Marc’s formula for success on Facebook as two-fold. As, he says, “It’s not scientific, I stay in your face as much as possible.” The other area is Facebook groups. He actively works the group and is in it every day helping people and starting conversations.
First thing to look for when coaching anyone?
Find out what people are afraid of. What is really holding them back? Then work through it with them and overcome it.
What advice do you have for coaches just starting out?
Don’t overthink it out of the gate. Plans are never perfect, so don’t seek the perfect plan and delay your success. Start with a more general focus, then niche down once you find what you really like and are good at. Getting started is more important. Don’t be afraid to “ready, fire, aim.”
For an established coach, what advice would you give to get to the next level? Getting over the “old dog, new tricks” syndrome. You can’t let the world pass you by. Things do change and change more quickly nowadays. Always stay in a state of constant improvement.
If someone is struggling as a coach, how do they get back on track?
What makes a good coach? Being able to listen, but ask the right questions and dig deep with client, and then enlighten them to find the “ah ha” moment that really helps them make a change and a difference in their lives
Two Important Lessons from Marc:
Best Quote: “Don’t try to do 20 different things. Find that one thing you enjoy doing that really works for you and then put as much energy into that thing as possible.”
Marc's Misfit 3